mycitydeal limited

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mycitydeal limited Company Information

Share MYCITYDEAL LIMITED

Company Number

07112363

Shareholders

groupon europe gmbh

Group Structure

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Industry

Other business support service activities n.e.c.

 

Registered Address

floor 11 aldgate tower, 2 leman street, london, E1 8FA

mycitydeal limited Estimated Valuation

£20m

Pomanda estimates the enterprise value of MYCITYDEAL LIMITED at £20m based on a Turnover of £15.3m and 1.31x industry multiple (adjusted for size and gross margin).

mycitydeal limited Estimated Valuation

£0

Pomanda estimates the enterprise value of MYCITYDEAL LIMITED at £0 based on an EBITDA of £-313k and a 9.57x industry multiple (adjusted for size and gross margin).

mycitydeal limited Estimated Valuation

£80.8m

Pomanda estimates the enterprise value of MYCITYDEAL LIMITED at £80.8m based on Net Assets of £37.9m and 2.13x industry multiple (adjusted for liquidity).

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Mycitydeal Limited Overview

Mycitydeal Limited is a live company located in london, E1 8FA with a Companies House number of 07112363. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in December 2009, it's largest shareholder is groupon europe gmbh with a 100% stake. Mycitydeal Limited is a established, mid sized company, Pomanda has estimated its turnover at £15.3m with declining growth in recent years.

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Mycitydeal Limited Health Check

Pomanda's financial health check has awarded Mycitydeal Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 3 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4out of 5
positive_score

6 Strong

positive_score

1 Regular

positive_score

3 Weak

size

Size

annual sales of £15.3m, make it larger than the average company (£4.8m)

£15.3m - Mycitydeal Limited

£4.8m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -2%, show it is growing at a slower rate (6.6%)

-2% - Mycitydeal Limited

6.6% - Industry AVG

production

Production

with a gross margin of 93.1%, this company has a lower cost of product (38.3%)

93.1% - Mycitydeal Limited

38.3% - Industry AVG

profitability

Profitability

an operating margin of -2.1% make it less profitable than the average company (5.7%)

-2.1% - Mycitydeal Limited

5.7% - Industry AVG

employees

Employees

with 153 employees, this is above the industry average (27)

153 - Mycitydeal Limited

27 - Industry AVG

paystructure

Pay Structure

on an average salary of £59.8k, the company has an equivalent pay structure (£54k)

£59.8k - Mycitydeal Limited

£54k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £99.9k, this is less efficient (£171.4k)

£99.9k - Mycitydeal Limited

£171.4k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 19 days, this is earlier than average (42 days)

19 days - Mycitydeal Limited

42 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 872 days, this is slower than average (32 days)

872 days - Mycitydeal Limited

32 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Mycitydeal Limited

- - Industry AVG

cashbalance

Cash Balance

There is insufficient data available for this Key Performance Indicator!

- - Mycitydeal Limited

- - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 43.9%, this is a lower level of debt than the average (62.5%)

43.9% - Mycitydeal Limited

62.5% - Industry AVG

MYCITYDEAL LIMITED financials

EXPORTms excel logo

Mycitydeal Limited's latest turnover from December 2023 is £15.3 million and the company has net assets of £37.9 million. According to their latest financial statements, Mycitydeal Limited has 153 employees and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010
Turnover15,282,00016,824,00022,574,00016,031,00047,532,00053,438,00050,812,00048,160,00052,637,00063,132,00082,437,000105,977,00075,509,0004,306,000
Other Income Or Grants
Cost Of Sales1,056,0001,119,000730,0001,065,0002,263,0002,423,0002,396,0002,211,0003,429,0006,866,00010,395,00010,742,00010,486,00014,343,000
Gross Profit14,226,00015,705,00021,844,00014,966,00045,269,00051,015,00048,416,00045,949,00049,208,00056,266,00072,042,00095,235,00065,023,000-10,037,000
Admin Expenses14,555,00016,923,00027,146,00018,240,00044,484,00054,990,00047,762,00044,592,00047,875,00042,954,00043,701,00049,941,00060,933,0008,878,000
Operating Profit-329,000-1,218,000-5,302,000-3,274,000785,000-3,975,000654,0001,357,0001,333,00013,312,00028,341,00045,294,0004,090,000-18,915,000
Interest Payable296,000605,000790,0001,704,0003,0003,0007,000437,00047,000
Interest Receivable3,193,0001,571,000957,000133,009802,0001,660,0001,737,0001,566,0001,422,000947,0004,805,0001,098,000
Pre-Tax Profit2,864,00057,000-4,723,000-2,922,000873,000-4,877,0002,314,0006,601,0002,899,00014,731,00029,285,00050,092,0004,751,000-18,962,000
Tax-826,000-1,680,000141,000-117,000-664,0002,258,000-719,000-3,406,000-1,320,000-3,305,000-6,821,000-11,871,0003,374,000
Profit After Tax2,038,000-1,623,000-4,582,000-3,039,000209,000-2,619,0001,595,0003,195,0001,579,00011,426,00022,464,00038,221,0008,125,000-18,962,000
Dividends Paid
Retained Profit2,038,000-1,623,000-4,582,000-3,039,000209,000-2,619,0001,595,0003,195,0001,579,00011,426,00022,464,00038,221,0008,125,000-18,962,000
Employee Costs9,144,00013,222,00016,967,00019,149,00028,591,00022,940,00021,287,00020,308,00024,774,00030,173,00029,097,00029,006,00019,317,0005,400,000
Number Of Employees153206208311326279267324473605687799585179
EBITDA*-313,000-442,000-3,324,000-1,009,0001,495,000-3,589,000824,0001,550,0001,501,00013,488,00028,978,00045,660,0004,253,000-18,704,000

* Earnings Before Interest, Tax, Depreciation and Amortisation

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010
Tangible Assets31,00063,000839,0001,455,00010,522,0002,544,000300,000320,000440,000228,000309,000800,0001,050,000196,000
Intangible Assets3,636,0004,000
Investments & Other167,000250,000171,0006,425,000
Debtors (Due After 1 year)45,000,00054,000662,000617,000702,000766,000766,000766,000
Total Fixed Assets45,198,000313,0004,646,0007,880,00010,522,0002,598,000962,000937,0001,142,000994,0001,075,0001,566,0001,050,000200,000
Stock & work in progress
Trade Debtors833,000382,000181,00076,000554,0003,132,0003,290,0002,676,0001,595,0002,938,0003,668,0004,660,0004,507,0001,077,000
Group Debtors18,489,00057,201,0005,112,00057,818,00077,390,000103,547,000134,153,00090,891,00086,610,00082,228,00066,011,00046,400,000434,000
Misc Debtors2,996,0001,198,000710,000633,000904,000854,000584,000959,000911,0005,165,0005,023,0005,653,000888,000
Cash4,094,00049,992,0005,598,00031,644,0003,825,0001,625,0002,618,00014,700,00017,388,00025,681,00018,673,00021,788,0002,972,000
misc current assets
total current assets22,318,00062,875,00055,995,00064,125,00085,801,00085,251,000109,316,000140,031,000108,145,000107,847,000116,742,00094,367,00078,348,0005,371,000
total assets67,516,00063,188,00060,641,00072,005,00096,323,00087,849,000110,278,000140,968,000109,287,000108,841,000117,817,00095,933,00079,398,0005,571,000
Bank overdraft
Bank loan
Trade Creditors 2,524,0002,562,0002,191,0001,848,0004,039,0003,431,0003,911,0004,169,0003,887,0004,213,0003,812,0003,691,0003,843,000276,000
Group/Directors Accounts11,557,0008,175,0004,521,0002,742,00020,258,00039,048,00027,956,0006,030,0005,568,00017,770,0007,711,0005,048,0005,200,000
other short term finances20,532,000
hp & lease commitments2,339,0002,246,0001,667,0001,583,000
other current liabilities12,007,00011,264,00012,712,00019,942,00023,709,00030,696,00032,442,00025,976,00027,744,00045,556,00056,609,00081,310,00019,057,000
total current liabilities28,427,00024,247,00021,091,00026,115,00047,936,00047,398,00073,655,00064,567,00035,893,00037,525,00067,138,00068,011,00090,201,00024,533,000
loans
hp & lease commitments1,215,0003,062,0004,817,0006,485,000
Accruals and Deferred Income
other liabilities89,0001,365,000
provisions
total long term liabilities1,215,0003,062,0004,817,0006,574,0008,068,0001,365,000
total liabilities29,642,00027,309,00025,908,00032,689,00056,004,00048,763,00073,655,00064,567,00035,893,00037,525,00067,138,00068,011,00090,201,00024,533,000
net assets37,874,00035,879,00034,733,00039,316,00040,319,00039,086,00036,623,00076,401,00073,394,00071,316,00050,679,00027,922,000-10,803,000-18,962,000
total shareholders funds37,874,00035,879,00034,733,00039,316,00040,319,00039,086,00036,623,00076,401,00073,394,00071,316,00050,679,00027,922,000-10,803,000-18,962,000
Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010
Operating Activities
Operating Profit-329,000-1,218,000-5,302,000-3,274,000785,000-3,975,000654,0001,357,0001,333,00013,312,00028,341,00045,294,0004,090,000-18,915,000
Depreciation16,000257,000694,000780,000710,000386,000170,000193,000168,000176,000637,000366,000159,00045,000
Amortisation519,0001,284,0001,485,0004,000166,000
Tax-826,000-1,680,000141,000-117,000-664,0002,258,000-719,000-3,406,000-1,320,000-3,305,000-6,821,000-11,871,0003,374,000
Stock
Debtors8,537,00052,778,000-52,524,00057,973,000-80,926,000-26,873,000-29,677,00043,883,0002,922,000-602,00015,367,00019,900,00054,161,0002,399,000
Creditors-38,000371,000343,000-2,191,000608,000-480,000-258,000282,000-326,000401,000121,000-152,0003,567,000276,000
Accruals and Deferred Income743,000-1,448,000-7,230,00019,942,000-23,709,000-6,987,000-1,746,0006,466,000-1,768,000-17,812,000-11,053,000-24,701,00062,253,00019,057,000
Deferred Taxes & Provisions
Cash flow from operations-8,971,000-55,977,00042,454,000-41,348,00058,656,00018,075,00027,778,000-38,991,000-4,835,000-6,626,000-4,142,000-10,964,00019,286,000-1,770,000
Investing Activities
capital expenditure16,0003,636,000-4,998,0006,802,000-8,688,000-2,630,000-150,000-73,000-380,000-95,000-146,000-116,000-1,013,000-411,000
Change in Investments-83,00079,000-6,254,0006,425,000
cash flow from investments99,0003,557,0001,256,000377,000-8,688,000-2,630,000-150,000-73,000-380,000-95,000-146,000-116,000-1,013,000-411,000
Financing Activities
Bank loans
Group/Directors Accounts3,382,0003,654,0001,779,0002,742,000-20,258,000-18,790,00011,092,00021,926,000462,000-12,202,00010,059,0002,663,000-152,0005,200,000
Other Short Term Loans -20,532,00020,532,000
Long term loans
Hire Purchase and Lease Commitments-1,754,000-1,176,000-1,584,0008,068,000
other long term liabilities-89,00089,000-1,365,0001,365,000
share issue-43,0002,769,000-1,0002,036,0001,024,0005,082,000-41,373,000-188,000499,0009,211,000293,000504,00034,000
interest3,193,0001,275,000352,000-656,991-902,0001,660,0001,737,0001,566,0001,419,000944,0004,798,000661,000-47,000
cash flow from financing4,778,0006,522,000105,000-7,245,000-723,991-13,245,000-28,621,00023,475,0002,527,000-1,572,00011,296,0007,965,000543,0005,153,000
cash and cash equivalents
cash-4,094,000-45,898,00044,394,000-26,046,00027,819,0002,200,000-993,000-12,082,000-2,688,000-8,293,0007,008,000-3,115,00018,816,0002,972,000
overdraft
change in cash-4,094,000-45,898,00044,394,000-26,046,00027,819,0002,200,000-993,000-12,082,000-2,688,000-8,293,0007,008,000-3,115,00018,816,0002,972,000

mycitydeal limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Mycitydeal Limited Competitor Analysis

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Perform a competitor analysis for mycitydeal limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in E 1 area or any other competitors across 12 key performance metrics.

mycitydeal limited Ownership

MYCITYDEAL LIMITED group structure

Mycitydeal Limited has 1 subsidiary company.

Ultimate parent company

GROUPON INC

#0077049

GROUPON EUROPE GMBH

#0082554

2 parents

MYCITYDEAL LIMITED

07112363

1 subsidiary

MYCITYDEAL LIMITED Shareholders

groupon europe gmbh 100%

mycitydeal limited directors

Mycitydeal Limited currently has 2 directors. The longest serving directors include Mr Ernesto Rodes (May 2023) and Ms Sian Seabrooke (Sep 2024).

officercountryagestartendrole
Mr Ernesto RodesUnited Kingdom38 years May 2023- Director
Ms Sian SeabrookeEngland35 years Sep 2024- Director

P&L

December 2023

turnover

15.3m

-9%

operating profit

-329k

-73%

gross margin

93.1%

-0.28%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

37.9m

+0.06%

total assets

67.5m

+0.07%

cash

0

-1%

net assets

Total assets minus all liabilities

mycitydeal limited company details

company number

07112363

Type

Private limited with Share Capital

industry

82990 - Other business support service activities n.e.c.

incorporation date

December 2009

age

16

incorporated

UK

ultimate parent company

GROUPON INC

accounts

Full Accounts

last accounts submitted

December 2023

previous names

N/A

accountant

-

auditor

ECOVIS WINGRAVE YEATS LLP

address

floor 11 aldgate tower, 2 leman street, london, E1 8FA

Bank

J P MORGAN CHASE BANK

Legal Advisor

-

mycitydeal limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 3 charges/mortgages relating to mycitydeal limited. Currently there are 3 open charges and 0 have been satisfied in the past.

mycitydeal limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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mycitydeal limited Companies House Filings - See Documents

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