smg insight limited
smg insight limited Company Information
Company Number
07308675
Next Accounts
Apr 2025
Shareholders
yougov plc
Group Structure
View All
Industry
Market research and public opinion polling
Registered Address
50 featherstone street, london, EC1Y 8RT
Website
www.smg-insight.comsmg insight limited Estimated Valuation
Pomanda estimates the enterprise value of SMG INSIGHT LIMITED at £2.1m based on a Turnover of £3.2m and 0.66x industry multiple (adjusted for size and gross margin).
smg insight limited Estimated Valuation
Pomanda estimates the enterprise value of SMG INSIGHT LIMITED at £695.1k based on an EBITDA of £178.2k and a 3.9x industry multiple (adjusted for size and gross margin).
smg insight limited Estimated Valuation
Pomanda estimates the enterprise value of SMG INSIGHT LIMITED at £0 based on Net Assets of £-1.2m and 1.64x industry multiple (adjusted for liquidity).
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Smg Insight Limited Overview
Smg Insight Limited is a live company located in london, EC1Y 8RT with a Companies House number of 07308675. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in July 2010, it's largest shareholder is yougov plc with a 100% stake. Smg Insight Limited is a established, small sized company, Pomanda has estimated its turnover at £3.2m with declining growth in recent years.
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Smg Insight Limited Health Check
Pomanda's financial health check has awarded Smg Insight Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs
4 Strong
0 Regular
6 Weak
Size
annual sales of £3.2m, make it smaller than the average company (£8.9m)
£3.2m - Smg Insight Limited
£8.9m - Industry AVG
Growth
3 year (CAGR) sales growth of -11%, show it is growing at a slower rate (4.9%)
-11% - Smg Insight Limited
4.9% - Industry AVG
Production
with a gross margin of 99%, this company has a lower cost of product (59.7%)
99% - Smg Insight Limited
59.7% - Industry AVG
Profitability
an operating margin of 3.4% make it less profitable than the average company (6%)
3.4% - Smg Insight Limited
6% - Industry AVG
Employees
with 14 employees, this is below the industry average (57)
- Smg Insight Limited
57 - Industry AVG
Pay Structure
on an average salary of £21.4k, the company has a lower pay structure (£63.2k)
- Smg Insight Limited
£63.2k - Industry AVG
Efficiency
resulting in sales per employee of £226.2k, this is more efficient (£145.4k)
- Smg Insight Limited
£145.4k - Industry AVG
Debtor Days
it gets paid by customers after 8 days, this is earlier than average (66 days)
8 days - Smg Insight Limited
66 days - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - Smg Insight Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Smg Insight Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (15 weeks)
1 weeks - Smg Insight Limited
15 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 118.3%, this is a higher level of debt than the average (60.2%)
118.3% - Smg Insight Limited
60.2% - Industry AVG
SMG INSIGHT LIMITED financials
Smg Insight Limited's latest turnover from July 2023 is £3.2 million and the company has net assets of -£1.2 million. According to their latest financial statements, we estimate that Smg Insight Limited has 14 employees and maintains cash reserves of £162 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 3,166,637 | 3,488,587 | 3,255,156 | 4,485,241 | 6,165,809 | ||||||||
| Other Income Or Grants | |||||||||||||
| Cost Of Sales | 32,131 | 327,600 | 686,852 | 1,470,551 | 2,694,580 | ||||||||
| Gross Profit | 3,134,506 | 3,160,987 | 2,568,304 | 3,014,690 | 3,471,229 | ||||||||
| Admin Expenses | 3,027,341 | 3,064,715 | 2,659,093 | 3,749,427 | 4,184,359 | ||||||||
| Operating Profit | 107,165 | 96,272 | -90,789 | -734,737 | -713,130 | ||||||||
| Interest Payable | |||||||||||||
| Interest Receivable | |||||||||||||
| Pre-Tax Profit | 107,165 | 96,272 | -90,789 | -734,737 | -713,130 | ||||||||
| Tax | -49,978 | -43,319 | 78,811 | 139,735 | 88,513 | ||||||||
| Profit After Tax | 57,187 | 52,953 | -11,978 | -595,002 | -624,617 | ||||||||
| Dividends Paid | 1,101,291 | ||||||||||||
| Retained Profit | 57,187 | 52,953 | -11,978 | -595,002 | -1,725,908 | ||||||||
| Employee Costs | 300,130 | 415,840 | 2,328,520 | 1,659,892 | 2,378,249 | ||||||||
| Number Of Employees | 41 | 32 | 27 | 28 | 20 | 19 | 12 | ||||||
| EBITDA* | 178,185 | 204,343 | 27,916 | -631,206 | -624,655 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,481 | 3,313 | 4,789 | 5,356 | 8,824 | 15,840 | 15,432 | 24,504 | 7,264 | 1,698 | 1,530 | 434 | 568 |
| Intangible Assets | 32,116 | 101,305 | 152,113 | 173,444 | 151,581 | ||||||||
| Investments & Other | 269,108 | 331,729 | 312,676 | 213,891 | 74,815 | 66,500 | 1 | 1 | 1 | ||||
| Debtors (Due After 1 year) | |||||||||||||
| Total Fixed Assets | 302,705 | 436,347 | 469,578 | 392,691 | 235,220 | 82,340 | 15,432 | 24,505 | 7,265 | 1,699 | 1,530 | 434 | 568 |
| Stock & work in progress | |||||||||||||
| Trade Debtors | 70,531 | 416,478 | 196,710 | 814,950 | 1,258,521 | 1,641,886 | 935,047 | 309,983 | 403,254 | 160,975 | 91,501 | 128,989 | 49,000 |
| Group Debtors | 4,934,020 | 2,937,973 | 2,402,105 | 2,039,829 | 541,909 | 170,063 | 19,999 | ||||||
| Misc Debtors | 859,163 | 403,338 | 1,467,520 | 461,416 | 544,843 | 227,697 | 119,021 | 37,178 | 8,880 | 1,329 | |||
| Cash | 162,042 | 207,178 | 493,029 | 2,344,023 | 667,964 | 299,372 | 356,169 | 98,056 | 114,889 | 110,440 | 49,397 | 10,625 | 54,795 |
| misc current assets | |||||||||||||
| total current assets | 6,025,756 | 3,964,967 | 4,559,364 | 5,660,218 | 3,013,237 | 2,339,018 | 1,410,237 | 465,216 | 527,023 | 272,744 | 140,898 | 139,614 | 103,795 |
| total assets | 6,328,461 | 4,401,314 | 5,028,942 | 6,052,909 | 3,248,457 | 2,421,358 | 1,425,669 | 489,721 | 534,288 | 274,443 | 142,428 | 140,048 | 104,363 |
| Bank overdraft | |||||||||||||
| Bank loan | |||||||||||||
| Trade Creditors | 147,980 | 135,711 | 607,159 | 1,101,144 | 242,221 | 516,951 | 264,835 | 133,034 | 118,413 | 84,741 | |||
| Group/Directors Accounts | 6,914,825 | 4,560,631 | 4,894,922 | 6,745,375 | 2,975,356 | 983 | 3,452 | ||||||
| other short term finances | |||||||||||||
| hp & lease commitments | |||||||||||||
| other current liabilities | 569,172 | 1,052,209 | 1,249,369 | 424,503 | 930,120 | 710,447 | 177,136 | 244,062 | |||||
| total current liabilities | 7,483,997 | 5,612,840 | 6,292,271 | 7,305,589 | 3,905,476 | 1,317,606 | 1,278,280 | 487,266 | 516,951 | 264,835 | 136,486 | 118,413 | 84,741 |
| loans | |||||||||||||
| hp & lease commitments | |||||||||||||
| Accruals and Deferred Income | |||||||||||||
| other liabilities | |||||||||||||
| provisions | 1,197 | 2,347 | 1,018 | 1,677 | |||||||||
| total long term liabilities | 1,197 | 2,347 | 1,018 | 1,677 | |||||||||
| total liabilities | 7,483,997 | 5,614,037 | 6,294,618 | 7,306,607 | 3,907,153 | 1,317,606 | 1,278,280 | 487,266 | 516,951 | 264,835 | 136,486 | 118,413 | 84,741 |
| net assets | -1,155,536 | -1,212,723 | -1,265,676 | -1,253,698 | -658,696 | 1,103,752 | 147,389 | 2,455 | 17,337 | 9,608 | 5,942 | 21,635 | 19,622 |
| total shareholders funds | -1,155,536 | -1,212,723 | -1,265,676 | -1,253,698 | -658,696 | 1,103,752 | 147,389 | 2,455 | 17,337 | 9,608 | 5,942 | 21,635 | 19,622 |
| Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||
| Operating Profit | 107,165 | 96,272 | -90,789 | -734,737 | -713,130 | ||||||||
| Depreciation | 1,832 | 2,308 | 3,515 | 6,546 | 7,016 | 9,550 | 10,670 | 4,071 | 4,603 | 1,288 | 1,087 | 359 | 284 |
| Amortisation | 69,188 | 105,763 | 115,190 | 96,985 | 81,459 | ||||||||
| Tax | -49,978 | -43,319 | 78,811 | 139,735 | 88,513 | ||||||||
| Stock | |||||||||||||
| Debtors | 2,105,925 | -308,546 | 750,140 | 970,922 | 305,627 | 985,578 | 686,908 | -44,974 | 249,830 | 70,803 | -37,488 | 79,989 | 49,000 |
| Creditors | -147,980 | 12,269 | 135,711 | -607,159 | -493,985 | 858,923 | -274,730 | 252,116 | 131,801 | 14,621 | 33,672 | 84,741 | |
| Accruals and Deferred Income | -483,037 | -197,160 | 824,866 | -505,617 | 219,673 | 533,311 | -66,926 | 244,062 | |||||
| Deferred Taxes & Provisions | -1,197 | -1,150 | 1,329 | -659 | 1,677 | ||||||||
| Cash flow from operations | -2,461,952 | 123,280 | 195,051 | -1,832,958 | -1,227,578 | ||||||||
| Investing Activities | |||||||||||||
| capital expenditure | |||||||||||||
| Change in Investments | -62,621 | 19,053 | 98,785 | 139,076 | 8,315 | 66,500 | -1 | 1 | |||||
| cash flow from investments | |||||||||||||
| Financing Activities | |||||||||||||
| Bank loans | |||||||||||||
| Group/Directors Accounts | 2,354,194 | -334,291 | -1,850,453 | 3,770,019 | 2,975,356 | -983 | 983 | -3,452 | 3,452 | ||||
| Other Short Term Loans | |||||||||||||
| Long term loans | |||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||
| other long term liabilities | |||||||||||||
| share issue | |||||||||||||
| interest | |||||||||||||
| cash flow from financing | 2,354,194 | -334,291 | -1,850,453 | 3,770,019 | 2,938,816 | ||||||||
| cash and cash equivalents | |||||||||||||
| cash | -45,136 | -285,851 | -1,850,994 | 1,676,059 | 368,592 | -56,797 | 258,113 | -16,833 | 4,449 | 61,043 | 38,772 | -44,170 | 54,795 |
| overdraft | |||||||||||||
| change in cash | -45,136 | -285,851 | -1,850,994 | 1,676,059 | 368,592 | -56,797 | 258,113 | -16,833 | 4,449 | 61,043 | 38,772 | -44,170 | 54,795 |
smg insight limited Credit Report and Business Information
Smg Insight Limited Competitor Analysis
Perform a competitor analysis for smg insight limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in EC1Y area or any other competitors across 12 key performance metrics.
smg insight limited Ownership
SMG INSIGHT LIMITED group structure
Smg Insight Limited has 1 subsidiary company.
Ultimate parent company
1 parent
SMG INSIGHT LIMITED
07308675
1 subsidiary
smg insight limited directors
Smg Insight Limited currently has 2 directors. The longest serving directors include Mr Alexander McIntosh (May 2018) and Ms Anna Rajah (Dec 2024).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Alexander McIntosh | 47 years | May 2018 | - | Director | |
| Ms Anna Rajah | England | 50 years | Dec 2024 | - | Director |
P&L
July 2023turnover
3.2m
-9%
operating profit
107.2k
+11%
gross margin
99%
+9.24%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2023net assets
-1.2m
-0.05%
total assets
6.3m
+0.44%
cash
162k
-0.22%
net assets
Total assets minus all liabilities
smg insight limited company details
company number
07308675
Type
Private limited with Share Capital
industry
73200 - Market research and public opinion polling
incorporation date
July 2010
age
15
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
July 2023
previous names
N/A
accountant
-
auditor
-
address
50 featherstone street, london, EC1Y 8RT
Bank
-
Legal Advisor
-
smg insight limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to smg insight limited.
smg insight limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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smg insight limited Companies House Filings - See Documents
| date | description | view/download |
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