human appeal
human appeal Company Information
Company Number
08553893
Next Accounts
Sep 2025
Industry
Other social work activities without accommodation n.e.c.
Shareholders
-
Group Structure
View All
Contact
Registered Address
i cheadle point carrs road, cheadle, cheshire, SK8 2BL
Website
http://humanappeal.org.ukhuman appeal Estimated Valuation
Pomanda estimates the enterprise value of HUMAN APPEAL at £59m based on a Turnover of £56.2m and 1.05x industry multiple (adjusted for size and gross margin).
human appeal Estimated Valuation
Pomanda estimates the enterprise value of HUMAN APPEAL at £96.2m based on an EBITDA of £9.2m and a 10.49x industry multiple (adjusted for size and gross margin).
human appeal Estimated Valuation
Pomanda estimates the enterprise value of HUMAN APPEAL at £43.7m based on Net Assets of £14.1m and 3.11x industry multiple (adjusted for liquidity).
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Human Appeal Overview
Human Appeal is a live company located in cheshire, SK8 2BL with a Companies House number of 08553893. It operates in the other social work activities without accommodation n.e.c. sector, SIC Code 88990. Founded in June 2013, it's largest shareholder is unknown. Human Appeal is a established, large sized company, Pomanda has estimated its turnover at £56.2m with high growth in recent years.
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Human Appeal Health Check
Pomanda's financial health check has awarded Human Appeal a 5 rating. We use a traffic light system to show it exceeds the industry average on 7 measures and has 2 areas for improvement. Company Health Check FAQs
7 Strong
1 Regular
2 Weak
Size
annual sales of £56.2m, make it larger than the average company (£448.8k)
£56.2m - Human Appeal
£448.8k - Industry AVG
Growth
3 year (CAGR) sales growth of 24%, show it is growing at a faster rate (6%)
24% - Human Appeal
6% - Industry AVG
Production
with a gross margin of 48.1%, this company has a comparable cost of product (48.1%)
48.1% - Human Appeal
48.1% - Industry AVG
Profitability
an operating margin of 16% make it more profitable than the average company (3.9%)
16% - Human Appeal
3.9% - Industry AVG
Employees
with 614 employees, this is above the industry average (12)
614 - Human Appeal
12 - Industry AVG
Pay Structure
on an average salary of £11.6k, the company has a lower pay structure (£25.1k)
£11.6k - Human Appeal
£25.1k - Industry AVG
Efficiency
resulting in sales per employee of £91.6k, this is more efficient (£43.1k)
£91.6k - Human Appeal
£43.1k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Human Appeal
- - Industry AVG
Creditor Days
its suppliers are paid after 15 days, this is slower than average (4 days)
15 days - Human Appeal
4 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Human Appeal
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 201 weeks, this is less cash available to meet short term requirements (252 weeks)
201 weeks - Human Appeal
252 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 20.2%, this is a higher level of debt than the average (10.9%)
20.2% - Human Appeal
10.9% - Industry AVG
HUMAN APPEAL financials
Human Appeal's latest turnover from December 2023 is £56.2 million and the company has net assets of £14.1 million. According to their latest financial statements, Human Appeal has 614 employees and maintains cash reserves of £13.8 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Oct 2019 | Dec 2018 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 56,217,796 | 43,044,070 | 35,518,275 | 29,679,055 | 19,394,739 | 23,590,933 | 23,159,096 | 36,493,079 | 30,551,733 | 21,227,051 | |
| Other Income Or Grants | |||||||||||
| Cost Of Sales | |||||||||||
| Gross Profit | |||||||||||
| Admin Expenses | |||||||||||
| Operating Profit | |||||||||||
| Interest Payable | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Interest Receivable | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Pre-Tax Profit | 7,136,292 | -5,910,158 | 4,067,920 | 3,634,304 | -1,972,239 | -2,788,365 | -6,533,645 | 766,736 | -386,253 | 3,839,265 | |
| Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Profit After Tax | 7,136,292 | -5,910,158 | 4,067,920 | 3,634,304 | -1,972,239 | -2,788,365 | -6,533,645 | 766,736 | -386,253 | 3,839,265 | |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Retained Profit | 7,136,292 | -5,910,158 | 4,067,920 | 3,634,304 | -1,972,239 | -2,788,365 | -6,533,645 | 766,736 | -386,253 | 3,839,265 | |
| Employee Costs | 7,109,916 | 6,746,296 | 5,525,682 | 6,317,565 | 6,514,059 | 7,724,452 | 7,724,452 | 2,690,716 | 2,037,218 | 1,235,035 | |
| Number Of Employees | 614 | 582 | 475 | 455 | 548 | 536 | 370 | 104 | 76 | 55 | |
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Oct 2019 | Dec 2018 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,867,439 | 1,887,264 | 1,906,878 | 1,903,325 | 2,097,884 | 2,029,820 | 2,792,727 | 2,418,959 | 1,863,507 | 536,713 | 0 |
| Intangible Assets | 123,495 | 215,390 | 149,622 | 229,113 | 336,696 | 380,755 | 382,358 | 0 | 0 | 0 | 0 |
| Investments & Other | 665,000 | 665,000 | 665,000 | 600,000 | 600,000 | 600,000 | 0 | 275,000 | 275,000 | 572,004 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 2,655,934 | 2,767,654 | 2,721,500 | 2,732,438 | 3,034,580 | 3,010,575 | 3,175,085 | 2,693,959 | 2,138,507 | 1,108,717 | 0 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1,431 | 3,202 | 0 | 0 |
| Trade Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 4,588,152 | 0 | 0 | 0 | 0 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 1,182,035 | 994,383 | 1,670,266 | 1,129,884 | 2,500,663 | 2,123,539 | 0 | 4,413,046 | 3,625,919 | 1,538,957 | 0 |
| Cash | 13,783,809 | 7,094,707 | 12,013,755 | 7,580,232 | 3,156,981 | 5,420,550 | 6,305,647 | 3,766,707 | 3,319,156 | 4,481,707 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 14,965,844 | 8,089,090 | 13,684,021 | 8,710,116 | 5,657,644 | 7,544,089 | 10,909,067 | 8,181,184 | 6,948,277 | 6,020,664 | 0 |
| total assets | 17,621,778 | 10,856,744 | 16,405,521 | 11,442,554 | 8,692,224 | 10,554,664 | 14,084,152 | 10,875,143 | 9,086,784 | 7,129,381 | 0 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 1,274,579 | 1,524,123 | 695,055 | 949,869 | 1,743,439 | 1,713,859 | 1,405,293 | 3,223,380 | 1,782,563 | 2,874,601 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 2,276,667 | 2,398,381 | 2,866,068 | 1,716,207 | 1,806,611 | 1,726,392 | 0 | 1,230,257 | 757,105 | 415,515 | 0 |
| total current liabilities | 3,551,246 | 3,922,504 | 3,561,123 | 2,666,076 | 3,550,050 | 3,440,251 | 10,910,828 | 4,453,637 | 2,539,668 | 3,290,116 | 0 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 3,551,246 | 3,922,504 | 3,561,123 | 2,666,076 | 3,550,050 | 3,440,251 | 10,910,828 | 4,453,637 | 2,539,668 | 3,290,116 | 0 |
| net assets | 14,070,532 | 6,934,240 | 12,844,398 | 8,776,478 | 5,142,174 | 7,114,413 | 3,173,324 | 6,421,506 | 6,547,116 | 3,839,265 | 0 |
| total shareholders funds | 14,070,532 | 6,934,240 | 12,844,398 | 8,776,478 | 5,142,174 | 7,114,413 | 3,173,324 | 6,421,506 | 6,547,116 | 3,839,265 | 0 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Oct 2019 | Dec 2018 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||
| Operating Profit | |||||||||||
| Depreciation | 108,896 | 193,082 | 185,566 | 247,473 | 110,108 | 147,285 | 385,016 | 79,874 | 56,066 | 30,761 | |
| Amortisation | 91,264 | 84,911 | 80,120 | 81,152 | 44,058 | 65,410 | 0 | 0 | 0 | ||
| Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -1,771 | 3,202 | 0 | 0 |
| Debtors | 187,652 | -675,883 | 540,382 | -1,370,779 | -2,087,489 | -2,464,613 | 4,588,152 | 787,127 | 2,086,962 | 1,538,957 | 0 |
| Creditors | -249,544 | 829,068 | -254,814 | -793,570 | 338,146 | 308,566 | 1,405,293 | 1,440,817 | -1,092,038 | 2,874,601 | 0 |
| Accruals and Deferred Income | -121,714 | -467,687 | 1,149,861 | -90,404 | 1,806,611 | 1,726,392 | 0 | 473,152 | 341,590 | 415,515 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | |||||||||||
| Investing Activities | |||||||||||
| capital expenditure | 0 | 0 | 0 | 0 | 0 | 0 | -671,365 | 0 | 0 | ||
| Change in Investments | 0 | 0 | 65,000 | 0 | 600,000 | 600,000 | 0 | 0 | -297,004 | 572,004 | 0 |
| cash flow from investments | 0 | 0 | -65,000 | 0 | -600,000 | -600,000 | -671,365 | 297,004 | -572,004 | ||
| Financing Activities | |||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||
| interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| cash flow from financing | 0 | 0 | 0 | 0 | 3,941,089 | 6,729,454 | -892,346 | 3,094,104 | 0 | ||
| cash and cash equivalents | |||||||||||
| cash | 6,689,102 | -4,919,048 | 4,433,523 | 4,423,251 | -3,148,666 | -885,097 | 6,305,647 | 447,551 | -1,162,551 | 4,481,707 | 0 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 6,689,102 | -4,919,048 | 4,433,523 | 4,423,251 | -3,148,666 | -885,097 | 6,305,647 | 447,551 | -1,162,551 | 4,481,707 | 0 |
human appeal Credit Report and Business Information
Human Appeal Competitor Analysis
Perform a competitor analysis for human appeal by selecting its closest rivals, whether from the HUMAN HEALTH AND SOCIAL WORK ACTIVITIES sector, other large companies, companies in SK8 area or any other competitors across 12 key performance metrics.
human appeal Ownership
HUMAN APPEAL group structure
Human Appeal has no subsidiary companies.
Ultimate parent company
HUMAN APPEAL
08553893
human appeal directors
Human Appeal currently has 6 directors. The longest serving directors include Dr Kamil Omoteso (Jan 2017) and Mr Omar Mashjari (Dec 2018).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Dr Kamil Omoteso | England | 54 years | Jan 2017 | - | Director |
| Mr Omar Mashjari | England | 32 years | Dec 2018 | - | Director |
| Dr Kenneth Baldwin | England | 57 years | Dec 2020 | - | Director |
| Dr Rajnaara Akhtar | England | 45 years | Oct 2024 | - | Director |
| Dr Abdulrahman Almetwally Alhefny | England | 42 years | Oct 2024 | - | Director |
| Mrs Bilkis Shittu | England | 45 years | Oct 2024 | - | Director |
P&L
December 2023turnover
56.2m
+31%
operating profit
9m
0%
gross margin
48.1%
+2.06%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
14.1m
+1.03%
total assets
17.6m
+0.62%
cash
13.8m
+0.94%
net assets
Total assets minus all liabilities
human appeal company details
company number
08553893
Type
Private Limited by guarantee without Share Capital Exempt from using Limited
industry
88990 - Other social work activities without accommodation n.e.c.
incorporation date
June 2013
age
11
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
human appeal international (October 2016)
accountant
-
auditor
SAYER VINCENT LLP
address
i cheadle point carrs road, cheadle, cheshire, SK8 2BL
Bank
NATIONAL WESTMINSTER BANK PLC
Legal Advisor
SIMONS MURIHEAD BURTON LLP
human appeal Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to human appeal.
human appeal Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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human appeal Companies House Filings - See Documents
| date | description | view/download |
|---|
