primafruit limited Company Information
Company Number
01566082
Next Accounts
Jan 2026
Shareholders
fresca group limited
Group Structure
View All
Industry
Wholesale of fruit and vegetables
Registered Address
vale business park, enterprise way, evesham, worcestershire, WR11 1GT
Website
www.primafruit.co.ukprimafruit limited Estimated Valuation
Pomanda estimates the enterprise value of PRIMAFRUIT LIMITED at £74.4m based on a Turnover of £180.2m and 0.41x industry multiple (adjusted for size and gross margin).
primafruit limited Estimated Valuation
Pomanda estimates the enterprise value of PRIMAFRUIT LIMITED at £35.4m based on an EBITDA of £6.7m and a 5.29x industry multiple (adjusted for size and gross margin).
primafruit limited Estimated Valuation
Pomanda estimates the enterprise value of PRIMAFRUIT LIMITED at £35.2m based on Net Assets of £18.2m and 1.94x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Primafruit Limited Overview
Primafruit Limited is a live company located in evesham, WR11 1GT with a Companies House number of 01566082. It operates in the wholesale of fruit and vegetables sector, SIC Code 46310. Founded in June 1981, it's largest shareholder is fresca group limited with a 100% stake. Primafruit Limited is a mature, mega sized company, Pomanda has estimated its turnover at £180.2m with declining growth in recent years.
Upgrade for unlimited company reports & a free credit check
Primafruit Limited Health Check
Pomanda's financial health check has awarded Primafruit Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 2 areas for improvement. Company Health Check FAQs


4 Strong

6 Regular

2 Weak

Size
annual sales of £180.2m, make it larger than the average company (£26.6m)
£180.2m - Primafruit Limited
£26.6m - Industry AVG

Growth
3 year (CAGR) sales growth of -1%, show it is growing at a slower rate (8.3%)
-1% - Primafruit Limited
8.3% - Industry AVG

Production
with a gross margin of 5.6%, this company has a higher cost of product (11.9%)
5.6% - Primafruit Limited
11.9% - Industry AVG

Profitability
an operating margin of 2.5% make it as profitable than the average company (2.4%)
2.5% - Primafruit Limited
2.4% - Industry AVG

Employees
with 371 employees, this is above the industry average (51)
371 - Primafruit Limited
51 - Industry AVG

Pay Structure
on an average salary of £40.7k, the company has an equivalent pay structure (£37.9k)
£40.7k - Primafruit Limited
£37.9k - Industry AVG

Efficiency
resulting in sales per employee of £485.7k, this is equally as efficient (£485.7k)
£485.7k - Primafruit Limited
£485.7k - Industry AVG

Debtor Days
it gets paid by customers after 24 days, this is earlier than average (34 days)
24 days - Primafruit Limited
34 days - Industry AVG

Creditor Days
its suppliers are paid after 50 days, this is slower than average (35 days)
50 days - Primafruit Limited
35 days - Industry AVG

Stock Days
it holds stock equivalent to 8 days, this is in line with average (8 days)
8 days - Primafruit Limited
8 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 12 weeks, this is average cash available to meet short term requirements (13 weeks)
12 weeks - Primafruit Limited
13 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 63.7%, this is a similar level of debt than the average (61.7%)
63.7% - Primafruit Limited
61.7% - Industry AVG
PRIMAFRUIT LIMITED financials

Primafruit Limited's latest turnover from April 2024 is £180.2 million and the company has net assets of £18.2 million. According to their latest financial statements, Primafruit Limited has 371 employees and maintains cash reserves of £7.1 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 180,208,000 | 166,838,000 | 165,106,000 | 184,000,000 | 159,954,000 | 147,830,000 | 133,294,000 | 121,583,000 | 95,135,000 | 9,229,000 | 9,814,000 | 9,760,000 | 9,175,000 | 8,052,000 | 8,423,000 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 170,118,000 | 157,490,000 | 155,502,000 | 174,819,000 | 151,501,000 | 140,739,000 | 126,985,000 | 116,059,000 | 90,605,000 | 8,100,000 | 8,812,000 | 8,419,000 | 7,933,000 | 7,017,000 | 7,522,000 |
Gross Profit | 10,090,000 | 9,348,000 | 9,604,000 | 9,181,000 | 8,453,000 | 7,091,000 | 6,309,000 | 5,524,000 | 4,530,000 | 1,129,000 | 1,002,000 | 1,341,000 | 1,242,000 | 1,035,000 | 901,000 |
Admin Expenses | 5,552,000 | 5,208,000 | 4,806,000 | 4,155,000 | 4,123,000 | 3,025,000 | 2,862,000 | 2,457,000 | 2,319,000 | 848,000 | 954,000 | 1,055,000 | 1,144,000 | 1,151,000 | 942,000 |
Operating Profit | 4,538,000 | 4,140,000 | 4,798,000 | 5,026,000 | 4,330,000 | 4,066,000 | 3,447,000 | 3,067,000 | 2,211,000 | 281,000 | 48,000 | 286,000 | 98,000 | -116,000 | -41,000 |
Interest Payable | 117,000 | 114,000 | 27,000 | 8,000 | 42,000 | 37,000 | 51,000 | 104,000 | 119,000 | 102,000 | 98,000 | 96,000 | 94,000 | 66,000 | 48,000 |
Interest Receivable | 441,000 | 114,000 | 1,000 | 3,000 | 2,000 | 15,000 | 10,000 | 1,000 | 2,000 | 2,000 | 2,000 | ||||
Pre-Tax Profit | 4,862,000 | 4,140,000 | 4,771,000 | 5,019,000 | 4,291,000 | 4,031,000 | 3,396,000 | 2,978,000 | 2,102,000 | 5,161,000 | -48,000 | 27,000 | 6,000 | -182,000 | -89,000 |
Tax | -1,382,000 | -890,000 | -1,089,000 | -989,000 | -631,000 | -778,000 | -652,000 | -587,000 | -382,000 | -63,000 | -11,000 | -31,000 | -33,000 | 36,000 | 1,000 |
Profit After Tax | 3,480,000 | 3,250,000 | 3,682,000 | 4,030,000 | 3,660,000 | 3,253,000 | 2,744,000 | 2,391,000 | 1,720,000 | 5,098,000 | -59,000 | -4,000 | -27,000 | -146,000 | -88,000 |
Dividends Paid | 2,512,000 | 1,881,000 | 1,849,000 | 2,081,000 | 1,793,000 | 1,645,000 | 7,500,000 | ||||||||
Retained Profit | 968,000 | 1,369,000 | 1,833,000 | 1,949,000 | 1,867,000 | 1,608,000 | -4,756,000 | 2,391,000 | 1,720,000 | 5,098,000 | -59,000 | -4,000 | -27,000 | -146,000 | -88,000 |
Employee Costs | 15,115,000 | 14,415,000 | 14,184,000 | 13,502,000 | 12,466,000 | 10,245,000 | 8,645,000 | 6,974,000 | 6,078,000 | 1,977,000 | 1,970,000 | 2,124,000 | 2,104,000 | 2,039,000 | 2,049,000 |
Number Of Employees | 371 | 407 | 416 | 395 | 343 | 283 | 235 | 189 | 155 | 67 | 68 | 73 | 73 | 73 | 81 |
EBITDA* | 6,699,000 | 6,334,000 | 6,391,000 | 6,476,000 | 5,779,000 | 4,636,000 | 4,120,000 | 3,712,000 | 2,821,000 | 750,000 | 531,000 | 789,000 | 594,000 | 362,000 | 415,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 13,776,000 | 14,655,000 | 13,848,000 | 12,963,000 | 13,277,000 | 2,621,000 | 2,838,000 | 3,228,000 | 2,760,000 | 2,083,000 | 6,150,000 | 5,965,000 | 6,194,000 | 6,588,000 | 6,740,000 |
Intangible Assets | |||||||||||||||
Investments & Other | 111,000 | 1,000 | 1,000 | 1,000 | |||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 13,776,000 | 14,655,000 | 13,848,000 | 12,963,000 | 13,277,000 | 2,621,000 | 2,838,000 | 3,339,000 | 2,760,000 | 2,083,000 | 6,150,000 | 5,965,000 | 6,195,000 | 6,589,000 | 6,741,000 |
Stock & work in progress | 4,021,000 | 4,731,000 | 3,826,000 | 3,915,000 | 5,176,000 | 3,857,000 | 3,907,000 | 3,663,000 | 3,109,000 | 2,646,000 | 184,000 | 132,000 | 90,000 | 65,000 | 74,000 |
Trade Debtors | 11,878,000 | 12,650,000 | 14,682,000 | 15,076,000 | 14,990,000 | 10,857,000 | 11,515,000 | 10,920,000 | 9,786,000 | 6,202,000 | 30,000 | 15,000 | 38,000 | 69,000 | 148,000 |
Group Debtors | 12,290,000 | 326,000 | 11,000 | 26,000 | 92,000 | 19,000 | 29,000 | 4,956,000 | 5,193,000 | 6,300,000 | 463,000 | 917,000 | 664,000 | 586,000 | 604,000 |
Misc Debtors | 954,000 | 557,000 | 599,000 | 1,027,000 | 750,000 | 604,000 | 874,000 | 1,166,000 | 1,894,000 | 1,764,000 | 318,000 | 269,000 | 266,000 | 237,000 | 237,000 |
Cash | 7,116,000 | 11,793,000 | 8,568,000 | 5,981,000 | 1,860,000 | 11,145,000 | 9,998,000 | 8,258,000 | 6,017,000 | 3,767,000 | 720,000 | 710,000 | 513,000 | 272,000 | 222,000 |
misc current assets | |||||||||||||||
total current assets | 36,259,000 | 30,057,000 | 27,686,000 | 26,025,000 | 22,868,000 | 26,482,000 | 26,323,000 | 28,963,000 | 25,999,000 | 20,679,000 | 1,715,000 | 2,043,000 | 1,571,000 | 1,229,000 | 1,285,000 |
total assets | 50,035,000 | 44,712,000 | 41,534,000 | 38,988,000 | 36,145,000 | 29,103,000 | 29,161,000 | 32,302,000 | 28,759,000 | 22,762,000 | 7,865,000 | 8,008,000 | 7,766,000 | 7,818,000 | 8,026,000 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 23,395,000 | 20,409,000 | 20,308,000 | 21,461,000 | 19,992,000 | 14,443,000 | 15,679,000 | 14,479,000 | 11,849,000 | 6,250,000 | 664,000 | 722,000 | 607,000 | 496,000 | 544,000 |
Group/Directors Accounts | 1,610,000 | 2,195,000 | 1,274,000 | 1,565,000 | 2,425,000 | 2,119,000 | 2,555,000 | 838,000 | 3,527,000 | 4,834,000 | 3,277,000 | 3,226,000 | 3,232,000 | 3,309,000 | 3,181,000 |
other short term finances | |||||||||||||||
hp & lease commitments | 662,000 | 684,000 | 344,000 | 53,000 | 231,000 | 420,000 | 525,000 | 572,000 | 416,000 | 128,000 | 47,000 | 26,000 | |||
other current liabilities | 2,824,000 | 1,103,000 | 2,056,000 | 2,145,000 | 1,924,000 | 2,318,000 | 1,905,000 | 2,861,000 | 2,000,000 | 3,038,000 | 620,000 | 712,000 | 626,000 | 540,000 | 664,000 |
total current liabilities | 28,491,000 | 24,391,000 | 23,982,000 | 25,224,000 | 24,572,000 | 19,300,000 | 20,664,000 | 18,750,000 | 17,792,000 | 14,250,000 | 4,608,000 | 4,686,000 | 4,465,000 | 4,345,000 | 4,389,000 |
loans | |||||||||||||||
hp & lease commitments | 1,780,000 | 2,441,000 | 1,249,000 | 18,000 | 56,000 | 264,000 | 616,000 | 950,000 | 836,000 | 221,000 | 67,000 | 50,000 | |||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 1,588,000 | 933,000 | 916,000 | 280,000 | 62,000 | 10,000 | 43,000 | 62,000 | 41,000 | 40,000 | 31,000 | 60,000 | 95,000 | 127,000 | 158,000 |
total long term liabilities | 3,368,000 | 3,374,000 | 2,165,000 | 298,000 | 118,000 | 274,000 | 659,000 | 1,012,000 | 877,000 | 261,000 | 98,000 | 110,000 | 95,000 | 127,000 | 158,000 |
total liabilities | 31,859,000 | 27,765,000 | 26,147,000 | 25,522,000 | 24,690,000 | 19,574,000 | 21,323,000 | 19,762,000 | 18,669,000 | 14,511,000 | 4,706,000 | 4,796,000 | 4,560,000 | 4,472,000 | 4,547,000 |
net assets | 18,176,000 | 16,947,000 | 15,387,000 | 13,466,000 | 11,455,000 | 9,529,000 | 7,838,000 | 12,540,000 | 10,090,000 | 8,251,000 | 3,159,000 | 3,212,000 | 3,206,000 | 3,346,000 | 3,479,000 |
total shareholders funds | 18,176,000 | 16,947,000 | 15,387,000 | 13,466,000 | 11,455,000 | 9,529,000 | 7,838,000 | 12,540,000 | 10,090,000 | 8,251,000 | 3,159,000 | 3,212,000 | 3,206,000 | 3,346,000 | 3,479,000 |
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 4,538,000 | 4,140,000 | 4,798,000 | 5,026,000 | 4,330,000 | 4,066,000 | 3,447,000 | 3,067,000 | 2,211,000 | 281,000 | 48,000 | 286,000 | 98,000 | -116,000 | -41,000 |
Depreciation | 2,161,000 | 2,194,000 | 1,593,000 | 1,450,000 | 1,449,000 | 570,000 | 673,000 | 645,000 | 610,000 | 469,000 | 483,000 | 503,000 | 496,000 | 478,000 | 456,000 |
Amortisation | |||||||||||||||
Tax | -1,382,000 | -890,000 | -1,089,000 | -989,000 | -631,000 | -778,000 | -652,000 | -587,000 | -382,000 | -63,000 | -11,000 | -31,000 | -33,000 | 36,000 | 1,000 |
Stock | -710,000 | 905,000 | -89,000 | -1,261,000 | 1,319,000 | -50,000 | 244,000 | 554,000 | 463,000 | 2,462,000 | 52,000 | 42,000 | 25,000 | -9,000 | 74,000 |
Debtors | 11,589,000 | -1,759,000 | -837,000 | 297,000 | 4,352,000 | -938,000 | -4,624,000 | 169,000 | 2,607,000 | 13,455,000 | -390,000 | 233,000 | 76,000 | -97,000 | 989,000 |
Creditors | 2,986,000 | 101,000 | -1,153,000 | 1,469,000 | 5,549,000 | -1,236,000 | 1,200,000 | 2,630,000 | 5,599,000 | 5,586,000 | -58,000 | 115,000 | 111,000 | -48,000 | 544,000 |
Accruals and Deferred Income | 1,721,000 | -953,000 | -89,000 | 221,000 | -394,000 | 413,000 | -956,000 | 861,000 | -1,038,000 | 2,418,000 | -92,000 | 86,000 | 86,000 | -124,000 | 664,000 |
Deferred Taxes & Provisions | 655,000 | 17,000 | 636,000 | 218,000 | 52,000 | -33,000 | -19,000 | 21,000 | 1,000 | 9,000 | -29,000 | -35,000 | -32,000 | -31,000 | 158,000 |
Cash flow from operations | -200,000 | 5,463,000 | 5,622,000 | 8,359,000 | 4,684,000 | 3,990,000 | 8,073,000 | 5,914,000 | 3,931,000 | -7,217,000 | 679,000 | 649,000 | 625,000 | 301,000 | 719,000 |
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | -111,000 | 111,000 | -1,000 | 1,000 | |||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -585,000 | 921,000 | -291,000 | -860,000 | 306,000 | -436,000 | 1,717,000 | -2,689,000 | -1,307,000 | 1,557,000 | 51,000 | -6,000 | -77,000 | 128,000 | 3,181,000 |
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | -683,000 | 1,532,000 | 1,522,000 | -216,000 | -397,000 | -457,000 | -381,000 | 270,000 | 903,000 | 235,000 | 38,000 | 76,000 | |||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | 324,000 | -27,000 | -7,000 | -39,000 | -35,000 | -51,000 | -89,000 | -109,000 | -101,000 | -96,000 | -94,000 | -92,000 | -66,000 | -48,000 | |
cash flow from financing | -683,000 | 2,644,000 | 1,292,000 | -1,021,000 | -71,000 | -845,000 | 1,339,000 | -2,449,000 | -394,000 | 1,685,000 | -1,000 | -14,000 | -282,000 | 75,000 | 6,700,000 |
cash and cash equivalents | |||||||||||||||
cash | -4,677,000 | 3,225,000 | 2,587,000 | 4,121,000 | -9,285,000 | 1,147,000 | 1,740,000 | 2,241,000 | 2,250,000 | 3,047,000 | 10,000 | 197,000 | 241,000 | 50,000 | 222,000 |
overdraft | |||||||||||||||
change in cash | -4,677,000 | 3,225,000 | 2,587,000 | 4,121,000 | -9,285,000 | 1,147,000 | 1,740,000 | 2,241,000 | 2,250,000 | 3,047,000 | 10,000 | 197,000 | 241,000 | 50,000 | 222,000 |
primafruit limited Credit Report and Business Information
Primafruit Limited Competitor Analysis

Perform a competitor analysis for primafruit limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other mega companies, companies in WR11 area or any other competitors across 12 key performance metrics.
primafruit limited Ownership
PRIMAFRUIT LIMITED group structure
Primafruit Limited has no subsidiary companies.
primafruit limited directors
Primafruit Limited currently has 5 directors. The longest serving directors include Mr Jamie Marskell (Dec 1992) and Mr Christopher Mack (Apr 2005).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Jamie Marskell | 62 years | Dec 1992 | - | Director | |
Mr Christopher Mack | United Kingdom | 69 years | Apr 2005 | - | Director |
Mr Wayne Gunther | 60 years | Dec 2015 | - | Director | |
Mr Martyn Fletcher | England | 58 years | Oct 2020 | - | Director |
Mrs Laura Evison | 52 years | Dec 2024 | - | Director |
P&L
April 2024turnover
180.2m
+8%
operating profit
4.5m
+10%
gross margin
5.6%
-0.07%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2024net assets
18.2m
+0.07%
total assets
50m
+0.12%
cash
7.1m
-0.4%
net assets
Total assets minus all liabilities
primafruit limited company details
company number
01566082
Type
Private limited with Share Capital
industry
46310 - Wholesale of fruit and vegetables
incorporation date
June 1981
age
44
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
April 2024
previous names
valefresh limited (April 2015)
primafruit limited (November 2007)
accountant
-
auditor
BDO LLP
address
vale business park, enterprise way, evesham, worcestershire, WR11 1GT
Bank
HSBC BANK PLC
Legal Advisor
DAC BEACHCROFT LLP
primafruit limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 19 charges/mortgages relating to primafruit limited. Currently there are 4 open charges and 15 have been satisfied in the past.
primafruit limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for PRIMAFRUIT LIMITED. This can take several minutes, an email will notify you when this has completed.
primafruit limited Companies House Filings - See Documents
date | description | view/download |
---|