brooks direct ltd Company Information
Group Structure
View All
Industry
Retail sale via mail order houses or via Internet
Registered Address
298 ripon road, stevenage, SG1 4NG
Website
-brooks direct ltd Estimated Valuation
Pomanda estimates the enterprise value of BROOKS DIRECT LTD at £12.5k based on a Turnover of £51.9k and 0.24x industry multiple (adjusted for size and gross margin).
brooks direct ltd Estimated Valuation
Pomanda estimates the enterprise value of BROOKS DIRECT LTD at £11.7k based on an EBITDA of £4.1k and a 2.86x industry multiple (adjusted for size and gross margin).
brooks direct ltd Estimated Valuation
Pomanda estimates the enterprise value of BROOKS DIRECT LTD at £6.6k based on Net Assets of £3.1k and 2.14x industry multiple (adjusted for liquidity).
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Brooks Direct Ltd Overview
Brooks Direct Ltd is a live company located in stevenage, SG1 4NG with a Companies House number of 14241981. It operates in the retail sale via mail order houses or via internet sector, SIC Code 47910. Founded in July 2022, it's largest shareholder is brooksy holdings ltd with a 100% stake. Brooks Direct Ltd is a startup, micro sized company, Pomanda has estimated its turnover at £51.9k with unknown growth in recent years.
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Brooks Direct Ltd Health Check
Pomanda's financial health check has awarded Brooks Direct Ltd a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 5 areas for improvement. Company Health Check FAQs


2 Strong

2 Regular

5 Weak

Size
annual sales of £51.9k, make it smaller than the average company (£336k)
- Brooks Direct Ltd
£336k - Industry AVG

Growth
There is insufficient data available for this Key Performance Indicator!
- Brooks Direct Ltd
- - Industry AVG

Production
with a gross margin of 20.2%, this company has a higher cost of product (36.7%)
- Brooks Direct Ltd
36.7% - Industry AVG

Profitability
an operating margin of 7.9% make it more profitable than the average company (2.3%)
- Brooks Direct Ltd
2.3% - Industry AVG

Employees
with 1 employees, this is below the industry average (4)
- Brooks Direct Ltd
4 - Industry AVG

Pay Structure
on an average salary of £27.2k, the company has an equivalent pay structure (£27.2k)
- Brooks Direct Ltd
£27.2k - Industry AVG

Efficiency
resulting in sales per employee of £51.9k, this is less efficient (£159.6k)
- Brooks Direct Ltd
£159.6k - Industry AVG

Debtor Days
it gets paid by customers after 81 days, this is later than average (21 days)
- Brooks Direct Ltd
21 days - Industry AVG

Creditor Days
its suppliers are paid after 101 days, this is slower than average (35 days)
- Brooks Direct Ltd
35 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Brooks Direct Ltd
- - Industry AVG

Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Brooks Direct Ltd
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 80.7%, this is a similar level of debt than the average (74.1%)
80.7% - Brooks Direct Ltd
74.1% - Industry AVG
BROOKS DIRECT LTD financials

Brooks Direct Ltd's latest turnover from July 2023 is estimated at £51.9 thousand and the company has net assets of £3.1 thousand. According to their latest financial statements, we estimate that Brooks Direct Ltd has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jul 2023 | |
---|---|
Turnover | |
Other Income Or Grants | |
Cost Of Sales | |
Gross Profit | |
Admin Expenses | |
Operating Profit | |
Interest Payable | |
Interest Receivable | |
Pre-Tax Profit | |
Tax | |
Profit After Tax | |
Dividends Paid | |
Retained Profit | |
Employee Costs | |
Number Of Employees | |
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jul 2023 | |
---|---|
Tangible Assets | 2,359 |
Intangible Assets | |
Investments & Other | |
Debtors (Due After 1 year) | |
Total Fixed Assets | 2,359 |
Stock & work in progress | |
Trade Debtors | 11,626 |
Group Debtors | |
Misc Debtors | 1,865 |
Cash | |
misc current assets | |
total current assets | 13,491 |
total assets | 15,850 |
Bank overdraft | |
Bank loan | |
Trade Creditors | 11,502 |
Group/Directors Accounts | |
other short term finances | |
hp & lease commitments | |
other current liabilities | |
total current liabilities | 11,502 |
loans | |
hp & lease commitments | |
Accruals and Deferred Income | 1,282 |
other liabilities | |
provisions | |
total long term liabilities | 1,282 |
total liabilities | 12,784 |
net assets | 3,066 |
total shareholders funds | 3,066 |
Jul 2023 | |
---|---|
Operating Activities | |
Operating Profit | |
Depreciation | |
Amortisation | |
Tax | |
Stock | |
Debtors | 13,491 |
Creditors | 11,502 |
Accruals and Deferred Income | 1,282 |
Deferred Taxes & Provisions | |
Cash flow from operations | |
Investing Activities | |
capital expenditure | |
Change in Investments | |
cash flow from investments | |
Financing Activities | |
Bank loans | |
Group/Directors Accounts | |
Other Short Term Loans | |
Long term loans | |
Hire Purchase and Lease Commitments | |
other long term liabilities | |
share issue | |
interest | |
cash flow from financing | |
cash and cash equivalents | |
cash | |
overdraft | |
change in cash |
brooks direct ltd Credit Report and Business Information
Brooks Direct Ltd Competitor Analysis

Perform a competitor analysis for brooks direct ltd by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other micro companies, companies in SG1 area or any other competitors across 12 key performance metrics.
brooks direct ltd Ownership
BROOKS DIRECT LTD group structure
Brooks Direct Ltd has no subsidiary companies.
brooks direct ltd directors
Brooks Direct Ltd currently has 1 director, Mr Lee Brooks serving since Jul 2022.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Lee Brooks | United Kingdom | 26 years | Jul 2022 | - | Director |
P&L
July 2023turnover
51.9k
0%
operating profit
4.1k
0%
gross margin
20.3%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2023net assets
3.1k
0%
total assets
15.9k
0%
cash
0
0%
net assets
Total assets minus all liabilities
Similar Companies
brooks direct ltd company details
company number
14241981
Type
Private limited with Share Capital
industry
47910 - Retail sale via mail order houses or via Internet
incorporation date
July 2022
age
3
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
July 2023
previous names
N/A
accountant
-
auditor
-
address
298 ripon road, stevenage, SG1 4NG
Bank
-
Legal Advisor
-
brooks direct ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to brooks direct ltd.
brooks direct ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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brooks direct ltd Companies House Filings - See Documents
date | description | view/download |
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