srd (trading) limited Company Information
Company Number
10191326
Next Accounts
Sep 2025
Shareholders
dalata uk limited
Group Structure
View All
Industry
Hotels and similar accommodation
Registered Address
clayton hotel cardiff, st mary street, cardiff, CF10 1GD
Website
-srd (trading) limited Estimated Valuation
Pomanda estimates the enterprise value of SRD (TRADING) LIMITED at £10.3m based on a Turnover of £7.8m and 1.32x industry multiple (adjusted for size and gross margin).
srd (trading) limited Estimated Valuation
Pomanda estimates the enterprise value of SRD (TRADING) LIMITED at £10.6m based on an EBITDA of £2m and a 5.28x industry multiple (adjusted for size and gross margin).
srd (trading) limited Estimated Valuation
Pomanda estimates the enterprise value of SRD (TRADING) LIMITED at £0 based on Net Assets of £-7.3m and 2.09x industry multiple (adjusted for liquidity).
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Srd (trading) Limited Overview
Srd (trading) Limited is a live company located in cardiff, CF10 1GD with a Companies House number of 10191326. It operates in the hotels and similar accommodation sector, SIC Code 55100. Founded in May 2016, it's largest shareholder is dalata uk limited with a 100% stake. Srd (trading) Limited is a young, mid sized company, Pomanda has estimated its turnover at £7.8m with rapid growth in recent years.
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Srd (trading) Limited Health Check
Pomanda's financial health check has awarded Srd (Trading) Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs


4 Strong

3 Regular

5 Weak

Size
annual sales of £7.8m, make it larger than the average company (£5.5m)
£7.8m - Srd (trading) Limited
£5.5m - Industry AVG

Growth
3 year (CAGR) sales growth of 38%, show it is growing at a faster rate (12.1%)
38% - Srd (trading) Limited
12.1% - Industry AVG

Production
with a gross margin of 63.9%, this company has a comparable cost of product (64.2%)
63.9% - Srd (trading) Limited
64.2% - Industry AVG

Profitability
an operating margin of 5% make it less profitable than the average company (8.2%)
5% - Srd (trading) Limited
8.2% - Industry AVG

Employees
with 104 employees, this is above the industry average (81)
- Srd (trading) Limited
81 - Industry AVG

Pay Structure
on an average salary of £24.5k, the company has an equivalent pay structure (£24.5k)
- Srd (trading) Limited
£24.5k - Industry AVG

Efficiency
resulting in sales per employee of £75k, this is equally as efficient (£75.6k)
- Srd (trading) Limited
£75.6k - Industry AVG

Debtor Days
it gets paid by customers after 11 days, this is later than average (7 days)
11 days - Srd (trading) Limited
7 days - Industry AVG

Creditor Days
its suppliers are paid after 28 days, this is quicker than average (45 days)
28 days - Srd (trading) Limited
45 days - Industry AVG

Stock Days
it holds stock equivalent to 4 days, this is less than average (7 days)
4 days - Srd (trading) Limited
7 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (6 weeks)
1 weeks - Srd (trading) Limited
6 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 120%, this is a higher level of debt than the average (76.5%)
120% - Srd (trading) Limited
76.5% - Industry AVG
SRD (TRADING) LIMITED financials

Srd (Trading) Limited's latest turnover from December 2023 is £7.8 million and the company has net assets of -£7.3 million. According to their latest financial statements, we estimate that Srd (Trading) Limited has 104 employees and maintains cash reserves of £296 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
---|---|---|---|---|---|---|---|---|
Turnover | 7,805,000 | 7,117,000 | 4,106,000 | 2,991,000 | 7,107,000 | 3,314,247 | ||
Other Income Or Grants | ||||||||
Cost Of Sales | 2,818,000 | 2,578,000 | 1,563,000 | 1,254,000 | 2,226,000 | 2,296,654 | ||
Gross Profit | 4,987,000 | 4,539,000 | 2,543,000 | 1,737,000 | 4,881,000 | 1,017,593 | ||
Admin Expenses | 4,600,000 | 4,482,000 | 2,999,000 | 2,932,000 | 4,332,000 | |||
Operating Profit | 387,000 | 57,000 | -456,000 | -1,195,000 | 549,000 | |||
Interest Payable | 2,014,000 | 2,000,000 | 2,005,000 | 1,981,000 | 256,000 | |||
Interest Receivable | ||||||||
Pre-Tax Profit | -1,627,000 | -1,943,000 | -2,461,000 | -3,176,000 | 293,000 | -590,886 | -165,830 | |
Tax | 283,000 | 432,000 | 538,000 | 638,000 | -46,000 | |||
Profit After Tax | -1,344,000 | -1,511,000 | -1,923,000 | -2,538,000 | 247,000 | -590,886 | -165,830 | |
Dividends Paid | ||||||||
Retained Profit | -1,344,000 | -1,511,000 | -1,923,000 | -2,538,000 | 247,000 | -590,886 | -165,830 | |
Employee Costs | ||||||||
Number Of Employees | ||||||||
EBITDA* | 2,005,000 | 1,722,000 | 974,000 | 266,000 | 1,020,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
---|---|---|---|---|---|---|---|---|
Tangible Assets | 830,000 | 35,407,000 | 36,998,000 | 35,985,000 | 3,000 | 311,211 | 380,792 | 42,644 |
Intangible Assets | 33,100,000 | |||||||
Investments & Other | 37,374,000 | |||||||
Debtors (Due After 1 year) | ||||||||
Total Fixed Assets | 33,930,000 | 35,407,000 | 36,998,000 | 35,985,000 | 37,377,000 | 311,211 | 380,792 | 42,644 |
Stock & work in progress | 37,000 | 35,000 | 29,000 | 19,000 | 18,000 | 19,356 | 20,271 | |
Trade Debtors | 245,000 | 107,000 | 49,000 | 88,000 | 3,000 | |||
Group Debtors | 128,000 | 86,000 | 46,000 | 2,297,000 | 3,000 | 482,050 | 76,892 | |
Misc Debtors | 2,075,000 | 174,000 | 90,000 | 830,000 | 159,000 | 138,488 | 67,532 | 3,394 |
Cash | 296,000 | 444,000 | 480,000 | 128,000 | 442,000 | 537,725 | 570,553 | |
misc current assets | ||||||||
total current assets | 2,781,000 | 2,456,000 | 1,830,000 | 3,362,000 | 625,000 | 1,177,619 | 735,248 | 3,394 |
total assets | 36,711,000 | 37,863,000 | 38,828,000 | 39,347,000 | 38,002,000 | 1,488,830 | 1,116,040 | 46,038 |
Bank overdraft | ||||||||
Bank loan | ||||||||
Trade Creditors | 220,000 | 346,000 | 235,000 | 192,000 | 248,000 | 311,670 | 303,082 | |
Group/Directors Accounts | 7,059,000 | 5,951,000 | 1,423,000 | 905,365 | 1,163,714 | 159,454 | ||
other short term finances | ||||||||
hp & lease commitments | 409,000 | 319,000 | 319,000 | 305,000 | 348,000 | |||
other current liabilities | 596,000 | 6,999,000 | 6,217,000 | 173,000 | 413,000 | 539,243 | 405,959 | 52,413 |
total current liabilities | 8,284,000 | 7,664,000 | 6,771,000 | 6,621,000 | 2,432,000 | 1,756,278 | 1,872,755 | 211,867 |
loans | 72,382,000 | 73,076,000 | ||||||
hp & lease commitments | 35,763,000 | 36,191,000 | 36,538,000 | 35,284,000 | 35,590,000 | |||
Accruals and Deferred Income | ||||||||
other liabilities | ||||||||
provisions | ||||||||
total long term liabilities | 35,763,000 | 36,191,000 | 36,538,000 | 35,284,000 | 35,590,000 | |||
total liabilities | 44,047,000 | 43,855,000 | 43,309,000 | 41,905,000 | 38,022,000 | 1,756,278 | 1,872,755 | 211,867 |
net assets | -7,336,000 | -5,992,000 | -4,481,000 | -2,558,000 | -20,000 | -267,448 | -756,715 | -165,829 |
total shareholders funds | -7,336,000 | -5,992,000 | -4,481,000 | -2,558,000 | -20,000 | -267,448 | -756,715 | -165,829 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||
Operating Profit | 387,000 | 57,000 | -456,000 | -1,195,000 | 549,000 | |||
Depreciation | 127,000 | 1,665,000 | 1,430,000 | 1,461,000 | 471,000 | 102,838 | 74,552 | |
Amortisation | 1,491,000 | |||||||
Tax | 283,000 | 432,000 | 538,000 | 638,000 | -46,000 | |||
Stock | 2,000 | 6,000 | 10,000 | 1,000 | -1,356 | -915 | 20,271 | |
Debtors | 2,081,000 | 182,000 | -3,030,000 | 3,050,000 | -455,538 | 476,114 | 141,030 | 3,394 |
Creditors | -126,000 | 111,000 | 43,000 | -56,000 | -63,670 | 8,588 | 303,082 | |
Accruals and Deferred Income | -6,403,000 | 782,000 | 6,044,000 | -240,000 | -126,243 | 133,284 | 353,546 | 52,413 |
Deferred Taxes & Provisions | ||||||||
Cash flow from operations | -6,324,000 | 2,859,000 | 10,619,000 | -2,443,000 | 1,240,981 | |||
Investing Activities | ||||||||
capital expenditure | -412,700 | -42,644 | ||||||
Change in Investments | -37,374,000 | 37,374,000 | ||||||
cash flow from investments | -412,700 | -42,644 | ||||||
Financing Activities | ||||||||
Bank loans | ||||||||
Group/Directors Accounts | 7,059,000 | -5,951,000 | 4,528,000 | 517,635 | -258,349 | 1,004,260 | 159,454 | |
Other Short Term Loans | ||||||||
Long term loans | -72,382,000 | -694,000 | 73,076,000 | |||||
Hire Purchase and Lease Commitments | -338,000 | -347,000 | 1,268,000 | -349,000 | 35,938,000 | |||
other long term liabilities | ||||||||
share issue | ||||||||
interest | -2,014,000 | -2,000,000 | -2,005,000 | -1,981,000 | -256,000 | |||
cash flow from financing | -67,675,000 | -3,041,000 | 66,388,000 | 2,198,000 | 36,200,083 | 1,004,260 | 159,455 | |
cash and cash equivalents | ||||||||
cash | -148,000 | -36,000 | 352,000 | -314,000 | -95,725 | -32,828 | 570,553 | |
overdraft | ||||||||
change in cash | -148,000 | -36,000 | 352,000 | -314,000 | -95,725 | -32,828 | 570,553 |
srd (trading) limited Credit Report and Business Information
Srd (trading) Limited Competitor Analysis

Perform a competitor analysis for srd (trading) limited by selecting its closest rivals, whether from the ACCOMMODATION AND FOOD SERVICE ACTIVITIES sector, other mid companies, companies in CF10 area or any other competitors across 12 key performance metrics.
srd (trading) limited Ownership
SRD (TRADING) LIMITED group structure
Srd (Trading) Limited has no subsidiary companies.
Ultimate parent company
DALATA HOTEL GROUP PUBLIC LIMITED COMPAN
IE534888
2 parents
SRD (TRADING) LIMITED
10191326
srd (trading) limited directors
Srd (Trading) Limited currently has 3 directors. The longest serving directors include Mr Sean McKeon (Nov 2019) and Mr Shane Casserly (Jul 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Sean McKeon | United Kingdom | 57 years | Nov 2019 | - | Director |
Mr Shane Casserly | Wales | 57 years | Jul 2020 | - | Director |
Ms Emma Dalton | United Kingdom | 50 years | Nov 2021 | - | Director |
P&L
December 2023turnover
7.8m
+10%
operating profit
387k
+579%
gross margin
63.9%
+0.19%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-7.3m
+0.22%
total assets
36.7m
-0.03%
cash
296k
-0.33%
net assets
Total assets minus all liabilities
srd (trading) limited company details
company number
10191326
Type
Private limited with Share Capital
industry
55100 - Hotels and similar accommodation
incorporation date
May 2016
age
9
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
KPMG
address
clayton hotel cardiff, st mary street, cardiff, CF10 1GD
Bank
BARCLAYS BANK PLC
Legal Advisor
A & L GOODBODY
srd (trading) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to srd (trading) limited. Currently there are 0 open charges and 1 have been satisfied in the past.
srd (trading) limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for SRD (TRADING) LIMITED. This can take several minutes, an email will notify you when this has completed.
srd (trading) limited Companies House Filings - See Documents
date | description | view/download |
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