simply asset finance operations limited
simply asset finance operations limited Company Information
Company Number
10588244
Next Accounts
Sep 2025
Shareholders
saf group finance limited
Group Structure
View All
Industry
Financial leasing
Registered Address
5th floor harling house, 47-51 great suffolk st, london, SE1 0BS
Website
www.simply.financesimply asset finance operations limited Estimated Valuation
Pomanda estimates the enterprise value of SIMPLY ASSET FINANCE OPERATIONS LIMITED at £1.2m based on a Turnover of £840.4k and 1.39x industry multiple (adjusted for size and gross margin).
simply asset finance operations limited Estimated Valuation
Pomanda estimates the enterprise value of SIMPLY ASSET FINANCE OPERATIONS LIMITED at £3.5m based on an EBITDA of £634.4k and a 5.49x industry multiple (adjusted for size and gross margin).
simply asset finance operations limited Estimated Valuation
Pomanda estimates the enterprise value of SIMPLY ASSET FINANCE OPERATIONS LIMITED at £11.5m based on Net Assets of £5.7m and 2x industry multiple (adjusted for liquidity).
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Simply Asset Finance Operations Limited Overview
Simply Asset Finance Operations Limited is a live company located in london, SE1 0BS with a Companies House number of 10588244. It operates in the financial leasing sector, SIC Code 64910. Founded in January 2017, it's largest shareholder is saf group finance limited with a 100% stake. Simply Asset Finance Operations Limited is a young, small sized company, Pomanda has estimated its turnover at £840.4k with healthy growth in recent years.
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Simply Asset Finance Operations Limited Health Check
Pomanda's financial health check has awarded Simply Asset Finance Operations Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs
4 Strong
2 Regular
5 Weak
Size
annual sales of £840.4k, make it smaller than the average company (£2.9m)
£840.4k - Simply Asset Finance Operations Limited
£2.9m - Industry AVG
Growth
3 year (CAGR) sales growth of 6%, show it is growing at a faster rate (0%)
6% - Simply Asset Finance Operations Limited
0% - Industry AVG
Production
with a gross margin of 48.3%, this company has a comparable cost of product (49.5%)
48.3% - Simply Asset Finance Operations Limited
49.5% - Industry AVG
Profitability
an operating margin of 23.1% make it less profitable than the average company (39.7%)
23.1% - Simply Asset Finance Operations Limited
39.7% - Industry AVG
Employees
with 142 employees, this is above the industry average (8)
142 - Simply Asset Finance Operations Limited
8 - Industry AVG
Pay Structure
on an average salary of £78.9k, the company has an equivalent pay structure (£69.9k)
£78.9k - Simply Asset Finance Operations Limited
£69.9k - Industry AVG
Efficiency
resulting in sales per employee of £5.9k, this is less efficient (£548k)
£5.9k - Simply Asset Finance Operations Limited
£548k - Industry AVG
Debtor Days
it gets paid by customers after 16 days, this is earlier than average (49 days)
16 days - Simply Asset Finance Operations Limited
49 days - Industry AVG
Creditor Days
its suppliers are paid after 1 days, this is quicker than average (32 days)
1 days - Simply Asset Finance Operations Limited
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Simply Asset Finance Operations Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (5 weeks)
1 weeks - Simply Asset Finance Operations Limited
5 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 78.3%, this is a lower level of debt than the average (96.2%)
78.3% - Simply Asset Finance Operations Limited
96.2% - Industry AVG
SIMPLY ASSET FINANCE OPERATIONS LIMITED financials
Simply Asset Finance Operations Limited's latest turnover from December 2023 is £840.4 thousand and the company has net assets of £5.7 million. According to their latest financial statements, Simply Asset Finance Operations Limited has 142 employees and maintains cash reserves of £468.2 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
|---|---|---|---|---|---|---|---|
| Turnover | 840,380 | 1,061,218 | 1,027,915 | 709,715 | 528,706 | ||
| Other Income Or Grants | |||||||
| Cost Of Sales | 434,313 | 308,748 | 290,643 | 224,732 | 136,679 | ||
| Gross Profit | 406,067 | 752,470 | 737,272 | 484,983 | 392,027 | ||
| Admin Expenses | 212,345 | 1,184,757 | 469,580 | 422,486 | 64,972 | ||
| Operating Profit | 193,722 | -432,287 | 267,692 | 62,497 | 327,055 | ||
| Interest Payable | 472 | ||||||
| Interest Receivable | 3 | ||||||
| Pre-Tax Profit | 193,250 | -432,287 | 267,692 | 62,497 | 327,058 | ||
| Tax | |||||||
| Profit After Tax | 193,250 | -432,287 | 267,692 | 62,497 | 327,058 | ||
| Dividends Paid | |||||||
| Retained Profit | 193,250 | -432,287 | 267,692 | 62,497 | 327,058 | ||
| Employee Costs | 11,208,128 | 9,646,743 | 8,767,638 | 8,484,077 | 7,177,652 | ||
| Number Of Employees | 142 | 121 | 106 | 96 | 83 | 49 | 15 |
| EBITDA* | 634,397 | 81,191 | 778,279 | 403,366 | 554,822 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
|---|---|---|---|---|---|---|---|
| Tangible Assets | 163,819 | 147,791 | 243,667 | 179,209 | 130,221 | 120,977 | 80,207 |
| Intangible Assets | 2,327,397 | 984,137 | 813,123 | 963,420 | 850,092 | 322,533 | |
| Investments & Other | |||||||
| Debtors (Due After 1 year) | 74,286 | 10,460 | 35,460 | 35,460 | 139,500 | ||
| Total Fixed Assets | 2,565,502 | 1,142,388 | 1,092,250 | 1,178,089 | 1,119,813 | 443,510 | 80,207 |
| Stock & work in progress | |||||||
| Trade Debtors | 38,063 | 10,448 | 18,323 | 25,770 | 103,454 | 14,106 | 184,004 |
| Group Debtors | 22,506,886 | 17,011,065 | 6,478,510 | 17,942,683 | 12,465,360 | 5,262,509 | |
| Misc Debtors | 936,431 | 1,881,862 | 1,712,578 | 1,721,113 | 2,140,237 | 1,352,925 | 241,821 |
| Cash | 468,247 | 612,815 | 207,322 | 825,144 | 239,049 | 770,885 | 430,299 |
| misc current assets | |||||||
| total current assets | 23,949,627 | 19,516,190 | 8,416,733 | 20,514,710 | 14,948,100 | 7,400,425 | 856,124 |
| total assets | 26,515,129 | 20,658,578 | 9,508,983 | 21,692,799 | 16,067,913 | 7,843,935 | 936,331 |
| Bank overdraft | |||||||
| Bank loan | |||||||
| Trade Creditors | 2,077 | 196,388 | 234,333 | 180,148 | 127,768 | 347,239 | 50,365 |
| Group/Directors Accounts | 16,957,432 | 11,662,383 | 334 | 13,135,169 | 8,238,114 | 8,238,114 | 1,914,999 |
| other short term finances | |||||||
| hp & lease commitments | |||||||
| other current liabilities | 3,807,042 | 3,244,479 | 3,286,701 | 2,657,559 | 2,044,605 | 1,928,214 | 760,456 |
| total current liabilities | 20,766,551 | 15,103,250 | 3,521,368 | 15,972,876 | 10,410,487 | 10,513,567 | 2,725,820 |
| loans | |||||||
| hp & lease commitments | |||||||
| Accruals and Deferred Income | |||||||
| other liabilities | |||||||
| provisions | |||||||
| total long term liabilities | |||||||
| total liabilities | 20,766,551 | 15,103,250 | 3,521,368 | 15,972,876 | 10,410,487 | 10,513,567 | 2,725,820 |
| net assets | 5,748,578 | 5,555,328 | 5,987,615 | 5,719,923 | 5,657,426 | -2,669,632 | -1,789,489 |
| total shareholders funds | 5,748,578 | 5,555,328 | 5,987,615 | 5,719,923 | 5,657,426 | -2,669,632 | -1,789,489 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||
| Operating Profit | 193,722 | -432,287 | 267,692 | 62,497 | 327,055 | ||
| Depreciation | 99,761 | 203,528 | 200,368 | 80,551 | 82,028 | 26,558 | 14,876 |
| Amortisation | 340,914 | 309,950 | 310,219 | 260,318 | 145,739 | ||
| Tax | |||||||
| Stock | |||||||
| Debtors | 4,641,831 | 10,668,964 | -11,480,155 | 4,876,475 | 8,219,011 | 6,203,715 | 425,825 |
| Creditors | -194,311 | -37,945 | 54,185 | 52,380 | -219,471 | 296,874 | 50,365 |
| Accruals and Deferred Income | 562,563 | -42,222 | 629,142 | 612,954 | 116,391 | 1,167,758 | 760,456 |
| Deferred Taxes & Provisions | |||||||
| Cash flow from operations | -3,639,182 | -10,667,940 | 12,941,761 | -3,807,775 | -7,767,269 | ||
| Investing Activities | |||||||
| capital expenditure | |||||||
| Change in Investments | |||||||
| cash flow from investments | |||||||
| Financing Activities | |||||||
| Bank loans | |||||||
| Group/Directors Accounts | 5,295,049 | 11,662,049 | -13,134,835 | 4,897,055 | 6,323,115 | 1,914,999 | |
| Other Short Term Loans | |||||||
| Long term loans | |||||||
| Hire Purchase and Lease Commitments | |||||||
| other long term liabilities | |||||||
| share issue | |||||||
| interest | -472 | 3 | |||||
| cash flow from financing | 5,294,577 | 11,662,049 | -13,134,835 | 4,897,055 | 8,000,003 | ||
| cash and cash equivalents | |||||||
| cash | -144,568 | 405,493 | -617,822 | 586,095 | -531,836 | 340,586 | 430,299 |
| overdraft | |||||||
| change in cash | -144,568 | 405,493 | -617,822 | 586,095 | -531,836 | 340,586 | 430,299 |
simply asset finance operations limited Credit Report and Business Information
Simply Asset Finance Operations Limited Competitor Analysis
Perform a competitor analysis for simply asset finance operations limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other small companies, companies in SE1 area or any other competitors across 12 key performance metrics.
simply asset finance operations limited Ownership
SIMPLY ASSET FINANCE OPERATIONS LIMITED group structure
Simply Asset Finance Operations Limited has no subsidiary companies.
Ultimate parent company
2 parents
SIMPLY ASSET FINANCE OPERATIONS LIMITED
10588244
simply asset finance operations limited directors
Simply Asset Finance Operations Limited currently has 8 directors. The longest serving directors include Mr Richard McDougall (Jan 2017) and Mr Michael Randall (Apr 2017).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Richard McDougall | England | 45 years | Jan 2017 | - | Director |
| Mr Michael Randall | United Kingdom | 59 years | Apr 2017 | - | Director |
| Ms Ylva Oertengren | England | 47 years | Apr 2017 | - | Director |
| Mr Brian Dhenin | United Kingdom | 68 years | Jul 2017 | - | Director |
| Mr John Wiles | United Kingdom | 49 years | Jul 2017 | - | Director |
| Mr Jakobus Wolvaardt | United Kingdom | 45 years | Jul 2017 | - | Director |
| Ms Roumena Goscomb | United Kingdom | 45 years | Jul 2019 | - | Director |
| Mr Richard Chadwick | United Kingdom | 42 years | Jul 2019 | - | Director |
P&L
December 2023turnover
840.4k
-21%
operating profit
193.7k
-145%
gross margin
48.4%
-31.85%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
5.7m
+0.03%
total assets
26.5m
+0.28%
cash
468.2k
-0.24%
net assets
Total assets minus all liabilities
simply asset finance operations limited company details
company number
10588244
Type
Private limited with Share Capital
industry
64910 - Financial leasing
incorporation date
January 2017
age
8
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
haf group operations limited (April 2017)
accountant
-
auditor
BDO LLP
address
5th floor harling house, 47-51 great suffolk st, london, SE1 0BS
Bank
-
Legal Advisor
-
simply asset finance operations limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to simply asset finance operations limited. Currently there are 1 open charges and 0 have been satisfied in the past.
simply asset finance operations limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for SIMPLY ASSET FINANCE OPERATIONS LIMITED. This can take several minutes, an email will notify you when this has completed.
simply asset finance operations limited Companies House Filings - See Documents
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