safe apps limited Company Information
Group Structure
View All
Industry
Business and domestic software development
Registered Address
newhouse farm business centre,, langley road, edstone, henley-in-arden, warwickshire, B95 6DL
Website
www.staysafeapp.comsafe apps limited Estimated Valuation
Pomanda estimates the enterprise value of SAFE APPS LIMITED at £20.1m based on a Turnover of £16.7m and 1.21x industry multiple (adjusted for size and gross margin).
safe apps limited Estimated Valuation
Pomanda estimates the enterprise value of SAFE APPS LIMITED at £0 based on an EBITDA of £-914.8k and a 7.37x industry multiple (adjusted for size and gross margin).
safe apps limited Estimated Valuation
Pomanda estimates the enterprise value of SAFE APPS LIMITED at £0 based on Net Assets of £-435.9k and 2.38x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Safe Apps Limited Overview
Safe Apps Limited is a live company located in henley-in-arden, B95 6DL with a Companies House number of 07642192. It operates in the business and domestic software development sector, SIC Code 62012. Founded in May 2011, it's largest shareholder is ecoonline as with a 100% stake. Safe Apps Limited is a established, mid sized company, Pomanda has estimated its turnover at £16.7m with rapid growth in recent years.
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Safe Apps Limited Health Check
Pomanda's financial health check has awarded Safe Apps Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 5 areas for improvement. Company Health Check FAQs


5 Strong

2 Regular

5 Weak

Size
annual sales of £16.7m, make it larger than the average company (£3.9m)
- Safe Apps Limited
£3.9m - Industry AVG

Growth
3 year (CAGR) sales growth of 119%, show it is growing at a faster rate (7.9%)
- Safe Apps Limited
7.9% - Industry AVG

Production
with a gross margin of 71.4%, this company has a comparable cost of product (71.4%)
- Safe Apps Limited
71.4% - Industry AVG

Profitability
an operating margin of -5.6% make it less profitable than the average company (3.4%)
- Safe Apps Limited
3.4% - Industry AVG

Employees
with 338 employees, this is above the industry average (36)
338 - Safe Apps Limited
36 - Industry AVG

Pay Structure
on an average salary of £68.1k, the company has an equivalent pay structure (£68.1k)
- Safe Apps Limited
£68.1k - Industry AVG

Efficiency
resulting in sales per employee of £49.4k, this is less efficient (£114.4k)
- Safe Apps Limited
£114.4k - Industry AVG

Debtor Days
it gets paid by customers after 11 days, this is earlier than average (60 days)
- Safe Apps Limited
60 days - Industry AVG

Creditor Days
its suppliers are paid after 7 days, this is quicker than average (47 days)
- Safe Apps Limited
47 days - Industry AVG

Stock Days
it holds stock equivalent to 1 days, this is less than average (13 days)
- Safe Apps Limited
13 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 8 weeks, this is less cash available to meet short term requirements (19 weeks)
8 weeks - Safe Apps Limited
19 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 153.1%, this is a higher level of debt than the average (62.7%)
153.1% - Safe Apps Limited
62.7% - Industry AVG
SAFE APPS LIMITED financials

Safe Apps Limited's latest turnover from December 2022 is estimated at £16.7 million and the company has net assets of -£435.9 thousand. According to their latest financial statements, Safe Apps Limited has 338 employees and maintains cash reserves of £207 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | Oct 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||
Other Income Or Grants | |||||||||||
Cost Of Sales | |||||||||||
Gross Profit | |||||||||||
Admin Expenses | |||||||||||
Operating Profit | |||||||||||
Interest Payable | |||||||||||
Interest Receivable | |||||||||||
Pre-Tax Profit | |||||||||||
Tax | |||||||||||
Profit After Tax | |||||||||||
Dividends Paid | |||||||||||
Retained Profit | |||||||||||
Employee Costs | |||||||||||
Number Of Employees | 338 | 33 | 27 | 23 | 21 | 18 | 11 | ||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | Oct 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 40,149 | 33,047 | 19,606 | 16,149 | 8,597 | 7,081 | 3,149 | 1,444 | 1,536 | 2,342 | |
Intangible Assets | |||||||||||
Investments & Other | 8 | 8 | |||||||||
Debtors (Due After 1 year) | |||||||||||
Total Fixed Assets | 40,157 | 33,055 | 19,606 | 16,149 | 8,597 | 7,081 | 3,149 | 1,444 | 1,536 | 2,342 | |
Stock & work in progress | 24,910 | 2,310 | 8,475 | 1,054 | |||||||
Trade Debtors | 508,228 | 356,031 | 253,156 | 201,914 | 141,014 | 92,644 | 62,371 | 62,336 | 23,254 | 9,236 | |
Group Debtors | 337 | ||||||||||
Misc Debtors | 40,204 | 127,766 | 74,899 | 71,306 | 55,011 | 4,912 | 48,286 | ||||
Cash | 206,967 | 504,715 | 799,775 | 675,185 | 71,814 | 215,501 | 61,847 | 420,513 | 243,864 | 109,926 | 241 |
misc current assets | |||||||||||
total current assets | 780,646 | 990,822 | 1,136,305 | 948,405 | 267,839 | 313,057 | 173,558 | 482,849 | 267,118 | 119,162 | 241 |
total assets | 820,803 | 1,023,877 | 1,155,911 | 964,554 | 276,436 | 320,138 | 176,707 | 484,293 | 268,654 | 121,504 | 241 |
Bank overdraft | |||||||||||
Bank loan | 5,557 | 4,390 | |||||||||
Trade Creditors | 104,174 | 92,835 | 70,797 | 68,358 | 34,391 | 19,646 | 56,047 | 184,576 | 97,415 | 24,094 | 2,540 |
Group/Directors Accounts | 8 | 30,500 | |||||||||
other short term finances | |||||||||||
hp & lease commitments | |||||||||||
other current liabilities | 1,152,488 | 728,233 | 573,847 | 452,999 | 340,699 | 205,119 | 182,559 | ||||
total current liabilities | 1,256,662 | 826,633 | 649,034 | 521,357 | 375,090 | 224,765 | 238,606 | 215,076 | 97,415 | 24,094 | 2,540 |
loans | 41,667 | 45,000 | |||||||||
hp & lease commitments | |||||||||||
Accruals and Deferred Income | |||||||||||
other liabilities | |||||||||||
provisions | |||||||||||
total long term liabilities | 41,667 | 45,000 | |||||||||
total liabilities | 1,256,662 | 868,300 | 694,034 | 521,357 | 375,090 | 224,765 | 238,606 | 215,076 | 97,415 | 24,094 | 2,540 |
net assets | -435,859 | 155,577 | 461,877 | 443,197 | -98,654 | 95,373 | -61,899 | 269,217 | 171,239 | 97,410 | -2,299 |
total shareholders funds | -435,859 | 155,577 | 461,877 | 443,197 | -98,654 | 95,373 | -61,899 | 269,217 | 171,239 | 97,410 | -2,299 |
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | Oct 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||
Operating Profit | |||||||||||
Depreciation | 13,430 | 10,345 | 4,538 | 5,787 | 2,901 | 3,206 | 1,256 | 748 | 633 | 781 | |
Amortisation | |||||||||||
Tax | |||||||||||
Stock | 22,600 | -6,165 | 8,475 | -1,054 | 1,054 | ||||||
Debtors | 64,972 | 155,742 | 54,835 | 77,195 | 98,469 | -13,101 | 48,321 | 39,082 | 14,018 | 9,236 | |
Creditors | 11,339 | 22,038 | 2,439 | 33,967 | 14,745 | -36,401 | -128,529 | 87,161 | 73,321 | 21,554 | 2,540 |
Accruals and Deferred Income | 424,255 | 154,386 | 120,848 | 112,300 | 135,580 | 22,560 | 182,559 | ||||
Deferred Taxes & Provisions | |||||||||||
Cash flow from operations | |||||||||||
Investing Activities | |||||||||||
capital expenditure | |||||||||||
Change in Investments | 8 | ||||||||||
cash flow from investments | |||||||||||
Financing Activities | |||||||||||
Bank loans | -5,557 | 1,167 | 4,390 | ||||||||
Group/Directors Accounts | -8 | 8 | -30,500 | 30,500 | |||||||
Other Short Term Loans | |||||||||||
Long term loans | -41,667 | -3,333 | 45,000 | ||||||||
Hire Purchase and Lease Commitments | |||||||||||
other long term liabilities | |||||||||||
share issue | |||||||||||
interest | |||||||||||
cash flow from financing | |||||||||||
cash and cash equivalents | |||||||||||
cash | -297,748 | -295,060 | 124,590 | 603,371 | -143,687 | 153,654 | -358,666 | 176,649 | 133,938 | 109,685 | 241 |
overdraft | |||||||||||
change in cash | -297,748 | -295,060 | 124,590 | 603,371 | -143,687 | 153,654 | -358,666 | 176,649 | 133,938 | 109,685 | 241 |
safe apps limited Credit Report and Business Information
Safe Apps Limited Competitor Analysis

Perform a competitor analysis for safe apps limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other mid companies, companies in B95 area or any other competitors across 12 key performance metrics.
safe apps limited Ownership
SAFE APPS LIMITED group structure
Safe Apps Limited has no subsidiary companies.
Ultimate parent company
ECOONLINE AS
#0088052
1 parent
SAFE APPS LIMITED
07642192
safe apps limited directors
Safe Apps Limited currently has 1 director, Mr Andreas Nordsjo serving since Jun 2022.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Andreas Nordsjo | Scotland | 39 years | Jun 2022 | - | Director |
P&L
December 2022turnover
16.7m
+560%
operating profit
-928.2k
0%
gross margin
71.5%
-2.15%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
-435.9k
-3.8%
total assets
820.8k
-0.2%
cash
207k
-0.59%
net assets
Total assets minus all liabilities
safe apps limited company details
company number
07642192
Type
Private limited with Share Capital
industry
62012 - Business and domestic software development
incorporation date
May 2011
age
14
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
December 2022
previous names
N/A
accountant
BKL AUDIT LLP
auditor
-
address
newhouse farm business centre,, langley road, edstone, henley-in-arden, warwickshire, B95 6DL
Bank
-
Legal Advisor
-
safe apps limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to safe apps limited.
safe apps limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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safe apps limited Companies House Filings - See Documents
date | description | view/download |
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