loyaltylion ltd
loyaltylion ltd Company Information
Company Number
08264116
Next Accounts
Dec 2025
Shareholders
tt nominees limited
charles david casey
View AllGroup Structure
View All
Industry
Advertising agencies
Registered Address
hubhub hubhub loyalty lion, 20 farringdon street, london, EC4A 4EN
Website
loyaltylion.comloyaltylion ltd Estimated Valuation
Pomanda estimates the enterprise value of LOYALTYLION LTD at £411.8k based on a Turnover of £932k and 0.44x industry multiple (adjusted for size and gross margin).
loyaltylion ltd Estimated Valuation
Pomanda estimates the enterprise value of LOYALTYLION LTD at £0 based on an EBITDA of £-3.5m and a 2.88x industry multiple (adjusted for size and gross margin).
loyaltylion ltd Estimated Valuation
Pomanda estimates the enterprise value of LOYALTYLION LTD at £0 based on Net Assets of £-2.7m and 1.76x industry multiple (adjusted for liquidity).
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Loyaltylion Ltd Overview
Loyaltylion Ltd is a live company located in london, EC4A 4EN with a Companies House number of 08264116. It operates in the advertising agencies sector, SIC Code 73110. Founded in October 2012, it's largest shareholder is tt nominees limited with a 23.7% stake. Loyaltylion Ltd is a established, small sized company, Pomanda has estimated its turnover at £932k with declining growth in recent years.
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Loyaltylion Ltd Health Check
Pomanda's financial health check has awarded Loyaltylion Ltd a 3 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 5 areas for improvement. Company Health Check FAQs
2 Strong
4 Regular
5 Weak
Size
annual sales of £932k, make it smaller than the average company (£7.2m)
- Loyaltylion Ltd
£7.2m - Industry AVG
Growth
3 year (CAGR) sales growth of -28%, show it is growing at a slower rate (9.1%)
- Loyaltylion Ltd
9.1% - Industry AVG
Production
with a gross margin of 42.4%, this company has a comparable cost of product (42.4%)
- Loyaltylion Ltd
42.4% - Industry AVG
Profitability
an operating margin of -381.8% make it less profitable than the average company (4.8%)
- Loyaltylion Ltd
4.8% - Industry AVG
Employees
with 6 employees, this is below the industry average (34)
- Loyaltylion Ltd
34 - Industry AVG
Pay Structure
on an average salary of £63.4k, the company has an equivalent pay structure (£63.4k)
- Loyaltylion Ltd
£63.4k - Industry AVG
Efficiency
resulting in sales per employee of £155.3k, this is equally as efficient (£177.4k)
- Loyaltylion Ltd
£177.4k - Industry AVG
Debtor Days
it gets paid by customers after 57 days, this is near the average (53 days)
- Loyaltylion Ltd
53 days - Industry AVG
Creditor Days
its suppliers are paid after 102 days, this is slower than average (43 days)
- Loyaltylion Ltd
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Loyaltylion Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 74 weeks, this is more cash available to meet short term requirements (16 weeks)
74 weeks - Loyaltylion Ltd
16 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 179%, this is a higher level of debt than the average (65.5%)
179% - Loyaltylion Ltd
65.5% - Industry AVG
LOYALTYLION LTD financials
Loyaltylion Ltd's latest turnover from March 2024 is estimated at £932 thousand and the company has net assets of -£2.7 million. According to their latest financial statements, we estimate that Loyaltylion Ltd has 6 employees and maintains cash reserves of £2.9 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | ||||||||||||
| Other Income Or Grants | ||||||||||||
| Cost Of Sales | ||||||||||||
| Gross Profit | ||||||||||||
| Admin Expenses | ||||||||||||
| Operating Profit | ||||||||||||
| Interest Payable | ||||||||||||
| Interest Receivable | ||||||||||||
| Pre-Tax Profit | ||||||||||||
| Tax | ||||||||||||
| Profit After Tax | ||||||||||||
| Dividends Paid | ||||||||||||
| Retained Profit | ||||||||||||
| Employee Costs | ||||||||||||
| Number Of Employees | 96 | 92 | 47 | 45 | 24 | 19 | 10 | 8 | ||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 54,041 | 111,484 | 139,888 | 76,571 | 36,065 | 31,949 | 10,725 | 10,902 | 11,516 | 3,221 | 5,443 | |
| Intangible Assets | ||||||||||||
| Investments & Other | ||||||||||||
| Debtors (Due After 1 year) | ||||||||||||
| Total Fixed Assets | 54,041 | 111,484 | 139,888 | 76,571 | 36,065 | 31,949 | 10,725 | 10,902 | 11,516 | 3,221 | 5,443 | |
| Stock & work in progress | ||||||||||||
| Trade Debtors | 147,093 | 72,030 | 34,543 | 81,876 | 2,642 | 12,705 | ||||||
| Group Debtors | ||||||||||||
| Misc Debtors | 377,042 | 519,044 | 329,232 | 383,864 | 487,937 | 277,443 | 185,711 | 138,751 | 32,894 | |||
| Cash | 2,886,016 | 3,856,771 | 3,759,176 | 6,144,101 | 295,069 | 539,178 | 980,507 | 165,330 | 385,781 | 50,385 | 152,580 | |
| misc current assets | 52 | |||||||||||
| total current assets | 3,410,151 | 4,447,845 | 4,122,951 | 6,609,841 | 783,006 | 816,673 | 1,166,218 | 304,081 | 418,675 | 53,027 | 152,580 | 12,705 |
| total assets | 3,464,192 | 4,559,329 | 4,262,839 | 6,686,412 | 819,071 | 848,622 | 1,176,943 | 314,983 | 430,191 | 56,248 | 158,023 | 12,705 |
| Bank overdraft | ||||||||||||
| Bank loan | ||||||||||||
| Trade Creditors | 150,591 | 290,415 | 171,833 | 119,322 | 6,900 | 3,362 | 3,504 | 4,542 | 194 | 2,028 | 10,693 | |
| Group/Directors Accounts | ||||||||||||
| other short term finances | 155,249 | |||||||||||
| hp & lease commitments | ||||||||||||
| other current liabilities | 1,850,728 | 1,705,660 | 1,597,530 | 960,292 | 87,250 | 7,063 | 3,646 | 1 | 2,652 | |||
| total current liabilities | 2,001,319 | 1,996,075 | 1,769,363 | 1,079,614 | 249,399 | 10,425 | 7,150 | 4,543 | 2,846 | 2,028 | 10,693 | |
| loans | 4,197,687 | 3,063,693 | ||||||||||
| hp & lease commitments | ||||||||||||
| Accruals and Deferred Income | ||||||||||||
| other liabilities | ||||||||||||
| provisions | 14,549 | 14,549 | 6,852 | 6,070 | 2,303 | 2,303 | 2,303 | |||||
| total long term liabilities | 4,197,687 | 3,063,693 | 14,549 | 14,549 | 6,852 | 6,070 | 2,303 | 2,303 | 2,303 | |||
| total liabilities | 6,199,006 | 5,059,768 | 1,783,912 | 1,094,163 | 256,251 | 16,495 | 9,453 | 6,846 | 5,149 | 2,028 | 10,693 | |
| net assets | -2,734,814 | -500,439 | 2,478,927 | 5,592,249 | 562,820 | 832,127 | 1,167,490 | 308,137 | 425,042 | 54,220 | 147,330 | 12,705 |
| total shareholders funds | -2,734,814 | -500,439 | 2,478,927 | 5,592,249 | 562,820 | 832,127 | 1,167,490 | 308,137 | 425,042 | 54,220 | 147,330 | 12,705 |
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||||
| Operating Profit | ||||||||||||
| Depreciation | 78,258 | 82,614 | 59,541 | 30,920 | 19,008 | 21,118 | 10,714 | 8,609 | 8,472 | 2,708 | 2,722 | |
| Amortisation | ||||||||||||
| Tax | ||||||||||||
| Stock | ||||||||||||
| Debtors | -66,939 | 227,299 | -101,965 | -22,197 | 210,494 | 91,732 | 46,960 | 105,857 | 30,252 | 2,642 | -12,705 | 12,705 |
| Creditors | -139,824 | 118,582 | 52,511 | 112,422 | 3,538 | -142 | -1,038 | 4,348 | -1,834 | -8,665 | 10,693 | |
| Accruals and Deferred Income | 145,068 | 108,130 | 637,238 | 873,042 | 80,187 | 3,417 | 3,645 | -2,651 | 2,652 | |||
| Deferred Taxes & Provisions | -14,549 | 7,697 | 782 | 3,767 | 2,303 | |||||||
| Cash flow from operations | ||||||||||||
| Investing Activities | ||||||||||||
| capital expenditure | ||||||||||||
| Change in Investments | ||||||||||||
| cash flow from investments | ||||||||||||
| Financing Activities | ||||||||||||
| Bank loans | ||||||||||||
| Group/Directors Accounts | ||||||||||||
| Other Short Term Loans | -155,249 | 155,249 | ||||||||||
| Long term loans | 1,133,994 | 3,063,693 | ||||||||||
| Hire Purchase and Lease Commitments | ||||||||||||
| other long term liabilities | ||||||||||||
| share issue | ||||||||||||
| interest | ||||||||||||
| cash flow from financing | ||||||||||||
| cash and cash equivalents | ||||||||||||
| cash | -970,755 | 97,595 | -2,384,925 | 5,849,032 | -244,109 | -441,329 | 815,177 | -220,451 | 335,396 | -102,195 | 152,580 | |
| overdraft | ||||||||||||
| change in cash | -970,755 | 97,595 | -2,384,925 | 5,849,032 | -244,109 | -441,329 | 815,177 | -220,451 | 335,396 | -102,195 | 152,580 |
loyaltylion ltd Credit Report and Business Information
Loyaltylion Ltd Competitor Analysis
Perform a competitor analysis for loyaltylion ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in EC4A area or any other competitors across 12 key performance metrics.
loyaltylion ltd Ownership
LOYALTYLION LTD group structure
Loyaltylion Ltd has no subsidiary companies.
Ultimate parent company
LOYALTYLION LTD
08264116
loyaltylion ltd directors
Loyaltylion Ltd currently has 5 directors. The longest serving directors include Mr Charles Casey (Oct 2012) and Mr Dave Clark (Sep 2013).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Charles Casey | United Kingdom | 40 years | Oct 2012 | - | Director |
| Mr Dave Clark | England | 36 years | Sep 2013 | - | Director |
| Mr Michael Elias | England | 65 years | Mar 2021 | - | Director |
| Ms Rekha Mehr | England | 43 years | Jul 2022 | - | Director |
| Mr Neville Davis | England | 69 years | Oct 2022 | - | Director |
P&L
March 2024turnover
932k
-84%
operating profit
-3.6m
0%
gross margin
42.4%
-1.83%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
-2.7m
+4.46%
total assets
3.5m
-0.24%
cash
2.9m
-0.25%
net assets
Total assets minus all liabilities
Similar Companies
loyaltylion ltd company details
company number
08264116
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
October 2012
age
13
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
March 2024
previous names
prizgo ltd (July 2013)
accountant
-
auditor
RSM UK AUDIT LLP
address
hubhub hubhub loyalty lion, 20 farringdon street, london, EC4A 4EN
Bank
-
Legal Advisor
-
loyaltylion ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to loyaltylion ltd. Currently there are 1 open charges and 2 have been satisfied in the past.
loyaltylion ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for LOYALTYLION LTD. This can take several minutes, an email will notify you when this has completed.
loyaltylion ltd Companies House Filings - See Documents
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