the cake decorating co (retail) limited Company Information
Company Number
13270019
Next Accounts
Sep 2025
Shareholders
create better group limited
Group Structure
View All
Industry
Retail sale via mail order houses or via Internet
Registered Address
create better group, private road 8, nottingham, NG4 2JX
the cake decorating co (retail) limited Estimated Valuation
Pomanda estimates the enterprise value of THE CAKE DECORATING CO (RETAIL) LIMITED at £2m based on a Turnover of £4.6m and 0.43x industry multiple (adjusted for size and gross margin).
the cake decorating co (retail) limited Estimated Valuation
Pomanda estimates the enterprise value of THE CAKE DECORATING CO (RETAIL) LIMITED at £0 based on an EBITDA of £-196.4k and a 4.96x industry multiple (adjusted for size and gross margin).
the cake decorating co (retail) limited Estimated Valuation
Pomanda estimates the enterprise value of THE CAKE DECORATING CO (RETAIL) LIMITED at £0 based on Net Assets of £-602.4k and 2.21x industry multiple (adjusted for liquidity).
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The Cake Decorating Co (retail) Limited Overview
The Cake Decorating Co (retail) Limited is a live company located in nottingham, NG4 2JX with a Companies House number of 13270019. It operates in the retail sale via mail order houses or via internet sector, SIC Code 47910. Founded in March 2021, it's largest shareholder is create better group limited with a 100% stake. The Cake Decorating Co (retail) Limited is a startup, small sized company, Pomanda has estimated its turnover at £4.6m with unknown growth in recent years.
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The Cake Decorating Co (retail) Limited Health Check
Pomanda's financial health check has awarded The Cake Decorating Co (Retail) Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs


4 Strong

1 Regular

4 Weak

Size
annual sales of £4.6m, make it larger than the average company (£505k)
£4.6m - The Cake Decorating Co (retail) Limited
£505k - Industry AVG

Growth
There is insufficient data available for this Key Performance Indicator!
- The Cake Decorating Co (retail) Limited
- - Industry AVG

Production
with a gross margin of 53%, this company has a lower cost of product (35.8%)
53% - The Cake Decorating Co (retail) Limited
35.8% - Industry AVG

Profitability
an operating margin of -4.3% make it less profitable than the average company (2%)
-4.3% - The Cake Decorating Co (retail) Limited
2% - Industry AVG

Employees
with 3 employees, this is below the industry average (7)
3 - The Cake Decorating Co (retail) Limited
7 - Industry AVG

Pay Structure
on an average salary of £31.5k, the company has an equivalent pay structure (£31.5k)
- The Cake Decorating Co (retail) Limited
£31.5k - Industry AVG

Efficiency
resulting in sales per employee of £1.5m, this is more efficient (£186.8k)
£1.5m - The Cake Decorating Co (retail) Limited
£186.8k - Industry AVG

Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - The Cake Decorating Co (retail) Limited
- - Industry AVG

Creditor Days
its suppliers are paid after 0 days, this is quicker than average (32 days)
0 days - The Cake Decorating Co (retail) Limited
32 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - The Cake Decorating Co (retail) Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 24 weeks, this is more cash available to meet short term requirements (16 weeks)
24 weeks - The Cake Decorating Co (retail) Limited
16 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 211.4%, this is a higher level of debt than the average (72.6%)
211.4% - The Cake Decorating Co (retail) Limited
72.6% - Industry AVG
THE CAKE DECORATING CO (RETAIL) LIMITED financials

The Cake Decorating Co (Retail) Limited's latest turnover from December 2023 is £4.6 million and the company has net assets of -£602.4 thousand. According to their latest financial statements, The Cake Decorating Co (Retail) Limited has 3 employees and maintains cash reserves of £541 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | |
---|---|---|---|
Turnover | 4,565,299 | 5,812,613 | 4,306,219 |
Other Income Or Grants | |||
Cost Of Sales | 2,148,188 | 2,943,749 | 2,400,085 |
Gross Profit | 2,417,111 | 2,868,864 | 1,906,134 |
Admin Expenses | 2,613,545 | 3,041,034 | 2,141,278 |
Operating Profit | -196,434 | -172,170 | -235,144 |
Interest Payable | 57 | ||
Interest Receivable | 1,150 | 205 | |
Pre-Tax Profit | -195,284 | -171,965 | -235,201 |
Tax | |||
Profit After Tax | -195,284 | -171,965 | -235,201 |
Dividends Paid | |||
Retained Profit | -195,284 | -171,965 | -235,201 |
Employee Costs | |||
Number Of Employees | 3 | 3 | 3 |
EBITDA* | -196,434 | -172,170 | -235,144 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | |
---|---|---|---|
Tangible Assets | |||
Intangible Assets | |||
Investments & Other | |||
Debtors (Due After 1 year) | |||
Total Fixed Assets | |||
Stock & work in progress | |||
Trade Debtors | 14,177 | ||
Group Debtors | 503,750 | ||
Misc Debtors | |||
Cash | 541,028 | 133,650 | 14,800 |
misc current assets | |||
total current assets | 541,028 | 637,400 | 28,977 |
total assets | 541,028 | 637,400 | 28,977 |
Bank overdraft | |||
Bank loan | |||
Trade Creditors | 2,454 | 10,524 | |
Group/Directors Accounts | 1,077,527 | 917,808 | 13,841 |
other short term finances | |||
hp & lease commitments | |||
other current liabilities | 63,496 | 116,233 | 250,336 |
total current liabilities | 1,143,477 | 1,044,565 | 264,177 |
loans | |||
hp & lease commitments | |||
Accruals and Deferred Income | |||
other liabilities | |||
provisions | |||
total long term liabilities | |||
total liabilities | 1,143,477 | 1,044,565 | 264,177 |
net assets | -602,449 | -407,165 | -235,200 |
total shareholders funds | -602,449 | -407,165 | -235,200 |
Dec 2023 | Dec 2022 | Dec 2021 | |
---|---|---|---|
Operating Activities | |||
Operating Profit | -196,434 | -172,170 | -235,144 |
Depreciation | |||
Amortisation | |||
Tax | |||
Stock | |||
Debtors | -503,750 | 489,573 | 14,177 |
Creditors | -8,070 | 10,524 | |
Accruals and Deferred Income | -52,737 | -134,103 | 250,336 |
Deferred Taxes & Provisions | |||
Cash flow from operations | 246,509 | -785,322 | 1,015 |
Investing Activities | |||
capital expenditure | |||
Change in Investments | |||
cash flow from investments | |||
Financing Activities | |||
Bank loans | |||
Group/Directors Accounts | 159,719 | 903,967 | 13,841 |
Other Short Term Loans | |||
Long term loans | |||
Hire Purchase and Lease Commitments | |||
other long term liabilities | |||
share issue | |||
interest | 1,150 | 205 | -57 |
cash flow from financing | 160,869 | 904,172 | 13,785 |
cash and cash equivalents | |||
cash | 407,378 | 118,850 | 14,800 |
overdraft | |||
change in cash | 407,378 | 118,850 | 14,800 |
the cake decorating co (retail) limited Credit Report and Business Information
The Cake Decorating Co (retail) Limited Competitor Analysis

Perform a competitor analysis for the cake decorating co (retail) limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in NG4 area or any other competitors across 12 key performance metrics.
the cake decorating co (retail) limited Ownership
THE CAKE DECORATING CO (RETAIL) LIMITED group structure
The Cake Decorating Co (Retail) Limited has no subsidiary companies.
Ultimate parent company
NEWCAKES BV
#0141812
2 parents
THE CAKE DECORATING CO (RETAIL) LIMITED
13270019
the cake decorating co (retail) limited directors
The Cake Decorating Co (Retail) Limited currently has 3 directors. The longest serving directors include Mr Hendrik Nijboer (Oct 2021) and Mr Graham Linney (Jan 2022).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Hendrik Nijboer | United Kingdom | 55 years | Oct 2021 | - | Director |
Mr Graham Linney | England | 60 years | Jan 2022 | - | Director |
Mr Peter Kitchener | Scotland | 55 years | Aug 2023 | - | Director |
P&L
December 2023turnover
4.6m
-21%
operating profit
-196.4k
+14%
gross margin
53%
+7.27%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-602.4k
+0.48%
total assets
541k
-0.15%
cash
541k
+3.05%
net assets
Total assets minus all liabilities
Similar Companies
the cake decorating co (retail) limited company details
company number
13270019
Type
Private limited with Share Capital
industry
47910 - Retail sale via mail order houses or via Internet
incorporation date
March 2021
age
4
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
JUST AUDIT & ASSURANCE LTD
address
create better group, private road 8, nottingham, NG4 2JX
Bank
-
Legal Advisor
-
the cake decorating co (retail) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to the cake decorating co (retail) limited. Currently there are 0 open charges and 1 have been satisfied in the past.
the cake decorating co (retail) limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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the cake decorating co (retail) limited Companies House Filings - See Documents
date | description | view/download |
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