the digital fairy limited
the digital fairy limited Company Information
Company Number
08275454
Next Accounts
Sep 2025
Industry
Other business support service activities n.e.c.
Directors
Shareholders
fairy inc. ltd
Group Structure
View All
Contact
Registered Address
72-74 mare street, london, E8 4RT
Website
www.thedigitalfairy.co.ukthe digital fairy limited Estimated Valuation
Pomanda estimates the enterprise value of THE DIGITAL FAIRY LIMITED at £1.2m based on a Turnover of £2.2m and 0.56x industry multiple (adjusted for size and gross margin).
the digital fairy limited Estimated Valuation
Pomanda estimates the enterprise value of THE DIGITAL FAIRY LIMITED at £0 based on an EBITDA of £-389.4k and a 4.1x industry multiple (adjusted for size and gross margin).
the digital fairy limited Estimated Valuation
Pomanda estimates the enterprise value of THE DIGITAL FAIRY LIMITED at £2.5m based on Net Assets of £1.1m and 2.35x industry multiple (adjusted for liquidity).
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The Digital Fairy Limited Overview
The Digital Fairy Limited is a live company located in london, E8 4RT with a Companies House number of 08275454. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in October 2012, it's largest shareholder is fairy inc. ltd with a 100% stake. The Digital Fairy Limited is a established, small sized company, Pomanda has estimated its turnover at £2.2m with declining growth in recent years.
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The Digital Fairy Limited Health Check
Pomanda's financial health check has awarded The Digital Fairy Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs
4 Strong
3 Regular
4 Weak
Size
annual sales of £2.2m, make it smaller than the average company (£4.5m)
- The Digital Fairy Limited
£4.5m - Industry AVG
Growth
3 year (CAGR) sales growth of -7%, show it is growing at a slower rate (6.5%)
- The Digital Fairy Limited
6.5% - Industry AVG
Production
with a gross margin of 38.1%, this company has a comparable cost of product (38.1%)
- The Digital Fairy Limited
38.1% - Industry AVG
Profitability
an operating margin of -19% make it less profitable than the average company (5.7%)
- The Digital Fairy Limited
5.7% - Industry AVG
Employees
with 23 employees, this is similar to the industry average (26)
23 - The Digital Fairy Limited
26 - Industry AVG
Pay Structure
on an average salary of £52.9k, the company has an equivalent pay structure (£52.9k)
- The Digital Fairy Limited
£52.9k - Industry AVG
Efficiency
resulting in sales per employee of £94.6k, this is less efficient (£167.7k)
- The Digital Fairy Limited
£167.7k - Industry AVG
Debtor Days
it gets paid by customers after 31 days, this is earlier than average (41 days)
- The Digital Fairy Limited
41 days - Industry AVG
Creditor Days
its suppliers are paid after 41 days, this is slower than average (32 days)
- The Digital Fairy Limited
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- The Digital Fairy Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 87 weeks, this is more cash available to meet short term requirements (23 weeks)
87 weeks - The Digital Fairy Limited
23 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 42.2%, this is a lower level of debt than the average (62%)
42.2% - The Digital Fairy Limited
62% - Industry AVG
THE DIGITAL FAIRY LIMITED financials
The Digital Fairy Limited's latest turnover from December 2023 is estimated at £2.2 million and the company has net assets of £1.1 million. According to their latest financial statements, The Digital Fairy Limited has 23 employees and maintains cash reserves of £1.3 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Oct 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||
| Other Income Or Grants | |||||||||||
| Cost Of Sales | |||||||||||
| Gross Profit | |||||||||||
| Admin Expenses | |||||||||||
| Operating Profit | |||||||||||
| Interest Payable | |||||||||||
| Interest Receivable | |||||||||||
| Pre-Tax Profit | |||||||||||
| Tax | |||||||||||
| Profit After Tax | |||||||||||
| Dividends Paid | |||||||||||
| Retained Profit | |||||||||||
| Employee Costs | |||||||||||
| Number Of Employees | 23 | 22 | 20 | 16 | 18 | 13 | 8 | 8 | |||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Oct 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 32,888 | 40,043 | 21,943 | 11,157 | 26,212 | 28,015 | 15,453 | 6,310 | 7,408 | 5,735 | 1,105 |
| Intangible Assets | 6,457 | 8,748 | 7,349 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 37,999 | 37,999 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 77,344 | 86,790 | 29,292 | 11,157 | 26,212 | 28,015 | 15,453 | 6,310 | 7,408 | 5,735 | 1,105 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 189,300 | 602,382 | 564,223 | 502,311 | 559,187 | 439,135 | 473,197 | 13,150 | 24,217 | 10,665 | 18,182 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 279,598 | 482,423 | 468,168 | 363,159 | 119,025 | 35,785 | 150 | 150 | 0 | 0 | 0 |
| Cash | 1,330,168 | 1,989,367 | 999,284 | 1,130,215 | 1,022,339 | 763,239 | 275,179 | 48,842 | 10,223 | 2,446 | 2,260 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,799,066 | 3,074,172 | 2,031,675 | 1,995,685 | 1,700,551 | 1,238,159 | 748,526 | 62,142 | 34,440 | 13,111 | 20,442 |
| total assets | 1,876,410 | 3,160,962 | 2,060,967 | 2,006,842 | 1,726,763 | 1,266,174 | 763,979 | 68,452 | 41,848 | 18,846 | 21,547 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 154,192 | 579,212 | 81,398 | 150,497 | 96,870 | 166,292 | 80,373 | 0 | 57,559 | 22,902 | 23,524 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 52,395 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 637,373 | 1,170,333 | 911,217 | 926,052 | 619,284 | 411,833 | 308,805 | 68,353 | 0 | 0 | 0 |
| total current liabilities | 791,565 | 1,749,545 | 992,615 | 1,076,549 | 768,549 | 578,125 | 389,178 | 68,353 | 57,559 | 22,902 | 23,524 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 791,565 | 1,749,545 | 992,615 | 1,076,549 | 768,549 | 578,125 | 389,178 | 68,353 | 57,559 | 22,902 | 23,524 |
| net assets | 1,084,845 | 1,411,417 | 1,068,352 | 930,293 | 958,214 | 688,049 | 374,801 | 99 | -15,711 | -4,056 | -1,977 |
| total shareholders funds | 1,084,845 | 1,411,417 | 1,068,352 | 930,293 | 958,214 | 688,049 | 374,801 | 99 | -15,711 | -4,056 | -1,977 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Oct 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||
| Operating Profit | |||||||||||
| Depreciation | 15,908 | 13,292 | 7,954 | 16,800 | 16,701 | 7,688 | 5,152 | 2,103 | 2,469 | 1,912 | 102 |
| Amortisation | 8,367 | 8,249 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax | |||||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -615,907 | 52,414 | 166,921 | 187,258 | 203,292 | 1,573 | 460,047 | -10,917 | 13,552 | -7,517 | 18,182 |
| Creditors | -425,020 | 497,814 | -69,099 | 53,627 | -69,422 | 85,919 | 80,373 | -57,559 | 34,657 | -622 | 23,524 |
| Accruals and Deferred Income | -532,960 | 259,116 | -14,835 | 306,768 | 207,451 | 103,028 | 240,452 | 68,353 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | |||||||||||
| Investing Activities | |||||||||||
| capital expenditure | |||||||||||
| Change in Investments | 0 | 37,999 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||||||
| Financing Activities | |||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | -52,395 | 52,395 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||
| interest | |||||||||||
| cash flow from financing | |||||||||||
| cash and cash equivalents | |||||||||||
| cash | -659,199 | 990,083 | -130,931 | 107,876 | 259,100 | 488,060 | 226,337 | 38,619 | 7,777 | 186 | 2,260 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -659,199 | 990,083 | -130,931 | 107,876 | 259,100 | 488,060 | 226,337 | 38,619 | 7,777 | 186 | 2,260 |
the digital fairy limited Credit Report and Business Information
The Digital Fairy Limited Competitor Analysis
Perform a competitor analysis for the digital fairy limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other small companies, companies in E 8 area or any other competitors across 12 key performance metrics.
the digital fairy limited Ownership
THE DIGITAL FAIRY LIMITED group structure
The Digital Fairy Limited has no subsidiary companies.
Ultimate parent company
THE DIGITAL FAIRY LIMITED
08275454
the digital fairy limited directors
The Digital Fairy Limited currently has 1 director, Mrs Eve Lee serving since May 2014.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mrs Eve Lee | England | 36 years | May 2014 | - | Director |
P&L
December 2023turnover
2.2m
-48%
operating profit
-413.7k
0%
gross margin
38.2%
-1.84%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
1.1m
-0.23%
total assets
1.9m
-0.41%
cash
1.3m
-0.33%
net assets
Total assets minus all liabilities
the digital fairy limited company details
company number
08275454
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
October 2012
age
12
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
N/A
accountant
THE WOW COMPANY UK LTD
auditor
-
address
72-74 mare street, london, E8 4RT
Bank
-
Legal Advisor
-
the digital fairy limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to the digital fairy limited.
the digital fairy limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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the digital fairy limited Companies House Filings - See Documents
| date | description | view/download |
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