firsdit ltd Company Information
Company Number
07892925
Next Accounts
Sep 2025
Shareholders
global insight holdings ltd
stryker publishing ltd
View AllGroup Structure
View All
Industry
Publishing of consumer, business and professional journals and periodicals
Registered Address
1 vincent square, london, SW1P 2PN
Website
https://www.dorsongroup.comfirsdit ltd Estimated Valuation
Pomanda estimates the enterprise value of FIRSDIT LTD at £111.8k based on a Turnover of £216.2k and 0.52x industry multiple (adjusted for size and gross margin).
firsdit ltd Estimated Valuation
Pomanda estimates the enterprise value of FIRSDIT LTD at £0 based on an EBITDA of £-3.3k and a 2.88x industry multiple (adjusted for size and gross margin).
firsdit ltd Estimated Valuation
Pomanda estimates the enterprise value of FIRSDIT LTD at £0 based on Net Assets of £-884.1k and 1.59x industry multiple (adjusted for liquidity).
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Firsdit Ltd Overview
Firsdit Ltd is a live company located in london, SW1P 2PN with a Companies House number of 07892925. It operates in the publishing of consumer and business journals and periodicals sector, SIC Code 58142. Founded in December 2011, it's largest shareholder is global insight holdings ltd with a 40% stake. Firsdit Ltd is a established, micro sized company, Pomanda has estimated its turnover at £216.2k with low growth in recent years.
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Firsdit Ltd Health Check
Pomanda's financial health check has awarded Firsdit Ltd a 0.5 rating. We use a traffic light system to show it exceeds the industry average on 0 measures and has 7 areas for improvement. Company Health Check FAQs


0 Strong

2 Regular

7 Weak

Size
annual sales of £216.2k, make it smaller than the average company (£6.7m)
- Firsdit Ltd
£6.7m - Industry AVG

Growth
3 year (CAGR) sales growth of 1%, show it is growing at a slower rate (1.3%)
- Firsdit Ltd
1.3% - Industry AVG

Production
with a gross margin of 52.9%, this company has a comparable cost of product (52.9%)
- Firsdit Ltd
52.9% - Industry AVG

Profitability
an operating margin of -1.5% make it less profitable than the average company (5.6%)
- Firsdit Ltd
5.6% - Industry AVG

Employees
with 2 employees, this is below the industry average (55)
2 - Firsdit Ltd
55 - Industry AVG

Pay Structure
on an average salary of £57.1k, the company has an equivalent pay structure (£57.1k)
- Firsdit Ltd
£57.1k - Industry AVG

Efficiency
resulting in sales per employee of £108.1k, this is less efficient (£147.5k)
- Firsdit Ltd
£147.5k - Industry AVG

Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Firsdit Ltd
- - Industry AVG

Creditor Days
its suppliers are paid after 12 days, this is quicker than average (37 days)
- Firsdit Ltd
37 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Firsdit Ltd
- - Industry AVG

Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Firsdit Ltd
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 2654.9%, this is a higher level of debt than the average (65.6%)
2654.9% - Firsdit Ltd
65.6% - Industry AVG
FIRSDIT LTD financials

Firsdit Ltd's latest turnover from December 2023 is estimated at £216.2 thousand and the company has net assets of -£884.1 thousand. According to their latest financial statements, Firsdit Ltd has 2 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 443,999 | 77,229 | ||||||||||
Other Income Or Grants | ||||||||||||
Cost Of Sales | 672,012 | 65,895 | ||||||||||
Gross Profit | -228,013 | 11,334 | ||||||||||
Admin Expenses | 147,523 | 25,370 | ||||||||||
Operating Profit | -375,536 | -14,036 | ||||||||||
Interest Payable | ||||||||||||
Interest Receivable | 4 | |||||||||||
Pre-Tax Profit | -375,532 | -14,036 | ||||||||||
Tax | ||||||||||||
Profit After Tax | -375,532 | -14,036 | ||||||||||
Dividends Paid | ||||||||||||
Retained Profit | -375,532 | -14,036 | ||||||||||
Employee Costs | ||||||||||||
Number Of Employees | 2 | 2 | 2 | 2 | 2 | 9 | 16 | 1 | ||||
EBITDA* | -374,739 | -14,036 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 446 | 891 | 1,337 | 3,187 | ||||||||
Intangible Assets | 20,000 | 28,000 | ||||||||||
Investments & Other | ||||||||||||
Debtors (Due After 1 year) | ||||||||||||
Total Fixed Assets | 446 | 891 | 1,337 | 23,187 | 28,000 | |||||||
Stock & work in progress | ||||||||||||
Trade Debtors | 2,891 | 15,980 | 59,290 | 8,167 | 15,771 | 16,729 | 16,395 | |||||
Group Debtors | 34,549 | 34,400 | 9,299 | 2,549 | 4,178 | 6,750 | ||||||
Misc Debtors | 55 | 142 | 3,164 | 17,814 | 4,976 | |||||||
Cash | 547 | 381 | 2 | 21 | 2,416 | 9,414 | 11,271 | 10,610 | 121 | 3,339 | 976 | |
misc current assets | ||||||||||||
total current assets | 34,604 | 34,947 | 9,680 | 2,551 | 4,199 | 12,199 | 28,558 | 88,375 | 23,753 | 15,892 | 20,068 | 17,371 |
total assets | 34,604 | 34,947 | 9,680 | 2,551 | 4,645 | 13,090 | 29,895 | 111,562 | 23,753 | 15,892 | 20,068 | 45,371 |
Bank overdraft | 15 | 4,881 | ||||||||||
Bank loan | ||||||||||||
Trade Creditors | 3,456 | 3,432 | 1,350 | 26,938 | 27,748 | 30,820 | 41,760 | 53,120 | 12,775 | 59,708 | 62,671 | 24,615 |
Group/Directors Accounts | 3,251 | 20,746 | ||||||||||
other short term finances | ||||||||||||
hp & lease commitments | ||||||||||||
other current liabilities | 915,227 | 912,315 | 885,790 | 853,401 | 853,567 | 851,566 | 812,628 | 491,827 | 63,950 | |||
total current liabilities | 918,698 | 915,747 | 887,140 | 880,339 | 881,315 | 882,386 | 857,639 | 544,947 | 81,606 | 59,708 | 62,671 | 45,361 |
loans | ||||||||||||
hp & lease commitments | ||||||||||||
Accruals and Deferred Income | ||||||||||||
other liabilities | ||||||||||||
provisions | ||||||||||||
total long term liabilities | ||||||||||||
total liabilities | 918,698 | 915,747 | 887,140 | 880,339 | 881,315 | 882,386 | 857,639 | 544,947 | 81,606 | 59,708 | 62,671 | 45,361 |
net assets | -884,094 | -880,800 | -877,460 | -877,788 | -876,670 | -869,296 | -827,744 | -433,385 | -57,853 | -43,816 | -42,603 | 10 |
total shareholders funds | -884,094 | -880,800 | -877,460 | -877,788 | -876,670 | -869,296 | -827,744 | -433,385 | -57,853 | -43,816 | -42,603 | 10 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||
Operating Profit | -375,536 | -14,036 | ||||||||||
Depreciation | 446 | 446 | 446 | 872 | 797 | |||||||
Amortisation | 20,000 | 28,000 | 22,000 | |||||||||
Tax | ||||||||||||
Stock | ||||||||||||
Debtors | 204 | 25,101 | 6,750 | -1,629 | -5,605 | -9,361 | -57,960 | 63,961 | -2,628 | -958 | 334 | 16,395 |
Creditors | 24 | 2,082 | -25,588 | -810 | -3,072 | -10,940 | -11,360 | 40,345 | -46,933 | -2,963 | 38,056 | 24,615 |
Accruals and Deferred Income | 2,912 | 26,525 | 32,389 | -166 | 2,001 | 38,938 | 320,801 | 427,877 | 63,950 | |||
Deferred Taxes & Provisions | ||||||||||||
Cash flow from operations | 29,522 | 5,609 | ||||||||||
Investing Activities | ||||||||||||
capital expenditure | ||||||||||||
Change in Investments | ||||||||||||
cash flow from investments | ||||||||||||
Financing Activities | ||||||||||||
Bank loans | ||||||||||||
Group/Directors Accounts | -3,251 | 3,251 | -20,746 | 20,746 | ||||||||
Other Short Term Loans | ||||||||||||
Long term loans | ||||||||||||
Hire Purchase and Lease Commitments | ||||||||||||
other long term liabilities | ||||||||||||
share issue | ||||||||||||
interest | 4 | |||||||||||
cash flow from financing | 4 | -1 | ||||||||||
cash and cash equivalents | ||||||||||||
cash | -547 | 166 | 379 | -19 | -2,395 | -6,998 | -1,857 | 661 | 10,489 | -3,218 | 2,363 | 976 |
overdraft | 15 | -4,881 | 4,881 | |||||||||
change in cash | -562 | 166 | 379 | -19 | -2,395 | -6,998 | -1,857 | 5,542 | 5,608 | -3,218 | 2,363 | 976 |
firsdit ltd Credit Report and Business Information
Firsdit Ltd Competitor Analysis

Perform a competitor analysis for firsdit ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other micro companies, companies in SW1P area or any other competitors across 12 key performance metrics.
firsdit ltd Ownership
FIRSDIT LTD group structure
Firsdit Ltd has no subsidiary companies.
Ultimate parent company
2 parents
FIRSDIT LTD
07892925
firsdit ltd directors
Firsdit Ltd currently has 2 directors. The longest serving directors include Mr Paul Meier (Nov 2012) and Mr Stephen Dorrell (Jul 2015).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Paul Meier | England | 69 years | Nov 2012 | - | Director |
Mr Stephen Dorrell | 72 years | Jul 2015 | - | Director |
P&L
December 2023turnover
216.2k
+6%
operating profit
-3.3k
0%
gross margin
52.9%
-5.65%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-884.1k
0%
total assets
34.6k
-0.01%
cash
0
-1%
net assets
Total assets minus all liabilities
firsdit ltd company details
company number
07892925
Type
Private limited with Share Capital
industry
58142 - Publishing of consumer, business and professional journals and periodicals
incorporation date
December 2011
age
14
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
pixel west limited (September 2022)
viva healthcare publishing limited (March 2016)
accountant
-
auditor
-
address
1 vincent square, london, SW1P 2PN
Bank
-
Legal Advisor
-
firsdit ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to firsdit ltd. Currently there are 0 open charges and 3 have been satisfied in the past.
firsdit ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for FIRSDIT LTD. This can take several minutes, an email will notify you when this has completed.
firsdit ltd Companies House Filings - See Documents
date | description | view/download |
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