smg insight limited

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smg insight limited Company Information

Share SMG INSIGHT LIMITED

Company Number

07308675

Shareholders

yougov plc

Group Structure

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Industry

Market research and public opinion polling

 

Registered Address

50 featherstone street, london, EC1Y 8RT

smg insight limited Estimated Valuation

£2.1m

Pomanda estimates the enterprise value of SMG INSIGHT LIMITED at £2.1m based on a Turnover of £3.2m and 0.66x industry multiple (adjusted for size and gross margin).

smg insight limited Estimated Valuation

£695.1k

Pomanda estimates the enterprise value of SMG INSIGHT LIMITED at £695.1k based on an EBITDA of £178.2k and a 3.9x industry multiple (adjusted for size and gross margin).

smg insight limited Estimated Valuation

£0

Pomanda estimates the enterprise value of SMG INSIGHT LIMITED at £0 based on Net Assets of £-1.2m and 1.64x industry multiple (adjusted for liquidity).

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Smg Insight Limited Overview

Smg Insight Limited is a live company located in london, EC1Y 8RT with a Companies House number of 07308675. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in July 2010, it's largest shareholder is yougov plc with a 100% stake. Smg Insight Limited is a established, small sized company, Pomanda has estimated its turnover at £3.2m with declining growth in recent years.

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Smg Insight Limited Health Check

Pomanda's financial health check has awarded Smg Insight Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating3out of 5
positive_score

4 Strong

positive_score

0 Regular

positive_score

6 Weak

size

Size

annual sales of £3.2m, make it smaller than the average company (£8.9m)

£3.2m - Smg Insight Limited

£8.9m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -11%, show it is growing at a slower rate (4.9%)

-11% - Smg Insight Limited

4.9% - Industry AVG

production

Production

with a gross margin of 99%, this company has a lower cost of product (59.7%)

99% - Smg Insight Limited

59.7% - Industry AVG

profitability

Profitability

an operating margin of 3.4% make it less profitable than the average company (6%)

3.4% - Smg Insight Limited

6% - Industry AVG

employees

Employees

with 14 employees, this is below the industry average (57)

14 - Smg Insight Limited

57 - Industry AVG

paystructure

Pay Structure

on an average salary of £21.4k, the company has a lower pay structure (£63.2k)

£21.4k - Smg Insight Limited

£63.2k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £226.2k, this is more efficient (£145.4k)

£226.2k - Smg Insight Limited

£145.4k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 8 days, this is earlier than average (66 days)

8 days - Smg Insight Limited

66 days - Industry AVG

creditordays

Creditor Days

There is insufficient data available for this Key Performance Indicator!

- - Smg Insight Limited

- - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Smg Insight Limited

- - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (15 weeks)

1 weeks - Smg Insight Limited

15 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 118.3%, this is a higher level of debt than the average (60.2%)

118.3% - Smg Insight Limited

60.2% - Industry AVG

SMG INSIGHT LIMITED financials

EXPORTms excel logo

Smg Insight Limited's latest turnover from July 2023 is £3.2 million and the company has net assets of -£1.2 million. According to their latest financial statements, we estimate that Smg Insight Limited has 14 employees and maintains cash reserves of £162 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Jul 2023Jul 2022Jul 2021Jul 2020Jul 2019Mar 2018Mar 2017Mar 2016Mar 2015Mar 2014Mar 2013Mar 2012Mar 2011
Turnover3,166,6373,488,5873,255,1564,485,2416,165,8093,892,0672,581,211975,0341,370,752624,701358,120446,330194,726
Other Income Or Grants
Cost Of Sales32,131327,600686,8521,470,5512,694,5802,288,8771,562,867578,791797,900364,134215,619243,455105,210
Gross Profit3,134,5063,160,9872,568,3043,014,6903,471,2291,603,1901,018,344396,243572,851260,566142,500202,87589,516
Admin Expenses3,027,3413,064,7152,659,0933,749,4274,184,359424,134837,744411,657563,631256,205158,343200,31862,539
Operating Profit107,16596,272-90,789-734,737-713,1301,179,056180,600-15,4149,2204,361-15,8432,55726,977
Interest Payable
Interest Receivable1,639568532563400150164137
Pre-Tax Profit107,16596,272-90,789-734,737-713,1301,180,695181,168-14,8829,7844,761-15,6932,72027,114
Tax-49,978-43,31978,811139,73588,513-224,332-36,233-2,055-1,095-707-7,592
Profit After Tax57,18752,953-11,978-595,002-624,617956,363144,934-14,8827,7293,666-15,6932,01319,522
Dividends Paid1,101,291
Retained Profit57,18752,953-11,978-595,002-1,725,908956,363144,934-14,8827,7293,666-15,6932,01319,522
Employee Costs300,130415,8402,328,5201,659,8922,378,2491,061,3711,014,099605,406408,314204,474149,792141,36695,428
Number Of Employees144132272820191284332
EBITDA*178,185204,34327,916-631,206-624,6551,188,606191,270-11,34313,8235,649-14,7562,91627,261

* Earnings Before Interest, Tax, Depreciation and Amortisation

Jul 2023Jul 2022Jul 2021Jul 2020Jul 2019Mar 2018Mar 2017Mar 2016Mar 2015Mar 2014Mar 2013Mar 2012Mar 2011
Tangible Assets1,4813,3134,7895,3568,82415,84015,43224,5047,2641,6981,530434568
Intangible Assets32,116101,305152,113173,444151,581
Investments & Other269,108331,729312,676213,89174,81566,500111
Debtors (Due After 1 year)
Total Fixed Assets302,705436,347469,578392,691235,22082,34015,43224,5057,2651,6991,530434568
Stock & work in progress
Trade Debtors70,531416,478196,710814,9501,258,5211,641,886935,047309,983403,254160,97591,501128,98949,000
Group Debtors4,934,0202,937,9732,402,1052,039,829541,909170,06319,999
Misc Debtors859,163403,3381,467,520461,416544,843227,697119,02137,1788,8801,329
Cash162,042207,178493,0292,344,023667,964299,372356,16998,056114,889110,44049,39710,62554,795
misc current assets
total current assets6,025,7563,964,9674,559,3645,660,2183,013,2372,339,0181,410,237465,216527,023272,744140,898139,614103,795
total assets6,328,4614,401,3145,028,9426,052,9093,248,4572,421,3581,425,669489,721534,288274,443142,428140,048104,363
Bank overdraft
Bank loan
Trade Creditors 147,980135,711607,1591,101,144242,221516,951264,835133,034118,41384,741
Group/Directors Accounts6,914,8254,560,6314,894,9226,745,3752,975,3569833,452
other short term finances
hp & lease commitments
other current liabilities569,1721,052,2091,249,369424,503930,120710,447177,136244,062
total current liabilities7,483,9975,612,8406,292,2717,305,5893,905,4761,317,6061,278,280487,266516,951264,835136,486118,41384,741
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions1,1972,3471,0181,677
total long term liabilities1,1972,3471,0181,677
total liabilities7,483,9975,614,0376,294,6187,306,6073,907,1531,317,6061,278,280487,266516,951264,835136,486118,41384,741
net assets-1,155,536-1,212,723-1,265,676-1,253,698-658,6961,103,752147,3892,45517,3379,6085,94221,63519,622
total shareholders funds-1,155,536-1,212,723-1,265,676-1,253,698-658,6961,103,752147,3892,45517,3379,6085,94221,63519,622
Jul 2023Jul 2022Jul 2021Jul 2020Jul 2019Mar 2018Mar 2017Mar 2016Mar 2015Mar 2014Mar 2013Mar 2012Mar 2011
Operating Activities
Operating Profit107,16596,272-90,789-734,737-713,1301,179,056180,600-15,4149,2204,361-15,8432,55726,977
Depreciation1,8322,3083,5156,5467,0169,55010,6704,0714,6031,2881,087359284
Amortisation69,188105,763115,19096,98581,459
Tax-49,978-43,31978,811139,73588,513-224,332-36,233-2,055-1,095-707-7,592
Stock
Debtors2,105,925-308,546750,140970,922305,627985,578686,908-44,974249,83070,803-37,48879,98949,000
Creditors-147,98012,269135,711-607,159-493,985858,923-274,730252,116131,80114,62133,67284,741
Accruals and Deferred Income-483,037-197,160824,866-505,617219,673533,311-66,926244,062
Deferred Taxes & Provisions-1,197-1,1501,329-6591,677
Cash flow from operations-2,461,952123,280195,051-1,832,958-1,227,57818,022260,1262,96314,05465,55237,353-44,10855,410
Investing Activities
capital expenditure1-55,787-96,807-121,926-233,040-9,958-1,598-21,311-10,169-1,456-2,183-225-852
Change in Investments-62,62119,05398,785139,0768,31566,500-11
cash flow from investments62,622-74,840-195,592-261,002-241,355-76,458-1,597-21,311-10,169-1,457-2,183-225-852
Financing Activities
Bank loans
Group/Directors Accounts2,354,194-334,291-1,850,4533,770,0192,975,356-983983-3,4523,452
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue-36,540100
interest1,639568532563400150164137
cash flow from financing2,354,194-334,291-1,850,4533,770,0192,938,8161,639-4151,515563-3,0523,602164237
cash and cash equivalents
cash-45,136-285,851-1,850,9941,676,059368,592-56,797258,113-16,8334,44961,04338,772-44,17054,795
overdraft
change in cash-45,136-285,851-1,850,9941,676,059368,592-56,797258,113-16,8334,44961,04338,772-44,17054,795

smg insight limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Smg Insight Limited Competitor Analysis

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Perform a competitor analysis for smg insight limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in EC1Y area or any other competitors across 12 key performance metrics.

smg insight limited Ownership

SMG INSIGHT LIMITED group structure

Smg Insight Limited has 1 subsidiary company.

Ultimate parent company

1 parent

SMG INSIGHT LIMITED

07308675

1 subsidiary

SMG INSIGHT LIMITED Shareholders

yougov plc 100%

smg insight limited directors

Smg Insight Limited currently has 2 directors. The longest serving directors include Mr Alexander McIntosh (May 2018) and Ms Anna Rajah (Dec 2024).

officercountryagestartendrole
Mr Alexander McIntosh47 years May 2018- Director
Ms Anna RajahEngland50 years Dec 2024- Director

P&L

July 2023

turnover

3.2m

-9%

operating profit

107.2k

+11%

gross margin

99%

+9.24%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

July 2023

net assets

-1.2m

-0.05%

total assets

6.3m

+0.44%

cash

162k

-0.22%

net assets

Total assets minus all liabilities

smg insight limited company details

company number

07308675

Type

Private limited with Share Capital

industry

73200 - Market research and public opinion polling

incorporation date

July 2010

age

15

incorporated

UK

ultimate parent company

accounts

Audit Exemption Subsidiary

last accounts submitted

July 2023

previous names

N/A

accountant

-

auditor

-

address

50 featherstone street, london, EC1Y 8RT

Bank

-

Legal Advisor

-

smg insight limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to smg insight limited.

smg insight limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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smg insight limited Companies House Filings - See Documents

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