diagonal ltd
diagonal ltd Company Information
Company Number
10808003
Website
https://diagonal.designRegistered Address
suite 8 markham house, broad street, wokingham, RG40 1AH
Industry
Specialised design activities
Advertising agencies
Telephone
01732422076
Next Accounts Due
December 2025
Group Structure
View All
Directors
David Tottle7 Years
Shareholders
david tottle 100%
diagonal ltd Estimated Valuation
Pomanda estimates the enterprise value of DIAGONAL LTD at £135.6k based on a Turnover of £361k and 0.38x industry multiple (adjusted for size and gross margin).
diagonal ltd Estimated Valuation
Pomanda estimates the enterprise value of DIAGONAL LTD at £0 based on an EBITDA of £-3k and a 2.53x industry multiple (adjusted for size and gross margin).
diagonal ltd Estimated Valuation
Pomanda estimates the enterprise value of DIAGONAL LTD at £9k based on Net Assets of £4k and 2.28x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Diagonal Ltd Overview
Diagonal Ltd is a live company located in wokingham, RG40 1AH with a Companies House number of 10808003. It operates in the advertising agencies sector, SIC Code 73110. Founded in June 2017, it's largest shareholder is david tottle with a 100% stake. Diagonal Ltd is a young, micro sized company, Pomanda has estimated its turnover at £361k with high growth in recent years.
Upgrade for unlimited company reports & a free credit check
Diagonal Ltd Health Check
Pomanda's financial health check has awarded Diagonal Ltd a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
7 Weak
Size
annual sales of £361k, make it smaller than the average company (£3.2m)
- Diagonal Ltd
£3.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 20%, show it is growing at a faster rate (9.6%)
- Diagonal Ltd
9.6% - Industry AVG
Production
with a gross margin of 22.6%, this company has a higher cost of product (45.2%)
- Diagonal Ltd
45.2% - Industry AVG
Profitability
an operating margin of -0.8% make it less profitable than the average company (6.6%)
- Diagonal Ltd
6.6% - Industry AVG
Employees
with 4 employees, this is below the industry average (15)
4 - Diagonal Ltd
15 - Industry AVG
Pay Structure
on an average salary of £44.6k, the company has an equivalent pay structure (£44.6k)
- Diagonal Ltd
£44.6k - Industry AVG
Efficiency
resulting in sales per employee of £90.3k, this is less efficient (£141.5k)
- Diagonal Ltd
£141.5k - Industry AVG
Debtor Days
it gets paid by customers after 122 days, this is later than average (60 days)
- Diagonal Ltd
60 days - Industry AVG
Creditor Days
its suppliers are paid after 115 days, this is slower than average (39 days)
- Diagonal Ltd
39 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Diagonal Ltd
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Diagonal Ltd
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 96.7%, this is a higher level of debt than the average (60%)
96.7% - Diagonal Ltd
60% - Industry AVG
DIAGONAL LTD financials
Diagonal Ltd's latest turnover from March 2024 is estimated at £361 thousand and the company has net assets of £4 thousand. According to their latest financial statements, Diagonal Ltd has 4 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Jun 2018 | |
|---|---|---|---|---|---|---|---|
| Turnover | |||||||
| Other Income Or Grants | |||||||
| Cost Of Sales | |||||||
| Gross Profit | |||||||
| Admin Expenses | |||||||
| Operating Profit | |||||||
| Interest Payable | |||||||
| Interest Receivable | |||||||
| Pre-Tax Profit | |||||||
| Tax | |||||||
| Profit After Tax | |||||||
| Dividends Paid | |||||||
| Retained Profit | |||||||
| Employee Costs | |||||||
| Number Of Employees | 4 | 5 | 5 | 3 | 3 | ||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Jun 2018 | |
|---|---|---|---|---|---|---|---|
| Tangible Assets | 0 | 472 | 1,170 | 463 | 0 | 0 | 0 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 0 | 472 | 1,170 | 463 | 0 | 0 | 0 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 120,951 | 117,095 | 84,989 | 84,528 | 33,505 | 1 | 0 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 120,951 | 117,095 | 84,989 | 84,528 | 33,505 | 1 | 0 |
| total assets | 120,951 | 117,567 | 86,159 | 84,991 | 33,505 | 1 | 0 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 88,281 | 75,935 | 45,107 | 44,035 | 27,881 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 88,281 | 75,935 | 45,107 | 44,035 | 27,881 | 0 | 0 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 311 | 0 | 0 | 2,815 | 0 | 0 |
| other liabilities | 28,704 | 34,363 | 40,784 | 40,878 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 28,704 | 34,674 | 40,784 | 40,878 | 2,815 | 0 | 0 |
| total liabilities | 116,985 | 110,609 | 85,891 | 84,913 | 30,696 | 0 | 0 |
| net assets | 3,966 | 6,958 | 268 | 78 | 2,809 | 1 | 0 |
| total shareholders funds | 3,966 | 6,958 | 268 | 78 | 2,809 | 1 | 0 |
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Jun 2018 | |
|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||
| Operating Profit | |||||||
| Depreciation | 0 | 0 | |||||
| Amortisation | 0 | 0 | |||||
| Tax | |||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 3,856 | 32,106 | 461 | 51,023 | 33,504 | 1 | 0 |
| Creditors | 12,346 | 30,828 | 1,072 | 16,154 | 27,881 | 0 | 0 |
| Accruals and Deferred Income | -311 | 311 | 0 | -2,815 | 2,815 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | |||||||
| Investing Activities | |||||||
| capital expenditure | |||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||
| Financing Activities | |||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | -5,659 | -6,421 | -94 | 40,878 | 0 | 0 | 0 |
| share issue | |||||||
| interest | |||||||
| cash flow from financing | |||||||
| cash and cash equivalents | |||||||
| cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
diagonal ltd Credit Report and Business Information
Diagonal Ltd Competitor Analysis
Perform a competitor analysis for diagonal ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other micro companies, companies in RG40 area or any other competitors across 12 key performance metrics.
diagonal ltd Ownership
DIAGONAL LTD group structure
Diagonal Ltd has no subsidiary companies.
Ultimate parent company
DIAGONAL LTD
10808003
diagonal ltd directors
Diagonal Ltd currently has 1 director, Mr David Tottle serving since Jun 2017.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr David Tottle | England | 43 years | Jun 2017 | - | Director |
P&L
March 2024turnover
361k
+1%
operating profit
-3k
0%
gross margin
22.7%
-8.62%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
4k
-0.43%
total assets
121k
+0.03%
cash
0
0%
net assets
Total assets minus all liabilities
Similar Companies
diagonal ltd company details
company number
10808003
Type
Private limited with Share Capital
industry
74100 - Specialised design activities
73110 - Advertising agencies
incorporation date
June 2017
age
7
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
March 2024
previous names
N/A
accountant
AJM ACCOUNTANCY & TAXATION LTD
auditor
-
address
suite 8 markham house, broad street, wokingham, RG40 1AH
Bank
-
Legal Advisor
-
diagonal ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to diagonal ltd.
diagonal ltd Companies House Filings - See Documents
| date | description | view/download |
|---|
