broody limited Company Information
Company Number
10525109
Next Accounts
Sep 2025
Shareholders
philippa dunn
andrew dunn
View AllGroup Structure
View All
Industry
Advertising agencies
Registered Address
biscuit building, 10 redchurch street, london, E2 7DD
Website
www.broodylondon.combroody limited Estimated Valuation
Pomanda estimates the enterprise value of BROODY LIMITED at £281.1k based on a Turnover of £632k and 0.44x industry multiple (adjusted for size and gross margin).
broody limited Estimated Valuation
Pomanda estimates the enterprise value of BROODY LIMITED at £0 based on an EBITDA of £-289.2k and a 2.9x industry multiple (adjusted for size and gross margin).
broody limited Estimated Valuation
Pomanda estimates the enterprise value of BROODY LIMITED at £0 based on Net Assets of £-305.4k and 1.76x industry multiple (adjusted for liquidity).
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Broody Limited Overview
Broody Limited is a live company located in london, E2 7DD with a Companies House number of 10525109. It operates in the advertising agencies sector, SIC Code 73110. Founded in December 2016, it's largest shareholder is philippa dunn with a 24% stake. Broody Limited is a young, small sized company, Pomanda has estimated its turnover at £632k with declining growth in recent years.
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Broody Limited Health Check
Pomanda's financial health check has awarded Broody Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 7 areas for improvement. Company Health Check FAQs


1 Strong

3 Regular

7 Weak

Size
annual sales of £632k, make it smaller than the average company (£10m)
- Broody Limited
£10m - Industry AVG

Growth
3 year (CAGR) sales growth of -13%, show it is growing at a slower rate (6.4%)
- Broody Limited
6.4% - Industry AVG

Production
with a gross margin of 43.5%, this company has a comparable cost of product (43.5%)
- Broody Limited
43.5% - Industry AVG

Profitability
an operating margin of -46.5% make it less profitable than the average company (5.1%)
- Broody Limited
5.1% - Industry AVG

Employees
with 3 employees, this is below the industry average (44)
3 - Broody Limited
44 - Industry AVG

Pay Structure
on an average salary of £65.9k, the company has an equivalent pay structure (£65.9k)
- Broody Limited
£65.9k - Industry AVG

Efficiency
resulting in sales per employee of £210.7k, this is equally as efficient (£186.3k)
- Broody Limited
£186.3k - Industry AVG

Debtor Days
it gets paid by customers after 83 days, this is later than average (59 days)
- Broody Limited
59 days - Industry AVG

Creditor Days
its suppliers are paid after 7 days, this is quicker than average (43 days)
- Broody Limited
43 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Broody Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 136 weeks, this is more cash available to meet short term requirements (14 weeks)
136 weeks - Broody Limited
14 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 117.8%, this is a higher level of debt than the average (68.2%)
117.8% - Broody Limited
68.2% - Industry AVG
BROODY LIMITED financials

Broody Limited's latest turnover from December 2023 is estimated at £632 thousand and the company has net assets of -£305.4 thousand. According to their latest financial statements, Broody Limited has 3 employees and maintains cash reserves of £47 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Turnover | |||||||
Other Income Or Grants | |||||||
Cost Of Sales | |||||||
Gross Profit | |||||||
Admin Expenses | |||||||
Operating Profit | |||||||
Interest Payable | |||||||
Interest Receivable | |||||||
Pre-Tax Profit | |||||||
Tax | |||||||
Profit After Tax | |||||||
Dividends Paid | |||||||
Retained Profit | |||||||
Employee Costs | |||||||
Number Of Employees | 3 | 13 | 14 | 9 | |||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Tangible Assets | 14,845 | 11,702 | 8,452,000 | 1,000 | 2,000 | 2,000 | |
Intangible Assets | |||||||
Investments & Other | 1,137,265 | 1,137,265 | 1,237,265,000 | 1,310,000 | 1,004,000 | 840,000 | 300,000 |
Debtors (Due After 1 year) | |||||||
Total Fixed Assets | 1,152,110 | 1,148,967 | 1,245,717,000 | 1,311,000 | 1,006,000 | 842,000 | 300,000 |
Stock & work in progress | |||||||
Trade Debtors | 144,675 | 167,645 | 66,795,000 | 70,000 | 36,000 | 154,000 | 72,000 |
Group Debtors | |||||||
Misc Debtors | 375,761 | 279,561 | 272,496,000 | 120,000 | 147,000 | 340,000 | 10,000 |
Cash | 47,029 | 330,989 | 577,607,000 | 56,000 | 88,000 | 369,000 | 239,000 |
misc current assets | |||||||
total current assets | 567,465 | 778,195 | 916,898,000 | 246,000 | 271,000 | 863,000 | 321,000 |
total assets | 1,719,575 | 1,927,162 | 2,162,615,000 | 1,557,000 | 1,277,000 | 1,705,000 | 621,000 |
Bank overdraft | |||||||
Bank loan | |||||||
Trade Creditors | 7,764 | 21,722 | 24,706,000 | 411,000 | 138,000 | 79,000 | 383,000 |
Group/Directors Accounts | 345,316 | 109,965,000 | 100,000 | ||||
other short term finances | |||||||
hp & lease commitments | |||||||
other current liabilities | 10,194 | 84,645 | 29,125,000 | 227,000 | 56,000 | 643,000 | 314,000 |
total current liabilities | 17,958 | 451,683 | 163,796,000 | 638,000 | 294,000 | 722,000 | 697,000 |
loans | 1,730,939 | 1,075,359 | 1,076,660,000 | ||||
hp & lease commitments | |||||||
Accruals and Deferred Income | |||||||
other liabilities | 276,042 | 263,542 | 251,042,000 | ||||
provisions | |||||||
total long term liabilities | 2,006,981 | 1,338,901 | 1,327,702,000 | ||||
total liabilities | 2,024,939 | 1,790,584 | 1,491,498,000 | 638,000 | 294,000 | 722,000 | 697,000 |
net assets | -305,364 | 136,578 | 671,117,000 | 919,000 | 983,000 | 983,000 | -76,000 |
total shareholders funds | -305,364 | 136,578 | 671,117,000 | 919,000 | 983,000 | 983,000 | -76,000 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Operating Activities | |||||||
Operating Profit | |||||||
Depreciation | 4,772 | 3,543 | 2,000 | ||||
Amortisation | |||||||
Tax | |||||||
Stock | |||||||
Debtors | 73,230 | -338,843,794 | 339,101,000 | 7,000 | -311,000 | 412,000 | 82,000 |
Creditors | -13,958 | -24,684,278 | 24,295,000 | 273,000 | 59,000 | -304,000 | 383,000 |
Accruals and Deferred Income | -74,451 | -29,040,355 | 28,898,000 | 171,000 | -587,000 | 329,000 | 314,000 |
Deferred Taxes & Provisions | |||||||
Cash flow from operations | |||||||
Investing Activities | |||||||
capital expenditure | |||||||
Change in Investments | -1,236,127,735 | 1,235,955,000 | 306,000 | 164,000 | 540,000 | 300,000 | |
cash flow from investments | |||||||
Financing Activities | |||||||
Bank loans | |||||||
Group/Directors Accounts | -345,316 | -109,619,684 | 109,965,000 | -100,000 | 100,000 | ||
Other Short Term Loans | |||||||
Long term loans | 655,580 | -1,075,584,641 | 1,076,660,000 | ||||
Hire Purchase and Lease Commitments | |||||||
other long term liabilities | 12,500 | -250,778,458 | 251,042,000 | ||||
share issue | |||||||
interest | |||||||
cash flow from financing | |||||||
cash and cash equivalents | |||||||
cash | -283,960 | -577,276,011 | 577,551,000 | -32,000 | -281,000 | 130,000 | 239,000 |
overdraft | |||||||
change in cash | -283,960 | -577,276,011 | 577,551,000 | -32,000 | -281,000 | 130,000 | 239,000 |
broody limited Credit Report and Business Information
Broody Limited Competitor Analysis

Perform a competitor analysis for broody limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in E 2 area or any other competitors across 12 key performance metrics.
broody limited Ownership
BROODY LIMITED group structure
Broody Limited has no subsidiary companies.
Ultimate parent company
BROODY LIMITED
10525109
broody limited directors
Broody Limited currently has 4 directors. The longest serving directors include Mr Andrew Medd (Apr 2017) and Ms Philippa Dunn (Apr 2017).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Andrew Medd | United Kingdom | 59 years | Apr 2017 | - | Director |
Ms Philippa Dunn | United Kingdom | 59 years | Apr 2017 | - | Director |
Mr Andrew Dunn | England | 61 years | Dec 2018 | - | Director |
Mr Robert Saville | United Kingdom | 64 years | Dec 2018 | - | Director |
P&L
December 2023turnover
632k
-50%
operating profit
-294k
0%
gross margin
43.6%
-3.63%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-305.4k
-3.24%
total assets
1.7m
-0.11%
cash
47k
-0.86%
net assets
Total assets minus all liabilities
broody limited company details
company number
10525109
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
December 2016
age
9
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
-
address
biscuit building, 10 redchurch street, london, E2 7DD
Bank
-
Legal Advisor
-
broody limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to broody limited.
broody limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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broody limited Companies House Filings - See Documents
date | description | view/download |
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