key sports holdings ltd Company Information
Company Number
10727004
Next Accounts
Sep 2025
Shareholders
wmg management europe limited
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
wasserman, 7th floor, aldwych house, london, WC2B 4HN
Website
http://keysports.co.ukkey sports holdings ltd Estimated Valuation
Pomanda estimates the enterprise value of KEY SPORTS HOLDINGS LTD at £63k based on a Turnover of £160.7k and 0.39x industry multiple (adjusted for size and gross margin).
key sports holdings ltd Estimated Valuation
Pomanda estimates the enterprise value of KEY SPORTS HOLDINGS LTD at £0 based on an EBITDA of £-1.1k and a 2.87x industry multiple (adjusted for size and gross margin).
key sports holdings ltd Estimated Valuation
Pomanda estimates the enterprise value of KEY SPORTS HOLDINGS LTD at £3.5m based on Net Assets of £1.6m and 2.13x industry multiple (adjusted for liquidity).
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Key Sports Holdings Ltd Overview
Key Sports Holdings Ltd is a live company located in london, WC2B 4HN with a Companies House number of 10727004. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in April 2017, it's largest shareholder is wmg management europe limited with a 100% stake. Key Sports Holdings Ltd is a young, micro sized company, Pomanda has estimated its turnover at £160.7k with high growth in recent years.
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Key Sports Holdings Ltd Health Check
Pomanda's financial health check has awarded Key Sports Holdings Ltd a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 6 areas for improvement. Company Health Check FAQs


1 Strong

2 Regular

6 Weak

Size
annual sales of £160.7k, make it smaller than the average company (£4.8m)
- Key Sports Holdings Ltd
£4.8m - Industry AVG

Growth
3 year (CAGR) sales growth of 26%, show it is growing at a faster rate (6.7%)
- Key Sports Holdings Ltd
6.7% - Industry AVG

Production
with a gross margin of 17%, this company has a higher cost of product (38.2%)
- Key Sports Holdings Ltd
38.2% - Industry AVG

Profitability
an operating margin of -0.7% make it less profitable than the average company (5.7%)
- Key Sports Holdings Ltd
5.7% - Industry AVG

Employees
with 2 employees, this is below the industry average (27)
2 - Key Sports Holdings Ltd
27 - Industry AVG

Pay Structure
on an average salary of £53.9k, the company has an equivalent pay structure (£53.9k)
- Key Sports Holdings Ltd
£53.9k - Industry AVG

Efficiency
resulting in sales per employee of £80.4k, this is less efficient (£171.2k)
- Key Sports Holdings Ltd
£171.2k - Industry AVG

Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Key Sports Holdings Ltd
- - Industry AVG

Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Key Sports Holdings Ltd
- - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Key Sports Holdings Ltd
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (22 weeks)
0 weeks - Key Sports Holdings Ltd
22 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 60.9%, this is a similar level of debt than the average (62.6%)
60.9% - Key Sports Holdings Ltd
62.6% - Industry AVG
KEY SPORTS HOLDINGS LTD financials

Key Sports Holdings Ltd's latest turnover from December 2023 is estimated at £160.7 thousand and the company has net assets of £1.6 million. According to their latest financial statements, Key Sports Holdings Ltd has 2 employees and maintains cash reserves of £900 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Jun 2019 | Jun 2018 | |
---|---|---|---|---|---|---|
Turnover | 80,000 | |||||
Other Income Or Grants | ||||||
Cost Of Sales | ||||||
Gross Profit | 80,000 | |||||
Admin Expenses | 1,169 | 123,379 | ||||
Operating Profit | -1,169 | -43,379 | ||||
Interest Payable | 130,016 | |||||
Interest Receivable | ||||||
Pre-Tax Profit | 748,831 | -173,395 | ||||
Tax | ||||||
Profit After Tax | 748,831 | -173,395 | ||||
Dividends Paid | ||||||
Retained Profit | 748,831 | -173,395 | ||||
Employee Costs | ||||||
Number Of Employees | 2 | 2 | 15 | 15 | ||
EBITDA* | -1,169 | -43,379 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Jun 2019 | Jun 2018 | |
---|---|---|---|---|---|---|
Tangible Assets | 4,429,733 | 4,488,994 | ||||
Intangible Assets | ||||||
Investments & Other | 4,180,075 | 4,180,075 | 4,180,075 | 4,180,075 | ||
Debtors (Due After 1 year) | ||||||
Total Fixed Assets | 4,180,075 | 4,180,075 | 4,180,075 | 4,180,075 | 4,429,733 | 4,488,994 |
Stock & work in progress | ||||||
Trade Debtors | 293,182 | 205,570 | ||||
Group Debtors | 7 | |||||
Misc Debtors | 19,448 | 19,448 | 16,808 | 16,768 | 54,852 | 94,975 |
Cash | 900 | 976 | 1,077 | 2,747 | 1,528,727 | 1,733,260 |
misc current assets | ||||||
total current assets | 20,348 | 20,424 | 17,885 | 19,522 | 1,876,761 | 2,033,805 |
total assets | 4,200,423 | 4,200,499 | 4,197,960 | 4,199,597 | 6,306,494 | 6,522,799 |
Bank overdraft | 409,194 | 435,595 | ||||
Bank loan | ||||||
Trade Creditors | 54,968 | 56,525 | ||||
Group/Directors Accounts | 2,559,294 | 2,558,294 | 2,554,640 | 2,555,108 | 535 | |
other short term finances | ||||||
hp & lease commitments | 49,071 | 44,844 | ||||
other current liabilities | 3,176,750 | 3,617,972 | ||||
total current liabilities | 2,559,294 | 2,558,294 | 2,554,640 | 2,555,108 | 3,689,983 | 4,155,471 |
loans | 688,714 | 1,097,907 | ||||
hp & lease commitments | 247,625 | 285,435 | ||||
Accruals and Deferred Income | ||||||
other liabilities | ||||||
provisions | ||||||
total long term liabilities | 936,339 | 1,383,342 | ||||
total liabilities | 2,559,294 | 2,558,294 | 2,554,640 | 2,555,108 | 4,626,322 | 5,538,813 |
net assets | 1,641,129 | 1,642,205 | 1,643,320 | 1,644,489 | 1,680,172 | 983,986 |
total shareholders funds | 1,641,129 | 1,642,205 | 1,643,320 | 1,644,489 | 1,680,172 | 983,986 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Jun 2019 | Jun 2018 | |
---|---|---|---|---|---|---|
Operating Activities | ||||||
Operating Profit | -1,169 | -43,379 | ||||
Depreciation | 69,822 | |||||
Amortisation | ||||||
Tax | ||||||
Stock | ||||||
Debtors | 2,640 | 33 | -331,259 | 47,489 | 300,545 | |
Creditors | -54,968 | -1,557 | 56,525 | |||
Accruals and Deferred Income | -3,176,750 | -441,222 | 3,617,972 | |||
Deferred Taxes & Provisions | ||||||
Cash flow from operations | -1,202 | -2,943,838 | ||||
Investing Activities | ||||||
capital expenditure | ||||||
Change in Investments | 4,180,075 | |||||
cash flow from investments | ||||||
Financing Activities | ||||||
Bank loans | ||||||
Group/Directors Accounts | 1,000 | 3,654 | -468 | 2,555,108 | -535 | 535 |
Other Short Term Loans | ||||||
Long term loans | -688,714 | -409,193 | 1,097,907 | |||
Hire Purchase and Lease Commitments | -296,696 | -33,583 | 330,279 | |||
other long term liabilities | ||||||
share issue | ||||||
interest | -130,016 | |||||
cash flow from financing | -750,468 | 1,577,394 | ||||
cash and cash equivalents | ||||||
cash | -76 | -101 | -1,670 | -1,525,980 | -204,533 | 1,733,260 |
overdraft | -409,194 | -26,401 | 435,595 | |||
change in cash | -76 | -101 | -1,670 | -1,116,786 | -178,132 | 1,297,665 |
key sports holdings ltd Credit Report and Business Information
Key Sports Holdings Ltd Competitor Analysis

Perform a competitor analysis for key sports holdings ltd by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other micro companies, companies in WC2B area or any other competitors across 12 key performance metrics.
key sports holdings ltd Ownership
KEY SPORTS HOLDINGS LTD group structure
Key Sports Holdings Ltd has 1 subsidiary company.
Ultimate parent company
WASSERMAN MEDIA GROUP LLC
#0060304
2 parents
KEY SPORTS HOLDINGS LTD
10727004
1 subsidiary
key sports holdings ltd directors
Key Sports Holdings Ltd currently has 2 directors. The longest serving directors include Mr Fahri Ecvet (Feb 2020) and Lenah Ueltzen-Gabell (Mar 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Fahri Ecvet | 39 years | Feb 2020 | - | Director | |
Lenah Ueltzen-Gabell | England | 47 years | Mar 2020 | - | Director |
P&L
December 2023turnover
160.7k
+7%
operating profit
-1.1k
0%
gross margin
17%
-0.63%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
1.6m
0%
total assets
4.2m
0%
cash
900
-0.08%
net assets
Total assets minus all liabilities
key sports holdings ltd company details
company number
10727004
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
April 2017
age
8
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
N/A
accountant
GRANT THORNTON UK LLP
auditor
-
address
wasserman, 7th floor, aldwych house, london, WC2B 4HN
Bank
-
Legal Advisor
-
key sports holdings ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to key sports holdings ltd. Currently there are 1 open charges and 1 have been satisfied in the past.
key sports holdings ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for KEY SPORTS HOLDINGS LTD. This can take several minutes, an email will notify you when this has completed.
key sports holdings ltd Companies House Filings - See Documents
date | description | view/download |
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