choice rec limited Company Information
Company Number
12092397
Next Accounts
Sep 2025
Industry
Other personal service activities n.e.c.
Directors
Shareholders
tommy love
Group Structure
View All
Contact
Registered Address
the space - aldgate 6th floor, 30 dukes place, london, EC3A 7LP
Website
-choice rec limited Estimated Valuation
Pomanda estimates the enterprise value of CHOICE REC LIMITED at £512.2k based on a Turnover of £717.7k and 0.71x industry multiple (adjusted for size and gross margin).
choice rec limited Estimated Valuation
Pomanda estimates the enterprise value of CHOICE REC LIMITED at £0 based on an EBITDA of £-237.3k and a 4.26x industry multiple (adjusted for size and gross margin).
choice rec limited Estimated Valuation
Pomanda estimates the enterprise value of CHOICE REC LIMITED at £0 based on Net Assets of £-345.1k and 1.97x industry multiple (adjusted for liquidity).
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Choice Rec Limited Overview
Choice Rec Limited is a live company located in london, EC3A 7LP with a Companies House number of 12092397. It operates in the other service activities n.e.c. sector, SIC Code 96090. Founded in July 2019, it's largest shareholder is tommy love with a 100% stake. Choice Rec Limited is a young, small sized company, Pomanda has estimated its turnover at £717.7k with healthy growth in recent years.
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Choice Rec Limited Health Check
Pomanda's financial health check has awarded Choice Rec Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
2 Regular
7 Weak
Size
annual sales of £717.7k, make it smaller than the average company (£1.2m)
- Choice Rec Limited
£1.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 13%, show it is growing at a faster rate (7.8%)
- Choice Rec Limited
7.8% - Industry AVG
Production
with a gross margin of 41.3%, this company has a comparable cost of product (41.3%)
- Choice Rec Limited
41.3% - Industry AVG
Profitability
an operating margin of -33.1% make it less profitable than the average company (6.4%)
- Choice Rec Limited
6.4% - Industry AVG
Employees
with 3 employees, this is below the industry average (15)
3 - Choice Rec Limited
15 - Industry AVG
Pay Structure
on an average salary of £34.3k, the company has an equivalent pay structure (£34.3k)
- Choice Rec Limited
£34.3k - Industry AVG
Efficiency
resulting in sales per employee of £239.2k, this is more efficient (£103.2k)
- Choice Rec Limited
£103.2k - Industry AVG
Debtor Days
it gets paid by customers after 65 days, this is later than average (30 days)
- Choice Rec Limited
30 days - Industry AVG
Creditor Days
its suppliers are paid after 0 days, this is quicker than average (40 days)
- Choice Rec Limited
40 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Choice Rec Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (38 weeks)
0 weeks - Choice Rec Limited
38 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 353.4%, this is a higher level of debt than the average (47.7%)
353.4% - Choice Rec Limited
47.7% - Industry AVG
CHOICE REC LIMITED financials
Choice Rec Limited's latest turnover from December 2023 is estimated at £717.7 thousand and the company has net assets of -£345.1 thousand. According to their latest financial statements, Choice Rec Limited has 3 employees and maintains cash reserves of £728 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Jul 2020 | |
---|---|---|---|---|
Turnover | ||||
Other Income Or Grants | ||||
Cost Of Sales | ||||
Gross Profit | ||||
Admin Expenses | ||||
Operating Profit | ||||
Interest Payable | ||||
Interest Receivable | ||||
Pre-Tax Profit | ||||
Tax | ||||
Profit After Tax | ||||
Dividends Paid | ||||
Retained Profit | ||||
Employee Costs | ||||
Number Of Employees | 3 | 2 | 3 | 2 |
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Jul 2020 | |
---|---|---|---|---|
Tangible Assets | 0 | 0 | 0 | 0 |
Intangible Assets | 0 | 0 | 0 | 0 |
Investments & Other | 0 | 0 | 0 | 0 |
Debtors (Due After 1 year) | 0 | 0 | 0 | 0 |
Total Fixed Assets | 0 | 0 | 0 | 0 |
Stock & work in progress | 0 | 0 | 0 | 0 |
Trade Debtors | 129,238 | 147,455 | 86,442 | 65,370 |
Group Debtors | 0 | 0 | 0 | 0 |
Misc Debtors | 6,237 | 7,437 | 5,931 | 1,063 |
Cash | 728 | 9,084 | 506 | 0 |
misc current assets | 0 | 0 | 0 | 0 |
total current assets | 136,203 | 163,976 | 92,879 | 66,433 |
total assets | 136,203 | 163,976 | 92,879 | 66,433 |
Bank overdraft | 0 | 0 | 0 | 0 |
Bank loan | 9,985 | 7,607 | 10,353 | 0 |
Trade Creditors | 565 | 4,380 | 4,921 | 86,953 |
Group/Directors Accounts | 0 | 0 | 0 | 0 |
other short term finances | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 |
other current liabilities | 449,637 | 222,730 | 113,425 | 0 |
total current liabilities | 460,187 | 234,717 | 128,699 | 86,953 |
loans | 21,101 | 33,217 | 38,180 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 |
Accruals and Deferred Income | 0 | 0 | 0 | 2,388 |
other liabilities | 0 | 0 | 0 | 50,000 |
provisions | 0 | 0 | 0 | 0 |
total long term liabilities | 21,101 | 33,217 | 38,180 | 52,388 |
total liabilities | 481,288 | 267,934 | 166,879 | 139,341 |
net assets | -345,085 | -103,958 | -74,000 | -72,908 |
total shareholders funds | -345,085 | -103,958 | -74,000 | -72,908 |
Dec 2023 | Dec 2022 | Dec 2021 | Jul 2020 | |
---|---|---|---|---|
Operating Activities | ||||
Operating Profit | ||||
Depreciation | 0 | 0 | 0 | 0 |
Amortisation | 0 | 0 | 0 | 0 |
Tax | ||||
Stock | 0 | 0 | 0 | 0 |
Debtors | -19,417 | 62,519 | 25,940 | 66,433 |
Creditors | -3,815 | -541 | -82,032 | 86,953 |
Accruals and Deferred Income | 226,907 | 109,305 | 111,037 | 2,388 |
Deferred Taxes & Provisions | 0 | 0 | 0 | 0 |
Cash flow from operations | ||||
Investing Activities | ||||
capital expenditure | ||||
Change in Investments | 0 | 0 | 0 | 0 |
cash flow from investments | ||||
Financing Activities | ||||
Bank loans | 2,378 | -2,746 | 10,353 | 0 |
Group/Directors Accounts | 0 | 0 | 0 | 0 |
Other Short Term Loans | 0 | 0 | 0 | 0 |
Long term loans | -12,116 | -4,963 | 38,180 | 0 |
Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 |
other long term liabilities | 0 | 0 | -50,000 | 50,000 |
share issue | ||||
interest | ||||
cash flow from financing | ||||
cash and cash equivalents | ||||
cash | -8,356 | 8,578 | 506 | 0 |
overdraft | 0 | 0 | 0 | 0 |
change in cash | -8,356 | 8,578 | 506 | 0 |
choice rec limited Credit Report and Business Information
Choice Rec Limited Competitor Analysis
Perform a competitor analysis for choice rec limited by selecting its closest rivals, whether from the OTHER SERVICE ACTIVITIES sector, other small companies, companies in EC3A area or any other competitors across 12 key performance metrics.
choice rec limited Ownership
CHOICE REC LIMITED group structure
Choice Rec Limited has no subsidiary companies.
Ultimate parent company
CHOICE REC LIMITED
12092397
choice rec limited directors
Choice Rec Limited currently has 1 director, Mr Tommy Love serving since Jul 2019.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Tommy Love | United Kingdom | 33 years | Jul 2019 | - | Director |
P&L
December 2023turnover
717.7k
-1%
operating profit
-237.3k
0%
gross margin
41.4%
-0.55%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-345.1k
+2.32%
total assets
136.2k
-0.17%
cash
728
-0.92%
net assets
Total assets minus all liabilities
choice rec limited company details
company number
12092397
Type
Private limited with Share Capital
industry
96090 - Other personal service activities n.e.c.
incorporation date
July 2019
age
5
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
imperium rec limited (October 2019)
accountant
-
auditor
-
address
the space - aldgate 6th floor, 30 dukes place, london, EC3A 7LP
Bank
METRO BANK
Legal Advisor
-
choice rec limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 4 charges/mortgages relating to choice rec limited. Currently there are 2 open charges and 2 have been satisfied in the past.
choice rec limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for CHOICE REC LIMITED. This can take several minutes, an email will notify you when this has completed.
choice rec limited Companies House Filings - See Documents
date | description | view/download |
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