sellar london (holdings) limited Company Information
Company Number
10225872
Next Accounts
Mar 2026
Directors
Shareholders
james sellar
irvine sellar
Group Structure
View All
Industry
Activities of head offices
Registered Address
ground floor threeways house, 40-44 clipstone street, london, W1W 5DW
Website
-sellar london (holdings) limited Estimated Valuation
Pomanda estimates the enterprise value of SELLAR LONDON (HOLDINGS) LIMITED at £3.2m based on a Turnover of £6.9m and 0.46x industry multiple (adjusted for size and gross margin).
sellar london (holdings) limited Estimated Valuation
Pomanda estimates the enterprise value of SELLAR LONDON (HOLDINGS) LIMITED at £0 based on an EBITDA of £-165.5k and a 3.66x industry multiple (adjusted for size and gross margin).
sellar london (holdings) limited Estimated Valuation
Pomanda estimates the enterprise value of SELLAR LONDON (HOLDINGS) LIMITED at £0 based on Net Assets of £-4.4m and 2.11x industry multiple (adjusted for liquidity).
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Sellar London (holdings) Limited Overview
Sellar London (holdings) Limited is a live company located in london, W1W 5DW with a Companies House number of 10225872. It operates in the activities of head offices sector, SIC Code 70100. Founded in June 2016, it's largest shareholder is james sellar with a 50% stake. Sellar London (holdings) Limited is a young, mid sized company, Pomanda has estimated its turnover at £6.9m with declining growth in recent years.
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Sellar London (holdings) Limited Health Check
Pomanda's financial health check has awarded Sellar London (Holdings) Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs


3 Strong

1 Regular

6 Weak

Size
annual sales of £6.9m, make it smaller than the average company (£20.8m)
- Sellar London (holdings) Limited
£20.8m - Industry AVG

Growth
3 year (CAGR) sales growth of -45%, show it is growing at a slower rate (9.7%)
- Sellar London (holdings) Limited
9.7% - Industry AVG

Production
with a gross margin of 19.5%, this company has a higher cost of product (33.4%)
- Sellar London (holdings) Limited
33.4% - Industry AVG

Profitability
an operating margin of -2.4% make it less profitable than the average company (5.8%)
- Sellar London (holdings) Limited
5.8% - Industry AVG

Employees
with 17 employees, this is below the industry average (114)
- Sellar London (holdings) Limited
114 - Industry AVG

Pay Structure
on an average salary of £49.4k, the company has an equivalent pay structure (£49.4k)
- Sellar London (holdings) Limited
£49.4k - Industry AVG

Efficiency
resulting in sales per employee of £403.9k, this is more efficient (£198.4k)
- Sellar London (holdings) Limited
£198.4k - Industry AVG

Debtor Days
it gets paid by customers after 0 days, this is earlier than average (45 days)
- Sellar London (holdings) Limited
45 days - Industry AVG

Creditor Days
its suppliers are paid after 297 days, this is slower than average (42 days)
- Sellar London (holdings) Limited
42 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Sellar London (holdings) Limited
- - Industry AVG

Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Sellar London (holdings) Limited
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 4447.3%, this is a higher level of debt than the average (54.4%)
4447.3% - Sellar London (holdings) Limited
54.4% - Industry AVG
SELLAR LONDON (HOLDINGS) LIMITED financials

Sellar London (Holdings) Limited's latest turnover from June 2024 is estimated at £6.9 million and the company has net assets of -£4.4 million. According to their latest financial statements, we estimate that Sellar London (Holdings) Limited has 17 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Apr 2016 | |
---|---|---|---|---|---|---|---|---|---|
Turnover | 42,247,370 | 1,651,661 | 2,562,318 | 2,639,737 | 2,593,059 | ||||
Other Income Or Grants | |||||||||
Cost Of Sales | 28,862 | 45,458,038 | 11,391,406 | 2,305,767 | -3,049,221 | -5,029,210 | |||
Gross Profit | -28,862 | -3,210,668 | -9,739,745 | 256,551 | 5,688,958 | 7,622,269 | |||
Admin Expenses | -1,136,861 | 386,837 | 48,422 | 11,443,819 | -6,830,138 | 809,214 | |||
Operating Profit | 1,107,999 | -3,597,505 | -9,788,167 | -11,187,268 | 12,519,096 | 6,813,055 | |||
Interest Payable | 127,491 | 110,220 | 1,740,238 | 2,550,192 | |||||
Interest Receivable | 22,525 | 22,525 | |||||||
Pre-Tax Profit | 1,107,999 | -3,597,505 | -9,915,658 | -11,274,963 | 57,392,361 | 4,262,863 | |||
Tax | 392 | -578,000 | -102,781 | ||||||
Profit After Tax | 1,107,999 | -3,597,505 | -9,915,658 | -11,274,571 | 56,814,361 | 4,160,082 | |||
Dividends Paid | |||||||||
Retained Profit | 1,107,999 | -3,597,505 | -9,915,658 | -11,274,571 | 56,814,361 | 4,160,082 | |||
Employee Costs | |||||||||
Number Of Employees | 1 | ||||||||
EBITDA* | 1,107,999 | -3,597,505 | -9,788,167 | -11,187,268 | 12,519,096 | 6,813,055 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Apr 2016 | |
---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 1 | 1 | |||||||
Intangible Assets | |||||||||
Investments & Other | 18,100,000 | 254 | 11,000,000 | 3,150,000 | |||||
Debtors (Due After 1 year) | |||||||||
Total Fixed Assets | 1 | 1 | 18,100,000 | 254 | 11,000,000 | 3,150,000 | |||
Stock & work in progress | 15,538,264 | 70,259,414 | 71,930,538 | 66,361,594 | 48,212,088 | ||||
Trade Debtors | 1,173 | 1,298 | 105,772 | 158,508 | 63,589 | 88,789 | |||
Group Debtors | 1,316,440 | 1,316,440 | 12,356,856 | 11,564,803 | |||||
Misc Debtors | 100,000 | 461,356 | 384,223 | 1,532,745 | 532,514 | 720,712 | 528,381 | ||
Cash | 254,673 | 721,989 | 246 | 302,850 | 1,155,452 | 2,050,732 | 1,945,938 | ||
misc current assets | |||||||||
total current assets | 101,173 | 1,298 | 821,801 | 16,644,476 | 246 | 73,569,957 | 74,998,533 | 81,578,683 | 62,251,210 |
total assets | 101,174 | 1,299 | 18,921,801 | 16,644,476 | 500 | 73,569,957 | 74,998,533 | 92,578,683 | 65,401,210 |
Bank overdraft | 46,852,126 | ||||||||
Bank loan | 50,791,751 | 21,851,525 | |||||||
Trade Creditors | 4,498,776 | 4,233,494 | 140,235 | 93,875 | 1,638,873 | 1,140,058 | 917,650 | 631,610 | |
Group/Directors Accounts | 10,601,604 | 148,959 | 979,460 | 590,843 | 306,230 | 290,730 | 773,762 | ||
other short term finances | 2,279,542 | ||||||||
hp & lease commitments | |||||||||
other current liabilities | 248,562 | 112,118 | 150 | 7,101,039 | 2,479,159 | 1,247,654 | 2,009,213 | ||
total current liabilities | 4,498,776 | 4,233,494 | 10,990,401 | 354,952 | 3,259,152 | 60,122,506 | 25,776,972 | 2,456,034 | 50,266,711 |
loans | 19,212,096 | 45,902,820 | 36,841,261 | ||||||
hp & lease commitments | |||||||||
Accruals and Deferred Income | 750 | 625 | |||||||
other liabilities | 9,466,122 | 6,646,402 | 9,582,446 | 470,215 | |||||
provisions | |||||||||
total long term liabilities | 750 | 625 | 9,466,122 | 25,858,498 | 55,485,266 | 37,311,476 | |||
total liabilities | 4,499,526 | 4,234,119 | 10,990,401 | 9,821,074 | 3,259,152 | 60,122,506 | 51,635,470 | 57,941,300 | 87,578,187 |
net assets | -4,398,352 | -4,232,820 | 7,931,400 | 6,823,402 | -3,258,652 | 13,447,451 | 23,363,063 | 34,637,383 | -22,176,977 |
total shareholders funds | -4,398,352 | -4,232,820 | 7,931,400 | 6,823,402 | -3,258,652 | 13,447,451 | 23,363,063 | 34,637,383 | -22,176,977 |
Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Apr 2016 | |
---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||
Operating Profit | 1,107,999 | -3,597,505 | -9,788,167 | -11,187,268 | 12,519,096 | 6,813,055 | |||
Depreciation | |||||||||
Amortisation | |||||||||
Tax | 392 | -578,000 | -102,781 | ||||||
Stock | -15,538,264 | 15,538,264 | -70,259,414 | -1,671,124 | 5,568,944 | 18,149,506 | 48,212,088 | ||
Debtors | 99,875 | -565,830 | 182,905 | 384,223 | -3,007,693 | 1,095,150 | -11,253,814 | 1,073,173 | 12,093,184 |
Creditors | 265,282 | 4,093,259 | 46,360 | 93,875 | -1,638,873 | 498,815 | 222,408 | 286,040 | 631,610 |
Accruals and Deferred Income | 125 | -247,937 | 136,444 | 111,968 | -7,100,889 | 4,621,880 | 1,231,505 | -761,559 | 2,009,213 |
Deferred Taxes & Provisions | |||||||||
Cash flow from operations | 16,646,162 | -19,314,149 | -4,091,498 | -4,048,093 | -7,757,102 | -50,954,175 | |||
Investing Activities | |||||||||
capital expenditure | |||||||||
Change in Investments | -18,100,000 | 18,100,000 | -254 | 254 | -11,000,000 | 7,850,000 | 3,150,000 | ||
cash flow from investments | -18,100,000 | 254 | |||||||
Financing Activities | |||||||||
Bank loans | -50,791,751 | 28,940,226 | 21,851,525 | ||||||
Group/Directors Accounts | -10,601,604 | 10,452,645 | -830,501 | 388,617 | 284,613 | 15,500 | -483,032 | 773,762 | |
Other Short Term Loans | -2,279,542 | 2,279,542 | |||||||
Long term loans | -19,212,096 | -26,690,724 | 9,061,559 | 36,841,261 | |||||
Hire Purchase and Lease Commitments | |||||||||
other long term liabilities | -9,466,122 | 9,466,122 | -6,646,402 | -2,936,044 | 9,112,231 | 470,215 | |||
share issue | |||||||||
interest | -104,966 | -87,695 | -1,740,238 | -2,550,192 | |||||
cash flow from financing | 986,522 | 20,035,638 | 3,261,421 | -7,847,187 | 15,950,519 | 9,197,987 | |||
cash and cash equivalents | |||||||||
cash | -254,673 | -467,316 | 721,743 | -302,604 | -852,602 | -895,280 | 104,794 | 1,945,938 | |
overdraft | -46,852,126 | 46,852,126 | |||||||
change in cash | -254,673 | -467,316 | 721,743 | -302,604 | -852,602 | -895,280 | 46,956,920 | -44,906,188 |
sellar london (holdings) limited Credit Report and Business Information
Sellar London (holdings) Limited Competitor Analysis

Perform a competitor analysis for sellar london (holdings) limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mid companies, companies in W1W area or any other competitors across 12 key performance metrics.
sellar london (holdings) limited Ownership
SELLAR LONDON (HOLDINGS) LIMITED group structure
Sellar London (Holdings) Limited has 1 subsidiary company.
Ultimate parent company
SELLAR LONDON (HOLDINGS) LIMITED
10225872
1 subsidiary
sellar london (holdings) limited directors
Sellar London (Holdings) Limited currently has 1 director, Mr James Sellar serving since Jun 2016.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr James Sellar | England | 52 years | Jun 2016 | - | Director |
P&L
June 2024turnover
6.9m
+14%
operating profit
-165.5k
0%
gross margin
19.6%
+2.98%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2024net assets
-4.4m
+0.04%
total assets
101.2k
+76.89%
cash
0
0%
net assets
Total assets minus all liabilities
sellar london (holdings) limited company details
company number
10225872
Type
Private limited with Share Capital
industry
70100 - Activities of head offices
incorporation date
June 2016
age
9
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
June 2024
previous names
N/A
accountant
-
auditor
-
address
ground floor threeways house, 40-44 clipstone street, london, W1W 5DW
Bank
-
Legal Advisor
-
sellar london (holdings) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to sellar london (holdings) limited. Currently there are 0 open charges and 1 have been satisfied in the past.
sellar london (holdings) limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for SELLAR LONDON (HOLDINGS) LIMITED. This can take several minutes, an email will notify you when this has completed.
sellar london (holdings) limited Companies House Filings - See Documents
date | description | view/download |
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