afg marketing technologies ltd
afg marketing technologies ltd Company Information
Company Number
09053240
Next Accounts
176 days late
Shareholders
matthew peter thomas dyke
william george brock
View AllGroup Structure
View All
Industry
Activities of head offices
Registered Address
6th floor charlotte building, 17 gresse street, london, W1T 1QL
Website
-afg marketing technologies ltd Estimated Valuation
Pomanda estimates the enterprise value of AFG MARKETING TECHNOLOGIES LTD at £34.3m based on a Turnover of £26.2m and 1.31x industry multiple (adjusted for size and gross margin).
afg marketing technologies ltd Estimated Valuation
Pomanda estimates the enterprise value of AFG MARKETING TECHNOLOGIES LTD at £0 based on an EBITDA of £-2m and a 10.36x industry multiple (adjusted for size and gross margin).
afg marketing technologies ltd Estimated Valuation
Pomanda estimates the enterprise value of AFG MARKETING TECHNOLOGIES LTD at £8.9m based on Net Assets of £4.2m and 2.11x industry multiple (adjusted for liquidity).
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Afg Marketing Technologies Ltd Overview
Afg Marketing Technologies Ltd is a live company located in london, W1T 1QL with a Companies House number of 09053240. It operates in the activities of head offices sector, SIC Code 70100. Founded in May 2014, it's largest shareholder is matthew peter thomas dyke with a 48.9% stake. Afg Marketing Technologies Ltd is a established, large sized company, Pomanda has estimated its turnover at £26.2m with declining growth in recent years.
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Afg Marketing Technologies Ltd Health Check
Pomanda's financial health check has awarded Afg Marketing Technologies Ltd a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs
4 Strong
2 Regular
5 Weak
Size
annual sales of £26.2m, make it larger than the average company (£18.7m)
£26.2m - Afg Marketing Technologies Ltd
£18.7m - Industry AVG
Growth
3 year (CAGR) sales growth of -2%, show it is growing at a slower rate (3.4%)
-2% - Afg Marketing Technologies Ltd
3.4% - Industry AVG
Production
with a gross margin of 73%, this company has a lower cost of product (33.4%)
73% - Afg Marketing Technologies Ltd
33.4% - Industry AVG
Profitability
an operating margin of -10.1% make it less profitable than the average company (6.2%)
-10.1% - Afg Marketing Technologies Ltd
6.2% - Industry AVG
Employees
with 155 employees, this is above the industry average (108)
155 - Afg Marketing Technologies Ltd
108 - Industry AVG
Pay Structure
on an average salary of £84.6k, the company has a higher pay structure (£47.1k)
£84.6k - Afg Marketing Technologies Ltd
£47.1k - Industry AVG
Efficiency
resulting in sales per employee of £168.8k, this is equally as efficient (£195.6k)
£168.8k - Afg Marketing Technologies Ltd
£195.6k - Industry AVG
Debtor Days
it gets paid by customers after 66 days, this is later than average (47 days)
66 days - Afg Marketing Technologies Ltd
47 days - Industry AVG
Creditor Days
its suppliers are paid after 60 days, this is slower than average (45 days)
60 days - Afg Marketing Technologies Ltd
45 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Afg Marketing Technologies Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 14 weeks, this is average cash available to meet short term requirements (16 weeks)
14 weeks - Afg Marketing Technologies Ltd
16 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 63.1%, this is a higher level of debt than the average (57.1%)
63.1% - Afg Marketing Technologies Ltd
57.1% - Industry AVG
AFG MARKETING TECHNOLOGIES LTD financials
Afg Marketing Technologies Ltd's latest turnover from December 2022 is £26.2 million and the company has net assets of £4.2 million. According to their latest financial statements, Afg Marketing Technologies Ltd has 155 employees and maintains cash reserves of £2 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | May 2015 | |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | 26,163,700 | 23,047,966 | 20,963,087 | 27,820,800 | 25,706,800 | 26,210,325 | 24,512,092 | 11,150,588 | 11,448,246 |
| Other Income Or Grants | |||||||||
| Cost Of Sales | 7,076,839 | 528,055 | 1,733,497 | 5,056,076 | 2,158,361 | 2,790,954 | 2,374,148 | 1,172,786 | 1,502,889 |
| Gross Profit | 19,086,861 | 22,519,911 | 19,229,590 | 22,764,724 | 23,548,439 | 23,419,371 | 22,137,944 | 9,977,802 | 9,945,357 |
| Admin Expenses | 21,728,955 | 22,281,126 | 19,531,393 | 21,665,058 | 22,788,121 | 23,070,065 | 20,295,210 | 9,294,261 | 8,301,742 |
| Operating Profit | -2,642,094 | 238,785 | -301,803 | 1,099,666 | 760,318 | 349,306 | 1,842,734 | 683,541 | 1,643,615 |
| Interest Payable | 19,803 | 56,071 | 45,886 | 67,730 | 58,479 | 69,496 | 86,506 | 63,988 | 85,317 |
| Interest Receivable | 890 | 2,115 | 1,370 | 4,567 | 2,083 | 1,669 | 2,231 | 2,490 | 125 |
| Pre-Tax Profit | -2,661,007 | 184,829 | -346,319 | 1,036,503 | 703,922 | 281,479 | 1,758,459 | 622,043 | 1,558,423 |
| Tax | 431,168 | 365,877 | 359,525 | 83,250 | 511,949 | 469,618 | -299,130 | -221,376 | -323,624 |
| Profit After Tax | -2,229,839 | 550,706 | 13,206 | 1,119,753 | 1,215,871 | 751,097 | 1,459,329 | 400,667 | 1,234,799 |
| Dividends Paid | |||||||||
| Retained Profit | -1,308,311 | 195,442 | -89,615 | 1,060,905 | 1,232,408 | 702,648 | 1,276,913 | 635,139 | 1,166,844 |
| Employee Costs | 13,108,150 | 13,656,600 | 12,971,050 | 12,405,727 | 14,369,368 | 14,757,261 | 12,535,153 | 5,722,764 | 5,464,272 |
| Number Of Employees | 155 | 164 | 164 | 184 | 198 | 216 | 201 | 151 | 144 |
| EBITDA* | -2,030,764 | 712,396 | 51,174 | 1,528,342 | 1,259,985 | 957,239 | 2,465,950 | 1,003,174 | 1,957,799 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | May 2015 | |
|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 169,551 | 195,720 | 142,280 | 134,052 | 173,626 | 334,042 | 551,752 | 556,191 | 503,598 |
| Intangible Assets | 1,183,647 | 1,321,968 | 1,104,205 | 1,325,814 | 1,615,524 | 1,887,367 | 2,188,180 | 2,406,979 | 2,568,134 |
| Investments & Other | 401,040 | 57,070 | 139,165 | 321,113 | 44,301 | ||||
| Debtors (Due After 1 year) | 14,727 | ||||||||
| Total Fixed Assets | 1,754,238 | 1,532,415 | 1,246,485 | 1,459,866 | 1,789,150 | 2,278,479 | 2,879,097 | 3,284,283 | 3,116,033 |
| Stock & work in progress | |||||||||
| Trade Debtors | 4,782,885 | 7,639,251 | 4,204,970 | 4,674,930 | 5,098,482 | 4,221,751 | 4,284,657 | 2,722,881 | 2,673,818 |
| Group Debtors | |||||||||
| Misc Debtors | 2,971,187 | 3,084,603 | 1,986,097 | 2,918,387 | 2,936,177 | 1,871,790 | 2,035,867 | 1,219,306 | 1,330,945 |
| Cash | 1,956,775 | 4,128,403 | 4,807,942 | 3,134,944 | 2,098,757 | 1,625,733 | 1,734,521 | 2,259,948 | 891,224 |
| misc current assets | |||||||||
| total current assets | 9,710,847 | 14,852,257 | 10,999,009 | 10,728,261 | 10,133,416 | 7,719,274 | 8,055,045 | 6,202,135 | 4,895,987 |
| total assets | 11,465,085 | 16,384,672 | 12,245,494 | 12,188,127 | 11,922,566 | 9,997,753 | 10,934,142 | 9,486,418 | 8,012,020 |
| Bank overdraft | 3,223 | 62 | |||||||
| Bank loan | 35,000 | ||||||||
| Trade Creditors | 1,181,537 | 1,667,856 | 736,856 | 1,551,371 | 1,641,434 | 889,439 | 942,569 | 648,685 | 930,988 |
| Group/Directors Accounts | 93,280 | 336,026 | 618,141 | ||||||
| other short term finances | 97,362 | 891,291 | 999,887 | ||||||
| hp & lease commitments | |||||||||
| other current liabilities | 5,876,890 | 8,465,181 | 5,608,791 | 3,783,825 | 4,565,670 | 4,351,264 | 4,892,442 | 3,657,640 | 2,287,554 |
| total current liabilities | 7,096,650 | 10,226,317 | 6,681,673 | 6,050,699 | 6,207,166 | 5,240,703 | 5,835,011 | 5,197,616 | 4,218,429 |
| loans | 90,999 | 128,333 | 458,913 | 860,481 | 1,068,592 | 1,525,748 | 2,055,335 | ||
| hp & lease commitments | |||||||||
| Accruals and Deferred Income | |||||||||
| other liabilities | 1,878,114 | ||||||||
| provisions | 46,157 | 43,220 | 26,114 | 32,922 | 46,384 | 55,304 | 74,775 | 121,388 | 99,972 |
| total long term liabilities | 137,156 | 171,553 | 26,114 | 491,835 | 906,865 | 1,123,896 | 1,600,523 | 1,999,502 | 2,155,307 |
| total liabilities | 7,233,806 | 10,397,870 | 6,707,787 | 6,542,534 | 7,114,031 | 6,364,599 | 7,435,534 | 7,197,118 | 6,373,736 |
| net assets | 4,231,279 | 5,461,849 | 5,352,032 | 5,551,587 | 4,776,323 | 3,633,154 | 3,498,608 | 2,289,300 | 1,638,284 |
| total shareholders funds | 4,231,279 | 5,461,849 | 5,352,032 | 5,551,587 | 4,776,323 | 3,633,154 | 3,498,608 | 2,289,300 | 1,638,284 |
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | May 2015 | |
|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||
| Operating Profit | -2,642,094 | 238,785 | -301,803 | 1,099,666 | 760,318 | 349,306 | 1,842,734 | 683,541 | 1,643,615 |
| Depreciation | 117,986 | 54,047 | 72,810 | 149,669 | 219,590 | 328,679 | 341,806 | 158,559 | 130,626 |
| Amortisation | 493,344 | 419,564 | 280,167 | 279,007 | 280,077 | 279,254 | 281,410 | 161,074 | 183,558 |
| Tax | 431,168 | 365,877 | 359,525 | 83,250 | 511,949 | 469,618 | -299,130 | -221,376 | -323,624 |
| Stock | |||||||||
| Debtors | -2,984,509 | 4,547,514 | -1,402,250 | -441,342 | 1,941,118 | -226,983 | 2,378,337 | 3,942,187 | 4,004,763 |
| Creditors | -486,319 | 931,000 | -814,515 | -90,063 | 751,995 | -53,130 | 293,884 | 648,685 | 930,988 |
| Accruals and Deferred Income | -2,588,291 | 2,856,390 | 1,824,966 | -781,845 | 214,406 | -541,178 | 1,234,802 | 3,657,640 | 2,287,554 |
| Deferred Taxes & Provisions | 2,937 | 17,106 | -6,808 | -13,462 | -8,920 | -19,471 | -46,613 | 121,388 | 99,972 |
| Cash flow from operations | -1,686,760 | 335,255 | 2,816,592 | 1,167,564 | 788,297 | 1,040,061 | 1,270,556 | 1,267,324 | 947,926 |
| Investing Activities | |||||||||
| capital expenditure | -123,243 | -499,956 | -246,892 | -600,281 | |||||
| Change in Investments | 401,040 | -57,070 | -82,095 | -181,948 | 321,113 | 44,301 | |||
| cash flow from investments | -401,040 | 57,070 | -41,148 | -318,008 | -568,005 | -644,582 | |||
| Financing Activities | |||||||||
| Bank loans | 35,000 | ||||||||
| Group/Directors Accounts | -93,280 | -242,746 | -282,115 | 618,141 | |||||
| Other Short Term Loans | -97,362 | 97,362 | -891,291 | 891,291 | 999,887 | ||||
| Long term loans | -37,334 | 128,333 | -458,913 | -401,568 | -208,111 | -457,156 | 1,525,748 | 2,055,335 | |
| Hire Purchase and Lease Commitments | |||||||||
| other long term liabilities | -1,878,114 | 1,878,114 | |||||||
| share issue | |||||||||
| interest | -18,913 | -53,956 | -44,516 | -63,163 | -56,396 | -67,827 | -84,275 | -61,498 | -85,192 |
| cash flow from financing | -36,786 | -253,994 | -992,846 | -34,869 | -353,746 | -1,093,085 | -1,395,537 | 4,362,068 | 3,441,470 |
| cash and cash equivalents | |||||||||
| cash | -2,171,628 | -679,539 | 1,672,998 | 1,036,187 | 473,024 | -108,788 | -525,427 | 2,259,948 | 891,224 |
| overdraft | 3,223 | -62 | 62 | ||||||
| change in cash | -2,174,851 | -679,539 | 1,672,998 | 1,036,249 | 472,962 | -108,788 | -525,427 | 2,259,948 | 891,224 |
afg marketing technologies ltd Credit Report and Business Information
Afg Marketing Technologies Ltd Competitor Analysis
Perform a competitor analysis for afg marketing technologies ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in W1T area or any other competitors across 12 key performance metrics.
afg marketing technologies ltd Ownership
AFG MARKETING TECHNOLOGIES LTD group structure
Afg Marketing Technologies Ltd has 4 subsidiary companies.
Ultimate parent company
AFG MARKETING TECHNOLOGIES LTD
09053240
4 subsidiaries
afg marketing technologies ltd directors
Afg Marketing Technologies Ltd currently has 4 directors. The longest serving directors include Mr Matthew Dyke (May 2014) and Mr William Brock (May 2014).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Matthew Dyke | United Kingdom | 48 years | May 2014 | - | Director |
| Mr William Brock | United Kingdom | 50 years | May 2014 | - | Director |
| Mr Guy Wieynk | United Kingdom | 54 years | Apr 2020 | - | Director |
| Mr Suat Isiker | United Kingdom | 46 years | Aug 2023 | - | Director |
P&L
December 2022turnover
26.2m
+14%
operating profit
-2.6m
-1206%
gross margin
73%
-25.34%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
4.2m
-0.23%
total assets
11.5m
-0.3%
cash
2m
-0.53%
net assets
Total assets minus all liabilities
afg marketing technologies ltd company details
company number
09053240
Type
Private limited with Share Capital
industry
70100 - Activities of head offices
incorporation date
May 2014
age
11
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2022
previous names
analogfolk group limited (June 2021)
accountant
-
auditor
CLA EVELYN PARTNERS LIMITED
address
6th floor charlotte building, 17 gresse street, london, W1T 1QL
Bank
-
Legal Advisor
-
afg marketing technologies ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to afg marketing technologies ltd.
afg marketing technologies ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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afg marketing technologies ltd Companies House Filings - See Documents
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