direct cosmetics limited

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direct cosmetics limited Company Information

Share DIRECT COSMETICS LIMITED

Company Number

01328588

Shareholders

william francis doody

trustees of sylvia doody & william doody

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Group Structure

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Industry

Wholesale of perfume and cosmetics

 

Registered Address

direct cosmetics long row, oakham, rutland, LE15 6LN

direct cosmetics limited Estimated Valuation

£1.7m

Pomanda estimates the enterprise value of DIRECT COSMETICS LIMITED at £1.7m based on a Turnover of £3.1m and 0.53x industry multiple (adjusted for size and gross margin).

direct cosmetics limited Estimated Valuation

£0

Pomanda estimates the enterprise value of DIRECT COSMETICS LIMITED at £0 based on an EBITDA of £-1.8k and a 4.24x industry multiple (adjusted for size and gross margin).

direct cosmetics limited Estimated Valuation

£5.3m

Pomanda estimates the enterprise value of DIRECT COSMETICS LIMITED at £5.3m based on Net Assets of £2m and 2.64x industry multiple (adjusted for liquidity).

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Direct Cosmetics Limited Overview

Direct Cosmetics Limited is a live company located in rutland, LE15 6LN with a Companies House number of 01328588. It operates in the wholesale of perfume and cosmetics sector, SIC Code 46450. Founded in September 1977, it's largest shareholder is william francis doody with a 50% stake. Direct Cosmetics Limited is a mature, small sized company, Pomanda has estimated its turnover at £3.1m with low growth in recent years.

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Direct Cosmetics Limited Health Check

Pomanda's financial health check has awarded Direct Cosmetics Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating3.5out of 5
positive_score

3 Strong

positive_score

3 Regular

positive_score

5 Weak

size

Size

annual sales of £3.1m, make it smaller than the average company (£14.6m)

£3.1m - Direct Cosmetics Limited

£14.6m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 3%, show it is growing at a similar rate (2.9%)

3% - Direct Cosmetics Limited

2.9% - Industry AVG

production

Production

with a gross margin of 43.4%, this company has a comparable cost of product (43.4%)

43.4% - Direct Cosmetics Limited

43.4% - Industry AVG

profitability

Profitability

an operating margin of -0.3% make it less profitable than the average company (5%)

-0.3% - Direct Cosmetics Limited

5% - Industry AVG

employees

Employees

with 14 employees, this is below the industry average (41)

14 - Direct Cosmetics Limited

41 - Industry AVG

paystructure

Pay Structure

on an average salary of £44.6k, the company has an equivalent pay structure (£44.6k)

£44.6k - Direct Cosmetics Limited

£44.6k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £221.4k, this is less efficient (£373.5k)

£221.4k - Direct Cosmetics Limited

£373.5k - Industry AVG

debtordays

Debtor Days

There is insufficient data available for this Key Performance Indicator!

- - Direct Cosmetics Limited

- - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 51 days, this is slower than average (39 days)

51 days - Direct Cosmetics Limited

39 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 306 days, this is more than average (113 days)

306 days - Direct Cosmetics Limited

113 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 108 weeks, this is more cash available to meet short term requirements (11 weeks)

108 weeks - Direct Cosmetics Limited

11 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 18%, this is a lower level of debt than the average (56.5%)

18% - Direct Cosmetics Limited

56.5% - Industry AVG

DIRECT COSMETICS LIMITED financials

EXPORTms excel logo

Direct Cosmetics Limited's latest turnover from July 2023 is estimated at £3.1 million and the company has net assets of £2 million. According to their latest financial statements, Direct Cosmetics Limited has 14 employees and maintains cash reserves of £910.3 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Jul 2023Jul 2022Jul 2021Jul 2020Jul 2019Jul 2018Jul 2017Jul 2016Jul 2015Jul 2014Jul 2013Jul 2012Jul 2011Jul 2010Jul 2009
Turnover3,099,3882,795,7431,595,6462,809,4531,670,3672,089,0981,820,8951,410,6571,767,7401,330,9321,401,5291,539,0581,901,4331,916,851
Other Income Or Grants
Cost Of Sales1,753,4491,617,954930,0881,748,291974,1461,204,6851,062,208817,9581,037,976761,711843,471942,0381,155,1691,158,436
Gross Profit1,345,9391,177,788665,5571,061,163696,221884,413758,687592,700729,764569,221558,058597,020746,264758,415
Admin Expenses1,355,5421,143,314650,4861,116,725705,985884,278717,555592,826736,896573,481582,531166,921622,417477,477-1,854,210
Operating Profit-9,60334,47415,071-55,562-9,76413541,132-126-7,132-4,260-24,473430,099123,847280,9381,854,210
Interest Payable
Interest Receivable44,0119,4786867776,2493,6921,8083,5013,3384,4045,5904,7713,0002,158938
Pre-Tax Profit34,40843,95215,757-54,785-3,5153,82742,9403,375-3,794144-18,883434,870126,847283,0961,855,149
Tax-8,602-8,351-2,994-727-8,159-675-30-104,369-32,980-79,267-519,442
Profit After Tax25,80635,60112,763-54,785-3,5153,10034,7812,700-3,794114-18,883330,50193,867203,8291,335,707
Dividends Paid
Retained Profit25,80635,60112,763-54,785-3,5153,10034,7812,700-3,794114-18,883330,50193,867203,8291,335,707
Employee Costs625,048543,319583,872521,570482,368482,468471,951405,638420,684206,804194,314223,897252,090297,496
Number Of Employees14141414141414131366789
EBITDA*-1,79538,06919,855-49,587-5,1045,54946,4427,2173494,015-15,026440,445135,595295,2211,868,158

* Earnings Before Interest, Tax, Depreciation and Amortisation

Jul 2023Jul 2022Jul 2021Jul 2020Jul 2019Jul 2018Jul 2017Jul 2016Jul 2015Jul 2014Jul 2013Jul 2012Jul 2011Jul 2010Jul 2009
Tangible Assets27,55020,40719,12323,90718,65721,63119,69429,37329,91233,89137,79241,46846,97756,04753,855
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets27,55020,40719,12323,90718,65721,63119,69429,37329,91233,89137,79241,46846,97756,04753,855
Stock & work in progress1,470,3121,423,8091,530,9771,508,6731,460,2641,477,0241,601,0021,426,3531,586,0341,451,5751,174,389905,7641,012,9001,166,3371,273,500
Trade Debtors1,1505,76755,37136,5414,81520,46684,585119,490196,019267,979248,118181,617
Group Debtors
Misc Debtors41,05837,10453,85744,75940,00051,69640,00070,765
Cash910,329850,127666,342705,627848,503817,879658,812787,402613,064721,9841,039,6971,196,252712,230487,817375,277
misc current assets
total current assets2,421,6992,311,0402,252,3262,259,0592,354,5342,350,2742,348,0512,258,5702,290,3292,258,1442,333,5762,298,0351,993,1091,902,2721,830,394
total assets2,449,2492,331,4472,271,4492,282,9662,373,1912,371,9052,367,7452,287,9432,320,2412,292,0352,371,3682,339,5032,040,0861,958,3191,884,249
Bank overdraft
Bank loan
Trade Creditors 245,819200,881128,627138,860166,804168,550174,223177,070263,816336,900416,347365,599396,683408,783538,542
Group/Directors Accounts199,830198,577199,743184,543145,63397,200
other short term finances
hp & lease commitments
other current liabilities192,382146,737196,43710,65419,40311,69020,15711,1997,884
total current liabilities438,201347,618325,064349,344384,784379,983378,923333,902368,900336,900416,347365,599396,683408,783538,542
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions3,2561,843
total long term liabilities3,2561,843
total liabilities441,457349,461325,064349,344384,784379,983378,923333,902368,900336,900416,347365,599396,683408,783538,542
net assets2,007,7921,981,9861,946,3851,933,6221,988,4071,991,9221,988,8221,954,0411,951,3411,955,1351,955,0211,973,9041,643,4031,549,5361,345,707
total shareholders funds2,007,7921,981,9861,946,3851,933,6221,988,4071,991,9221,988,8221,954,0411,951,3411,955,1351,955,0211,973,9041,643,4031,549,5361,345,707
Jul 2023Jul 2022Jul 2021Jul 2020Jul 2019Jul 2018Jul 2017Jul 2016Jul 2015Jul 2014Jul 2013Jul 2012Jul 2011Jul 2010Jul 2009
Operating Activities
Operating Profit-9,60334,47415,071-55,562-9,76413541,132-126-7,132-4,260-24,473430,099123,847280,9381,854,210
Depreciation7,8083,5954,7845,9754,6605,4145,3107,3437,4818,2759,44710,34611,74814,28313,948
Amortisation
Tax-8,602-8,351-2,994-727-8,159-675-30-104,369-32,980-79,267-519,442
Stock46,503-107,16822,30448,409-16,760-123,978174,649-159,681134,459277,186268,625-107,136-153,437-107,1631,273,500
Debtors3,954-17,90310,248-1,008-9,604-32,86643,422-46,4166,646-34,905-76,529-71,96019,86166,501181,617
Creditors44,93872,254-10,233-27,944-1,746-5,673-2,847-86,746-73,084-79,44750,748-31,084-12,100-129,759538,542
Accruals and Deferred Income45,645-49,700185,783-8,7497,713-8,4678,9583,3157,884
Deferred Taxes & Provisions1,4131,843
Cash flow from operations31,142179,186159,859-133,68127,227147,526-173,677129,208-205,956-317,743-156,374484,088224,091126,857432,141
Investing Activities
capital expenditure-14,951-4,879-11,225-1,686-7,3514,369-6,804-3,502-4,374-5,771-4,837-2,678-16,475-67,803
Change in Investments
cash flow from investments-14,951-4,879-11,225-1,686-7,3514,369-6,804-3,502-4,374-5,771-4,837-2,678-16,475-67,803
Financing Activities
Bank loans
Group/Directors Accounts-199,8301,253-1,16615,20038,91048,43397,200
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue10,000
interest44,0119,4786867776,2493,6921,8083,5013,3384,4045,5904,7713,0002,158938
cash flow from financing44,0119,478-199,1442,0305,08318,89240,71851,934100,5384,4045,5904,7713,0002,15810,938
cash and cash equivalents
cash60,202183,785-39,285-142,87630,624159,067-128,590174,338-108,920-317,713-156,555484,022224,413112,540375,277
overdraft
change in cash60,202183,785-39,285-142,87630,624159,067-128,590174,338-108,920-317,713-156,555484,022224,413112,540375,277

direct cosmetics limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Direct Cosmetics Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for direct cosmetics limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in LE15 area or any other competitors across 12 key performance metrics.

direct cosmetics limited Ownership

DIRECT COSMETICS LIMITED group structure

Direct Cosmetics Limited has 1 subsidiary company.

Ultimate parent company

DIRECT COSMETICS LIMITED

01328588

1 subsidiary

DIRECT COSMETICS LIMITED Shareholders

william francis doody 50%
trustees of sylvia doody & william doody 38.16%
claire gardner 5.92%
patrick doody 5.92%

direct cosmetics limited directors

Direct Cosmetics Limited currently has 2 directors. The longest serving directors include Mrs Sylvia Doody (Oct 1991) and Mr Patrick Doody (Dec 2024).

officercountryagestartendrole
Mrs Sylvia DoodyUnited Kingdom82 years Oct 1991- Director
Mr Patrick DoodyUnited Kingdom56 years Dec 2024- Director

P&L

July 2023

turnover

3.1m

+11%

operating profit

-9.6k

0%

gross margin

43.5%

+3.08%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

July 2023

net assets

2m

+0.01%

total assets

2.4m

+0.05%

cash

910.3k

+0.07%

net assets

Total assets minus all liabilities

direct cosmetics limited company details

company number

01328588

Type

Private limited with Share Capital

industry

46450 - Wholesale of perfume and cosmetics

incorporation date

September 1977

age

48

incorporated

UK

ultimate parent company

None

accounts

Total Exemption Full

last accounts submitted

July 2023

previous names

bolderise limited (December 1978)

accountant

MOORE

auditor

-

address

direct cosmetics long row, oakham, rutland, LE15 6LN

Bank

-

Legal Advisor

-

direct cosmetics limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 5 charges/mortgages relating to direct cosmetics limited. Currently there are 1 open charges and 4 have been satisfied in the past.

direct cosmetics limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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direct cosmetics limited Companies House Filings - See Documents

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