the sanitaryware company limited Company Information
Company Number
07419871
Next Accounts
Sep 2025
Shareholders
rsbp ltd
Group Structure
View All
Industry
Wholesale of wood, construction materials and sanitary equipment
Registered Address
alderflat drive, newstead industrial estate, stoke on trent, ST4 8HX
Website
www.theswc.co.ukthe sanitaryware company limited Estimated Valuation
Pomanda estimates the enterprise value of THE SANITARYWARE COMPANY LIMITED at £1.3m based on a Turnover of £3.1m and 0.41x industry multiple (adjusted for size and gross margin).
the sanitaryware company limited Estimated Valuation
Pomanda estimates the enterprise value of THE SANITARYWARE COMPANY LIMITED at £1.2m based on an EBITDA of £313.4k and a 3.98x industry multiple (adjusted for size and gross margin).
the sanitaryware company limited Estimated Valuation
Pomanda estimates the enterprise value of THE SANITARYWARE COMPANY LIMITED at £1m based on Net Assets of £494.8k and 2.04x industry multiple (adjusted for liquidity).
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The Sanitaryware Company Limited Overview
The Sanitaryware Company Limited is a live company located in stoke on trent, ST4 8HX with a Companies House number of 07419871. It operates in the wholesale of wood, construction materials and sanitary equipment sector, SIC Code 46730. Founded in October 2010, it's largest shareholder is rsbp ltd with a 100% stake. The Sanitaryware Company Limited is a established, small sized company, Pomanda has estimated its turnover at £3.1m with healthy growth in recent years.
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The Sanitaryware Company Limited Health Check
Pomanda's financial health check has awarded The Sanitaryware Company Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 7 areas for improvement. Company Health Check FAQs


1 Strong

3 Regular

7 Weak

Size
annual sales of £3.1m, make it smaller than the average company (£20.6m)
- The Sanitaryware Company Limited
£20.6m - Industry AVG

Growth
3 year (CAGR) sales growth of 4%, show it is growing at a slower rate (9.4%)
- The Sanitaryware Company Limited
9.4% - Industry AVG

Production
with a gross margin of 25%, this company has a comparable cost of product (25%)
- The Sanitaryware Company Limited
25% - Industry AVG

Profitability
an operating margin of 9.9% make it more profitable than the average company (4%)
- The Sanitaryware Company Limited
4% - Industry AVG

Employees
with 14 employees, this is below the industry average (48)
14 - The Sanitaryware Company Limited
48 - Industry AVG

Pay Structure
on an average salary of £42.9k, the company has an equivalent pay structure (£42.9k)
- The Sanitaryware Company Limited
£42.9k - Industry AVG

Efficiency
resulting in sales per employee of £221.6k, this is less efficient (£390k)
- The Sanitaryware Company Limited
£390k - Industry AVG

Debtor Days
it gets paid by customers after 50 days, this is near the average (44 days)
- The Sanitaryware Company Limited
44 days - Industry AVG

Creditor Days
its suppliers are paid after 2 days, this is quicker than average (35 days)
- The Sanitaryware Company Limited
35 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- The Sanitaryware Company Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 3 weeks, this is less cash available to meet short term requirements (12 weeks)
3 weeks - The Sanitaryware Company Limited
12 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 77.7%, this is a higher level of debt than the average (45.5%)
77.7% - The Sanitaryware Company Limited
45.5% - Industry AVG
THE SANITARYWARE COMPANY LIMITED financials

The Sanitaryware Company Limited's latest turnover from December 2023 is estimated at £3.1 million and the company has net assets of £494.8 thousand. According to their latest financial statements, The Sanitaryware Company Limited has 14 employees and maintains cash reserves of £100.1 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 3,743,000 | 2,726,000 | 2,759,000 | 2,714,000 | 1,993,000 | 2,039,000 | 2,585,000 | 2,539,000 | 2,051,000 | 1,556,000 | 327,000 | ||
Other Income Or Grants | |||||||||||||
Cost Of Sales | 2,669,000 | 1,958,000 | 1,970,000 | 1,916,000 | 1,373,000 | 1,397,000 | 1,862,000 | 1,754,000 | 1,494,000 | 1,129,000 | 272,000 | ||
Gross Profit | 1,074,000 | 768,000 | 789,000 | 798,000 | 620,000 | 642,000 | 723,000 | 785,000 | 557,000 | 427,000 | 55,000 | ||
Admin Expenses | 850,000 | 602,000 | 655,000 | 590,000 | 740,000 | 770,000 | 762,000 | ||||||
Operating Profit | 224,000 | 166,000 | 134,000 | 208,000 | -120,000 | -128,000 | -39,000 | ||||||
Interest Payable | 20,000 | 10,000 | 10,000 | 8,000 | 7,000 | 5,000 | |||||||
Interest Receivable | |||||||||||||
Pre-Tax Profit | 204,000 | 156,000 | 124,000 | 200,000 | -127,000 | -133,000 | -39,000 | 26,000 | -38,000 | -25,000 | -207,000 | ||
Tax | -11,000 | 11,000 | -50,000 | 1,000 | -3,000 | 52,000 | |||||||
Profit After Tax | 204,000 | 145,000 | 135,000 | 200,000 | -127,000 | -133,000 | -89,000 | 27,000 | -41,000 | 27,000 | -207,000 | ||
Dividends Paid | |||||||||||||
Retained Profit | 204,000 | 145,000 | 135,000 | 200,000 | -127,000 | -133,000 | -89,000 | 27,000 | -41,000 | 27,000 | -207,000 | ||
Employee Costs | 533,000 | 337,000 | 380,000 | 351,000 | 348,000 | 366,000 | 401,000 | 417,000 | 308,000 | 249,000 | 231,000 | ||
Number Of Employees | 14 | 14 | 13 | 11 | 13 | 10 | 13 | 12 | 12 | 12 | 12 | 9 | 7 |
EBITDA* | 226,000 | 166,000 | 134,000 | 209,000 | -119,000 | -125,000 | -37,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 37,292 | 28,896 | 5,000 | 7,000 | 5,000 | 4,000 | 5,000 | 6,000 | 10,000 | 4,000 | 6,000 | 8,000 | 7,000 |
Intangible Assets | |||||||||||||
Investments & Other | |||||||||||||
Debtors (Due After 1 year) | |||||||||||||
Total Fixed Assets | 37,292 | 28,896 | 5,000 | 7,000 | 5,000 | 4,000 | 5,000 | 6,000 | 10,000 | 4,000 | 6,000 | 8,000 | 7,000 |
Stock & work in progress | 761,000 | 469,000 | 552,000 | 256,000 | 279,000 | ||||||||
Trade Debtors | 426,834 | 347,552 | 309,000 | 313,000 | 207,000 | 210,000 | 239,000 | 144,000 | 223,000 | 132,000 | 228,000 | 66,000 | 37,000 |
Group Debtors | 1,468,635 | 886,962 | 1,370,000 | 19,000 | 200,000 | 200,000 | 201,000 | 48,000 | 146,000 | 1,000 | 1,000 | 18,000 | |
Misc Debtors | 189,104 | 41,220 | 33,000 | 16,000 | 16,000 | 21,000 | 3,000 | 4,000 | 5,000 | 92,000 | 60,000 | 85,000 | 39,000 |
Cash | 100,102 | 39,213 | 276,000 | 21,000 | 158,000 | 48,000 | |||||||
misc current assets | |||||||||||||
total current assets | 2,184,675 | 1,314,947 | 1,712,000 | 624,000 | 423,000 | 452,000 | 601,000 | 244,000 | 1,135,000 | 694,000 | 841,000 | 425,000 | 355,000 |
total assets | 2,221,967 | 1,343,843 | 1,717,000 | 631,000 | 428,000 | 456,000 | 606,000 | 250,000 | 1,145,000 | 698,000 | 847,000 | 433,000 | 362,000 |
Bank overdraft | 247,000 | 670,000 | 454,000 | 378,000 | 192,000 | 369,000 | |||||||
Bank loan | |||||||||||||
Trade Creditors | 15,728 | 14,819 | 19,000 | 6,000 | 28,000 | 21,000 | 24,000 | 70,000 | 389,000 | 294,000 | 237,000 | 165,000 | 31,000 |
Group/Directors Accounts | 1,269,698 | 777,869 | 392,000 | 306,000 | 289,000 | 640,000 | 952,000 | 458,000 | 24,000 | 385,000 | 139,000 | 140,000 | |
other short term finances | |||||||||||||
hp & lease commitments | |||||||||||||
other current liabilities | 441,780 | 289,748 | 1,165,000 | 382,000 | 72,000 | 138,000 | 173,000 | 138,000 | 369,000 | 120,000 | 68,000 | 117,000 | 29,000 |
total current liabilities | 1,727,206 | 1,082,436 | 1,576,000 | 694,000 | 636,000 | 799,000 | 1,149,000 | 666,000 | 1,428,000 | 892,000 | 1,068,000 | 613,000 | 569,000 |
loans | |||||||||||||
hp & lease commitments | |||||||||||||
Accruals and Deferred Income | |||||||||||||
other liabilities | |||||||||||||
provisions | |||||||||||||
total long term liabilities | |||||||||||||
total liabilities | 1,727,206 | 1,082,436 | 1,576,000 | 694,000 | 636,000 | 799,000 | 1,149,000 | 666,000 | 1,428,000 | 892,000 | 1,068,000 | 613,000 | 569,000 |
net assets | 494,761 | 261,407 | 141,000 | -63,000 | -208,000 | -343,000 | -543,000 | -416,000 | -283,000 | -194,000 | -221,000 | -180,000 | -207,000 |
total shareholders funds | 494,761 | 261,407 | 141,000 | -63,000 | -208,000 | -343,000 | -543,000 | -416,000 | -283,000 | -194,000 | -221,000 | -180,000 | -207,000 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||
Operating Profit | 224,000 | 166,000 | 134,000 | 208,000 | -120,000 | -128,000 | -39,000 | ||||||
Depreciation | 5,942 | 2,000 | 1,000 | 1,000 | 3,000 | 2,000 | 2,000 | 2,000 | 1,000 | 1,000 | |||
Amortisation | |||||||||||||
Tax | -11,000 | 11,000 | -50,000 | 1,000 | -3,000 | 52,000 | |||||||
Stock | -761,000 | 292,000 | -83,000 | 296,000 | -23,000 | 279,000 | |||||||
Debtors | 808,839 | -436,266 | 1,364,000 | -75,000 | -8,000 | -12,000 | 247,000 | -178,000 | 149,000 | -64,000 | 120,000 | 93,000 | 76,000 |
Creditors | 909 | -4,181 | 13,000 | -22,000 | 7,000 | -3,000 | -46,000 | -319,000 | 95,000 | 57,000 | 72,000 | 134,000 | 31,000 |
Accruals and Deferred Income | 152,032 | -875,252 | 783,000 | 310,000 | -66,000 | -35,000 | 35,000 | -231,000 | 249,000 | 52,000 | -49,000 | 88,000 | 29,000 |
Deferred Taxes & Provisions | |||||||||||||
Cash flow from operations | -342,000 | 518,000 | 94,000 | 183,000 | -377,000 | 264,000 | -184,000 | ||||||
Investing Activities | |||||||||||||
capital expenditure | |||||||||||||
Change in Investments | |||||||||||||
cash flow from investments | |||||||||||||
Financing Activities | |||||||||||||
Bank loans | |||||||||||||
Group/Directors Accounts | 491,829 | 385,869 | 86,000 | 17,000 | -351,000 | -312,000 | 494,000 | 458,000 | -24,000 | -361,000 | 246,000 | -1,000 | 140,000 |
Other Short Term Loans | |||||||||||||
Long term loans | |||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||
other long term liabilities | |||||||||||||
share issue | |||||||||||||
interest | -20,000 | -10,000 | -10,000 | -8,000 | -7,000 | -5,000 | |||||||
cash flow from financing | 66,000 | 7,000 | -361,000 | -320,000 | 487,000 | 453,000 | -24,000 | -361,000 | 246,000 | -1,000 | 140,000 | ||
cash and cash equivalents | |||||||||||||
cash | 60,889 | 39,213 | -276,000 | 276,000 | -21,000 | -137,000 | 110,000 | 48,000 | |||||
overdraft | -247,000 | 247,000 | -670,000 | 216,000 | 76,000 | 186,000 | -177,000 | 369,000 | |||||
change in cash | 60,889 | 39,213 | -276,000 | 523,000 | -268,000 | -137,000 | 110,000 | 718,000 | -216,000 | -76,000 | -186,000 | 177,000 | -369,000 |
the sanitaryware company limited Credit Report and Business Information
The Sanitaryware Company Limited Competitor Analysis

Perform a competitor analysis for the sanitaryware company limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in ST4 area or any other competitors across 12 key performance metrics.
the sanitaryware company limited Ownership
THE SANITARYWARE COMPANY LIMITED group structure
The Sanitaryware Company Limited has no subsidiary companies.
Ultimate parent company
2 parents
THE SANITARYWARE COMPANY LIMITED
07419871
the sanitaryware company limited directors
The Sanitaryware Company Limited currently has 3 directors. The longest serving directors include Mr Jonathan Sherry (Oct 2010) and Mr Martin Rees (Oct 2010).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Jonathan Sherry | 59 years | Oct 2010 | - | Director | |
Mr Martin Rees | 69 years | Oct 2010 | - | Director | |
Mr Daren Wallis | 55 years | Apr 2016 | - | Director |
P&L
December 2023turnover
3.1m
+14%
operating profit
307.5k
0%
gross margin
25%
+0.93%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
494.8k
+0.89%
total assets
2.2m
+0.65%
cash
100.1k
+1.55%
net assets
Total assets minus all liabilities
the sanitaryware company limited company details
company number
07419871
Type
Private limited with Share Capital
industry
46730 - Wholesale of wood, construction materials and sanitary equipment
incorporation date
October 2010
age
15
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
December 2023
previous names
N/A
accountant
BEEVER & STRUTHERS
auditor
-
address
alderflat drive, newstead industrial estate, stoke on trent, ST4 8HX
Bank
HSBC BANK PLC
Legal Advisor
-
the sanitaryware company limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 5 charges/mortgages relating to the sanitaryware company limited. Currently there are 1 open charges and 4 have been satisfied in the past.
the sanitaryware company limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for THE SANITARYWARE COMPANY LIMITED. This can take several minutes, an email will notify you when this has completed.
the sanitaryware company limited Companies House Filings - See Documents
date | description | view/download |
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