
Company Number
01810801
Next Accounts
Sep 2025
Shareholders
u k insurance ltd
Group Structure
View All
Industry
Non-life insurance
Registered Address
churchill court, westmoreland road, bromley, kent, BR1 1DP
Website
www.directline.co.ukPomanda estimates the enterprise value of DIRECT LINE INSURANCE LIMITED at £68 based on a Turnover of £139 and 0.49x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of DIRECT LINE INSURANCE LIMITED at £0 based on an EBITDA of £0 and a 5.22x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of DIRECT LINE INSURANCE LIMITED at £157 based on Net Assets of £100 and 1.58x industry multiple (adjusted for liquidity).
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Direct Line Insurance Limited is a live company located in bromley, BR1 1DP with a Companies House number of 01810801. It operates in the non-life insurance sector, SIC Code 65120. Founded in April 1984, it's largest shareholder is u k insurance ltd with a 100% stake. Direct Line Insurance Limited is a mature, micro sized company, Pomanda has estimated its turnover at £140 with declining growth in recent years.
Pomanda's financial health check has awarded Direct Line Insurance Limited a 0.5 rating. We use a traffic light system to show it exceeds the industry average on 0 measures and has 6 areas for improvement. Company Health Check FAQs
0 Strong
1 Regular
6 Weak
Size
annual sales of £140, make it smaller than the average company (£2.1m)
- Direct Line Insurance Limited
£2.1m - Industry AVG
Growth
3 year (CAGR) sales growth of -1%, show it is growing at a slower rate (8.7%)
- Direct Line Insurance Limited
8.7% - Industry AVG
Production
with a gross margin of 77.1%, this company has a higher cost of product (100%)
- Direct Line Insurance Limited
100% - Industry AVG
Profitability
There is insufficient data available for this Key Performance Indicator!
- Direct Line Insurance Limited
- - Industry AVG
Employees
with 1 employees, this is below the industry average (26)
- Direct Line Insurance Limited
26 - Industry AVG
Pay Structure
on an average salary of £65.6k, the company has an equivalent pay structure (£65.6k)
- Direct Line Insurance Limited
£65.6k - Industry AVG
Efficiency
resulting in sales per employee of £140, this is less efficient (£165k)
- Direct Line Insurance Limited
£165k - Industry AVG
Debtor Days
it gets paid by customers after 260 days, this is later than average (216 days)
- Direct Line Insurance Limited
216 days - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Direct Line Insurance Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Direct Line Insurance Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Insurance Limited
- - Industry AVG
Debt Level
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Insurance Limited
- - Industry AVG
Direct Line Insurance Limited's latest turnover from December 2023 is estimated at £140 and the company has net assets of £100. According to their latest financial statements, we estimate that Direct Line Insurance Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 1,941,200,000 | 1,935,600,000 | |||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | -115,700,000 | 79,800,000 | |||||||||||||
Tax | -36,000,000 | -21,800,000 | |||||||||||||
Profit After Tax | -79,700,000 | 58,000,000 | |||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | -79,700,000 | 58,000,000 | |||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | |||||||||||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 143,500,000 | 140,300,000 | |||||||||||||
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 143,500,000 | 140,300,000 | |||||||||||||
Stock & work in progress | |||||||||||||||
Trade Debtors | 100 | 100 | 100 | 100 | 100 | 228,500,000 | 155,400,000 | ||||||||
Group Debtors | |||||||||||||||
Misc Debtors | |||||||||||||||
Cash | 590,900,000 | 286,600,000 | |||||||||||||
misc current assets | 3,270,700,000 | 3,002,500,000 | |||||||||||||
total current assets | 100 | 100 | 100 | 100 | 100 | 4,139,200,000 | 3,501,400,000 | ||||||||
total assets | 100 | 100 | 100 | 100 | 100 | 4,282,700,000 | 3,641,700,000 | ||||||||
Bank overdraft | 22,300,000 | 100,000 | |||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 3,176,300,000 | 2,654,000,000 | |||||||||||||
Group/Directors Accounts | |||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | |||||||||||||||
total current liabilities | 3,345,700,000 | 2,803,300,000 | |||||||||||||
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | |||||||||||||||
total long term liabilities | 40,200,000 | 41,900,000 | |||||||||||||
total liabilities | 3,385,900,000 | 2,845,200,000 | |||||||||||||
net assets | 100 | 100 | 100 | 100 | 100 | 896,800,000 | 796,500,000 | ||||||||
total shareholders funds | 100 | 100 | 100 | 100 | 100 | 896,800,000 | 796,500,000 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | |||||||||||||||
Amortisation | |||||||||||||||
Tax | -36,000,000 | -21,800,000 | |||||||||||||
Stock | |||||||||||||||
Debtors | 100 | -228,500,000 | 73,100,000 | 155,400,000 | |||||||||||
Creditors | -3,176,300,000 | 522,300,000 | 2,654,000,000 | ||||||||||||
Accruals and Deferred Income | |||||||||||||||
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -590,900,000 | 304,300,000 | 286,600,000 | ||||||||||||
overdraft | -22,300,000 | 22,200,000 | 100,000 | ||||||||||||
change in cash | -568,600,000 | 282,100,000 | 286,500,000 |
Perform a competitor analysis for direct line insurance limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other micro companies, companies in BR1 area or any other competitors across 12 key performance metrics.
DIRECT LINE INSURANCE LIMITED group structure
Direct Line Insurance Limited has no subsidiary companies.
Ultimate parent company
2 parents
DIRECT LINE INSURANCE LIMITED
01810801
Direct Line Insurance Limited currently has 3 directors. The longest serving directors include Mr Roger Clifton (Jun 2016) and Mrs Helen O'Murchu (Jun 2016).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Roger Clifton | England | 60 years | Jun 2016 | - | Director |
Mrs Helen O'Murchu | England | 58 years | Jun 2016 | - | Director |
Mr Darren Sheppard | 54 years | Jun 2024 | - | Director |
P&L
December 2023turnover
140
+4%
operating profit
0
0%
gross margin
77.1%
+5.41%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
100
0%
total assets
100
0%
cash
0
0%
net assets
Total assets minus all liabilities
Similar Companies
company number
01810801
Type
Private limited with Share Capital
industry
65120 - Non-life insurance
incorporation date
April 1984
age
41
incorporated
UK
ultimate parent company
accounts
Dormant
last accounts submitted
December 2023
previous names
direct line insurance plc (December 2011)
royal bank of scotland group insurance company limited (September 1989)
accountant
-
auditor
-
address
churchill court, westmoreland road, bromley, kent, BR1 1DP
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to direct line insurance limited.
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