
Company Number
01328588
Next Accounts
7 days late
Shareholders
william francis doody
trustees of sylvia doody & william doody
View AllGroup Structure
View All
Industry
Wholesale of perfume and cosmetics
Registered Address
direct cosmetics long row, oakham, rutland, LE15 6LN
Website
www.directcosmetics.comPomanda estimates the enterprise value of DIRECT COSMETICS LIMITED at £1.7m based on a Turnover of £3.1m and 0.53x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of DIRECT COSMETICS LIMITED at £0 based on an EBITDA of £-1.8k and a 4.24x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of DIRECT COSMETICS LIMITED at £5.3m based on Net Assets of £2m and 2.64x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Direct Cosmetics Limited is a live company located in rutland, LE15 6LN with a Companies House number of 01328588. It operates in the wholesale of perfume and cosmetics sector, SIC Code 46450. Founded in September 1977, it's largest shareholder is william francis doody with a 50% stake. Direct Cosmetics Limited is a mature, small sized company, Pomanda has estimated its turnover at £3.1m with low growth in recent years.
Pomanda's financial health check has awarded Direct Cosmetics Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs
3 Strong
3 Regular
5 Weak
Size
annual sales of £3.1m, make it smaller than the average company (£14.6m)
- Direct Cosmetics Limited
£14.6m - Industry AVG
Growth
3 year (CAGR) sales growth of 3%, show it is growing at a similar rate (2.9%)
- Direct Cosmetics Limited
2.9% - Industry AVG
Production
with a gross margin of 43.4%, this company has a comparable cost of product (43.4%)
- Direct Cosmetics Limited
43.4% - Industry AVG
Profitability
an operating margin of -0.3% make it less profitable than the average company (5%)
- Direct Cosmetics Limited
5% - Industry AVG
Employees
with 14 employees, this is below the industry average (41)
14 - Direct Cosmetics Limited
41 - Industry AVG
Pay Structure
on an average salary of £44.6k, the company has an equivalent pay structure (£44.6k)
- Direct Cosmetics Limited
£44.6k - Industry AVG
Efficiency
resulting in sales per employee of £221.4k, this is less efficient (£373.5k)
- Direct Cosmetics Limited
£373.5k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Direct Cosmetics Limited
- - Industry AVG
Creditor Days
its suppliers are paid after 51 days, this is slower than average (39 days)
- Direct Cosmetics Limited
39 days - Industry AVG
Stock Days
it holds stock equivalent to 306 days, this is more than average (113 days)
- Direct Cosmetics Limited
113 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 108 weeks, this is more cash available to meet short term requirements (11 weeks)
108 weeks - Direct Cosmetics Limited
11 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 18%, this is a lower level of debt than the average (56.5%)
18% - Direct Cosmetics Limited
56.5% - Industry AVG
Direct Cosmetics Limited's latest turnover from July 2023 is estimated at £3.1 million and the company has net assets of £2 million. According to their latest financial statements, Direct Cosmetics Limited has 14 employees and maintains cash reserves of £910.3 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 13 | ||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 27,550 | 20,407 | 19,123 | 23,907 | 18,657 | 21,631 | 19,694 | 29,373 | 29,912 | 33,891 | 37,792 | 41,468 | 46,977 | 56,047 | 53,855 |
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 27,550 | 20,407 | 19,123 | 23,907 | 18,657 | 21,631 | 19,694 | 29,373 | 29,912 | 33,891 | 37,792 | 41,468 | 46,977 | 56,047 | 53,855 |
Stock & work in progress | 1,470,312 | 1,423,809 | 1,530,977 | 1,508,673 | 1,460,264 | 1,477,024 | 1,601,002 | 1,426,353 | 1,586,034 | 1,451,575 | 1,174,389 | 905,764 | 1,012,900 | 1,166,337 | 1,273,500 |
Trade Debtors | 1,150 | 5,767 | 55,371 | 36,541 | 4,815 | 20,466 | 84,585 | 119,490 | 196,019 | 267,979 | 248,118 | 181,617 | |||
Group Debtors | |||||||||||||||
Misc Debtors | 41,058 | 37,104 | 53,857 | 44,759 | 40,000 | 51,696 | 40,000 | 70,765 | |||||||
Cash | 910,329 | 850,127 | 666,342 | 705,627 | 848,503 | 817,879 | 658,812 | 787,402 | 613,064 | 721,984 | 1,039,697 | 1,196,252 | 712,230 | 487,817 | 375,277 |
misc current assets | |||||||||||||||
total current assets | 2,421,699 | 2,311,040 | 2,252,326 | 2,259,059 | 2,354,534 | 2,350,274 | 2,348,051 | 2,258,570 | 2,290,329 | 2,258,144 | 2,333,576 | 2,298,035 | 1,993,109 | 1,902,272 | 1,830,394 |
total assets | 2,449,249 | 2,331,447 | 2,271,449 | 2,282,966 | 2,373,191 | 2,371,905 | 2,367,745 | 2,287,943 | 2,320,241 | 2,292,035 | 2,371,368 | 2,339,503 | 2,040,086 | 1,958,319 | 1,884,249 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 245,819 | 200,881 | 128,627 | 138,860 | 166,804 | 168,550 | 174,223 | 177,070 | 263,816 | 336,900 | 416,347 | 365,599 | 396,683 | 408,783 | 538,542 |
Group/Directors Accounts | 199,830 | 198,577 | 199,743 | 184,543 | 145,633 | 97,200 | |||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 192,382 | 146,737 | 196,437 | 10,654 | 19,403 | 11,690 | 20,157 | 11,199 | 7,884 | ||||||
total current liabilities | 438,201 | 347,618 | 325,064 | 349,344 | 384,784 | 379,983 | 378,923 | 333,902 | 368,900 | 336,900 | 416,347 | 365,599 | 396,683 | 408,783 | 538,542 |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 3,256 | 1,843 | |||||||||||||
total long term liabilities | 3,256 | 1,843 | |||||||||||||
total liabilities | 441,457 | 349,461 | 325,064 | 349,344 | 384,784 | 379,983 | 378,923 | 333,902 | 368,900 | 336,900 | 416,347 | 365,599 | 396,683 | 408,783 | 538,542 |
net assets | 2,007,792 | 1,981,986 | 1,946,385 | 1,933,622 | 1,988,407 | 1,991,922 | 1,988,822 | 1,954,041 | 1,951,341 | 1,955,135 | 1,955,021 | 1,973,904 | 1,643,403 | 1,549,536 | 1,345,707 |
total shareholders funds | 2,007,792 | 1,981,986 | 1,946,385 | 1,933,622 | 1,988,407 | 1,991,922 | 1,988,822 | 1,954,041 | 1,951,341 | 1,955,135 | 1,955,021 | 1,973,904 | 1,643,403 | 1,549,536 | 1,345,707 |
Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 7,808 | 3,595 | 4,784 | 5,975 | 4,660 | 5,414 | 5,310 | 7,343 | 7,481 | 8,275 | 9,447 | 10,346 | 11,748 | 14,283 | 13,948 |
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | 46,503 | -107,168 | 22,304 | 48,409 | -16,760 | -123,978 | 174,649 | -159,681 | 134,459 | 277,186 | 268,625 | -107,136 | -153,437 | -107,163 | 1,273,500 |
Debtors | 3,954 | -17,903 | 10,248 | -1,008 | -9,604 | -32,866 | 43,422 | -46,416 | 6,646 | -34,905 | -76,529 | -71,960 | 19,861 | 66,501 | 181,617 |
Creditors | 44,938 | 72,254 | -10,233 | -27,944 | -1,746 | -5,673 | -2,847 | -86,746 | -73,084 | -79,447 | 50,748 | -31,084 | -12,100 | -129,759 | 538,542 |
Accruals and Deferred Income | 45,645 | -49,700 | 185,783 | -8,749 | 7,713 | -8,467 | 8,958 | 3,315 | 7,884 | ||||||
Deferred Taxes & Provisions | 1,413 | 1,843 | |||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -199,830 | 1,253 | -1,166 | 15,200 | 38,910 | 48,433 | 97,200 | ||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | 60,202 | 183,785 | -39,285 | -142,876 | 30,624 | 159,067 | -128,590 | 174,338 | -108,920 | -317,713 | -156,555 | 484,022 | 224,413 | 112,540 | 375,277 |
overdraft | |||||||||||||||
change in cash | 60,202 | 183,785 | -39,285 | -142,876 | 30,624 | 159,067 | -128,590 | 174,338 | -108,920 | -317,713 | -156,555 | 484,022 | 224,413 | 112,540 | 375,277 |
Perform a competitor analysis for direct cosmetics limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in LE15 area or any other competitors across 12 key performance metrics.
DIRECT COSMETICS LIMITED group structure
Direct Cosmetics Limited has 1 subsidiary company.
Direct Cosmetics Limited currently has 2 directors. The longest serving directors include Mrs Sylvia Doody (Oct 1991) and Mr Patrick Doody (Dec 2024).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Sylvia Doody | United Kingdom | 82 years | Oct 1991 | - | Director |
Mr Patrick Doody | United Kingdom | 56 years | Dec 2024 | - | Director |
P&L
July 2023turnover
3.1m
+11%
operating profit
-9.6k
0%
gross margin
43.5%
+3.08%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2023net assets
2m
+0.01%
total assets
2.4m
+0.05%
cash
910.3k
+0.07%
net assets
Total assets minus all liabilities
company number
01328588
Type
Private limited with Share Capital
industry
46450 - Wholesale of perfume and cosmetics
incorporation date
September 1977
age
48
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
July 2023
previous names
bolderise limited (December 1978)
accountant
MOORE
auditor
-
address
direct cosmetics long row, oakham, rutland, LE15 6LN
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 5 charges/mortgages relating to direct cosmetics limited. Currently there are 1 open charges and 4 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for DIRECT COSMETICS LIMITED. This can take several minutes, an email will notify you when this has completed.
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