brandology limited

3.5

brandology limited Company Information

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Company Number

09825890

Registered Address

7 lynwood court, priestlands place, lymington, hampshire, SO41 9GA

Industry

Other business support service activities n.e.c.

 

Telephone

-

Next Accounts Due

February 2025

Group Structure

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Shareholders

hannah halstead-morton 90%

elizabeth clabburn 10%

brandology limited Estimated Valuation

£2.4m

Pomanda estimates the enterprise value of BRANDOLOGY LIMITED at £2.4m based on a Turnover of £4.1m and 0.6x industry multiple (adjusted for size and gross margin).

brandology limited Estimated Valuation

£0

Pomanda estimates the enterprise value of BRANDOLOGY LIMITED at £0 based on an EBITDA of £-21.8k and a 4.03x industry multiple (adjusted for size and gross margin).

brandology limited Estimated Valuation

£1.7m

Pomanda estimates the enterprise value of BRANDOLOGY LIMITED at £1.7m based on Net Assets of £682.7k and 2.5x industry multiple (adjusted for liquidity).

Valuation Calculator
This valuation is estimated based on financial data from May 2023 

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Brandology Limited Overview

Brandology Limited is a live company located in lymington, SO41 9GA with a Companies House number of 09825890. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in October 2015, it's largest shareholder is hannah halstead-morton with a 90% stake. Brandology Limited is a young, small sized company, Pomanda has estimated its turnover at £4.1m with declining growth in recent years.

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Brandology Limited Health Check

Pomanda's financial health check has awarded Brandology Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 5 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating3.5out of 5
positive_score

2 Strong

positive_score

5 Regular

positive_score

5 Weak

size

Size

annual sales of £4.1m, make it in line with the average company (£3.6m)

£4.1m - Brandology Limited

£3.6m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -33%, show it is growing at a slower rate (4.5%)

-33% - Brandology Limited

4.5% - Industry AVG

production

Production

with a gross margin of 38.3%, this company has a comparable cost of product (38.3%)

38.3% - Brandology Limited

38.3% - Industry AVG

profitability

Profitability

an operating margin of -0.7% make it less profitable than the average company (6.3%)

-0.7% - Brandology Limited

6.3% - Industry AVG

employees

Employees

with 8 employees, this is below the industry average (23)

8 - Brandology Limited

23 - Industry AVG

paystructure

Pay Structure

on an average salary of £48k, the company has an equivalent pay structure (£48k)

£48k - Brandology Limited

£48k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £509.3k, this is more efficient (£152.5k)

£509.3k - Brandology Limited

£152.5k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 45 days, this is near the average (41 days)

45 days - Brandology Limited

41 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 120 days, this is slower than average (32 days)

120 days - Brandology Limited

32 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 146 days, this is more than average (32 days)

146 days - Brandology Limited

32 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 24 weeks, this is average cash available to meet short term requirements (25 weeks)

24 weeks - Brandology Limited

25 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 70.3%, this is a higher level of debt than the average (61.4%)

70.3% - Brandology Limited

61.4% - Industry AVG

brandology limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Brandology Limited Competitor Analysis

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brandology limited Ownership

BRANDOLOGY LIMITED group structure

Brandology Limited has no subsidiary companies.

Ultimate parent company

BRANDOLOGY LIMITED

09825890

BRANDOLOGY LIMITED Shareholders

hannah halstead-morton 90%
elizabeth clabburn 10%

brandology limited directors

Brandology Limited currently has 2 directors. The longest serving directors include Miss Hannah Halstead-Morton (Oct 2015) and Ms Elizabeth Clabburn (Dec 2016).

officercountryagestartendrole
Miss Hannah Halstead-Morton40 years Oct 2015- Director
Ms Elizabeth Clabburn65 years Dec 2016- Director

BRANDOLOGY LIMITED financials

EXPORTms excel logo

Brandology Limited's latest turnover from May 2023 is estimated at £4.1 million and the company has net assets of £682.7 thousand. According to their latest financial statements, Brandology Limited has 8 employees and maintains cash reserves of £756.6 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

May 2023May 2022May 2021May 2020Sep 2019Sep 2018Sep 2017Sep 2016
Turnover4,074,7412,231,4436,108,33513,603,2598,401,1425,770,4632,657,971563,434
Other Income Or Grants00000000
Cost Of Sales2,513,1061,371,1723,837,8358,424,8445,253,7873,603,4811,633,276347,927
Gross Profit1,561,635860,2712,270,5005,178,4153,147,3552,166,9821,024,695215,507
Admin Expenses1,588,394315,1662,743,6294,894,1352,907,2671,922,2021,012,522137,336
Operating Profit-26,759545,105-473,129284,280240,088244,78012,17378,171
Interest Payable00003,40511,2857,676381
Interest Receivable59,61614,084686247181562712
Pre-Tax Profit32,857559,189-472,443284,527236,863233,5514,52577,803
Tax-8,214-106,2460-54,060-45,004-44,375-860-15,560
Profit After Tax24,643452,943-472,443230,467191,859189,1763,66562,242
Dividends Paid00000000
Retained Profit24,643452,943-472,443230,467191,859189,1763,66562,242
Employee Costs383,700445,892467,168419,463288,600195,959151,94676,383
Number Of Employees81011107542
EBITDA*-21,800550,699-467,624287,606245,189248,65914,52778,891

* Earnings Before Interest, Tax, Depreciation and Amortisation

May 2023May 2022May 2021May 2020Sep 2019Sep 2018Sep 2017Sep 2016
Tangible Assets5,6367,0089,1268,3747,3506,0564,7571,977
Intangible Assets00000000
Investments & Other00000000
Debtors (Due After 1 year)00000000
Total Fixed Assets5,6367,0089,1268,3747,3506,0564,7571,977
Stock & work in progress1,010,099604,7462,003,3131,265,281204,550322,367241,3403,366
Trade Debtors508,465210,905585,0213,048,8442,030,0201,252,985558,038135,850
Group Debtors00000000
Misc Debtors17,7613,05415,8183,1044,7002,55330,65819,507
Cash756,6351,892,971923,891449,03345,8152,33312,5139,272
misc current assets00000000
total current assets2,292,9602,711,6763,528,0434,766,2622,285,0851,580,238842,549167,995
total assets2,298,5962,718,6843,537,1694,774,6362,292,4351,586,294847,306169,972
Bank overdraft00000100,903118,45612,176
Bank loan000000114,9990
Trade Creditors 831,524523,9351,626,7131,292,786889,619864,066392,44325,222
Group/Directors Accounts720,0771,316,9051,126,738239,919199,419247,39559,34933,085
other short term finances00000000
hp & lease commitments00000000
other current liabilities62,934218,118576,9172,562,830754,958117,59695,14837,147
total current liabilities1,614,5352,058,9583,330,3684,095,5351,843,9961,329,960780,395107,630
loans00000000
hp & lease commitments00000000
Accruals and Deferred Income00000000
other liabilities00000000
provisions1,4091,7171,7351,5921,3971,1519040
total long term liabilities1,4091,7171,7351,5921,3971,1519040
total liabilities1,615,9442,060,6753,332,1034,097,1271,845,3931,331,111781,299107,630
net assets682,652658,009205,066677,509447,042255,18366,00762,342
total shareholders funds682,652658,009205,066677,509447,042255,18366,00762,342
May 2023May 2022May 2021May 2020Sep 2019Sep 2018Sep 2017Sep 2016
Operating Activities
Operating Profit-26,759545,105-473,129284,280240,088244,78012,17378,171
Depreciation4,9595,5945,5053,3265,1013,8792,354720
Amortisation00000000
Tax-8,214-106,2460-54,060-45,004-44,375-860-15,560
Stock405,353-1,398,567738,0321,060,731-117,81781,027237,9743,366
Debtors312,267-386,880-2,451,1091,017,228779,182666,842433,339155,357
Creditors307,589-1,102,778333,927403,16725,553471,623367,22125,222
Accruals and Deferred Income-155,184-358,799-1,985,9131,807,872637,36222,44858,00137,147
Deferred Taxes & Provisions-308-181431952462479040
Cash flow from operations-595,537768,305-406,390366,821201,981-49,267-231,520-33,023
Investing Activities
capital expenditure-3,587-3,476-6,257-4,350-6,395-5,178-5,134-2,697
Change in Investments00000000
cash flow from investments-3,587-3,476-6,257-4,350-6,395-5,178-5,134-2,697
Financing Activities
Bank loans00000-114,999114,9990
Group/Directors Accounts-596,828190,167886,81940,500-47,976188,04626,26433,085
Other Short Term Loans 00000000
Long term loans00000000
Hire Purchase and Lease Commitments00000000
other long term liabilities00000000
share issue0000000100
interest59,61614,084686247-3,224-11,229-7,649-369
cash flow from financing-537,212204,251887,50540,747-51,20061,818133,61432,816
cash and cash equivalents
cash-1,136,336969,080474,858403,21843,482-10,1803,2419,272
overdraft0000-100,903-17,553106,28012,176
change in cash-1,136,336969,080474,858403,218144,3857,373-103,039-2,904

P&L

May 2023

turnover

4.1m

+83%

operating profit

-26.8k

0%

gross margin

38.4%

-0.59%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

May 2023

net assets

682.7k

+0.04%

total assets

2.3m

-0.15%

cash

756.6k

-0.6%

net assets

Total assets minus all liabilities

brandology limited company details

company number

09825890

Type

Private limited with Share Capital

industry

82990 - Other business support service activities n.e.c.

incorporation date

October 2015

age

9

accounts

Total Exemption Full

ultimate parent company

None

previous names

N/A

incorporated

UK

address

7 lynwood court, priestlands place, lymington, hampshire, SO41 9GA

last accounts submitted

May 2023

brandology limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 2 charges/mortgages relating to brandology limited. Currently there are 0 open charges and 2 have been satisfied in the past.

charges

brandology limited Companies House Filings - See Documents

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