defenders direct limited
defenders direct limited Company Information
Company Number
09027900
Website
-Registered Address
fair tree farm, little marcle road, ledbury, HR8 2JL
Industry
Sale of other motor vehicles
Telephone
-
Next Accounts Due
July 2024
Group Structure
View All
Shareholders
lucy ann lines 50%
william george lines 50%
defenders direct limited Estimated Valuation
Pomanda estimates the enterprise value of DEFENDERS DIRECT LIMITED at £647.6k based on a Turnover of £2.8m and 0.23x industry multiple (adjusted for size and gross margin).
defenders direct limited Estimated Valuation
Pomanda estimates the enterprise value of DEFENDERS DIRECT LIMITED at £1.4m based on an EBITDA of £490.8k and a 2.88x industry multiple (adjusted for size and gross margin).
defenders direct limited Estimated Valuation
Pomanda estimates the enterprise value of DEFENDERS DIRECT LIMITED at £2.2m based on Net Assets of £770.3k and 2.88x industry multiple (adjusted for liquidity).
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Defenders Direct Limited Overview
Defenders Direct Limited is a live company located in ledbury, HR8 2JL with a Companies House number of 09027900. It operates in the sale of other motor vehicles sector, SIC Code 45190. Founded in May 2014, it's largest shareholder is lucy ann lines with a 50% stake. Defenders Direct Limited is a established, small sized company, Pomanda has estimated its turnover at £2.8m with rapid growth in recent years.
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Defenders Direct Limited Health Check
Pomanda's financial health check has awarded Defenders Direct Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs
4 Strong
1 Regular
5 Weak
Size
annual sales of £2.8m, make it smaller than the average company (£23.1m)
- Defenders Direct Limited
£23.1m - Industry AVG
Growth
3 year (CAGR) sales growth of 45%, show it is growing at a faster rate (3.3%)
- Defenders Direct Limited
3.3% - Industry AVG
Production
with a gross margin of 10.3%, this company has a higher cost of product (14.7%)
- Defenders Direct Limited
14.7% - Industry AVG
Profitability
an operating margin of 17.3% make it more profitable than the average company (4.9%)
- Defenders Direct Limited
4.9% - Industry AVG
Employees
with 2 employees, this is below the industry average (48)
2 - Defenders Direct Limited
48 - Industry AVG
Pay Structure
on an average salary of £39.3k, the company has an equivalent pay structure (£39.3k)
- Defenders Direct Limited
£39.3k - Industry AVG
Efficiency
resulting in sales per employee of £1.4m, this is more efficient (£481.5k)
- Defenders Direct Limited
£481.5k - Industry AVG
Debtor Days
it gets paid by customers after 89 days, this is later than average (18 days)
- Defenders Direct Limited
18 days - Industry AVG
Creditor Days
its suppliers are paid after 15 days, this is quicker than average (37 days)
- Defenders Direct Limited
37 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Defenders Direct Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Defenders Direct Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 16%, this is a lower level of debt than the average (63.3%)
16% - Defenders Direct Limited
63.3% - Industry AVG
DEFENDERS DIRECT LIMITED financials
Defenders Direct Limited's latest turnover from October 2022 is estimated at £2.8 million and the company has net assets of £770.3 thousand. According to their latest financial statements, Defenders Direct Limited has 2 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Oct 2022 | Oct 2021 | Oct 2020 | Oct 2019 | Oct 2018 | Oct 2017 | Oct 2016 | Oct 2015 | |
|---|---|---|---|---|---|---|---|---|
| Turnover | ||||||||
| Other Income Or Grants | ||||||||
| Cost Of Sales | ||||||||
| Gross Profit | ||||||||
| Admin Expenses | ||||||||
| Operating Profit | ||||||||
| Interest Payable | ||||||||
| Interest Receivable | ||||||||
| Pre-Tax Profit | ||||||||
| Tax | ||||||||
| Profit After Tax | ||||||||
| Dividends Paid | ||||||||
| Retained Profit | ||||||||
| Employee Costs | ||||||||
| Number Of Employees | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Oct 2022 | Oct 2021 | Oct 2020 | Oct 2019 | Oct 2018 | Oct 2017 | Oct 2016 | Oct 2015 | |
|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 216,367 | 241,489 | 43,770 | 32,094 | 44,459 | 41,940 | 1,983 | 2,644 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 216,367 | 241,489 | 43,770 | 32,094 | 44,459 | 41,940 | 1,983 | 2,644 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 121,500 | 81,354 |
| Trade Debtors | 700,911 | 169,416 | 320,872 | 222,522 | 244,980 | 224,252 | 4,199 | 1,875 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 261 | 4,865 | 3,311 | 0 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 0 | 73,560 | 7,658 |
| misc current assets | 0 | 8,546 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 700,911 | 177,962 | 320,872 | 222,783 | 249,845 | 227,563 | 199,259 | 90,887 |
| total assets | 917,278 | 419,451 | 364,642 | 254,877 | 294,304 | 269,503 | 201,242 | 93,531 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 110,314 | 0 | 39,192 | 53,794 | 101,373 | 134,743 | 103,962 | 62,912 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 110,314 | 0 | 39,192 | 53,794 | 101,373 | 134,743 | 103,962 | 62,912 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 36,666 | 46,667 | 50,000 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 705 |
| total long term liabilities | 36,666 | 46,667 | 50,000 | 0 | 0 | 0 | 0 | 705 |
| total liabilities | 146,980 | 46,667 | 89,192 | 53,794 | 101,373 | 134,743 | 103,962 | 63,617 |
| net assets | 770,298 | 372,784 | 275,450 | 201,083 | 192,931 | 134,760 | 97,280 | 29,914 |
| total shareholders funds | 770,298 | 372,784 | 275,450 | 201,083 | 192,931 | 134,760 | 97,280 | 29,914 |
| Oct 2022 | Oct 2021 | Oct 2020 | Oct 2019 | Oct 2018 | Oct 2017 | Oct 2016 | Oct 2015 | |
|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||
| Operating Profit | ||||||||
| Depreciation | 661 | 882 | ||||||
| Amortisation | 0 | 0 | ||||||
| Tax | ||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | -121,500 | 40,146 | 81,354 |
| Debtors | 531,495 | -151,456 | 98,089 | -27,062 | 22,282 | 223,364 | 2,324 | 1,875 |
| Creditors | 110,314 | -39,192 | -14,602 | -47,579 | -33,370 | 30,781 | 41,050 | 62,912 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | -705 | 705 |
| Cash flow from operations | ||||||||
| Investing Activities | ||||||||
| capital expenditure | ||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | ||||||||
| Financing Activities | ||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | -10,001 | -3,333 | 50,000 | 0 | 0 | 0 | 0 | 0 |
| share issue | ||||||||
| interest | ||||||||
| cash flow from financing | ||||||||
| cash and cash equivalents | ||||||||
| cash | 0 | 0 | 0 | 0 | 0 | -73,560 | 65,902 | 7,658 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | 0 | -73,560 | 65,902 | 7,658 |
defenders direct limited Credit Report and Business Information
Defenders Direct Limited Competitor Analysis
Perform a competitor analysis for defenders direct limited by selecting its closest rivals and benchmarking them against 12 key performance metrics.
defenders direct limited Ownership
DEFENDERS DIRECT LIMITED group structure
Defenders Direct Limited has no subsidiary companies.
Ultimate parent company
DEFENDERS DIRECT LIMITED
09027900
defenders direct limited directors
Defenders Direct Limited currently has 2 directors. The longest serving directors include Mr William Lines (May 2014) and Mrs Lucy Lines (Nov 2016).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr William Lines | United Kingdom | 45 years | May 2014 | - | Director |
| Mrs Lucy Lines | 45 years | Nov 2016 | - | Director |
P&L
October 2022turnover
2.8m
+175%
operating profit
490.8k
0%
gross margin
10.3%
+11%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
October 2022net assets
770.3k
+1.07%
total assets
917.3k
+1.19%
cash
0
0%
net assets
Total assets minus all liabilities
defenders direct limited company details
company number
09027900
Type
Private limited with Share Capital
industry
45190 - Sale of other motor vehicles
incorporation date
May 2014
age
10
accounts
Micro-Entity Accounts
ultimate parent company
previous names
N/A
incorporated
UK
address
fair tree farm, little marcle road, ledbury, HR8 2JL
last accounts submitted
October 2022
defenders direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to defenders direct limited.
defenders direct limited Companies House Filings - See Documents
| date | description | view/download |
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