home options direct limited

4.5

home options direct limited Company Information

Share HOME OPTIONS DIRECT LIMITED
Live 
EstablishedSmallDeclining

Company Number

08209317

Registered Address

technology business park, moy avenue, eastbourne, east sussex, BN22 8LD

Industry

Other personal service activities n.e.c.

 

Telephone

01323418432

Next Accounts Due

1 days late

Group Structure

View All

Directors

Colin Bassett12 Years

Shareholders

be group holdings (uk) ltd 100%

home options direct limited Estimated Valuation

£1.3m

Pomanda estimates the enterprise value of HOME OPTIONS DIRECT LIMITED at £1.3m based on a Turnover of £1.7m and 0.76x industry multiple (adjusted for size and gross margin).

home options direct limited Estimated Valuation

£521.9k

Pomanda estimates the enterprise value of HOME OPTIONS DIRECT LIMITED at £521.9k based on an EBITDA of £101.6k and a 5.14x industry multiple (adjusted for size and gross margin).

home options direct limited Estimated Valuation

£0

Pomanda estimates the enterprise value of HOME OPTIONS DIRECT LIMITED at £0 based on Net Assets of £-12.3k and 2.11x industry multiple (adjusted for liquidity).

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Home Options Direct Limited Overview

Home Options Direct Limited is a live company located in eastbourne, BN22 8LD with a Companies House number of 08209317. It operates in the other service activities n.e.c. sector, SIC Code 96090. Founded in September 2012, it's largest shareholder is be group holdings (uk) ltd with a 100% stake. Home Options Direct Limited is a established, small sized company, Pomanda has estimated its turnover at £1.7m with declining growth in recent years.

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Home Options Direct Limited Health Check

Pomanda's financial health check has awarded Home Options Direct Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 4 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4.5out of 5
positive_score

5 Strong

positive_score

3 Regular

positive_score

4 Weak

size

Size

annual sales of £1.7m, make it larger than the average company (£1.1m)

£1.7m - Home Options Direct Limited

£1.1m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -1%, show it is growing at a slower rate (4.5%)

-1% - Home Options Direct Limited

4.5% - Industry AVG

production

Production

with a gross margin of 41.6%, this company has a comparable cost of product (41.6%)

41.6% - Home Options Direct Limited

41.6% - Industry AVG

profitability

Profitability

an operating margin of 5.9% make it as profitable than the average company (6.9%)

5.9% - Home Options Direct Limited

6.9% - Industry AVG

employees

Employees

with 6 employees, this is below the industry average (15)

6 - Home Options Direct Limited

15 - Industry AVG

paystructure

Pay Structure

on an average salary of £32.2k, the company has an equivalent pay structure (£32.2k)

£32.2k - Home Options Direct Limited

£32.2k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £287.3k, this is more efficient (£96.3k)

£287.3k - Home Options Direct Limited

£96.3k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 23 days, this is earlier than average (32 days)

23 days - Home Options Direct Limited

32 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 355 days, this is slower than average (43 days)

355 days - Home Options Direct Limited

43 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 8 days, this is less than average (42 days)

8 days - Home Options Direct Limited

42 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (43 weeks)

11 weeks - Home Options Direct Limited

43 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 100.8%, this is a higher level of debt than the average (48%)

100.8% - Home Options Direct Limited

48% - Industry AVG

HOME OPTIONS DIRECT LIMITED financials

EXPORTms excel logo

Home Options Direct Limited's latest turnover from December 2022 is estimated at £1.7 million and the company has net assets of -£12.3 thousand. According to their latest financial statements, Home Options Direct Limited has 6 employees and maintains cash reserves of £333.7 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013
Turnover1,724,0711,500,9891,803,9731,763,7262,360,8541,934,8041,484,603911,635369,1510
Other Income Or Grants0000000000
Cost Of Sales1,006,432893,8461,092,0791,058,2361,424,2611,153,692873,503538,681221,1570
Gross Profit717,639607,143711,893705,490936,593781,112611,100372,954147,9940
Admin Expenses616,063601,947671,922667,529877,336787,773655,285402,527287,2030
Operating Profit101,5765,19639,97137,96159,257-6,661-44,185-29,573-139,2090
Interest Payable0000000000
Interest Receivable8,96041812181184343810567620
Pre-Tax Profit110,5365,61540,09138,77260,100-6,223-44,080-29,506-139,1470
Tax-21,002-1,067-7,617-7,367-11,41900000
Profit After Tax89,5344,54832,47431,40548,681-6,223-44,080-29,506-139,1470
Dividends Paid0000000000
Retained Profit89,5344,54832,47431,40548,681-6,223-44,080-29,506-139,1470
Employee Costs193,200216,053322,793462,720506,794511,480333,132459,200140,0270
Number Of Employees6711161819121650
EBITDA*101,5765,19639,97137,96159,25733,339-4,18510,427-129,2090

* Earnings Before Interest, Tax, Depreciation and Amortisation

Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013
Tangible Assets0000000000
Intangible Assets00000040,00080,000120,0000
Investments & Other0000000000
Debtors (Due After 1 year)0000000000
Total Fixed Assets00000040,00080,000120,0000
Stock & work in progress23,12922,51433,59837,36132,67126,38736,41364,86430,0000
Trade Debtors112,71486,56397,233110,298242,653172,200152,08953,49515,5270
Group Debtors983,325870,060907,945529,908335,669324,824117,067370,00000
Misc Debtors5,7606,9358,4712,6952,0652,68702,187412,5180
Cash333,668178,326156,36284,825131,38493,41781,8651,89724,7220
misc current assets0000000000
total current assets1,458,5961,164,3981,203,609765,087744,442619,515387,434492,443482,7670
total assets1,458,5961,164,3981,203,609765,087744,442619,515427,434572,443602,7670
Bank overdraft0000000000
Bank loan0000000000
Trade Creditors 981,498805,719853,792657,035659,606585,741403,523127,075143,1730
Group/Directors Accounts217,544217,544217,5450000356,715217,5450
other short term finances0000000000
hp & lease commitments0000000000
other current liabilities271,867242,982238,667246,921255,110252,729236,643257,305381,1950
total current liabilities1,470,9091,266,2451,310,004903,956914,716838,470640,166741,095741,9130
loans0000000000
hp & lease commitments0000000000
Accruals and Deferred Income0000000000
other liabilities0000000000
provisions0000000000
total long term liabilities0000000000
total liabilities1,470,9091,266,2451,310,004903,956914,716838,470640,166741,095741,9130
net assets-12,313-101,847-106,395-138,869-170,274-218,955-212,732-168,652-139,1460
total shareholders funds-12,313-101,847-106,395-138,869-170,274-218,955-212,732-168,652-139,1460
Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013
Operating Activities
Operating Profit101,5765,19639,97137,96159,257-6,661-44,185-29,573-139,2090
Depreciation0000000000
Amortisation0000040,00040,00040,00010,0000
Tax-21,002-1,067-7,617-7,367-11,41900000
Stock615-11,084-3,7634,6906,284-10,026-28,45134,86430,0000
Debtors138,241-50,091370,74862,51480,676230,555-156,526-2,363428,0450
Creditors175,779-48,073196,757-2,57173,865182,218276,448-16,098143,1730
Accruals and Deferred Income28,8854,315-8,254-8,1892,38116,086-20,662-123,890381,1950
Deferred Taxes & Provisions0000000000
Cash flow from operations146,38221,546-146,128-47,37037,12411,114436,578-162,062-62,8860
Investing Activities
capital expenditure00000000-130,0000
Change in Investments0000000000
cash flow from investments00000000-130,0000
Financing Activities
Bank loans0000000000
Group/Directors Accounts0-1217,545000-356,715139,170217,5450
Other Short Term Loans 0000000000
Long term loans0000000000
Hire Purchase and Lease Commitments0000000000
other long term liabilities0000000000
share issue0000000010
interest8,96041812181184343810567620
cash flow from financing8,960417217,666811843438-356,610139,237217,6080
cash and cash equivalents
cash155,34221,96471,537-46,55937,96711,55279,968-22,82524,7220
overdraft0000000000
change in cash155,34221,96471,537-46,55937,96711,55279,968-22,82524,7220

home options direct limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Home Options Direct Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for home options direct limited by selecting its closest rivals, whether from the OTHER SERVICE ACTIVITIES sector, other small companies, companies in BN22 area or any other competitors across 12 key performance metrics.

home options direct limited Ownership

HOME OPTIONS DIRECT LIMITED group structure

Home Options Direct Limited has no subsidiary companies.

Ultimate parent company

2 parents

HOME OPTIONS DIRECT LIMITED

08209317

HOME OPTIONS DIRECT LIMITED Shareholders

be group holdings (uk) ltd 100%

home options direct limited directors

Home Options Direct Limited currently has 1 director, Mr Colin Bassett serving since Sep 2012.

officercountryagestartendrole
Mr Colin BassettUnited Kingdom60 years Sep 2012- Director

P&L

December 2022

turnover

1.7m

+15%

operating profit

101.6k

0%

gross margin

41.7%

+2.91%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2022

net assets

-12.3k

-0.88%

total assets

1.5m

+0.25%

cash

333.7k

+0.87%

net assets

Total assets minus all liabilities

home options direct limited company details

company number

08209317

Type

Private limited with Share Capital

industry

96090 - Other personal service activities n.e.c.

incorporation date

September 2012

age

12

incorporated

UK

accounts

Small Company

ultimate parent company

previous names

N/A

last accounts submitted

December 2022

address

technology business park, moy avenue, eastbourne, east sussex, BN22 8LD

accountant

PLUMMER PARSONS

auditor

-

home options direct limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to home options direct limited.

charges

home options direct limited Companies House Filings - See Documents

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