direct discount (west midlands) limited
direct discount (west midlands) limited Company Information
Company Number
09901925
Registered Address
91 soho hill, birmingham, B19 1AY
Industry
Retail sale of electrical household appliances in specialised stores
Telephone
01215548844
Next Accounts Due
September 2024
Group Structure
View All
Directors
Harvinder Singh8 Years
Shareholders
harvinder singh 100%
direct discount (west midlands) limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT DISCOUNT (WEST MIDLANDS) LIMITED at £170k based on a Turnover of £791.5k and 0.21x industry multiple (adjusted for size and gross margin).
direct discount (west midlands) limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT DISCOUNT (WEST MIDLANDS) LIMITED at £0 based on an EBITDA of £-57k and a 2.74x industry multiple (adjusted for size and gross margin).
direct discount (west midlands) limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT DISCOUNT (WEST MIDLANDS) LIMITED at £0 based on Net Assets of £-87.7k and 2.58x industry multiple (adjusted for liquidity).
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Direct Discount (west Midlands) Limited Overview
Direct Discount (west Midlands) Limited is a live company located in birmingham, B19 1AY with a Companies House number of 09901925. It operates in the retail sale of electrical household appliances in specialised stores sector, SIC Code 47540. Founded in December 2015, it's largest shareholder is harvinder singh with a 100% stake. Direct Discount (west Midlands) Limited is a young, small sized company, Pomanda has estimated its turnover at £791.5k with healthy growth in recent years.
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Direct Discount (west Midlands) Limited Health Check
Pomanda's financial health check has awarded Direct Discount (West Midlands) Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 6 areas for improvement. Company Health Check FAQs
2 Strong
2 Regular
6 Weak
Size
annual sales of £791.5k, make it smaller than the average company (£14m)
- Direct Discount (west Midlands) Limited
£14m - Industry AVG
Growth
3 year (CAGR) sales growth of 6%, show it is growing at a faster rate (3%)
- Direct Discount (west Midlands) Limited
3% - Industry AVG
Production
with a gross margin of 20.1%, this company has a higher cost of product (27.8%)
- Direct Discount (west Midlands) Limited
27.8% - Industry AVG
Profitability
an operating margin of -7.2% make it less profitable than the average company (7.2%)
- Direct Discount (west Midlands) Limited
7.2% - Industry AVG
Employees
with 3 employees, this is below the industry average (50)
3 - Direct Discount (west Midlands) Limited
50 - Industry AVG
Pay Structure
on an average salary of £28.1k, the company has an equivalent pay structure (£28.1k)
- Direct Discount (west Midlands) Limited
£28.1k - Industry AVG
Efficiency
resulting in sales per employee of £263.8k, this is equally as efficient (£285k)
- Direct Discount (west Midlands) Limited
£285k - Industry AVG
Debtor Days
it gets paid by customers after 75 days, this is later than average (19 days)
- Direct Discount (west Midlands) Limited
19 days - Industry AVG
Creditor Days
its suppliers are paid after 136 days, this is slower than average (46 days)
- Direct Discount (west Midlands) Limited
46 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Direct Discount (west Midlands) Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Direct Discount (west Midlands) Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 146.9%, this is a higher level of debt than the average (61%)
146.9% - Direct Discount (west Midlands) Limited
61% - Industry AVG
DIRECT DISCOUNT (WEST MIDLANDS) LIMITED financials
Direct Discount (West Midlands) Limited's latest turnover from December 2022 is estimated at £791.5 thousand and the company has net assets of -£87.7 thousand. According to their latest financial statements, Direct Discount (West Midlands) Limited has 3 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
|---|---|---|---|---|---|---|---|
| Turnover | |||||||
| Other Income Or Grants | |||||||
| Cost Of Sales | |||||||
| Gross Profit | |||||||
| Admin Expenses | |||||||
| Operating Profit | |||||||
| Interest Payable | |||||||
| Interest Receivable | |||||||
| Pre-Tax Profit | |||||||
| Tax | |||||||
| Profit After Tax | |||||||
| Dividends Paid | |||||||
| Retained Profit | |||||||
| Employee Costs | |||||||
| Number Of Employees | 3 | 3 | 3 | 5 | 3 | 3 | 3 |
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
|---|---|---|---|---|---|---|---|
| Tangible Assets | 23,146 | 30,529 | 29,315 | 13,795 | 17,209 | 810 | 953 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 23,146 | 30,529 | 29,315 | 13,795 | 17,209 | 810 | 953 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 30,000 | 15,000 |
| Trade Debtors | 163,990 | 165,004 | 163,746 | 108,401 | 55,172 | 0 | 244 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 252 | 252 | 0 | 242 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 4,489 | 3,213 |
| misc current assets | 0 | 0 | 0 | 0 | 332 | 0 | 0 |
| total current assets | 163,990 | 165,004 | 163,998 | 108,653 | 55,504 | 34,731 | 18,457 |
| total assets | 187,136 | 195,533 | 193,313 | 122,448 | 72,713 | 35,541 | 19,410 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 236,442 | 163,827 | 149,307 | 145,587 | 86,984 | 3,784 | 1,048 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 1,715 | 4,855 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 | 23,796 | 9,277 |
| total current liabilities | 236,442 | 163,827 | 149,307 | 145,587 | 86,984 | 29,295 | 15,180 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 5,744 | 4,598 | 4,960 | 2,224 | 4,339 | 0 | 0 |
| other liabilities | 32,686 | 57,802 | 64,368 | 1,399 | 4,732 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 156 | 191 |
| total long term liabilities | 38,430 | 62,400 | 69,328 | 3,623 | 9,071 | 156 | 191 |
| total liabilities | 274,872 | 226,227 | 218,635 | 149,210 | 96,055 | 29,451 | 15,371 |
| net assets | -87,736 | -30,694 | -25,322 | -26,762 | -23,342 | 6,090 | 4,039 |
| total shareholders funds | -87,736 | -30,694 | -25,322 | -26,762 | -23,342 | 6,090 | 4,039 |
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||
| Operating Profit | |||||||
| Depreciation | 143 | 47 | |||||
| Amortisation | 0 | 0 | |||||
| Tax | |||||||
| Stock | 0 | 0 | 0 | 0 | -30,000 | 15,000 | 15,000 |
| Debtors | -1,014 | 1,006 | 55,345 | 53,481 | 54,930 | -2 | 244 |
| Creditors | 72,615 | 14,520 | 3,720 | 58,603 | 83,200 | 2,736 | 1,048 |
| Accruals and Deferred Income | 1,146 | -362 | 2,736 | -2,115 | -19,457 | 14,519 | 9,277 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | -156 | -35 | 191 |
| Cash flow from operations | |||||||
| Investing Activities | |||||||
| capital expenditure | |||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||
| Financing Activities | |||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | -1,715 | -3,140 | 4,855 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | -25,116 | -6,566 | 62,969 | -3,333 | 4,732 | 0 | 0 |
| share issue | |||||||
| interest | |||||||
| cash flow from financing | |||||||
| cash and cash equivalents | |||||||
| cash | 0 | 0 | 0 | 0 | -4,489 | 1,276 | 3,213 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | -4,489 | 1,276 | 3,213 |
direct discount (west midlands) limited Credit Report and Business Information
Direct Discount (west Midlands) Limited Competitor Analysis
Perform a competitor analysis for direct discount (west midlands) limited by selecting its closest rivals and benchmarking them against 12 key performance metrics.
direct discount (west midlands) limited Ownership
DIRECT DISCOUNT (WEST MIDLANDS) LIMITED group structure
Direct Discount (West Midlands) Limited has no subsidiary companies.
Ultimate parent company
DIRECT DISCOUNT (WEST MIDLANDS) LIMITED
09901925
direct discount (west midlands) limited directors
Direct Discount (West Midlands) Limited currently has 1 director, Mr Harvinder Singh serving since Dec 2015.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Harvinder Singh | 47 years | Dec 2015 | - | Director |
P&L
December 2022turnover
791.5k
+24%
operating profit
-57k
0%
gross margin
20.1%
-13.18%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
-87.7k
+1.86%
total assets
187.1k
-0.04%
cash
0
0%
net assets
Total assets minus all liabilities
direct discount (west midlands) limited company details
company number
09901925
Type
Private limited with Share Capital
industry
47540 - Retail sale of electrical household appliances in specialised stores
incorporation date
December 2015
age
9
accounts
Micro-Entity Accounts
ultimate parent company
previous names
direct discounts (west midlands) limited (September 2016)
direct discounts (midlands) limited (July 2016)
incorporated
UK
address
91 soho hill, birmingham, B19 1AY
last accounts submitted
December 2022
direct discount (west midlands) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to direct discount (west midlands) limited.
direct discount (west midlands) limited Companies House Filings - See Documents
| date | description | view/download |
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