defenders direct limited

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defenders direct limited Company Information

Share DEFENDERS DIRECT LIMITED
Live 
EstablishedSmallRapid

Company Number

09027900

Website

-

Registered Address

fair tree farm, little marcle road, ledbury, HR8 2JL

Industry

Sale of other motor vehicles

 

Telephone

-

Next Accounts Due

July 2024

Group Structure

View All

Directors

William Lines10 Years

Lucy Lines7 Years

Shareholders

lucy ann lines 50%

william george lines 50%

defenders direct limited Estimated Valuation

£647.6k

Pomanda estimates the enterprise value of DEFENDERS DIRECT LIMITED at £647.6k based on a Turnover of £2.8m and 0.23x industry multiple (adjusted for size and gross margin).

defenders direct limited Estimated Valuation

£1.4m

Pomanda estimates the enterprise value of DEFENDERS DIRECT LIMITED at £1.4m based on an EBITDA of £490.8k and a 2.88x industry multiple (adjusted for size and gross margin).

defenders direct limited Estimated Valuation

£2.2m

Pomanda estimates the enterprise value of DEFENDERS DIRECT LIMITED at £2.2m based on Net Assets of £770.3k and 2.88x industry multiple (adjusted for liquidity).

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Defenders Direct Limited Overview

Defenders Direct Limited is a live company located in ledbury, HR8 2JL with a Companies House number of 09027900. It operates in the sale of other motor vehicles sector, SIC Code 45190. Founded in May 2014, it's largest shareholder is lucy ann lines with a 50% stake. Defenders Direct Limited is a established, small sized company, Pomanda has estimated its turnover at £2.8m with rapid growth in recent years.

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Defenders Direct Limited Health Check

Pomanda's financial health check has awarded Defenders Direct Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4out of 5
positive_score

4 Strong

positive_score

1 Regular

positive_score

5 Weak

size

Size

annual sales of £2.8m, make it smaller than the average company (£23.1m)

£2.8m - Defenders Direct Limited

£23.1m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 45%, show it is growing at a faster rate (3.3%)

45% - Defenders Direct Limited

3.3% - Industry AVG

production

Production

with a gross margin of 10.3%, this company has a higher cost of product (14.7%)

10.3% - Defenders Direct Limited

14.7% - Industry AVG

profitability

Profitability

an operating margin of 17.3% make it more profitable than the average company (4.9%)

17.3% - Defenders Direct Limited

4.9% - Industry AVG

employees

Employees

with 2 employees, this is below the industry average (48)

2 - Defenders Direct Limited

48 - Industry AVG

paystructure

Pay Structure

on an average salary of £39.3k, the company has an equivalent pay structure (£39.3k)

£39.3k - Defenders Direct Limited

£39.3k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £1.4m, this is more efficient (£481.5k)

£1.4m - Defenders Direct Limited

£481.5k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 89 days, this is later than average (18 days)

89 days - Defenders Direct Limited

18 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 15 days, this is quicker than average (37 days)

15 days - Defenders Direct Limited

37 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Defenders Direct Limited

- - Industry AVG

cashbalance

Cash Balance

There is insufficient data available for this Key Performance Indicator!

- - Defenders Direct Limited

- - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 16%, this is a lower level of debt than the average (63.3%)

16% - Defenders Direct Limited

63.3% - Industry AVG

DEFENDERS DIRECT LIMITED financials

EXPORTms excel logo

Defenders Direct Limited's latest turnover from October 2022 is estimated at £2.8 million and the company has net assets of £770.3 thousand. According to their latest financial statements, Defenders Direct Limited has 2 employees and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Oct 2022Oct 2021Oct 2020Oct 2019Oct 2018Oct 2017Oct 2016Oct 2015
Turnover2,845,1331,033,0681,341,903942,822953,7811,014,031347,230166,811
Other Income Or Grants00000000
Cost Of Sales2,552,471937,3341,217,991850,219858,401908,343313,415149,056
Gross Profit292,66295,734123,91292,60395,379105,68833,81517,755
Admin Expenses-198,096-24,43132,10182,53923,56359,261-50,291-19,368
Operating Profit490,758120,16591,81110,06471,81646,42784,10637,123
Interest Payable00000000
Interest Receivable000009210219
Pre-Tax Profit490,758120,16591,81110,06471,81646,51984,20837,143
Tax-93,244-22,831-17,444-1,912-13,645-8,839-16,841-7,428
Profit After Tax397,51497,33474,3678,15258,17137,68067,36629,714
Dividends Paid00000000
Retained Profit397,51497,33474,3678,15258,17137,68067,36629,714
Employee Costs78,51474,36473,08672,04467,27766,23265,50931,763
Number Of Employees22222221
EBITDA*490,758120,16591,81110,06471,81646,42784,76738,005

* Earnings Before Interest, Tax, Depreciation and Amortisation

Oct 2022Oct 2021Oct 2020Oct 2019Oct 2018Oct 2017Oct 2016Oct 2015
Tangible Assets216,367241,48943,77032,09444,45941,9401,9832,644
Intangible Assets00000000
Investments & Other00000000
Debtors (Due After 1 year)00000000
Total Fixed Assets216,367241,48943,77032,09444,45941,9401,9832,644
Stock & work in progress000000121,50081,354
Trade Debtors700,911169,416320,872222,522244,980224,2524,1991,875
Group Debtors00000000
Misc Debtors0002614,8653,31100
Cash00000073,5607,658
misc current assets08,546000000
total current assets700,911177,962320,872222,783249,845227,563199,25990,887
total assets917,278419,451364,642254,877294,304269,503201,24293,531
Bank overdraft00000000
Bank loan00000000
Trade Creditors 110,314039,19253,794101,373134,743103,96262,912
Group/Directors Accounts00000000
other short term finances00000000
hp & lease commitments00000000
other current liabilities00000000
total current liabilities110,314039,19253,794101,373134,743103,96262,912
loans00000000
hp & lease commitments00000000
Accruals and Deferred Income00000000
other liabilities36,66646,66750,00000000
provisions0000000705
total long term liabilities36,66646,66750,0000000705
total liabilities146,98046,66789,19253,794101,373134,743103,96263,617
net assets770,298372,784275,450201,083192,931134,76097,28029,914
total shareholders funds770,298372,784275,450201,083192,931134,76097,28029,914
Oct 2022Oct 2021Oct 2020Oct 2019Oct 2018Oct 2017Oct 2016Oct 2015
Operating Activities
Operating Profit490,758120,16591,81110,06471,81646,42784,10637,123
Depreciation000000661882
Amortisation00000000
Tax-93,244-22,831-17,444-1,912-13,645-8,839-16,841-7,428
Stock00000-121,50040,14681,354
Debtors531,495-151,45698,089-27,06222,282223,3642,3241,875
Creditors110,314-39,192-14,602-47,579-33,37030,78141,05062,912
Accruals and Deferred Income00000000
Deferred Taxes & Provisions000000-705705
Cash flow from operations-23,667209,598-38,324-12,3652,519-33,49565,80110,965
Investing Activities
capital expenditure25,122-197,719-11,67612,365-2,519-39,9570-3,526
Change in Investments00000000
cash flow from investments25,122-197,719-11,67612,365-2,519-39,9570-3,526
Financing Activities
Bank loans00000000
Group/Directors Accounts00000000
Other Short Term Loans 00000000
Long term loans00000000
Hire Purchase and Lease Commitments00000000
other long term liabilities-10,001-3,33350,00000000
share issue00000-2000200
interest000009210219
cash flow from financing-10,001-3,33350,00000-108102219
cash and cash equivalents
cash00000-73,56065,9027,658
overdraft00000000
change in cash00000-73,56065,9027,658

defenders direct limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Defenders Direct Limited Competitor Analysis

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defenders direct limited Ownership

DEFENDERS DIRECT LIMITED group structure

Defenders Direct Limited has no subsidiary companies.

Ultimate parent company

DEFENDERS DIRECT LIMITED

09027900

DEFENDERS DIRECT LIMITED Shareholders

lucy ann lines 50%
william george lines 50%

defenders direct limited directors

Defenders Direct Limited currently has 2 directors. The longest serving directors include Mr William Lines (May 2014) and Mrs Lucy Lines (Nov 2016).

officercountryagestartendrole
Mr William LinesUnited Kingdom45 years May 2014- Director
Mrs Lucy Lines45 years Nov 2016- Director

P&L

October 2022

turnover

2.8m

+175%

operating profit

490.8k

0%

gross margin

10.3%

+11%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2022

net assets

770.3k

+1.07%

total assets

917.3k

+1.19%

cash

0

0%

net assets

Total assets minus all liabilities

defenders direct limited company details

company number

09027900

Type

Private limited with Share Capital

industry

45190 - Sale of other motor vehicles

incorporation date

May 2014

age

10

accounts

Micro-Entity Accounts

ultimate parent company

None

previous names

N/A

incorporated

UK

address

fair tree farm, little marcle road, ledbury, HR8 2JL

last accounts submitted

October 2022

defenders direct limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to defenders direct limited.

charges

defenders direct limited Companies House Filings - See Documents

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