the crucial marketing company limited Company Information
Company Number
06965145
Next Accounts
268 days late
Industry
Advertising agencies
Shareholders
dafydd evans
patrick andrew kearns
Group Structure
View All
Contact
Registered Address
unit 4 pinewood park, lon parcwr industrial estate, ruthin, denbighshire, LL15 1NJ
the crucial marketing company limited Estimated Valuation
Pomanda estimates the enterprise value of THE CRUCIAL MARKETING COMPANY LIMITED at £96.2k based on a Turnover of £281.4k and 0.34x industry multiple (adjusted for size and gross margin).
the crucial marketing company limited Estimated Valuation
Pomanda estimates the enterprise value of THE CRUCIAL MARKETING COMPANY LIMITED at £0 based on an EBITDA of £-702 and a 2.32x industry multiple (adjusted for size and gross margin).
the crucial marketing company limited Estimated Valuation
Pomanda estimates the enterprise value of THE CRUCIAL MARKETING COMPANY LIMITED at £14.4k based on Net Assets of £7.8k and 1.84x industry multiple (adjusted for liquidity).
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The Crucial Marketing Company Limited Overview
The Crucial Marketing Company Limited is a live company located in ruthin, LL15 1NJ with a Companies House number of 06965145. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 2009, it's largest shareholder is dafydd evans with a 50% stake. The Crucial Marketing Company Limited is a established, micro sized company, Pomanda has estimated its turnover at £281.4k with rapid growth in recent years.
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The Crucial Marketing Company Limited Health Check
Pomanda's financial health check has awarded The Crucial Marketing Company Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
7 Weak
Size
annual sales of £281.4k, make it smaller than the average company (£7.5m)
- The Crucial Marketing Company Limited
£7.5m - Industry AVG
Growth
3 year (CAGR) sales growth of 79%, show it is growing at a faster rate (0.8%)
- The Crucial Marketing Company Limited
0.8% - Industry AVG
Production
with a gross margin of 24.3%, this company has a higher cost of product (46.1%)
- The Crucial Marketing Company Limited
46.1% - Industry AVG
Profitability
an operating margin of -0.2% make it less profitable than the average company (6.5%)
- The Crucial Marketing Company Limited
6.5% - Industry AVG
Employees
with 1 employees, this is below the industry average (39)
- The Crucial Marketing Company Limited
39 - Industry AVG
Pay Structure
on an average salary of £62.9k, the company has an equivalent pay structure (£62.9k)
- The Crucial Marketing Company Limited
£62.9k - Industry AVG
Efficiency
resulting in sales per employee of £281.4k, this is more efficient (£172.3k)
- The Crucial Marketing Company Limited
£172.3k - Industry AVG
Debtor Days
it gets paid by customers after 142 days, this is later than average (63 days)
- The Crucial Marketing Company Limited
63 days - Industry AVG
Creditor Days
its suppliers are paid after 3 days, this is quicker than average (48 days)
- The Crucial Marketing Company Limited
48 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- The Crucial Marketing Company Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - The Crucial Marketing Company Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 92.9%, this is a higher level of debt than the average (68.3%)
92.9% - The Crucial Marketing Company Limited
68.3% - Industry AVG
THE CRUCIAL MARKETING COMPANY LIMITED financials
The Crucial Marketing Company Limited's latest turnover from July 2022 is estimated at £281.4 thousand and the company has net assets of £7.8 thousand. According to their latest financial statements, we estimate that The Crucial Marketing Company Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||
Other Income Or Grants | |||||||||||||
Cost Of Sales | |||||||||||||
Gross Profit | |||||||||||||
Admin Expenses | |||||||||||||
Operating Profit | |||||||||||||
Interest Payable | |||||||||||||
Interest Receivable | |||||||||||||
Pre-Tax Profit | |||||||||||||
Tax | |||||||||||||
Profit After Tax | |||||||||||||
Dividends Paid | |||||||||||||
Retained Profit | |||||||||||||
Employee Costs | |||||||||||||
Number Of Employees | |||||||||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 22 | 29 | 39 | 52 | 70 | 93 | 124 | 165 | 220 | 293 | 391 | 272 | 0 |
Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Total Fixed Assets | 22 | 29 | 39 | 52 | 70 | 93 | 124 | 165 | 220 | 293 | 391 | 272 | 0 |
Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 750 | 2,000 | 2,000 | 2,000 | 4,005 | 3,882 | 0 |
Trade Debtors | 109,581 | 64,874 | 40,291 | 18,607 | 6,387 | 4,234 | 0 | 0 | 0 | 0 | 5,469 | 6,035 | 3,888 |
Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Cash | 0 | 0 | 0 | 0 | 0 | 0 | 3,389 | 94 | 132 | 778 | 3,180 | 21,226 | 672 |
misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total current assets | 109,581 | 64,874 | 40,291 | 18,607 | 6,387 | 4,234 | 4,139 | 2,094 | 2,132 | 2,778 | 12,654 | 31,143 | 4,560 |
total assets | 109,603 | 64,903 | 40,330 | 18,659 | 6,457 | 4,327 | 4,263 | 2,259 | 2,352 | 3,071 | 13,045 | 31,415 | 4,560 |
Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Trade Creditors | 1,941 | 2,839 | 4,314 | 1,500 | 8,445 | 11,771 | 7,036 | 3,691 | 4,568 | 14,965 | 15,782 | 37,027 | 58,925 |
Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total current liabilities | 1,941 | 2,839 | 4,314 | 1,500 | 8,445 | 11,771 | 7,036 | 3,691 | 4,568 | 14,965 | 15,782 | 37,027 | 58,925 |
loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Accruals and Deferred Income | 570 | 285 | 285 | 260 | 260 | 200 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other liabilities | 99,261 | 53,246 | 36,246 | 40,220 | 48,958 | 93,322 | 150,622 | 167,697 | 166,197 | 159,680 | 157,446 | 122,879 | 0 |
provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total long term liabilities | 99,831 | 53,531 | 36,531 | 40,480 | 49,218 | 93,522 | 150,622 | 167,697 | 166,197 | 159,680 | 157,446 | 122,879 | 0 |
total liabilities | 101,772 | 56,370 | 40,845 | 41,980 | 57,663 | 105,293 | 157,658 | 171,388 | 170,765 | 174,645 | 173,228 | 159,906 | 58,925 |
net assets | 7,831 | 8,533 | -515 | -23,321 | -51,206 | -100,966 | -153,395 | -169,129 | -168,413 | -171,574 | -160,183 | -128,491 | -54,365 |
total shareholders funds | 7,831 | 8,533 | -515 | -23,321 | -51,206 | -100,966 | -153,395 | -169,129 | -168,413 | -171,574 | -160,183 | -128,491 | -54,365 |
Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||
Operating Profit | |||||||||||||
Depreciation | 41 | 55 | 73 | 98 | 131 | 90 | 0 | ||||||
Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
Tax | |||||||||||||
Stock | 0 | 0 | 0 | 0 | 0 | -750 | -1,250 | 0 | 0 | -2,005 | 123 | 3,882 | 0 |
Debtors | 44,707 | 24,583 | 21,684 | 12,220 | 2,153 | 4,234 | 0 | 0 | 0 | -5,469 | -566 | 2,147 | 3,888 |
Creditors | -898 | -1,475 | 2,814 | -6,945 | -3,326 | 4,735 | 3,345 | -877 | -10,397 | -817 | -21,245 | -21,898 | 58,925 |
Accruals and Deferred Income | 285 | 0 | 25 | 0 | 60 | 200 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Cash flow from operations | |||||||||||||
Investing Activities | |||||||||||||
capital expenditure | |||||||||||||
Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
cash flow from investments | |||||||||||||
Financing Activities | |||||||||||||
Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other long term liabilities | 46,015 | 17,000 | -3,974 | -8,738 | -44,364 | -57,300 | -17,075 | 1,500 | 6,517 | 2,234 | 34,567 | 122,879 | 0 |
share issue | |||||||||||||
interest | |||||||||||||
cash flow from financing | |||||||||||||
cash and cash equivalents | |||||||||||||
cash | 0 | 0 | 0 | 0 | 0 | -3,389 | 3,295 | -38 | -646 | -2,402 | -18,046 | 20,554 | 672 |
overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
change in cash | 0 | 0 | 0 | 0 | 0 | -3,389 | 3,295 | -38 | -646 | -2,402 | -18,046 | 20,554 | 672 |
the crucial marketing company limited Credit Report and Business Information
The Crucial Marketing Company Limited Competitor Analysis
Perform a competitor analysis for the crucial marketing company limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other micro companies, companies in LL15 area or any other competitors across 12 key performance metrics.
the crucial marketing company limited Ownership
THE CRUCIAL MARKETING COMPANY LIMITED group structure
The Crucial Marketing Company Limited has no subsidiary companies.
Ultimate parent company
THE CRUCIAL MARKETING COMPANY LIMITED
06965145
the crucial marketing company limited directors
The Crucial Marketing Company Limited currently has 2 directors. The longest serving directors include Mr Patrick Kearns (Jul 2009) and Mr Dafydd Evans (Aug 2009).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Patrick Kearns | United Kingdom | 66 years | Jul 2009 | - | Director |
Mr Dafydd Evans | Wales | 53 years | Aug 2009 | - | Director |
P&L
July 2022turnover
281.4k
+78%
operating profit
-702
0%
gross margin
24.4%
+10.6%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2022net assets
7.8k
-0.08%
total assets
109.6k
+0.69%
cash
0
0%
net assets
Total assets minus all liabilities
the crucial marketing company limited company details
company number
06965145
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
July 2009
age
16
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
July 2022
previous names
N/A
accountant
LYNDA ROBERTS & CO.
auditor
-
address
unit 4 pinewood park, lon parcwr industrial estate, ruthin, denbighshire, LL15 1NJ
Bank
-
Legal Advisor
-
the crucial marketing company limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to the crucial marketing company limited.
the crucial marketing company limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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the crucial marketing company limited Companies House Filings - See Documents
date | description | view/download |
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