direct online services holdings limited
direct online services holdings limited Company Information
Company Number
10392365
Next Accounts
Sep 2025
Shareholders
broadview industries b.v.
Group Structure
View All
Industry
Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
Registered Address
brearley court, baird road waterwells business p, quedgeley, gloucestershire, GL2 2AF
direct online services holdings limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT ONLINE SERVICES HOLDINGS LIMITED at £90.5m based on a Turnover of £35.9m and 2.52x industry multiple (adjusted for size and gross margin).
direct online services holdings limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT ONLINE SERVICES HOLDINGS LIMITED at £0 based on an EBITDA of £-2.4m and a 10.47x industry multiple (adjusted for size and gross margin).
direct online services holdings limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT ONLINE SERVICES HOLDINGS LIMITED at £487.7k based on Net Assets of £363.7k and 1.34x industry multiple (adjusted for liquidity).
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Direct Online Services Holdings Limited Overview
Direct Online Services Holdings Limited is a live company located in quedgeley, GL2 2AF with a Companies House number of 10392365. It operates in the activities of other holding companies n.e.c. sector, SIC Code 64209. Founded in September 2016, it's largest shareholder is broadview industries b.v. with a 100% stake. Direct Online Services Holdings Limited is a young, large sized company, Pomanda has estimated its turnover at £35.9m with declining growth in recent years.
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Direct Online Services Holdings Limited Health Check
Pomanda's financial health check has awarded Direct Online Services Holdings Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 7 areas for improvement. Company Health Check FAQs
4 Strong
1 Regular
7 Weak
Size
annual sales of £35.9m, make it larger than the average company (£18.9m)
£35.9m - Direct Online Services Holdings Limited
£18.9m - Industry AVG
Growth
3 year (CAGR) sales growth of -9%, show it is growing at a slower rate (10.5%)
-9% - Direct Online Services Holdings Limited
10.5% - Industry AVG
Production
with a gross margin of 50%, this company has a lower cost of product (36.3%)
50% - Direct Online Services Holdings Limited
36.3% - Industry AVG
Profitability
an operating margin of -10.4% make it less profitable than the average company (4.5%)
-10.4% - Direct Online Services Holdings Limited
4.5% - Industry AVG
Employees
with 234 employees, this is above the industry average (104)
234 - Direct Online Services Holdings Limited
104 - Industry AVG
Pay Structure
on an average salary of £44.5k, the company has an equivalent pay structure (£44.7k)
£44.5k - Direct Online Services Holdings Limited
£44.7k - Industry AVG
Efficiency
resulting in sales per employee of £153.4k, this is less efficient (£191.6k)
£153.4k - Direct Online Services Holdings Limited
£191.6k - Industry AVG
Debtor Days
it gets paid by customers after 5 days, this is earlier than average (45 days)
5 days - Direct Online Services Holdings Limited
45 days - Industry AVG
Creditor Days
its suppliers are paid after 33 days, this is quicker than average (44 days)
33 days - Direct Online Services Holdings Limited
44 days - Industry AVG
Stock Days
it holds stock equivalent to 65 days, this is more than average (40 days)
65 days - Direct Online Services Holdings Limited
40 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 2 weeks, this is less cash available to meet short term requirements (14 weeks)
2 weeks - Direct Online Services Holdings Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 97.6%, this is a higher level of debt than the average (69.6%)
97.6% - Direct Online Services Holdings Limited
69.6% - Industry AVG
DIRECT ONLINE SERVICES HOLDINGS LIMITED financials
Direct Online Services Holdings Limited's latest turnover from December 2023 is £35.9 million and the company has net assets of £363.7 thousand. According to their latest financial statements, Direct Online Services Holdings Limited has 234 employees and maintains cash reserves of £577.8 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
|---|---|---|---|---|---|---|---|---|
| Turnover | 35,889,166 | 38,663,882 | 47,157,982 | 46,890,951 | 37,063,804 | 32,219,781 | 27,990,859 | 21,780,506 |
| Other Income Or Grants | ||||||||
| Cost Of Sales | 17,956,080 | 18,461,424 | 21,743,772 | 21,740,040 | 17,972,714 | 16,988,411 | 14,733,704 | 11,171,779 |
| Gross Profit | 17,933,086 | 20,202,458 | 25,414,210 | 25,150,911 | 19,091,090 | 15,231,370 | 13,257,155 | 10,608,727 |
| Admin Expenses | 21,661,739 | 22,089,760 | 22,543,625 | 18,137,939 | 15,976,603 | 15,440,964 | 14,132,258 | 9,422,665 |
| Operating Profit | -3,728,653 | -1,887,302 | 2,870,585 | 7,012,972 | 3,114,487 | -209,594 | -875,103 | 1,186,062 |
| Interest Payable | 300,877 | 163,799 | 141,278 | 209,718 | 390,277 | 673,011 | 522,418 | 164,778 |
| Interest Receivable | 1,327 | |||||||
| Pre-Tax Profit | -4,028,203 | -2,051,101 | 2,729,307 | 6,803,254 | 2,724,210 | -889,872 | -1,348,392 | 1,049,652 |
| Tax | 561,865 | -49,696 | -724,025 | -1,049,633 | -554,332 | 126,559 | -163,701 | -333,181 |
| Profit After Tax | -3,466,338 | -2,100,797 | 2,005,282 | 5,753,621 | 2,169,878 | -763,313 | -1,512,093 | 716,471 |
| Dividends Paid | 5,150,000 | 792,490 | 214,000 | |||||
| Retained Profit | -3,466,338 | -2,100,797 | 2,005,282 | 603,621 | 1,377,388 | -763,313 | -1,512,093 | 502,471 |
| Employee Costs | 10,406,539 | 10,090,483 | 10,094,180 | 9,612,749 | 7,833,712 | 7,529,059 | 6,316,880 | 4,654,055 |
| Number Of Employees | 234 | 286 | 327 | 320 | 281 | 284 | 255 | 214 |
| EBITDA* | -2,367,666 | -461,278 | 4,330,255 | 8,070,788 | 4,098,489 | 896,446 | -73,972 | 1,743,640 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 8,393,986 | 8,746,658 | 9,611,566 | 9,398,788 | 8,886,467 | 8,889,937 | 9,583,723 | 5,678,986 |
| Intangible Assets | 1,374,923 | 1,339,669 | 1,991,907 | 1,995,666 | 623,458 | 510,273 | 364,247 | 214,334 |
| Investments & Other | 342,910 | 359,275 | 290,736 | |||||
| Debtors (Due After 1 year) | 109,128 | 15,596 | 24,452 | |||||
| Total Fixed Assets | 9,878,037 | 10,101,923 | 11,627,925 | 11,394,454 | 9,509,925 | 9,743,120 | 10,307,245 | 6,184,056 |
| Stock & work in progress | 3,231,702 | 4,188,486 | 4,666,339 | 3,357,846 | 3,292,369 | 3,419,399 | 4,037,288 | 3,537,706 |
| Trade Debtors | 502,454 | 407,840 | 166,576 | 146,825 | 133,462 | 63,359 | 33,372 | 22,384 |
| Group Debtors | 6,853 | 60,160 | 3,738 | 448,660 | 1,725,934 | |||
| Misc Debtors | 647,168 | 609,452 | 527,608 | 610,549 | 586,576 | 527,707 | 351,137 | 269,302 |
| Cash | 577,821 | 507,582 | 517,800 | 2,034,534 | 1,741,283 | 974,107 | 369,888 | 813,074 |
| misc current assets | ||||||||
| total current assets | 4,965,998 | 5,713,360 | 5,938,483 | 6,149,754 | 5,753,690 | 4,988,310 | 5,240,345 | 6,368,400 |
| total assets | 14,844,035 | 15,815,283 | 17,566,408 | 17,544,208 | 15,263,615 | 14,731,430 | 15,547,590 | 12,552,456 |
| Bank overdraft | 367,364 | |||||||
| Bank loan | 4,061,547 | 4,468,229 | 410,871 | 2,689,671 | 309,402 | 240,544 | 270,212 | |
| Trade Creditors | 1,635,068 | 1,760,183 | 2,113,539 | 2,509,320 | 1,920,542 | 2,134,226 | 2,002,097 | 1,670,722 |
| Group/Directors Accounts | 2,197,246 | 1,597,853 | 298,628 | 660,879 | 29,278 | |||
| other short term finances | ||||||||
| hp & lease commitments | 226,827 | 226,151 | 332,543 | 331,509 | 278,661 | 676,172 | 797,407 | 350,386 |
| other current liabilities | 2,711,357 | 2,616,262 | 3,196,652 | 3,967,926 | 2,220,468 | 1,830,785 | 1,424,315 | 1,015,944 |
| total current liabilities | 10,832,045 | 10,668,678 | 6,352,233 | 10,159,305 | 4,729,073 | 4,911,005 | 4,494,031 | 3,404,416 |
| loans | 3,276,302 | 886,553 | 4,455,508 | 2,529,759 | 6,727,940 | 4,236,680 | 4,485,196 | 4,658,255 |
| hp & lease commitments | 372,034 | 54,536 | 280,447 | 415,520 | 242,853 | 3,607,009 | 3,866,097 | 373,016 |
| Accruals and Deferred Income | ||||||||
| other liabilities | ||||||||
| provisions | 435,984 | 513,146 | 279,237 | 84,077 | 74,622 | 143,241 | 151,686 | |
| total long term liabilities | 3,648,336 | 1,377,073 | 5,249,101 | 3,224,516 | 7,054,870 | 7,918,311 | 8,494,534 | 5,182,957 |
| total liabilities | 14,480,381 | 12,045,751 | 11,601,334 | 13,383,821 | 11,783,943 | 12,829,316 | 12,988,565 | 8,587,373 |
| net assets | 363,654 | 3,769,532 | 5,965,074 | 4,160,387 | 3,479,672 | 1,902,114 | 2,559,025 | 3,965,083 |
| total shareholders funds | 363,654 | 3,769,532 | 5,965,074 | 4,160,387 | 3,479,672 | 1,902,114 | 2,559,025 | 3,965,083 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | |
|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||
| Operating Profit | -3,728,653 | -1,887,302 | 2,870,585 | 7,012,972 | 3,114,487 | -209,594 | -875,103 | 1,186,062 |
| Depreciation | 928,521 | 1,030,893 | 1,046,722 | 759,015 | 828,760 | 1,039,657 | 740,151 | 557,578 |
| Amortisation | 432,466 | 395,131 | 412,948 | 298,801 | 155,242 | 66,383 | 60,980 | |
| Tax | 561,865 | -49,696 | -724,025 | -1,049,633 | -554,332 | 126,559 | -163,701 | -333,181 |
| Stock | -956,784 | -477,853 | 1,308,493 | 65,477 | -127,030 | -617,889 | 499,582 | 3,537,706 |
| Debtors | 232,715 | 254,092 | 21,422 | 37,336 | 125,234 | -238,365 | -1,184,451 | 2,017,620 |
| Creditors | -125,115 | -353,356 | -395,781 | 588,778 | -213,684 | 132,129 | 331,375 | 1,670,722 |
| Accruals and Deferred Income | 95,095 | -580,390 | -771,274 | 1,747,458 | 389,683 | 406,470 | 408,371 | 1,015,944 |
| Deferred Taxes & Provisions | -435,984 | -77,162 | 233,909 | 195,160 | 9,455 | -68,619 | -8,445 | 151,686 |
| Cash flow from operations | -1,547,736 | -1,298,121 | 1,343,169 | 9,449,738 | 3,731,407 | 2,349,239 | 1,178,497 | -1,306,515 |
| Investing Activities | ||||||||
| capital expenditure | -413,162 | -664,911 | -1,926,206 | |||||
| Change in Investments | -342,910 | -16,365 | 68,539 | 290,736 | ||||
| cash flow from investments | 342,910 | -396,797 | -733,450 | -2,216,942 | ||||
| Financing Activities | ||||||||
| Bank loans | -406,682 | 4,057,358 | -2,278,800 | 2,380,269 | 68,858 | -29,668 | 270,212 | |
| Group/Directors Accounts | 599,393 | 1,299,225 | -362,251 | 660,879 | -29,278 | 29,278 | ||
| Other Short Term Loans | ||||||||
| Long term loans | 2,389,749 | -3,568,955 | 1,925,749 | -4,198,181 | 2,491,260 | -248,516 | -173,059 | 4,658,255 |
| Hire Purchase and Lease Commitments | 318,174 | -332,303 | -134,039 | 225,515 | -3,761,667 | -380,323 | 3,940,102 | 723,402 |
| other long term liabilities | ||||||||
| share issue | ||||||||
| interest | -299,550 | -163,799 | -141,278 | -209,718 | -390,277 | -673,011 | -522,418 | -164,778 |
| cash flow from financing | 2,661,544 | 1,196,781 | -1,191,214 | -1,064,142 | -1,420,934 | -1,195,838 | 3,620,872 | 8,679,491 |
| cash and cash equivalents | ||||||||
| cash | 70,239 | -10,218 | -1,516,734 | 293,251 | 767,176 | 604,219 | -443,186 | 813,074 |
| overdraft | -367,364 | 367,364 | ||||||
| change in cash | 70,239 | -10,218 | -1,516,734 | 293,251 | 767,176 | 604,219 | -75,822 | 445,710 |
direct online services holdings limited Credit Report and Business Information
Direct Online Services Holdings Limited Competitor Analysis
Perform a competitor analysis for direct online services holdings limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other large companies, companies in GL2 area or any other competitors across 12 key performance metrics.
direct online services holdings limited Ownership
DIRECT ONLINE SERVICES HOLDINGS LIMITED group structure
Direct Online Services Holdings Limited has 2 subsidiary companies.
Ultimate parent company
HAL TRUST.
#0083580
BROADVIEW INDUSTRIES BV
#0111738
2 parents
DIRECT ONLINE SERVICES HOLDINGS LIMITED
10392365
2 subsidiaries
direct online services holdings limited directors
Direct Online Services Holdings Limited currently has 2 directors. The longest serving directors include Mr Ian Penney (Sep 2022) and Mr Ben Tran (Jun 2023).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Ian Penney | England | 45 years | Sep 2022 | - | Director |
| Mr Ben Tran | England | 44 years | Jun 2023 | - | Director |
P&L
December 2023turnover
35.9m
-7%
operating profit
-3.7m
+98%
gross margin
50%
-4.37%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
363.7k
-0.9%
total assets
14.8m
-0.06%
cash
577.8k
+0.14%
net assets
Total assets minus all liabilities
direct online services holdings limited company details
company number
10392365
Type
Private limited with Share Capital
industry
64209 - Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
incorporation date
September 2016
age
9
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
PRICEWATERHOUSECOOPERS LLP
address
brearley court, baird road waterwells business p, quedgeley, gloucestershire, GL2 2AF
Bank
-
Legal Advisor
-
direct online services holdings limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to direct online services holdings limited.
direct online services holdings limited Capital Raised & Share Issues BETA
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direct online services holdings limited Companies House Filings - See Documents
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