smart fire (uk) limited
smart fire (uk) limited Company Information
Company Number
07943521
Next Accounts
Nov 2025
Shareholders
paul whitehouse
jon halse
Group Structure
View All
Industry
Retail sale of furniture, lighting equipment and other household articles (other than musical instruments) n.e.c., in specialised stores
Registered Address
80 new king's rd, london, SW6 4LT
Website
www.smartfireuk.comsmart fire (uk) limited Estimated Valuation
Pomanda estimates the enterprise value of SMART FIRE (UK) LIMITED at £93k based on a Turnover of £261.6k and 0.36x industry multiple (adjusted for size and gross margin).
smart fire (uk) limited Estimated Valuation
Pomanda estimates the enterprise value of SMART FIRE (UK) LIMITED at £0 based on an EBITDA of £-4.3k and a 3.71x industry multiple (adjusted for size and gross margin).
smart fire (uk) limited Estimated Valuation
Pomanda estimates the enterprise value of SMART FIRE (UK) LIMITED at £0 based on Net Assets of £-213k and 2.13x industry multiple (adjusted for liquidity).
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Smart Fire (uk) Limited Overview
Smart Fire (uk) Limited is a live company located in london, SW6 4LT with a Companies House number of 07943521. It operates in the retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store sector, SIC Code 47599. Founded in February 2012, it's largest shareholder is paul whitehouse with a 50% stake. Smart Fire (uk) Limited is a established, micro sized company, Pomanda has estimated its turnover at £261.6k with healthy growth in recent years.
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Smart Fire (uk) Limited Health Check
Pomanda's financial health check has awarded Smart Fire (Uk) Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
3 Regular
7 Weak
Size
annual sales of £261.6k, make it smaller than the average company (£6.3m)
- Smart Fire (uk) Limited
£6.3m - Industry AVG
Growth
3 year (CAGR) sales growth of 12%, show it is growing at a similar rate (10%)
- Smart Fire (uk) Limited
10% - Industry AVG
Production
with a gross margin of 40.2%, this company has a comparable cost of product (40.2%)
- Smart Fire (uk) Limited
40.2% - Industry AVG
Profitability
an operating margin of -2.1% make it less profitable than the average company (3.2%)
- Smart Fire (uk) Limited
3.2% - Industry AVG
Employees
with 2 employees, this is below the industry average (38)
2 - Smart Fire (uk) Limited
38 - Industry AVG
Pay Structure
on an average salary of £34.9k, the company has an equivalent pay structure (£34.9k)
- Smart Fire (uk) Limited
£34.9k - Industry AVG
Efficiency
resulting in sales per employee of £130.8k, this is less efficient (£173.8k)
- Smart Fire (uk) Limited
£173.8k - Industry AVG
Debtor Days
it gets paid by customers after 7 days, this is earlier than average (13 days)
- Smart Fire (uk) Limited
13 days - Industry AVG
Creditor Days
its suppliers are paid after 43 days, this is slower than average (36 days)
- Smart Fire (uk) Limited
36 days - Industry AVG
Stock Days
it holds stock equivalent to 321 days, this is more than average (76 days)
- Smart Fire (uk) Limited
76 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (17 weeks)
1 weeks - Smart Fire (uk) Limited
17 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 233.6%, this is a higher level of debt than the average (62.2%)
233.6% - Smart Fire (uk) Limited
62.2% - Industry AVG
SMART FIRE (UK) LIMITED financials
Smart Fire (Uk) Limited's latest turnover from February 2024 is estimated at £261.6 thousand and the company has net assets of -£213 thousand. According to their latest financial statements, Smart Fire (Uk) Limited has 2 employees and maintains cash reserves of £13.3 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 | Feb 2019 | Feb 2018 | Feb 2017 | Feb 2016 | Feb 2015 | Feb 2014 | Feb 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | ||||||||||||
| Other Income Or Grants | ||||||||||||
| Cost Of Sales | ||||||||||||
| Gross Profit | ||||||||||||
| Admin Expenses | ||||||||||||
| Operating Profit | ||||||||||||
| Interest Payable | ||||||||||||
| Interest Receivable | ||||||||||||
| Pre-Tax Profit | ||||||||||||
| Tax | ||||||||||||
| Profit After Tax | ||||||||||||
| Dividends Paid | ||||||||||||
| Retained Profit | ||||||||||||
| Employee Costs | ||||||||||||
| Number Of Employees | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 4 | 3 | |||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 | Feb 2019 | Feb 2018 | Feb 2017 | Feb 2016 | Feb 2015 | Feb 2014 | Feb 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 3,255 | 4,341 | 5,543 | 7,391 | 9,888 | 12,609 | 16,812 | 21,539 | 19,715 | 26,286 | 35,048 | 46,731 |
| Intangible Assets | 5,000 | 10,000 | 15,000 | 20,000 | ||||||||
| Investments & Other | ||||||||||||
| Debtors (Due After 1 year) | 3,100 | |||||||||||
| Total Fixed Assets | 3,255 | 4,341 | 5,543 | 7,391 | 9,888 | 15,709 | 16,812 | 21,539 | 24,715 | 36,286 | 50,048 | 66,731 |
| Stock & work in progress | 137,628 | 93,078 | 94,288 | 122,425 | 142,066 | 158,375 | 163,601 | 231,390 | 206,511 | 119,121 | 61,465 | 66,062 |
| Trade Debtors | 5,234 | 18,023 | 18,295 | 1,430 | 8,579 | 36,704 | 71,724 | 30,906 | 72,441 | 54,250 | 59,964 | 32,163 |
| Group Debtors | ||||||||||||
| Misc Debtors | 3,100 | 6,941 | 11,736 | 19,279 | 9,539 | 4,804 | 718 | |||||
| Cash | 13,287 | 3,690 | 610 | 575 | 575 | 378 | 8,866 | 103,536 | 99,344 | 148,931 | 95,919 | |
| misc current assets | 2,100 | |||||||||||
| total current assets | 156,149 | 114,791 | 116,293 | 130,796 | 162,956 | 214,933 | 245,242 | 275,966 | 383,206 | 272,715 | 270,360 | 196,244 |
| total assets | 159,404 | 119,132 | 121,836 | 138,187 | 172,844 | 230,642 | 262,054 | 297,505 | 407,921 | 309,001 | 320,408 | 262,975 |
| Bank overdraft | 96,569 | 91,301 | 96,552 | 89,780 | 40,973 | 797 | 1,034 | |||||
| Bank loan | ||||||||||||
| Trade Creditors | 18,648 | 27,012 | 7,927 | 18,899 | 31,791 | 16,619 | 80,139 | 118,901 | 179,484 | 173,255 | 275,073 | 313,401 |
| Group/Directors Accounts | 115,969 | 150,005 | 167,322 | |||||||||
| other short term finances | ||||||||||||
| hp & lease commitments | ||||||||||||
| other current liabilities | 237,789 | 150,185 | 39,735 | 184,291 | 179,628 | 219,964 | 131,736 | 114,261 | 135,655 | |||
| total current liabilities | 372,406 | 327,202 | 311,553 | 294,491 | 307,971 | 326,363 | 252,848 | 233,959 | 316,173 | 173,255 | 275,073 | 313,401 |
| loans | ||||||||||||
| hp & lease commitments | ||||||||||||
| Accruals and Deferred Income | ||||||||||||
| other liabilities | 7,500 | 37,500 | 70,000 | 100,000 | ||||||||
| provisions | 192 | 192 | 310 | 483 | 861 | 1,247 | 290 | 803 | ||||
| total long term liabilities | 192 | 192 | 310 | 483 | 8,361 | 38,747 | 70,290 | 100,803 | ||||
| total liabilities | 372,406 | 327,202 | 311,745 | 294,683 | 308,281 | 326,846 | 261,209 | 272,706 | 386,463 | 274,058 | 275,073 | 313,401 |
| net assets | -213,002 | -208,070 | -189,909 | -156,496 | -135,437 | -96,204 | 845 | 24,799 | 21,458 | 34,943 | 45,335 | -50,426 |
| total shareholders funds | -213,002 | -208,070 | -189,909 | -156,496 | -135,437 | -96,204 | 845 | 24,799 | 21,458 | 34,943 | 45,335 | -50,426 |
| Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 | Feb 2019 | Feb 2018 | Feb 2017 | Feb 2016 | Feb 2015 | Feb 2014 | Feb 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||||
| Operating Profit | ||||||||||||
| Depreciation | 1,086 | 1,427 | 1,848 | 2,497 | 3,250 | 4,203 | 5,445 | 6,094 | 6,572 | 8,761 | 11,683 | 15,666 |
| Amortisation | 5,000 | 5,000 | 5,000 | 5,000 | ||||||||
| Tax | ||||||||||||
| Stock | 44,550 | -1,210 | -28,137 | -19,641 | -16,309 | -5,226 | -67,789 | 24,879 | 87,390 | 57,656 | -4,597 | 66,062 |
| Debtors | -12,789 | -3,372 | 13,024 | -11,944 | -38,768 | -22,180 | 45,553 | -37,449 | 18,909 | -5,714 | 27,801 | 32,163 |
| Creditors | -8,364 | 19,085 | -10,972 | -12,892 | 15,172 | -63,520 | -38,762 | -60,583 | 6,229 | -101,818 | -38,328 | 313,401 |
| Accruals and Deferred Income | 87,604 | 110,450 | -144,556 | 4,663 | -40,336 | 88,228 | 17,475 | -21,394 | 135,655 | |||
| Deferred Taxes & Provisions | -192 | -118 | -173 | -378 | -386 | 957 | -513 | 803 | ||||
| Cash flow from operations | ||||||||||||
| Investing Activities | ||||||||||||
| capital expenditure | ||||||||||||
| Change in Investments | ||||||||||||
| cash flow from investments | ||||||||||||
| Financing Activities | ||||||||||||
| Bank loans | ||||||||||||
| Group/Directors Accounts | -34,036 | -17,317 | 167,322 | |||||||||
| Other Short Term Loans | ||||||||||||
| Long term loans | ||||||||||||
| Hire Purchase and Lease Commitments | ||||||||||||
| other long term liabilities | -7,500 | -30,000 | -32,500 | -30,000 | 100,000 | |||||||
| share issue | ||||||||||||
| interest | ||||||||||||
| cash flow from financing | ||||||||||||
| cash and cash equivalents | ||||||||||||
| cash | 9,597 | 3,080 | 610 | -575 | 197 | -8,488 | -94,670 | 4,192 | -49,587 | 53,012 | 95,919 | |
| overdraft | -96,569 | 5,268 | -5,251 | 6,772 | 48,807 | 40,176 | -237 | 1,034 | ||||
| change in cash | 9,597 | 99,649 | -4,658 | 4,676 | -6,772 | -48,610 | -48,664 | -94,433 | 3,158 | -49,587 | 53,012 | 95,919 |
smart fire (uk) limited Credit Report and Business Information
Smart Fire (uk) Limited Competitor Analysis
Perform a competitor analysis for smart fire (uk) limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other micro companies, companies in SW6 area or any other competitors across 12 key performance metrics.
smart fire (uk) limited Ownership
SMART FIRE (UK) LIMITED group structure
Smart Fire (Uk) Limited has no subsidiary companies.
Ultimate parent company
SMART FIRE (UK) LIMITED
07943521
smart fire (uk) limited directors
Smart Fire (Uk) Limited currently has 2 directors. The longest serving directors include Mr Paul Whitehouse (Feb 2012) and Jonathan Halse (Feb 2012).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Paul Whitehouse | United Kingdom | 56 years | Feb 2012 | - | Director |
| Jonathan Halse | 80 years | Feb 2012 | - | Director |
P&L
February 2024turnover
261.6k
-11%
operating profit
-5.4k
0%
gross margin
40.3%
+0.11%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
February 2024net assets
-213k
+0.02%
total assets
159.4k
+0.34%
cash
13.3k
+2.6%
net assets
Total assets minus all liabilities
Similar Companies
smart fire (uk) limited company details
company number
07943521
Type
Private limited with Share Capital
industry
47599 - Retail sale of furniture, lighting equipment and other household articles (other than musical instruments) n.e.c., in specialised stores
incorporation date
February 2012
age
13
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
February 2024
previous names
N/A
accountant
THE HUGHES CONSULTANCY
auditor
-
address
80 new king's rd, london, SW6 4LT
Bank
-
Legal Advisor
-
smart fire (uk) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to smart fire (uk) limited.
smart fire (uk) limited Capital Raised & Share Issues BETA
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smart fire (uk) limited Companies House Filings - See Documents
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