
Company Number
07112363
Next Accounts
Sep 2025
Shareholders
groupon europe gmbh
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
floor 11 aldgate tower, 2 leman street, london, E1 8FA
Website
http://groupon.co.ukPomanda estimates the enterprise value of MYCITYDEAL LIMITED at £20m based on a Turnover of £15.3m and 1.31x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of MYCITYDEAL LIMITED at £0 based on an EBITDA of £-313k and a 9.57x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of MYCITYDEAL LIMITED at £80.8m based on Net Assets of £37.9m and 2.13x industry multiple (adjusted for liquidity).
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Mycitydeal Limited is a live company located in london, E1 8FA with a Companies House number of 07112363. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in December 2009, it's largest shareholder is groupon europe gmbh with a 100% stake. Mycitydeal Limited is a established, mid sized company, Pomanda has estimated its turnover at £15.3m with declining growth in recent years.
Pomanda's financial health check has awarded Mycitydeal Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 3 areas for improvement. Company Health Check FAQs
6 Strong
1 Regular
3 Weak
Size
annual sales of £15.3m, make it larger than the average company (£4.8m)
£15.3m - Mycitydeal Limited
£4.8m - Industry AVG
Growth
3 year (CAGR) sales growth of -2%, show it is growing at a slower rate (6.6%)
-2% - Mycitydeal Limited
6.6% - Industry AVG
Production
with a gross margin of 93.1%, this company has a lower cost of product (38.3%)
93.1% - Mycitydeal Limited
38.3% - Industry AVG
Profitability
an operating margin of -2.1% make it less profitable than the average company (5.7%)
-2.1% - Mycitydeal Limited
5.7% - Industry AVG
Employees
with 153 employees, this is above the industry average (27)
153 - Mycitydeal Limited
27 - Industry AVG
Pay Structure
on an average salary of £59.8k, the company has an equivalent pay structure (£54k)
£59.8k - Mycitydeal Limited
£54k - Industry AVG
Efficiency
resulting in sales per employee of £99.9k, this is less efficient (£171.4k)
£99.9k - Mycitydeal Limited
£171.4k - Industry AVG
Debtor Days
it gets paid by customers after 19 days, this is earlier than average (42 days)
19 days - Mycitydeal Limited
42 days - Industry AVG
Creditor Days
its suppliers are paid after 872 days, this is slower than average (32 days)
872 days - Mycitydeal Limited
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Mycitydeal Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Mycitydeal Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 43.9%, this is a lower level of debt than the average (62.5%)
43.9% - Mycitydeal Limited
62.5% - Industry AVG
Mycitydeal Limited's latest turnover from December 2023 is £15.3 million and the company has net assets of £37.9 million. According to their latest financial statements, Mycitydeal Limited has 153 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 15,282,000 | 16,824,000 | 22,574,000 | 16,031,000 | 47,532,000 | 53,438,000 | 50,812,000 | 48,160,000 | 52,637,000 | 63,132,000 | 82,437,000 | 105,977,000 | 75,509,000 | 4,306,000 |
Other Income Or Grants | ||||||||||||||
Cost Of Sales | 1,056,000 | 1,119,000 | 730,000 | 1,065,000 | 2,263,000 | 2,423,000 | 2,396,000 | 2,211,000 | 3,429,000 | 6,866,000 | 10,395,000 | 10,742,000 | 10,486,000 | 14,343,000 |
Gross Profit | 14,226,000 | 15,705,000 | 21,844,000 | 14,966,000 | 45,269,000 | 51,015,000 | 48,416,000 | 45,949,000 | 49,208,000 | 56,266,000 | 72,042,000 | 95,235,000 | 65,023,000 | -10,037,000 |
Admin Expenses | 14,555,000 | 16,923,000 | 27,146,000 | 18,240,000 | 44,484,000 | 54,990,000 | 47,762,000 | 44,592,000 | 47,875,000 | 42,954,000 | 43,701,000 | 49,941,000 | 60,933,000 | 8,878,000 |
Operating Profit | -329,000 | -1,218,000 | -5,302,000 | -3,274,000 | 785,000 | -3,975,000 | 654,000 | 1,357,000 | 1,333,000 | 13,312,000 | 28,341,000 | 45,294,000 | 4,090,000 | -18,915,000 |
Interest Payable | 296,000 | 605,000 | 790,000 | 1,704,000 | 3,000 | 3,000 | 7,000 | 437,000 | 47,000 | |||||
Interest Receivable | 3,193,000 | 1,571,000 | 957,000 | 802,000 | 1,660,000 | 1,737,000 | 1,566,000 | 1,422,000 | 947,000 | 4,805,000 | 1,098,000 | |||
Pre-Tax Profit | 2,864,000 | 57,000 | -4,723,000 | -2,922,000 | 873,000 | -4,877,000 | 2,314,000 | 6,601,000 | 2,899,000 | 14,731,000 | 29,285,000 | 50,092,000 | 4,751,000 | -18,962,000 |
Tax | -826,000 | -1,680,000 | 141,000 | -117,000 | -664,000 | 2,258,000 | -719,000 | -3,406,000 | -1,320,000 | -3,305,000 | -6,821,000 | -11,871,000 | 3,374,000 | |
Profit After Tax | 2,038,000 | -1,623,000 | -4,582,000 | -3,039,000 | 209,000 | -2,619,000 | 1,595,000 | 3,195,000 | 1,579,000 | 11,426,000 | 22,464,000 | 38,221,000 | 8,125,000 | -18,962,000 |
Dividends Paid | ||||||||||||||
Retained Profit | 2,038,000 | -1,623,000 | -4,582,000 | -3,039,000 | 209,000 | -2,619,000 | 1,595,000 | 3,195,000 | 1,579,000 | 11,426,000 | 22,464,000 | 38,221,000 | 8,125,000 | -18,962,000 |
Employee Costs | 9,144,000 | 13,222,000 | 16,967,000 | 19,149,000 | 28,591,000 | 22,940,000 | 21,287,000 | 20,308,000 | 24,774,000 | 30,173,000 | 29,097,000 | 29,006,000 | 19,317,000 | 5,400,000 |
Number Of Employees | 153 | 206 | 208 | 311 | 326 | 279 | 267 | 324 | 473 | 605 | 687 | 799 | 585 | 179 |
EBITDA* | -313,000 | -442,000 | -3,324,000 | -1,009,000 | 1,495,000 | -3,589,000 | 824,000 | 1,550,000 | 1,501,000 | 13,488,000 | 28,978,000 | 45,660,000 | 4,253,000 | -18,704,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 31,000 | 63,000 | 839,000 | 1,455,000 | 10,522,000 | 2,544,000 | 300,000 | 320,000 | 440,000 | 228,000 | 309,000 | 800,000 | 1,050,000 | 196,000 |
Intangible Assets | 3,636,000 | 4,000 | ||||||||||||
Investments & Other | 167,000 | 250,000 | 171,000 | 6,425,000 | ||||||||||
Debtors (Due After 1 year) | 45,000,000 | 54,000 | 662,000 | 617,000 | 702,000 | 766,000 | 766,000 | 766,000 | ||||||
Total Fixed Assets | 45,198,000 | 313,000 | 4,646,000 | 7,880,000 | 10,522,000 | 2,598,000 | 962,000 | 937,000 | 1,142,000 | 994,000 | 1,075,000 | 1,566,000 | 1,050,000 | 200,000 |
Stock & work in progress | ||||||||||||||
Trade Debtors | 833,000 | 382,000 | 181,000 | 76,000 | 554,000 | 3,132,000 | 3,290,000 | 2,676,000 | 1,595,000 | 2,938,000 | 3,668,000 | 4,660,000 | 4,507,000 | 1,077,000 |
Group Debtors | 18,489,000 | 57,201,000 | 5,112,000 | 57,818,000 | 77,390,000 | 103,547,000 | 134,153,000 | 90,891,000 | 86,610,000 | 82,228,000 | 66,011,000 | 46,400,000 | 434,000 | |
Misc Debtors | 2,996,000 | 1,198,000 | 710,000 | 633,000 | 904,000 | 854,000 | 584,000 | 959,000 | 911,000 | 5,165,000 | 5,023,000 | 5,653,000 | 888,000 | |
Cash | 4,094,000 | 49,992,000 | 5,598,000 | 31,644,000 | 3,825,000 | 1,625,000 | 2,618,000 | 14,700,000 | 17,388,000 | 25,681,000 | 18,673,000 | 21,788,000 | 2,972,000 | |
misc current assets | ||||||||||||||
total current assets | 22,318,000 | 62,875,000 | 55,995,000 | 64,125,000 | 85,801,000 | 85,251,000 | 109,316,000 | 140,031,000 | 108,145,000 | 107,847,000 | 116,742,000 | 94,367,000 | 78,348,000 | 5,371,000 |
total assets | 67,516,000 | 63,188,000 | 60,641,000 | 72,005,000 | 96,323,000 | 87,849,000 | 110,278,000 | 140,968,000 | 109,287,000 | 108,841,000 | 117,817,000 | 95,933,000 | 79,398,000 | 5,571,000 |
Bank overdraft | ||||||||||||||
Bank loan | ||||||||||||||
Trade Creditors | 2,524,000 | 2,562,000 | 2,191,000 | 1,848,000 | 4,039,000 | 3,431,000 | 3,911,000 | 4,169,000 | 3,887,000 | 4,213,000 | 3,812,000 | 3,691,000 | 3,843,000 | 276,000 |
Group/Directors Accounts | 11,557,000 | 8,175,000 | 4,521,000 | 2,742,000 | 20,258,000 | 39,048,000 | 27,956,000 | 6,030,000 | 5,568,000 | 17,770,000 | 7,711,000 | 5,048,000 | 5,200,000 | |
other short term finances | 20,532,000 | |||||||||||||
hp & lease commitments | 2,339,000 | 2,246,000 | 1,667,000 | 1,583,000 | ||||||||||
other current liabilities | 12,007,000 | 11,264,000 | 12,712,000 | 19,942,000 | 23,709,000 | 30,696,000 | 32,442,000 | 25,976,000 | 27,744,000 | 45,556,000 | 56,609,000 | 81,310,000 | 19,057,000 | |
total current liabilities | 28,427,000 | 24,247,000 | 21,091,000 | 26,115,000 | 47,936,000 | 47,398,000 | 73,655,000 | 64,567,000 | 35,893,000 | 37,525,000 | 67,138,000 | 68,011,000 | 90,201,000 | 24,533,000 |
loans | ||||||||||||||
hp & lease commitments | 1,215,000 | 3,062,000 | 4,817,000 | 6,485,000 | ||||||||||
Accruals and Deferred Income | ||||||||||||||
other liabilities | 89,000 | 1,365,000 | ||||||||||||
provisions | ||||||||||||||
total long term liabilities | 1,215,000 | 3,062,000 | 4,817,000 | 6,574,000 | 8,068,000 | 1,365,000 | ||||||||
total liabilities | 29,642,000 | 27,309,000 | 25,908,000 | 32,689,000 | 56,004,000 | 48,763,000 | 73,655,000 | 64,567,000 | 35,893,000 | 37,525,000 | 67,138,000 | 68,011,000 | 90,201,000 | 24,533,000 |
net assets | 37,874,000 | 35,879,000 | 34,733,000 | 39,316,000 | 40,319,000 | 39,086,000 | 36,623,000 | 76,401,000 | 73,394,000 | 71,316,000 | 50,679,000 | 27,922,000 | -10,803,000 | -18,962,000 |
total shareholders funds | 37,874,000 | 35,879,000 | 34,733,000 | 39,316,000 | 40,319,000 | 39,086,000 | 36,623,000 | 76,401,000 | 73,394,000 | 71,316,000 | 50,679,000 | 27,922,000 | -10,803,000 | -18,962,000 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||||
Operating Profit | -329,000 | -1,218,000 | -5,302,000 | -3,274,000 | 785,000 | -3,975,000 | 654,000 | 1,357,000 | 1,333,000 | 13,312,000 | 28,341,000 | 45,294,000 | 4,090,000 | -18,915,000 |
Depreciation | 16,000 | 257,000 | 694,000 | 780,000 | 710,000 | 386,000 | 170,000 | 193,000 | 168,000 | 176,000 | 637,000 | 366,000 | 159,000 | 45,000 |
Amortisation | 519,000 | 1,284,000 | 1,485,000 | 4,000 | 166,000 | |||||||||
Tax | -826,000 | -1,680,000 | 141,000 | -117,000 | -664,000 | 2,258,000 | -719,000 | -3,406,000 | -1,320,000 | -3,305,000 | -6,821,000 | -11,871,000 | 3,374,000 | |
Stock | ||||||||||||||
Debtors | 8,537,000 | 52,778,000 | -52,524,000 | 57,973,000 | -80,926,000 | -26,873,000 | -29,677,000 | 43,883,000 | 2,922,000 | -602,000 | 15,367,000 | 19,900,000 | 54,161,000 | 2,399,000 |
Creditors | -38,000 | 371,000 | 343,000 | -2,191,000 | 608,000 | -480,000 | -258,000 | 282,000 | -326,000 | 401,000 | 121,000 | -152,000 | 3,567,000 | 276,000 |
Accruals and Deferred Income | 743,000 | -1,448,000 | -7,230,000 | 19,942,000 | -23,709,000 | -6,987,000 | -1,746,000 | 6,466,000 | -1,768,000 | -17,812,000 | -11,053,000 | -24,701,000 | 62,253,000 | 19,057,000 |
Deferred Taxes & Provisions | ||||||||||||||
Cash flow from operations | -8,971,000 | -55,977,000 | 42,454,000 | -41,348,000 | 18,075,000 | 27,778,000 | -38,991,000 | -4,835,000 | -6,626,000 | -4,142,000 | -10,964,000 | 19,286,000 | -1,770,000 | |
Investing Activities | ||||||||||||||
capital expenditure | ||||||||||||||
Change in Investments | -83,000 | 79,000 | -6,254,000 | 6,425,000 | ||||||||||
cash flow from investments | ||||||||||||||
Financing Activities | ||||||||||||||
Bank loans | ||||||||||||||
Group/Directors Accounts | 3,382,000 | 3,654,000 | 1,779,000 | 2,742,000 | -20,258,000 | -18,790,000 | 11,092,000 | 21,926,000 | 462,000 | -12,202,000 | 10,059,000 | 2,663,000 | -152,000 | 5,200,000 |
Other Short Term Loans | -20,532,000 | 20,532,000 | ||||||||||||
Long term loans | ||||||||||||||
Hire Purchase and Lease Commitments | -1,754,000 | -1,176,000 | -1,584,000 | 8,068,000 | ||||||||||
other long term liabilities | -89,000 | 89,000 | -1,365,000 | 1,365,000 | ||||||||||
share issue | ||||||||||||||
interest | 3,193,000 | 1,275,000 | 352,000 | -902,000 | 1,660,000 | 1,737,000 | 1,566,000 | 1,419,000 | 944,000 | 4,798,000 | 661,000 | -47,000 | ||
cash flow from financing | 4,778,000 | 6,522,000 | 105,000 | -7,245,000 | -13,245,000 | -28,621,000 | 23,475,000 | 2,527,000 | -1,572,000 | 11,296,000 | 7,965,000 | 543,000 | 5,153,000 | |
cash and cash equivalents | ||||||||||||||
cash | -4,094,000 | -45,898,000 | 44,394,000 | -26,046,000 | 27,819,000 | 2,200,000 | -993,000 | -12,082,000 | -2,688,000 | -8,293,000 | 7,008,000 | -3,115,000 | 18,816,000 | 2,972,000 |
overdraft | ||||||||||||||
change in cash | -4,094,000 | -45,898,000 | 44,394,000 | -26,046,000 | 27,819,000 | 2,200,000 | -993,000 | -12,082,000 | -2,688,000 | -8,293,000 | 7,008,000 | -3,115,000 | 18,816,000 | 2,972,000 |
Perform a competitor analysis for mycitydeal limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in E 1 area or any other competitors across 12 key performance metrics.
MYCITYDEAL LIMITED group structure
Mycitydeal Limited has 1 subsidiary company.
Ultimate parent company
GROUPON INC
#0077049
GROUPON EUROPE GMBH
#0082554
2 parents
MYCITYDEAL LIMITED
07112363
1 subsidiary
Mycitydeal Limited currently has 2 directors. The longest serving directors include Mr Ernesto Rodes (May 2023) and Ms Sian Seabrooke (Sep 2024).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Ernesto Rodes | United Kingdom | 38 years | May 2023 | - | Director |
Ms Sian Seabrooke | England | 35 years | Sep 2024 | - | Director |
P&L
December 2023turnover
15.3m
-9%
operating profit
-329k
-73%
gross margin
93.1%
-0.28%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
37.9m
+0.06%
total assets
67.5m
+0.07%
cash
0
-1%
net assets
Total assets minus all liabilities
company number
07112363
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
December 2009
age
16
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
ECOVIS WINGRAVE YEATS LLP
address
floor 11 aldgate tower, 2 leman street, london, E1 8FA
Bank
J P MORGAN CHASE BANK
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to mycitydeal limited. Currently there are 3 open charges and 0 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for MYCITYDEAL LIMITED. This can take several minutes, an email will notify you when this has completed.
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