the crucial marketing company limited

the crucial marketing company limited Company Information

Share THE CRUCIAL MARKETING COMPANY LIMITED
Live 
EstablishedMicroRapid

Company Number

06965145

Industry

Advertising agencies

 

Shareholders

dafydd evans

patrick andrew kearns

Group Structure

View All

Contact

Registered Address

unit 4 pinewood park, lon parcwr industrial estate, ruthin, denbighshire, LL15 1NJ

the crucial marketing company limited Estimated Valuation

£96.2k

Pomanda estimates the enterprise value of THE CRUCIAL MARKETING COMPANY LIMITED at £96.2k based on a Turnover of £281.4k and 0.34x industry multiple (adjusted for size and gross margin).

the crucial marketing company limited Estimated Valuation

£0

Pomanda estimates the enterprise value of THE CRUCIAL MARKETING COMPANY LIMITED at £0 based on an EBITDA of £-702 and a 2.32x industry multiple (adjusted for size and gross margin).

the crucial marketing company limited Estimated Valuation

£14.4k

Pomanda estimates the enterprise value of THE CRUCIAL MARKETING COMPANY LIMITED at £14.4k based on Net Assets of £7.8k and 1.84x industry multiple (adjusted for liquidity).

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The Crucial Marketing Company Limited Overview

The Crucial Marketing Company Limited is a live company located in ruthin, LL15 1NJ with a Companies House number of 06965145. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 2009, it's largest shareholder is dafydd evans with a 50% stake. The Crucial Marketing Company Limited is a established, micro sized company, Pomanda has estimated its turnover at £281.4k with rapid growth in recent years.

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The Crucial Marketing Company Limited Health Check

Pomanda's financial health check has awarded The Crucial Marketing Company Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating2out of 5
positive_score

2 Strong

positive_score

1 Regular

positive_score

7 Weak

size

Size

annual sales of £281.4k, make it smaller than the average company (£7.5m)

£281.4k - The Crucial Marketing Company Limited

£7.5m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 79%, show it is growing at a faster rate (0.8%)

79% - The Crucial Marketing Company Limited

0.8% - Industry AVG

production

Production

with a gross margin of 24.3%, this company has a higher cost of product (46.1%)

24.3% - The Crucial Marketing Company Limited

46.1% - Industry AVG

profitability

Profitability

an operating margin of -0.2% make it less profitable than the average company (6.5%)

-0.2% - The Crucial Marketing Company Limited

6.5% - Industry AVG

employees

Employees

with 1 employees, this is below the industry average (39)

1 - The Crucial Marketing Company Limited

39 - Industry AVG

paystructure

Pay Structure

on an average salary of £62.9k, the company has an equivalent pay structure (£62.9k)

£62.9k - The Crucial Marketing Company Limited

£62.9k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £281.4k, this is more efficient (£172.3k)

£281.4k - The Crucial Marketing Company Limited

£172.3k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 142 days, this is later than average (63 days)

142 days - The Crucial Marketing Company Limited

63 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 3 days, this is quicker than average (48 days)

3 days - The Crucial Marketing Company Limited

48 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - The Crucial Marketing Company Limited

- - Industry AVG

cashbalance

Cash Balance

There is insufficient data available for this Key Performance Indicator!

- - The Crucial Marketing Company Limited

- - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 92.9%, this is a higher level of debt than the average (68.3%)

92.9% - The Crucial Marketing Company Limited

68.3% - Industry AVG

THE CRUCIAL MARKETING COMPANY LIMITED financials

EXPORTms excel logo

The Crucial Marketing Company Limited's latest turnover from July 2022 is estimated at £281.4 thousand and the company has net assets of £7.8 thousand. According to their latest financial statements, we estimate that The Crucial Marketing Company Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Jul 2022Jul 2021Jul 2020Jul 2019Jul 2018Jul 2017Jul 2016Jul 2015Jul 2014Jul 2013Jul 2012Jul 2011Jul 2010
Turnover281,399158,189106,91048,72722,59018,42512,2297,82210,61133,23426,45940,45042,400
Other Income Or Grants0000000000000
Cost Of Sales212,996123,42282,42338,73517,72514,3309,0845,6407,93825,03520,27229,84031,554
Gross Profit68,40334,76624,4879,9934,8654,0953,1442,1822,6738,1996,18710,60910,846
Admin Expenses69,10523,596-3,669-24,433-56,567-60,630-16,5152,899-1,32619,60037,94084,79065,215
Operating Profit-70211,17028,15634,42661,43264,72519,659-7173,999-11,401-31,753-74,181-54,369
Interest Payable0000000000000
Interest Receivable0000049121061552
Pre-Tax Profit-70211,17028,15634,42661,43264,73019,668-7164,001-11,391-31,692-74,126-54,367
Tax0-2,122-5,350-6,541-11,672-12,299-3,9330-8400000
Profit After Tax-7029,04822,80627,88549,76052,43115,734-7163,161-11,391-31,692-74,126-54,367
Dividends Paid0000000000000
Retained Profit-7029,04822,80627,88549,76052,43115,734-7163,161-11,391-31,692-74,126-54,367
Employee Costs62,93057,00357,27557,36955,76454,68353,15454,55852,82551,23851,25549,48749,664
Number Of Employees1111111111111
EBITDA*-70211,17028,15634,42661,43264,72519,700-6624,072-11,303-31,622-74,091-54,369

* Earnings Before Interest, Tax, Depreciation and Amortisation

Jul 2022Jul 2021Jul 2020Jul 2019Jul 2018Jul 2017Jul 2016Jul 2015Jul 2014Jul 2013Jul 2012Jul 2011Jul 2010
Tangible Assets2229395270931241652202933912720
Intangible Assets0000000000000
Investments & Other0000000000000
Debtors (Due After 1 year)0000000000000
Total Fixed Assets2229395270931241652202933912720
Stock & work in progress0000007502,0002,0002,0004,0053,8820
Trade Debtors109,58164,87440,29118,6076,3874,23400005,4696,0353,888
Group Debtors0000000000000
Misc Debtors0000000000000
Cash0000003,389941327783,18021,226672
misc current assets0000000000000
total current assets109,58164,87440,29118,6076,3874,2344,1392,0942,1322,77812,65431,1434,560
total assets109,60364,90340,33018,6596,4574,3274,2632,2592,3523,07113,04531,4154,560
Bank overdraft0000000000000
Bank loan0000000000000
Trade Creditors 1,9412,8394,3141,5008,44511,7717,0363,6914,56814,96515,78237,02758,925
Group/Directors Accounts0000000000000
other short term finances0000000000000
hp & lease commitments0000000000000
other current liabilities0000000000000
total current liabilities1,9412,8394,3141,5008,44511,7717,0363,6914,56814,96515,78237,02758,925
loans0000000000000
hp & lease commitments0000000000000
Accruals and Deferred Income5702852852602602000000000
other liabilities99,26153,24636,24640,22048,95893,322150,622167,697166,197159,680157,446122,8790
provisions0000000000000
total long term liabilities99,83153,53136,53140,48049,21893,522150,622167,697166,197159,680157,446122,8790
total liabilities101,77256,37040,84541,98057,663105,293157,658171,388170,765174,645173,228159,90658,925
net assets7,8318,533-515-23,321-51,206-100,966-153,395-169,129-168,413-171,574-160,183-128,491-54,365
total shareholders funds7,8318,533-515-23,321-51,206-100,966-153,395-169,129-168,413-171,574-160,183-128,491-54,365
Jul 2022Jul 2021Jul 2020Jul 2019Jul 2018Jul 2017Jul 2016Jul 2015Jul 2014Jul 2013Jul 2012Jul 2011Jul 2010
Operating Activities
Operating Profit-70211,17028,15634,42661,43264,72519,659-7173,999-11,401-31,753-74,181-54,369
Depreciation00000041557398131900
Amortisation0000000000000
Tax0-2,122-5,350-6,541-11,672-12,299-3,9330-8400000
Stock00000-750-1,25000-2,0051233,8820
Debtors44,70724,58321,68412,2202,1534,234000-5,469-5662,1473,888
Creditors-898-1,4752,814-6,945-3,3264,7353,345-877-10,397-817-21,245-21,89858,925
Accruals and Deferred Income2850250602000000000
Deferred Taxes & Provisions0000000000000
Cash flow from operations-46,022-17,0103,9618,72044,34153,87720,362-1,539-7,165-4,646-52,424-102,018668
Investing Activities
capital expenditure710131823310000-250-3620
Change in Investments0000000000000
cash flow from investments710131823310000-250-3620
Financing Activities
Bank loans0000000000000
Group/Directors Accounts0000000000000
Other Short Term Loans 0000000000000
Long term loans0000000000000
Hire Purchase and Lease Commitments0000000000000
other long term liabilities46,01517,000-3,974-8,738-44,364-57,300-17,0751,5006,5172,23434,567122,8790
share issue00000-20000002
interest0000049121061552
cash flow from financing46,01517,000-3,974-8,738-44,364-57,298-17,0661,5016,5192,24434,628122,9344
cash and cash equivalents
cash00000-3,3893,295-38-646-2,402-18,04620,554672
overdraft0000000000000
change in cash00000-3,3893,295-38-646-2,402-18,04620,554672

the crucial marketing company limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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The Crucial Marketing Company Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for the crucial marketing company limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other micro companies, companies in LL15 area or any other competitors across 12 key performance metrics.

the crucial marketing company limited Ownership

THE CRUCIAL MARKETING COMPANY LIMITED group structure

The Crucial Marketing Company Limited has no subsidiary companies.

Ultimate parent company

THE CRUCIAL MARKETING COMPANY LIMITED

06965145

THE CRUCIAL MARKETING COMPANY LIMITED Shareholders

dafydd evans 50%
patrick andrew kearns 50%

the crucial marketing company limited directors

The Crucial Marketing Company Limited currently has 2 directors. The longest serving directors include Mr Patrick Kearns (Jul 2009) and Mr Dafydd Evans (Aug 2009).

officercountryagestartendrole
Mr Patrick KearnsUnited Kingdom66 years Jul 2009- Director
Mr Dafydd EvansWales53 years Aug 2009- Director

P&L

July 2022

turnover

281.4k

+78%

operating profit

-702

0%

gross margin

24.4%

+10.6%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

July 2022

net assets

7.8k

-0.08%

total assets

109.6k

+0.69%

cash

0

0%

net assets

Total assets minus all liabilities

the crucial marketing company limited company details

company number

06965145

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

July 2009

age

16

incorporated

UK

ultimate parent company

None

accounts

Micro-Entity Accounts

last accounts submitted

July 2022

previous names

N/A

accountant

LYNDA ROBERTS & CO.

auditor

-

address

unit 4 pinewood park, lon parcwr industrial estate, ruthin, denbighshire, LL15 1NJ

Bank

-

Legal Advisor

-

the crucial marketing company limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to the crucial marketing company limited.

the crucial marketing company limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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the crucial marketing company limited Companies House Filings - See Documents

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