home options direct limited Company Information
Company Number
08209317
Website
www.homeoptionsdirect.comRegistered Address
technology business park, moy avenue, eastbourne, east sussex, BN22 8LD
Industry
Other personal service activities n.e.c.
Telephone
01323418432
Next Accounts Due
1 days late
Group Structure
View All
Directors
Colin Bassett12 Years
Shareholders
be group holdings (uk) ltd 100%
home options direct limited Estimated Valuation
Pomanda estimates the enterprise value of HOME OPTIONS DIRECT LIMITED at £1.3m based on a Turnover of £1.7m and 0.76x industry multiple (adjusted for size and gross margin).
home options direct limited Estimated Valuation
Pomanda estimates the enterprise value of HOME OPTIONS DIRECT LIMITED at £521.9k based on an EBITDA of £101.6k and a 5.14x industry multiple (adjusted for size and gross margin).
home options direct limited Estimated Valuation
Pomanda estimates the enterprise value of HOME OPTIONS DIRECT LIMITED at £0 based on Net Assets of £-12.3k and 2.11x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Home Options Direct Limited Overview
Home Options Direct Limited is a live company located in eastbourne, BN22 8LD with a Companies House number of 08209317. It operates in the other service activities n.e.c. sector, SIC Code 96090. Founded in September 2012, it's largest shareholder is be group holdings (uk) ltd with a 100% stake. Home Options Direct Limited is a established, small sized company, Pomanda has estimated its turnover at £1.7m with declining growth in recent years.
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Home Options Direct Limited Health Check
Pomanda's financial health check has awarded Home Options Direct Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 4 areas for improvement. Company Health Check FAQs
5 Strong
3 Regular
4 Weak
Size
annual sales of £1.7m, make it larger than the average company (£1.1m)
- Home Options Direct Limited
£1.1m - Industry AVG
Growth
3 year (CAGR) sales growth of -1%, show it is growing at a slower rate (4.5%)
- Home Options Direct Limited
4.5% - Industry AVG
Production
with a gross margin of 41.6%, this company has a comparable cost of product (41.6%)
- Home Options Direct Limited
41.6% - Industry AVG
Profitability
an operating margin of 5.9% make it as profitable than the average company (6.9%)
- Home Options Direct Limited
6.9% - Industry AVG
Employees
with 6 employees, this is below the industry average (15)
6 - Home Options Direct Limited
15 - Industry AVG
Pay Structure
on an average salary of £32.2k, the company has an equivalent pay structure (£32.2k)
- Home Options Direct Limited
£32.2k - Industry AVG
Efficiency
resulting in sales per employee of £287.3k, this is more efficient (£96.3k)
- Home Options Direct Limited
£96.3k - Industry AVG
Debtor Days
it gets paid by customers after 23 days, this is earlier than average (32 days)
- Home Options Direct Limited
32 days - Industry AVG
Creditor Days
its suppliers are paid after 355 days, this is slower than average (43 days)
- Home Options Direct Limited
43 days - Industry AVG
Stock Days
it holds stock equivalent to 8 days, this is less than average (42 days)
- Home Options Direct Limited
42 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (43 weeks)
11 weeks - Home Options Direct Limited
43 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 100.8%, this is a higher level of debt than the average (48%)
100.8% - Home Options Direct Limited
48% - Industry AVG
HOME OPTIONS DIRECT LIMITED financials
Home Options Direct Limited's latest turnover from December 2022 is estimated at £1.7 million and the company has net assets of -£12.3 thousand. According to their latest financial statements, Home Options Direct Limited has 6 employees and maintains cash reserves of £333.7 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | |
---|---|---|---|---|---|---|---|---|---|---|
Turnover | ||||||||||
Other Income Or Grants | ||||||||||
Cost Of Sales | ||||||||||
Gross Profit | ||||||||||
Admin Expenses | ||||||||||
Operating Profit | ||||||||||
Interest Payable | ||||||||||
Interest Receivable | ||||||||||
Pre-Tax Profit | ||||||||||
Tax | ||||||||||
Profit After Tax | ||||||||||
Dividends Paid | ||||||||||
Retained Profit | ||||||||||
Employee Costs | ||||||||||
Number Of Employees | 6 | 7 | 11 | 16 | 18 | 19 | 12 | 16 | ||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | |
---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 40,000 | 80,000 | 120,000 | 0 |
Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Total Fixed Assets | 0 | 0 | 0 | 0 | 0 | 0 | 40,000 | 80,000 | 120,000 | 0 |
Stock & work in progress | 23,129 | 22,514 | 33,598 | 37,361 | 32,671 | 26,387 | 36,413 | 64,864 | 30,000 | 0 |
Trade Debtors | 112,714 | 86,563 | 97,233 | 110,298 | 242,653 | 172,200 | 152,089 | 53,495 | 15,527 | 0 |
Group Debtors | 983,325 | 870,060 | 907,945 | 529,908 | 335,669 | 324,824 | 117,067 | 370,000 | 0 | 0 |
Misc Debtors | 5,760 | 6,935 | 8,471 | 2,695 | 2,065 | 2,687 | 0 | 2,187 | 412,518 | 0 |
Cash | 333,668 | 178,326 | 156,362 | 84,825 | 131,384 | 93,417 | 81,865 | 1,897 | 24,722 | 0 |
misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total current assets | 1,458,596 | 1,164,398 | 1,203,609 | 765,087 | 744,442 | 619,515 | 387,434 | 492,443 | 482,767 | 0 |
total assets | 1,458,596 | 1,164,398 | 1,203,609 | 765,087 | 744,442 | 619,515 | 427,434 | 572,443 | 602,767 | 0 |
Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Trade Creditors | 981,498 | 805,719 | 853,792 | 657,035 | 659,606 | 585,741 | 403,523 | 127,075 | 143,173 | 0 |
Group/Directors Accounts | 217,544 | 217,544 | 217,545 | 0 | 0 | 0 | 0 | 356,715 | 217,545 | 0 |
other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other current liabilities | 271,867 | 242,982 | 238,667 | 246,921 | 255,110 | 252,729 | 236,643 | 257,305 | 381,195 | 0 |
total current liabilities | 1,470,909 | 1,266,245 | 1,310,004 | 903,956 | 914,716 | 838,470 | 640,166 | 741,095 | 741,913 | 0 |
loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total liabilities | 1,470,909 | 1,266,245 | 1,310,004 | 903,956 | 914,716 | 838,470 | 640,166 | 741,095 | 741,913 | 0 |
net assets | -12,313 | -101,847 | -106,395 | -138,869 | -170,274 | -218,955 | -212,732 | -168,652 | -139,146 | 0 |
total shareholders funds | -12,313 | -101,847 | -106,395 | -138,869 | -170,274 | -218,955 | -212,732 | -168,652 | -139,146 | 0 |
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | |
---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||
Operating Profit | ||||||||||
Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
Amortisation | 0 | 0 | 0 | 0 | 0 | 40,000 | 40,000 | 40,000 | 10,000 | |
Tax | ||||||||||
Stock | 615 | -11,084 | -3,763 | 4,690 | 6,284 | -10,026 | -28,451 | 34,864 | 30,000 | 0 |
Debtors | 138,241 | -50,091 | 370,748 | 62,514 | 80,676 | 230,555 | -156,526 | -2,363 | 428,045 | 0 |
Creditors | 175,779 | -48,073 | 196,757 | -2,571 | 73,865 | 182,218 | 276,448 | -16,098 | 143,173 | 0 |
Accruals and Deferred Income | 28,885 | 4,315 | -8,254 | -8,189 | 2,381 | 16,086 | -20,662 | -123,890 | 381,195 | 0 |
Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Cash flow from operations | ||||||||||
Investing Activities | ||||||||||
capital expenditure | ||||||||||
Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
cash flow from investments | ||||||||||
Financing Activities | ||||||||||
Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Group/Directors Accounts | 0 | -1 | 217,545 | 0 | 0 | 0 | -356,715 | 139,170 | 217,545 | 0 |
Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
share issue | ||||||||||
interest | ||||||||||
cash flow from financing | ||||||||||
cash and cash equivalents | ||||||||||
cash | 155,342 | 21,964 | 71,537 | -46,559 | 37,967 | 11,552 | 79,968 | -22,825 | 24,722 | 0 |
overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
change in cash | 155,342 | 21,964 | 71,537 | -46,559 | 37,967 | 11,552 | 79,968 | -22,825 | 24,722 | 0 |
home options direct limited Credit Report and Business Information
Home Options Direct Limited Competitor Analysis
Perform a competitor analysis for home options direct limited by selecting its closest rivals, whether from the OTHER SERVICE ACTIVITIES sector, other small companies, companies in BN22 area or any other competitors across 12 key performance metrics.
home options direct limited Ownership
HOME OPTIONS DIRECT LIMITED group structure
Home Options Direct Limited has no subsidiary companies.
Ultimate parent company
2 parents
HOME OPTIONS DIRECT LIMITED
08209317
home options direct limited directors
Home Options Direct Limited currently has 1 director, Mr Colin Bassett serving since Sep 2012.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Colin Bassett | United Kingdom | 60 years | Sep 2012 | - | Director |
P&L
December 2022turnover
1.7m
+15%
operating profit
101.6k
0%
gross margin
41.7%
+2.91%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
-12.3k
-0.88%
total assets
1.5m
+0.25%
cash
333.7k
+0.87%
net assets
Total assets minus all liabilities
home options direct limited company details
company number
08209317
Type
Private limited with Share Capital
industry
96090 - Other personal service activities n.e.c.
incorporation date
September 2012
age
12
incorporated
UK
accounts
Small Company
ultimate parent company
previous names
N/A
last accounts submitted
December 2022
address
technology business park, moy avenue, eastbourne, east sussex, BN22 8LD
accountant
PLUMMER PARSONS
auditor
-
home options direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to home options direct limited.
home options direct limited Companies House Filings - See Documents
date | description | view/download |
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