brand potential limited
brand potential limited Company Information
Company Number
07007867
Next Accounts
Jun 2025
Shareholders
candid platform ltd
Group Structure
View All
Industry
Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.
Registered Address
12 macklin street, london, WC2B 5NF
Website
www.brand-potential.co.ukbrand potential limited Estimated Valuation
Pomanda estimates the enterprise value of BRAND POTENTIAL LIMITED at £4.8m based on a Turnover of £6.9m and 0.7x industry multiple (adjusted for size and gross margin).
brand potential limited Estimated Valuation
Pomanda estimates the enterprise value of BRAND POTENTIAL LIMITED at £2.4m based on an EBITDA of £476.8k and a 5.06x industry multiple (adjusted for size and gross margin).
brand potential limited Estimated Valuation
Pomanda estimates the enterprise value of BRAND POTENTIAL LIMITED at £5.8m based on Net Assets of £2.5m and 2.3x industry multiple (adjusted for liquidity).
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Brand Potential Limited Overview
Brand Potential Limited is a live company located in london, WC2B 5NF with a Companies House number of 07007867. It operates in the other professional, scientific and technical activities n.e.c. sector, SIC Code 74909. Founded in September 2009, it's largest shareholder is candid platform ltd with a 100% stake. Brand Potential Limited is a established, mid sized company, Pomanda has estimated its turnover at £6.9m with high growth in recent years.
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Brand Potential Limited Health Check
Pomanda's financial health check has awarded Brand Potential Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 2 areas for improvement. Company Health Check FAQs
5 Strong
4 Regular
2 Weak
Size
annual sales of £6.9m, make it larger than the average company (£1.8m)
- Brand Potential Limited
£1.8m - Industry AVG
Growth
3 year (CAGR) sales growth of 25%, show it is growing at a faster rate (6.2%)
- Brand Potential Limited
6.2% - Industry AVG
Production
with a gross margin of 44.9%, this company has a comparable cost of product (44.9%)
- Brand Potential Limited
44.9% - Industry AVG
Profitability
an operating margin of 6.7% make it as profitable than the average company (5.9%)
- Brand Potential Limited
5.9% - Industry AVG
Employees
with 36 employees, this is above the industry average (18)
36 - Brand Potential Limited
18 - Industry AVG
Pay Structure
on an average salary of £49.6k, the company has an equivalent pay structure (£49.6k)
- Brand Potential Limited
£49.6k - Industry AVG
Efficiency
resulting in sales per employee of £190.4k, this is more efficient (£117.3k)
- Brand Potential Limited
£117.3k - Industry AVG
Debtor Days
it gets paid by customers after 91 days, this is later than average (57 days)
- Brand Potential Limited
57 days - Industry AVG
Creditor Days
its suppliers are paid after 19 days, this is quicker than average (32 days)
- Brand Potential Limited
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Brand Potential Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 30 weeks, this is average cash available to meet short term requirements (28 weeks)
30 weeks - Brand Potential Limited
28 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 29%, this is a lower level of debt than the average (52.7%)
29% - Brand Potential Limited
52.7% - Industry AVG
BRAND POTENTIAL LIMITED financials
Brand Potential Limited's latest turnover from September 2023 is estimated at £6.9 million and the company has net assets of £2.5 million. According to their latest financial statements, Brand Potential Limited has 36 employees and maintains cash reserves of £591.4 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Sep 2023 | Sep 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | ||||||||||||||
| Other Income Or Grants | ||||||||||||||
| Cost Of Sales | ||||||||||||||
| Gross Profit | ||||||||||||||
| Admin Expenses | ||||||||||||||
| Operating Profit | ||||||||||||||
| Interest Payable | ||||||||||||||
| Interest Receivable | ||||||||||||||
| Pre-Tax Profit | ||||||||||||||
| Tax | ||||||||||||||
| Profit After Tax | ||||||||||||||
| Dividends Paid | ||||||||||||||
| Retained Profit | ||||||||||||||
| Employee Costs | ||||||||||||||
| Number Of Employees | 36 | 35 | 28 | 27 | 25 | 23 | 23 | 19 | 14 | |||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Sep 2023 | Sep 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 42,614 | 46,867 | 41,986 | 24,128 | 32,676 | 39,155 | 53,455 | 33,078 | 23,124 | 31,558 | 34,434 | 29,264 | 39,851 | 12,066 |
| Intangible Assets | ||||||||||||||
| Investments & Other | ||||||||||||||
| Debtors (Due After 1 year) | ||||||||||||||
| Total Fixed Assets | 42,614 | 46,867 | 41,986 | 24,128 | 32,676 | 39,155 | 53,455 | 33,078 | 23,124 | 31,558 | 34,434 | 29,264 | 39,851 | 12,066 |
| Stock & work in progress | ||||||||||||||
| Trade Debtors | 1,720,899 | 2,051,295 | 2,522,755 | 718,060 | 998,378 | 691,720 | 949,520 | 602,770 | 396,047 | 395,899 | 371,292 | 337,261 | 274,670 | 157,421 |
| Group Debtors | 543,739 | |||||||||||||
| Misc Debtors | 658,384 | 758,549 | 222,711 | 125,302 | 276,449 | 205,053 | 171,123 | 87,507 | 211,516 | |||||
| Cash | 591,356 | 432,950 | 425,777 | 501,958 | 195,938 | 251,315 | 256,917 | 440,122 | 253,643 | 99,888 | 143,678 | 45,409 | 40,586 | 48,859 |
| misc current assets | ||||||||||||||
| total current assets | 3,514,378 | 3,242,794 | 3,171,243 | 1,345,320 | 1,470,765 | 1,148,088 | 1,377,560 | 1,130,399 | 861,206 | 495,787 | 514,970 | 382,670 | 315,256 | 206,280 |
| total assets | 3,556,992 | 3,289,661 | 3,213,229 | 1,369,448 | 1,503,441 | 1,187,243 | 1,431,015 | 1,163,477 | 884,330 | 527,345 | 549,404 | 411,934 | 355,107 | 218,346 |
| Bank overdraft | ||||||||||||||
| Bank loan | ||||||||||||||
| Trade Creditors | 197,580 | 288,232 | 491,700 | 119,015 | 216,370 | 61,872 | 91,091 | 140,851 | 119,357 | 341,259 | 365,793 | 272,225 | 234,356 | 111,600 |
| Group/Directors Accounts | 17,940 | |||||||||||||
| other short term finances | ||||||||||||||
| hp & lease commitments | ||||||||||||||
| other current liabilities | 807,330 | 829,647 | 1,117,894 | 444,065 | 479,088 | 439,809 | 537,136 | 455,414 | 372,383 | |||||
| total current liabilities | 1,022,850 | 1,117,879 | 1,609,594 | 563,080 | 695,458 | 501,681 | 628,227 | 596,265 | 491,740 | 341,259 | 365,793 | 272,225 | 234,356 | 111,600 |
| loans | ||||||||||||||
| hp & lease commitments | ||||||||||||||
| Accruals and Deferred Income | ||||||||||||||
| other liabilities | 50,110 | 99,302 | 79,386 | 65,994 | ||||||||||
| provisions | 7,969 | 8,905 | 7,977 | 4,584 | 6,208 | 7,439 | 10,285 | 6,616 | 4,625 | 6,633 | 7,055 | 6,251 | 8,368 | |
| total long term liabilities | 7,969 | 8,905 | 7,977 | 4,584 | 6,208 | 7,439 | 10,285 | 6,616 | 4,625 | 6,633 | 57,165 | 105,553 | 87,754 | 65,994 |
| total liabilities | 1,030,819 | 1,126,784 | 1,617,571 | 567,664 | 701,666 | 509,120 | 638,512 | 602,881 | 496,365 | 347,892 | 422,958 | 377,778 | 322,110 | 177,594 |
| net assets | 2,526,173 | 2,162,877 | 1,595,658 | 801,784 | 801,775 | 678,123 | 792,503 | 560,596 | 387,965 | 179,453 | 126,446 | 34,156 | 32,997 | 40,752 |
| total shareholders funds | 2,526,173 | 2,162,877 | 1,595,658 | 801,784 | 801,775 | 678,123 | 792,503 | 560,596 | 387,965 | 179,453 | 126,446 | 34,156 | 32,997 | 40,752 |
| Sep 2023 | Sep 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||||||
| Operating Profit | ||||||||||||||
| Depreciation | 19,269 | 12,311 | 16,169 | 20,399 | 20,351 | 22,559 | 20,734 | 16,452 | 15,959 | 14,978 | 11,494 | 13,237 | 16,888 | 26,476 |
| Amortisation | ||||||||||||||
| Tax | ||||||||||||||
| Stock | ||||||||||||||
| Debtors | 113,178 | 64,378 | 1,902,104 | -431,465 | 378,054 | -223,870 | 430,366 | 82,714 | 211,664 | 24,607 | 34,031 | 62,591 | 117,249 | 157,421 |
| Creditors | -90,652 | -203,468 | 372,685 | -97,355 | 154,498 | -29,219 | -49,760 | 21,494 | -221,902 | -24,534 | 93,568 | 37,869 | 122,756 | 111,600 |
| Accruals and Deferred Income | -22,317 | -288,247 | 673,829 | -35,023 | 39,279 | -97,327 | 81,722 | 83,031 | 372,383 | |||||
| Deferred Taxes & Provisions | -936 | 928 | 3,393 | -1,624 | -1,231 | -2,846 | 3,669 | 1,991 | -2,008 | -422 | 804 | -2,117 | 8,368 | |
| Cash flow from operations | ||||||||||||||
| Investing Activities | ||||||||||||||
| capital expenditure | ||||||||||||||
| Change in Investments | ||||||||||||||
| cash flow from investments | ||||||||||||||
| Financing Activities | ||||||||||||||
| Bank loans | ||||||||||||||
| Group/Directors Accounts | 17,940 | |||||||||||||
| Other Short Term Loans | ||||||||||||||
| Long term loans | ||||||||||||||
| Hire Purchase and Lease Commitments | ||||||||||||||
| other long term liabilities | -50,110 | -49,192 | 19,916 | 13,392 | 65,994 | |||||||||
| share issue | ||||||||||||||
| interest | ||||||||||||||
| cash flow from financing | ||||||||||||||
| cash and cash equivalents | ||||||||||||||
| cash | 158,406 | 7,173 | -76,181 | 306,020 | -55,377 | -5,602 | -183,205 | 186,479 | 153,755 | -43,790 | 98,269 | 4,823 | -8,273 | 48,859 |
| overdraft | ||||||||||||||
| change in cash | 158,406 | 7,173 | -76,181 | 306,020 | -55,377 | -5,602 | -183,205 | 186,479 | 153,755 | -43,790 | 98,269 | 4,823 | -8,273 | 48,859 |
brand potential limited Credit Report and Business Information
Brand Potential Limited Competitor Analysis
Perform a competitor analysis for brand potential limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mid companies, companies in WC2B area or any other competitors across 12 key performance metrics.
brand potential limited Ownership
BRAND POTENTIAL LIMITED group structure
Brand Potential Limited has no subsidiary companies.
Ultimate parent company
CANDID GROUP BV
#0144393
2 parents
BRAND POTENTIAL LIMITED
07007867
brand potential limited directors
Brand Potential Limited currently has 12 directors. The longest serving directors include Mr Thomas Lovett (Sep 2009) and Mr Christopher Molloy (Feb 2010).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Thomas Lovett | 60 years | Sep 2009 | - | Director | |
| Mr Christopher Molloy | England | 54 years | Feb 2010 | - | Director |
| Ms Mary Say | England | 56 years | Feb 2010 | - | Director |
| Mr Ruud Wanck | Netherlands | 53 years | Nov 2021 | - | Director |
| Mr Youri Van Der Mijn | Netherlands | 45 years | Nov 2021 | - | Director |
| Mr Youri Van Der Mijn | Netherlands | 45 years | Nov 2021 | - | Director |
| Mr Marcel Van Der Avort | Netherlands | 59 years | Nov 2021 | - | Director |
| Mr Marcel Van Der Avort | Netherlands | 59 years | Nov 2021 | - | Director |
| Mr Gerard Ghazarian | United Kingdom | 48 years | Nov 2021 | - | Director |
| Mr Gerard Ghazarian | United Kingdom | 48 years | Nov 2021 | - | Director |
P&L
September 2023turnover
6.9m
-13%
operating profit
457.5k
0%
gross margin
45%
+2.99%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
September 2023net assets
2.5m
+0.17%
total assets
3.6m
+0.08%
cash
591.4k
+0.37%
net assets
Total assets minus all liabilities
brand potential limited company details
company number
07007867
Type
Private limited with Share Capital
industry
74909 - Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.
incorporation date
September 2009
age
16
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
September 2023
previous names
N/A
accountant
RUSSELL PHILLIPS LIMITED
auditor
-
address
12 macklin street, london, WC2B 5NF
Bank
-
Legal Advisor
-
brand potential limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to brand potential limited. Currently there are 1 open charges and 2 have been satisfied in the past.
brand potential limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for BRAND POTENTIAL LIMITED. This can take several minutes, an email will notify you when this has completed.
brand potential limited Companies House Filings - See Documents
| date | description | view/download |
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