
Company Number
00733214
Next Accounts
Sep 2025
Shareholders
-
Group Structure
View All
Industry
Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.
Registered Address
castle house paul street, london, EC2A 4LS
Website
http://asa.org.ukPomanda estimates the enterprise value of ADVERTISING STANDARDS AUTHORITY LIMITED(THE) at £5m based on a Turnover of £7.1m and 0.7x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of ADVERTISING STANDARDS AUTHORITY LIMITED(THE) at £916.1k based on an EBITDA of £181.1k and a 5.06x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of ADVERTISING STANDARDS AUTHORITY LIMITED(THE) at £877.5k based on Net Assets of £382.3k and 2.3x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Advertising Standards Authority Limited(the) is a live company located in london, EC2A 4LS with a Companies House number of 00733214. It operates in the other professional, scientific and technical activities n.e.c. sector, SIC Code 74909. Founded in August 1962, it's largest shareholder is unknown. Advertising Standards Authority Limited(the) is a mature, mid sized company, Pomanda has estimated its turnover at £7.1m with healthy growth in recent years.
Pomanda's financial health check has awarded Advertising Standards Authority Limited(The) a 4 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 4 areas for improvement. Company Health Check FAQs
6 Strong
1 Regular
4 Weak
Size
annual sales of £7.1m, make it larger than the average company (£2.9m)
£7.1m - Advertising Standards Authority Limited(the)
£2.9m - Industry AVG
Growth
3 year (CAGR) sales growth of 12%, show it is growing at a faster rate (7.2%)
12% - Advertising Standards Authority Limited(the)
7.2% - Industry AVG
Production
with a gross margin of 44.8%, this company has a comparable cost of product (44.8%)
44.8% - Advertising Standards Authority Limited(the)
44.8% - Industry AVG
Profitability
an operating margin of 1.7% make it less profitable than the average company (5.7%)
1.7% - Advertising Standards Authority Limited(the)
5.7% - Industry AVG
Employees
with 138 employees, this is above the industry average (23)
138 - Advertising Standards Authority Limited(the)
23 - Industry AVG
Pay Structure
on an average salary of £34.6k, the company has a lower pay structure (£54k)
£34.6k - Advertising Standards Authority Limited(the)
£54k - Industry AVG
Efficiency
resulting in sales per employee of £51.3k, this is less efficient (£125.4k)
£51.3k - Advertising Standards Authority Limited(the)
£125.4k - Industry AVG
Debtor Days
it gets paid by customers after 1 days, this is earlier than average (56 days)
1 days - Advertising Standards Authority Limited(the)
56 days - Industry AVG
Creditor Days
its suppliers are paid after 6 days, this is quicker than average (31 days)
6 days - Advertising Standards Authority Limited(the)
31 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Advertising Standards Authority Limited(the)
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 42 weeks, this is more cash available to meet short term requirements (25 weeks)
42 weeks - Advertising Standards Authority Limited(the)
25 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 67.8%, this is a higher level of debt than the average (53.3%)
67.8% - Advertising Standards Authority Limited(the)
53.3% - Industry AVG
Advertising Standards Authority Limited(The)'s latest turnover from December 2023 is £7.1 million and the company has net assets of £382.3 thousand. According to their latest financial statements, Advertising Standards Authority Limited(The) has 138 employees and maintains cash reserves of £553.6 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 7,072,810 | 6,151,622 | 5,398,207 | 4,979,409 | 6,381,971 | 6,008,137 | 5,801,267 | 5,497,153 | 5,007,302 | 5,190,860 | 5,394,494 | 4,898,923 | 5,079,500 | 4,213,075 | 4,610,000 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | 117,811 | -212,253 | 89,284 | -50,721 | 22,199 | 4,992 | 29,841 | 77,840 | 11,440 | 8,201 | -12,555 | -151,932 | 914 | -162,056 | -83,845 |
Interest Payable | 180 | 194 | 5,549 | 1,000 | 7,000 | 12,000 | |||||||||
Interest Receivable | 84,401 | 11,031 | 1,124 | 3,806 | 12,675 | 10,718 | 5,257 | 10,726 | 12,139 | 6,541 | 4,796 | 5,754 | 9,010 | 7,219 | 9,772 |
Pre-Tax Profit | 202,032 | -201,416 | 84,859 | -46,915 | 34,874 | 15,710 | 35,098 | 88,566 | 130,281 | 97,490 | 69,760 | -65,616 | 114,448 | -97,583 | -57,984 |
Tax | -45,817 | 34,705 | -9,098 | 1,458 | -9,885 | -1,905 | 3,073 | -17,227 | -5,548 | -17,294 | -1,893 | -5,148 | -24,649 | 16,481 | 10,257 |
Profit After Tax | 156,215 | -166,711 | 75,761 | -45,457 | 24,989 | 13,805 | 38,171 | 71,339 | 124,733 | 80,196 | 67,867 | -70,764 | 89,799 | -81,102 | -47,727 |
Dividends Paid | |||||||||||||||
Retained Profit | 156,215 | -166,711 | 75,761 | -45,457 | 24,989 | 13,805 | 38,171 | 71,339 | 124,733 | 80,196 | 67,867 | -70,764 | 89,799 | -81,102 | -47,727 |
Employee Costs | 4,775,508 | 3,677,315 | 3,652,898 | 3,683,553 | 3,911,355 | 3,846,167 | 3,514,433 | 3,308,395 | 3,147,397 | 3,193,045 | 3,644,380 | 3,403,859 | 3,188,533 | 2,860,566 | 3,082,758 |
Number Of Employees | 138 | 132 | 127 | 126 | 125 | 128 | 121 | 118 | 112 | 100 | 102 | ||||
EBITDA* | 181,062 | -128,752 | 172,043 | 39,974 | 110,160 | 72,154 | 96,005 | 127,363 | 60,353 | 69,881 | 113,899 | -16,772 | 138,172 | -28,655 | 39,770 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 63,018 | 103,403 | 171,492 | 228,957 | 300,433 | 74,498 | 97,378 | 111,724 | 76,580 | 97,147 | 88,826 | 180,812 | 187,154 | 282,424 | 391,397 |
Intangible Assets | 8,845 | 13,266 | 1,201 | 3,385 | 17,686 | 35,020 | 49,071 | 63,120 | 7,345 | ||||||
Investments & Other | 80,000 | ||||||||||||||
Debtors (Due After 1 year) | 6,514 | 12,685 | 16,531 | 24,923 | 7,695 | 13,049 | 19,413 | ||||||||
Total Fixed Assets | 71,863 | 116,669 | 172,693 | 238,856 | 330,804 | 126,049 | 171,372 | 182,539 | 96,974 | 116,560 | 88,826 | 180,812 | 187,154 | 282,424 | 471,397 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 32,136 | 54,177 | 6,818 | 14,486 | 8,485 | 6,695 | 10,045 | 6,613 | 17,011 | 108,732 | 47,152 | 11,352 | 12,978 | ||
Group Debtors | 58,085 | 73,330 | 14,679 | 21,173 | 71,876 | 109,923 | 26,889 | 21,178 | 48,220 | 385,837 | |||||
Misc Debtors | 528,975 | 533,011 | 457,789 | 459,280 | 486,703 | 550,556 | 237,567 | 219,680 | 387,869 | 283,887 | 391,621 | 378,322 | 471,527 | 449,281 | 388,441 |
Cash | 553,639 | 678,590 | 531,268 | 311,179 | 602,607 | 307,141 | 613,997 | 638,113 | 664,786 | 241,731 | 686,282 | 1,848 | 16,395 | ||
misc current assets | |||||||||||||||
total current assets | 1,114,750 | 1,265,778 | 1,053,960 | 858,275 | 1,112,474 | 885,565 | 933,485 | 974,329 | 1,096,555 | 655,528 | 1,125,055 | 391,522 | 532,725 | 465,676 | 774,278 |
total assets | 1,186,613 | 1,382,447 | 1,226,653 | 1,097,131 | 1,443,278 | 1,011,614 | 1,104,857 | 1,156,868 | 1,193,529 | 772,088 | 1,213,881 | 572,334 | 719,879 | 748,100 | 1,245,675 |
Bank overdraft | 100,146 | 714,080 | |||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 72,919 | 89,124 | 144,392 | 72,608 | 181,659 | 119,997 | 143,294 | 164,093 | 133,326 | 79,830 | 219,582 | 65,899 | 216,577 | 111,029 | 1,717 |
Group/Directors Accounts | 48,840 | 286,821 | 501,262 | 216,586 | 263,664 | ||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | 65,123 | 64,278 | 15,274 | 15,844 | 18,150 | 25,442 | 26,738 | ||||||||
other current liabilities | 563,260 | 598,398 | 453,355 | 337,501 | 463,405 | 510,876 | 580,688 | 576,296 | 507,095 | 303,622 | 443,586 | 308,266 | 350,809 | 354,956 | 304,445 |
total current liabilities | 685,019 | 974,343 | 597,747 | 475,232 | 709,342 | 646,147 | 739,826 | 758,539 | 665,863 | 410,190 | 1,164,430 | 590,751 | 667,532 | 729,649 | 1,020,242 |
loans | |||||||||||||||
hp & lease commitments | 188,305 | 253,427 | 25,432 | 40,706 | 16,729 | 28,366 | 42,201 | ||||||||
Accruals and Deferred Income | 13,657 | 68,283 | 123,181 | ||||||||||||
other liabilities | 95,024 | 285,075 | 190,050 | ||||||||||||
provisions | 105,600 | 113,699 | 112,892 | 116,522 | 117,980 | 2,495 | 590 | 1,012 | 56,700 | 124,700 | |||||
total long term liabilities | 119,257 | 181,982 | 236,073 | 304,827 | 371,407 | 27,927 | 41,296 | 112,765 | 313,441 | 232,251 | 56,700 | 124,700 | |||
total liabilities | 804,276 | 1,156,325 | 833,820 | 780,059 | 1,080,749 | 674,074 | 781,122 | 871,304 | 979,304 | 642,441 | 1,164,430 | 590,751 | 667,532 | 786,349 | 1,144,942 |
net assets | 382,337 | 226,122 | 392,833 | 317,072 | 362,529 | 337,540 | 323,735 | 285,564 | 214,225 | 129,647 | 49,451 | -18,417 | 52,347 | -38,249 | 100,733 |
total shareholders funds | 382,337 | 226,122 | 392,833 | 317,072 | 362,529 | 337,540 | 323,735 | 285,564 | 214,225 | 129,647 | 49,451 | -18,417 | 52,347 | -38,249 | 100,733 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 117,811 | -212,253 | 89,284 | -50,721 | 22,199 | 4,992 | 29,841 | 77,840 | 11,440 | 8,201 | -12,555 | -151,932 | 914 | -162,056 | -83,845 |
Depreciation | 58,830 | 78,381 | 80,575 | 76,394 | 69,379 | 48,795 | 48,617 | 41,402 | 48,913 | 61,680 | 126,454 | 135,160 | 137,258 | 133,401 | 123,615 |
Amortisation | 4,421 | 5,120 | 2,184 | 14,301 | 18,582 | 18,367 | 17,547 | 8,121 | |||||||
Tax | -45,817 | 34,705 | -9,098 | 1,458 | -9,885 | -1,905 | 3,073 | -17,227 | -5,548 | -17,294 | -1,893 | -5,148 | -24,649 | 16,481 | 10,257 |
Stock | |||||||||||||||
Debtors | -26,077 | 64,496 | -30,918 | 31,058 | -72,403 | 250,544 | 500 | -100,907 | 11,608 | -5,563 | 49,099 | -143,051 | 83,444 | -324,997 | 774,278 |
Creditors | -16,205 | -55,268 | 71,784 | -109,051 | 61,662 | -23,297 | -20,799 | 30,767 | 53,496 | -139,752 | 153,683 | -150,678 | 105,548 | 109,312 | 1,717 |
Accruals and Deferred Income | -89,764 | 90,145 | 239,035 | -125,904 | -47,471 | -69,812 | 4,392 | 69,201 | 203,473 | -139,964 | 135,320 | -42,543 | -4,147 | 50,511 | 304,445 |
Deferred Taxes & Provisions | -8,099 | 807 | -3,630 | -1,458 | 115,485 | 1,905 | -422 | 1,012 | -56,700 | -68,000 | 124,700 | ||||
Cash flow from operations | 47,254 | -122,859 | 501,052 | -226,039 | 302,354 | -271,499 | 81,749 | 312,023 | 300,166 | -221,566 | 351,910 | -72,090 | 74,780 | 404,646 | -293,389 |
Investing Activities | |||||||||||||||
capital expenditure | -41,988 | -24,428 | -53,233 | ||||||||||||
Change in Investments | -80,000 | 80,000 | |||||||||||||
cash flow from investments | -41,988 | 55,572 | -133,233 | ||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -237,981 | 286,821 | -501,262 | 284,676 | 216,586 | -263,664 | 263,664 | ||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | -253,428 | -64,277 | 276,999 | -15,844 | 21,671 | -18,929 | -15,131 | 68,939 | |||||||
other long term liabilities | -95,024 | -190,051 | 95,025 | 190,050 | |||||||||||
share issue | |||||||||||||||
interest | 84,221 | 10,837 | -4,425 | 3,806 | 12,675 | 10,718 | 5,257 | 10,726 | 12,139 | 6,541 | 4,796 | 5,754 | 8,010 | 219 | -2,228 |
cash flow from financing | -153,760 | 297,658 | -257,853 | -60,471 | 289,674 | -5,126 | -68,096 | -198,254 | 51,878 | -235,732 | 289,473 | 222,340 | -254,857 | 206,003 | 146,232 |
cash and cash equivalents | |||||||||||||||
cash | -124,951 | 147,322 | 220,089 | -291,428 | 295,466 | -306,856 | -24,116 | -26,673 | 423,055 | -444,551 | 684,434 | 1,848 | -16,395 | 16,395 | |
overdraft | -100,146 | 100,146 | -714,080 | 714,080 | |||||||||||
change in cash | -124,951 | 147,322 | 220,089 | -291,428 | 295,466 | -306,856 | -24,116 | -26,673 | 423,055 | -444,551 | 684,434 | 101,994 | -116,541 | 730,475 | -714,080 |
Perform a competitor analysis for advertising standards authority limited(the) by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mid companies, companies in EC2A area or any other competitors across 12 key performance metrics.
ADVERTISING STANDARDS AUTHORITY LIMITED(THE) group structure
Advertising Standards Authority Limited(The) has no subsidiary companies.
Ultimate parent company
ADVERTISING STANDARDS AUTHORITY LIMITED(THE)
00733214
Advertising Standards Authority Limited(The) currently has 13 directors. The longest serving directors include Mrs Kirsten Miller (Apr 2019) and Dr Rebecca Rumbul (Apr 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Kirsten Miller | England | 45 years | Apr 2019 | - | Director |
Dr Rebecca Rumbul | United Kingdom | 41 years | Apr 2020 | - | Director |
Ms Krystle Sargent | England | 41 years | Apr 2020 | - | Director |
Mr Richard Lloyd | United Kingdom | 59 years | Apr 2020 | - | Director |
Ms Alison Hastings | England | 59 years | Apr 2021 | - | Director |
Claire Hilton | 52 years | Apr 2022 | - | Director | |
Mrs Rotha Johnston | England | 65 years | Apr 2022 | - | Director |
Mr Mark Howe | United Kingdom | 65 years | Apr 2023 | - | Director |
Ms Elizabeth Gordon | England | 47 years | Apr 2023 | - | Director |
Ms Janet Cobbing De Bandeira | England | 56 years | Apr 2024 | - | Director |
P&L
December 2023turnover
7.1m
+15%
operating profit
117.8k
-156%
gross margin
44.8%
+4.08%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
382.3k
+0.69%
total assets
1.2m
-0.14%
cash
553.6k
-0.18%
net assets
Total assets minus all liabilities
company number
00733214
Type
Private Ltd By Guarantee w/o Share Cap
industry
74909 - Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.
incorporation date
August 1962
age
63
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
MOORE KINGSTONE SMITH LLP
address
castle house paul street, london, EC2A 4LS
Bank
LLOYDS TSB BANK PLC
Legal Advisor
BATES WELLS
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