
Company Number
00891336
Next Accounts
Sep 2025
Shareholders
j p mcdougall & co ltd
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
the akzonobel building, wexham road, slough, SL2 5DS
Website
www.salessupportgroup.comPomanda estimates the enterprise value of SALES SUPPORT GROUP LIMITED at £3.3m based on a Turnover of £10.7m and 0.31x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of SALES SUPPORT GROUP LIMITED at £0 based on an EBITDA of £0 and a 2.21x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of SALES SUPPORT GROUP LIMITED at £4.9k based on Net Assets of £2.1k and 2.37x industry multiple (adjusted for liquidity).
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Sales Support Group Limited is a live company located in slough, SL2 5DS with a Companies House number of 00891336. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in November 1966, it's largest shareholder is j p mcdougall & co ltd with a 100% stake. Sales Support Group Limited is a mature, mid sized company, Pomanda has estimated its turnover at £10.7m with declining growth in recent years.
Pomanda's financial health check has awarded Sales Support Group Limited a 1 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 2 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
2 Weak
Size
annual sales of £10.7m, make it larger than the average company (£4.8m)
£10.7m - Sales Support Group Limited
£4.8m - Industry AVG
Growth
3 year (CAGR) sales growth of -2%, show it is growing at a slower rate (6.6%)
-2% - Sales Support Group Limited
6.6% - Industry AVG
Production
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Profitability
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Employees
with 187 employees, this is above the industry average (27)
187 - Sales Support Group Limited
27 - Industry AVG
Pay Structure
on an average salary of £57.3k, the company has an equivalent pay structure (£54k)
£57.3k - Sales Support Group Limited
£54k - Industry AVG
Efficiency
resulting in sales per employee of £57.3k, this is less efficient (£170.9k)
£57.3k - Sales Support Group Limited
£170.9k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Debt Level
There is insufficient data available for this Key Performance Indicator!
- - Sales Support Group Limited
- - Industry AVG
Sales Support Group Limited's latest turnover from December 2023 is £10.7 million and the company has net assets of £2.1 thousand. According to their latest financial statements, Sales Support Group Limited has 187 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 10,711,945 | 11,286,979 | 10,879,691 | 11,247,460 | 12,343,071 | 11,734,100 | 9,917,929 | 10,455,585 | 9,849,601 | 645,808 | 700,090 | ||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 10,711,945 | 11,286,979 | 10,879,691 | 11,247,460 | 12,343,071 | 11,734,100 | 9,917,929 | 10,455,585 | 9,849,601 | ||||||
Gross Profit | 645,808 | 700,090 | |||||||||||||
Admin Expenses | -120,000 | -120,000 | -120,000 | -120,000 | 525,808 | 580,090 | |||||||||
Operating Profit | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | |||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | 12,680 | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | ||||||||
Tax | 93,911 | -11,000 | -120,000 | -120,000 | -120,000 | -120,000 | -120,000 | ||||||||
Profit After Tax | 106,591 | 109,000 | |||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | 106,591 | 109,000 | |||||||||||||
Employee Costs | 10,711,945 | 11,286,979 | 10,879,691 | 11,247,459 | 12,343,071 | 11,734,100 | 9,917,929 | 10,455,585 | 9,849,601 | 10,199,671 | 10,211,696 | 10,463,466 | 10,680,990 | 10,788,675 | 10,795,855 |
Number Of Employees | 187 | 209 | 203 | 188 | 220 | 217 | 190 | 187 | 195 | 208 | 222 | 225 | 241 | 268 | 258 |
EBITDA* | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | |||||||||||||||
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | |||||||||||||||
Stock & work in progress | |||||||||||||||
Trade Debtors | |||||||||||||||
Group Debtors | 2,050 | 1,119,860 | 1,119,860 | 1,119,860 | 1,119,860 | 1,132,792 | 1,136,991 | 1,274,677 | 1,249,352 | 1,526,472 | 1,388,097 | 1,587,648 | 1,525,284 | 2,107,016 | 2,125,856 |
Misc Debtors | |||||||||||||||
Cash | 5,112 | 5,112 | 5,112 | 5,112 | 5,112 | 5,112 | 5,112 | ||||||||
misc current assets | |||||||||||||||
total current assets | 2,050 | 1,119,860 | 1,119,860 | 1,119,860 | 1,119,860 | 1,132,792 | 1,136,991 | 1,274,677 | 1,254,464 | 1,531,584 | 1,393,209 | 1,592,760 | 1,530,396 | 2,112,128 | 2,130,968 |
total assets | 2,050 | 1,119,860 | 1,119,860 | 1,119,860 | 1,119,860 | 1,132,792 | 1,136,991 | 1,274,677 | 1,254,464 | 1,531,584 | 1,393,209 | 1,592,760 | 1,530,396 | 2,112,128 | 2,130,968 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | |||||||||||||||
Group/Directors Accounts | 262,068 | 262,068 | 262,068 | 262,068 | 275,001 | 279,200 | 525,917 | 278,352 | 402,352 | 367,352 | 261,352 | 231,058 | 1,072,811 | 986,196 | |
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 2,441 | 2,441 | 2,441 | 2,441 | 2,440 | 2,440 | 227,352 | 380,472 | 386,097 | 691,648 | 659,578 | 399,557 | 505,012 | ||
total current liabilities | 264,509 | 264,509 | 264,509 | 264,509 | 277,441 | 281,640 | 525,917 | 505,704 | 782,824 | 753,449 | 953,000 | 890,636 | 1,472,368 | 1,491,208 | |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | |||||||||||||||
total long term liabilities | |||||||||||||||
total liabilities | 264,509 | 264,509 | 264,509 | 264,509 | 277,441 | 281,640 | 525,917 | 505,704 | 782,824 | 753,449 | 953,000 | 890,636 | 1,472,368 | 1,491,208 | |
net assets | 2,050 | 855,351 | 855,351 | 855,351 | 855,351 | 855,351 | 855,351 | 748,760 | 748,760 | 748,760 | 639,760 | 639,760 | 639,760 | 639,760 | 639,760 |
total shareholders funds | 2,050 | 855,351 | 855,351 | 855,351 | 855,351 | 855,351 | 855,351 | 748,760 | 748,760 | 748,760 | 639,760 | 639,760 | 639,760 | 639,760 | 639,760 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 | |||||||||
Depreciation | |||||||||||||||
Amortisation | |||||||||||||||
Tax | 93,911 | -11,000 | -120,000 | -120,000 | -120,000 | -120,000 | -120,000 | ||||||||
Stock | |||||||||||||||
Debtors | -1,117,810 | -12,932 | -4,199 | -137,686 | 25,325 | -277,120 | 138,375 | -199,551 | 62,364 | -581,732 | -18,840 | 2,125,856 | |||
Creditors | |||||||||||||||
Accruals and Deferred Income | -2,441 | 1 | 2,440 | -227,352 | -153,120 | -5,625 | -305,551 | 32,070 | 260,021 | -105,455 | 505,012 | ||||
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | 1,115,369 | 4,199 | 234,037 | -252,677 | 124,000 | -35,000 | -106,000 | -30,294 | 841,753 | -86,615 | -1,620,844 | ||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -262,068 | -12,933 | -4,199 | -246,717 | 247,565 | -124,000 | 35,000 | 106,000 | 30,294 | -841,753 | 86,615 | 986,196 | |||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | -1,115,369 | -12,933 | -4,199 | -246,717 | 247,565 | -124,000 | 35,000 | 106,000 | 30,294 | -841,753 | 86,615 | 1,625,956 | |||
cash and cash equivalents | |||||||||||||||
cash | -5,112 | 5,112 | |||||||||||||
overdraft | |||||||||||||||
change in cash | -5,112 | 5,112 |
Perform a competitor analysis for sales support group limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in SL2 area or any other competitors across 12 key performance metrics.
SALES SUPPORT GROUP LIMITED group structure
Sales Support Group Limited has no subsidiary companies.
Ultimate parent company
AKZONOBEL NV
#0000990
2 parents
SALES SUPPORT GROUP LIMITED
00891336
Sales Support Group Limited currently has 2 directors. The longest serving directors include Mr David Upton (Dec 2023) and Ms Sarah Atkins (Jan 2025).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr David Upton | United Kingdom | 35 years | Dec 2023 | - | Director |
Ms Sarah Atkins | United Kingdom | 56 years | Jan 2025 | - | Director |
P&L
December 2023turnover
10.7m
-5%
operating profit
0
0%
gross margin
0%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
2.1k
-1%
total assets
2.1k
-1%
cash
0
0%
net assets
Total assets minus all liabilities
company number
00891336
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
November 1966
age
59
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
e.milner(high wycombe)limited (May 1995)
accountant
-
auditor
PRICEWATERHOUSECOOPERS LLP
address
the akzonobel building, wexham road, slough, SL2 5DS
Bank
HSBC BANK PLC
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to sales support group limited.
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