Advanta Direct Ltd

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SOLUTIONS

advanta direct ltd Company Information

Company Number

SC223664

Next Accounts

Dec 2025

Directors

Mark Pearson

Greg Seath

Shareholders

advanta solutions ltd

Group Structure

View All

Industry

Life insurance

Registered Address

121 west regent street, glasgow, G2 2SD

Website

www.cotswoldifs.co.uk

advanta direct ltd Estimated Valuation

£252.2k

Pomanda estimates the enterprise value of ADVANTA DIRECT LTD at £252.2k based on Net Assets of £145.9k and 1.73x industry multiple (adjusted for liquidity).

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Advanta Direct Ltd is a live company located in glasgow, G2 2SD with a Companies House number of SC223664. It operates in the life insurance sector, SIC Code 65110. Founded in September 2001, it's largest shareholder is advanta solutions ltd with a 100% stake. Advanta Direct Ltd is a mature, micro sized company, Pomanda has estimated its turnover at £34.4k with declining growth in recent years.

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Pomanda's financial health check has awarded Advanta Direct Ltd a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

4 Strong

1 Regular

5 Weak

Size

annual sales of £34.4k, make it smaller than the average company (£1.4m)

Growth

3 year (CAGR) sales growth of -5%, show it is growing at a slower rate (10.5%)

EXPORT

Advanta Direct Ltd's latest turnover from March 2024 is £34.4 thousand and the company has net assets of £145.9 thousand. According to their latest financial statements, we estimate that Advanta Direct Ltd has 1 employee and maintains cash reserves of £34.5 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Mar 2024	Mar 2023	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	34,415	206,599	39,534	20,775	115,575	147,165	102,677	107,476	2,138	2,310	2,894	4,326	7,254	2,502	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	480	640	17,387	10,872	59,081	70,861	47,295	48,124	1,023	1,369	1,883	2,021	3,526	1,250	0
Gross Profit	33,935	205,959	22,147	9,903	56,494	76,304	55,382	59,353	1,116	941	1,012	2,304	3,728	1,253	0
Admin Expenses	8,296	93,880	-3,103	12,682	61,662	83,297	27,927	57,777	4,320	-759	-7,299	5,325	18,811	-23,181	-20,048
Operating Profit	25,639	112,079	25,250	-2,779	-5,168	-6,993	27,455	1,576	-3,204	1,700	8,311	-3,021	-15,083	24,434	20,048
Interest Payable	87	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	0	0	125	50	352	390	225	88	202	219	193	184	285	278	94
Pre-Tax Profit	25,552	112,079	25,375	-2,729	-4,816	-6,603	27,680	1,664	-3,002	1,919	8,504	-2,837	-14,798	24,713	20,142
Tax	-6,388	-21,295	-4,821	0	0	0	-5,259	-333	0	-403	-1,956	0	0	-6,919	-5,640
Profit After Tax	19,164	90,784	20,554	-2,729	-4,816	-6,603	22,421	1,331	-3,002	1,516	6,548	-2,837	-14,798	17,793	14,502
Dividends Paid	0	14,000	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	19,164	76,784	20,554	-2,729	-4,816	-6,603	22,421	1,331	-3,002	1,516	6,548	-2,837	-14,798	17,793	14,502
Employee Costs	0	50,399	113,751	109,820	103,987	103,699	102,367	95,763	47,292	49,882	46,896	45,455	45,734	45,477	0
Number Of Employees	1	1	2	2	2	2	2	2	1	1	1	1	1	1	0
EBITDA*	25,639	112,079	25,863	-2,449	-4,778	-6,519	27,827	2,058	-2,393	2,792	9,133	-2,381	-14,372	25,072	20,548

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Mar 2024	Mar 2023	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	0	0	2,577	1,046	1,251	1,386	1,860	1,700	1,753	2,189	635	275	415	276	0
Intangible Assets	0	0	0	0	0	0	0	0	0	375	875	1,375	1,875	2,375	2,875
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	0	0	2,577	1,046	1,251	1,386	1,860	1,700	1,753	2,564	1,510	1,650	2,290	2,651	2,875
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	1,438	6,188	15,653	24	0	0	0	0	0	0	0	0	0	1,091	1,946
Group Debtors	138,612	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	624	0	0	0	0	1,588	6,688	3,729	5,648	7,740	12,472	16,180	6,546	0	3,162
Cash	34,501	152,310	47,010	53,089	46,335	47,524	56,462	33,682	36,823	44,018	43,436	33,607	40,058	73,815	37,457
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	175,175	158,498	62,663	53,113	46,335	49,112	63,150	37,411	42,471	51,758	55,908	49,787	46,604	74,906	42,565
total assets	175,175	158,498	65,240	54,159	47,586	50,498	65,010	39,111	44,224	54,322	57,418	51,437	48,894	77,557	45,440
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	33	320	14,770	24,534	15,193	0	259	252	24,051	31,060	35,983	36,622	31,210	45,104	30,838
Group/Directors Accounts	22,092	7,092	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	7,122	24,322	0	0	0	13,264	20,824	17,366	0	0	0	0	0	0	0
total current liabilities	29,247	31,734	14,770	24,534	15,193	13,264	21,083	17,618	24,051	31,060	35,983	36,622	31,210	45,104	30,838
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	490	199	238	263	353	340	351	438	127	55	87	58	0
total long term liabilities	0	0	490	199	238	263	353	340	351	438	127	55	87	58	0
total liabilities	29,247	31,734	15,260	24,733	15,431	13,527	21,436	17,958	24,402	31,498	36,110	36,677	31,297	45,162	30,838
net assets	145,928	126,764	49,980	29,426	32,155	36,971	43,574	21,153	19,822	22,824	21,308	14,760	17,597	32,395	14,602
total shareholders funds	145,928	126,764	49,980	29,426	32,155	36,971	43,574	21,153	19,822	22,824	21,308	14,760	17,597	32,395	14,602

	Mar 2024	Mar 2023	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	25,639	112,079	25,250	-2,779	-5,168	-6,993	27,455	1,576	-3,204	1,700	8,311	-3,021	-15,083	24,434	20,048
Depreciation	0	0	613	330	390	474	372	482	436	592	322	140	211	138	0
Amortisation	0	0	0	0	0	0	0	0	375	500	500	500	500	500	500
Tax	-6,388	-21,295	-4,821	0	0	0	-5,259	-333	0	-403	-1,956	0	0	-6,919	-5,640
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	134,486	6,188	15,629	24	-1,588	-5,100	2,959	-1,919	-2,092	-4,732	-3,708	9,634	5,455	-4,017	5,108
Creditors	-287	320	-9,764	9,341	15,193	-259	7	-23,799	-7,009	-4,923	-639	5,412	-13,894	14,266	30,838
Accruals and Deferred Income	-17,200	24,322	0	0	-13,264	-7,560	3,458	17,366	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	291	-39	-25	-90	13	-11	-87	311	72	-32	29	58	0
Cash flow from operations	-132,722	109,238	-4,060	6,829	-1,286	-9,328	23,087	-2,800	-7,397	2,509	10,318	-6,635	-33,692	36,494	40,638
Investing Activities
capital expenditure	0	0	-2,144	-125	-255	0	-532	-429	0	-2,146	-682	0	-350	-414	-3,375
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	0	0	-2,144	-125	-255	0	-532	-429	0	-2,146	-682	0	-350	-414	-3,375
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	15,000	7,092	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	49,980	0	0	0	0	0	0	0	0	0	0	0	0	100
interest	-87	0	125	50	352	390	225	88	202	219	193	184	285	278	94
cash flow from financing	14,913	57,072	125	50	352	390	225	88	202	219	193	184	285	278	194
cash and cash equivalents
cash	-117,809	152,310	-6,079	6,754	-1,189	-8,938	22,780	-3,141	-7,195	582	9,829	-6,451	-33,757	36,358	37,457
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-117,809	152,310	-6,079	6,754	-1,189	-8,938	22,780	-3,141	-7,195	582	9,829	-6,451	-33,757	36,358	37,457

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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ADVANTA DIRECT LTD group structure

Advanta Direct Ltd has no subsidiary companies.

Ultimate parent company

ADVANTA LTD

#0135393

ADVANTA SOLUTIONS LTD.

11051402

2 parents

ADVANTA DIRECT LTD

SC223664

ADVANTA DIRECT LTD Shareholders

advanta solutions ltd

100%

Advanta Direct Ltd currently has 2 directors. The longest serving directors include Mr Mark Pearson (Jan 2022) and Mr Greg Seath (Dec 2023).

officer	country	age	start	end	role
Mr Mark Pearson		58 years	Jan 2022	-	Director
Mr Greg Seath	England	54 years	Dec 2023	-	Director

P&L

March 2024

turnover

34.4k

-83%

operating profit

25.6k

-77%

gross margin

98.7%

-1.09%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

145.9k

+0.15%

total assets

175.2k

+0.11%

cash

34.5k

-0.77%

net assets

Total assets minus all liabilities

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company number

SC223664

Type

Private limited with Share Capital

industry

65110 - Life insurance

incorporation date

September 2001

ultimate parent company

ADVANTA LTD

previous names

m & i independent financial services limited (February 2024)

address

121 west regent street, glasgow, G2 2SD

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advanta direct ltd Company Information

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advanta direct ltd Estimated Valuation

advanta direct ltd Estimated Valuation

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