alpha developments direct limited Company Information
Company Number
02213702
Next Accounts
Oct 2025
Directors
Shareholders
joseph isaac stern light
maida vale investments limited
View AllGroup Structure
View All
Industry
Buying and selling of own real estate
Registered Address
new burlington house, 1075 finchley road, london, NW11 0PU
Website
-alpha developments direct limited Estimated Valuation
Pomanda estimates the enterprise value of ALPHA DEVELOPMENTS DIRECT LIMITED at £30.1m based on a Turnover of £11.4m and 2.65x industry multiple (adjusted for size and gross margin).
alpha developments direct limited Estimated Valuation
Pomanda estimates the enterprise value of ALPHA DEVELOPMENTS DIRECT LIMITED at £0 based on an EBITDA of £-361.8k and a 5.67x industry multiple (adjusted for size and gross margin).
alpha developments direct limited Estimated Valuation
Pomanda estimates the enterprise value of ALPHA DEVELOPMENTS DIRECT LIMITED at £0 based on Net Assets of £-423.2k and 1.58x industry multiple (adjusted for liquidity).
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Alpha Developments Direct Limited Overview
Alpha Developments Direct Limited is a live company located in london, NW11 0PU with a Companies House number of 02213702. It operates in the buying and selling of own real estate sector, SIC Code 68100. Founded in January 1988, it's largest shareholder is joseph isaac stern light with a 37.5% stake. Alpha Developments Direct Limited is a mature, mid sized company, Pomanda has estimated its turnover at £11.4m with high growth in recent years.
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Alpha Developments Direct Limited Health Check
Pomanda's financial health check has awarded Alpha Developments Direct Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 4 areas for improvement. Company Health Check FAQs


5 Strong

1 Regular

4 Weak

Size
annual sales of £11.4m, make it larger than the average company (£800.1k)
- Alpha Developments Direct Limited
£800.1k - Industry AVG

Growth
3 year (CAGR) sales growth of 24%, show it is growing at a faster rate (3%)
- Alpha Developments Direct Limited
3% - Industry AVG

Production
with a gross margin of 26.3%, this company has a higher cost of product (68.7%)
- Alpha Developments Direct Limited
68.7% - Industry AVG

Profitability
an operating margin of -3.2% make it less profitable than the average company (25.5%)
- Alpha Developments Direct Limited
25.5% - Industry AVG

Employees
with 18 employees, this is above the industry average (4)
- Alpha Developments Direct Limited
4 - Industry AVG

Pay Structure
on an average salary of £36.8k, the company has an equivalent pay structure (£36.8k)
- Alpha Developments Direct Limited
£36.8k - Industry AVG

Efficiency
resulting in sales per employee of £632k, this is more efficient (£183.9k)
- Alpha Developments Direct Limited
£183.9k - Industry AVG

Debtor Days
it gets paid by customers after 95 days, this is later than average (26 days)
- Alpha Developments Direct Limited
26 days - Industry AVG

Creditor Days
its suppliers are paid after 108 days, this is slower than average (30 days)
- Alpha Developments Direct Limited
30 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Alpha Developments Direct Limited
- - Industry AVG

Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Alpha Developments Direct Limited
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 114.3%, this is a higher level of debt than the average (64.6%)
114.3% - Alpha Developments Direct Limited
64.6% - Industry AVG
ALPHA DEVELOPMENTS DIRECT LIMITED financials

Alpha Developments Direct Limited's latest turnover from January 2024 is estimated at £11.4 million and the company has net assets of -£423.2 thousand. According to their latest financial statements, we estimate that Alpha Developments Direct Limited has 18 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | |||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | |||||||||||||||
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | |||||||||||||||
Stock & work in progress | 1,565,181 | ||||||||||||||
Trade Debtors | 2,966,571 | 4,240,497 | 2,728,518 | 2,483,436 | 2,191,667 | 1,970,854 | 1,826,863 | 61,404 | 61,464 | 51,604 | 51,604 | 51,614 | |||
Group Debtors | 16,346 | ||||||||||||||
Misc Debtors | 46,561 | 19,480 | |||||||||||||
Cash | 154 | 55 | 103 | 117 | |||||||||||
misc current assets | |||||||||||||||
total current assets | 2,966,571 | 4,240,497 | 2,728,518 | 2,483,436 | 2,191,667 | 1,970,854 | 1,826,863 | 1,628,242 | 19,535 | 61,507 | 61,581 | 51,604 | 51,604 | 51,614 | |
total assets | 2,966,571 | 4,240,497 | 2,728,518 | 2,483,436 | 2,191,667 | 1,970,854 | 1,826,863 | 1,628,242 | 19,535 | 61,507 | 61,581 | 51,604 | 51,604 | 51,614 | |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 2,484,873 | 4,301,907 | 2,785,238 | 2,535,181 | 2,228,932 | 1,992,796 | 1,846,574 | 262 | 1,362 | 819 | 755 | 12 | |||
Group/Directors Accounts | 227,359 | ||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | |||||||||||||||
total current liabilities | 2,484,873 | 4,301,907 | 2,785,238 | 2,535,181 | 2,228,932 | 1,992,796 | 1,846,574 | 227,359 | 262 | 1,362 | 819 | 755 | 12 | ||
loans | 1,418,657 | ||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 904,927 | 11,025 | 10,000 | ||||||||||||
provisions | |||||||||||||||
total long term liabilities | 904,927 | 1,418,657 | 11,025 | 10,000 | |||||||||||
total liabilities | 3,389,800 | 4,301,907 | 2,785,238 | 2,535,181 | 2,228,932 | 1,992,796 | 1,846,574 | 1,646,016 | 11,287 | 11,362 | 819 | 755 | 12 | ||
net assets | -423,229 | -61,410 | -56,720 | -51,745 | -37,265 | -21,942 | -19,711 | -17,774 | 19,535 | 50,220 | 50,219 | 50,785 | 50,849 | 51,602 | |
total shareholders funds | -423,229 | -61,410 | -56,720 | -51,745 | -37,265 | -21,942 | -19,711 | -17,774 | 19,535 | 50,220 | 50,219 | 50,785 | 50,849 | 51,602 |
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | |||||||||||||||
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | -1,565,181 | 1,565,181 | |||||||||||||
Debtors | -1,273,926 | 1,511,979 | 245,082 | 291,769 | 220,813 | 143,991 | 1,763,956 | 43,427 | 19,480 | -61,404 | -60 | 9,860 | -10 | 51,614 | |
Creditors | -1,817,034 | 1,516,669 | 250,057 | 306,249 | 236,136 | 146,222 | 1,846,574 | -262 | -1,100 | 543 | 64 | 743 | 12 | ||
Accruals and Deferred Income | |||||||||||||||
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -227,359 | 227,359 | |||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -1,418,657 | 1,418,657 | |||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | 904,927 | -11,025 | 1,025 | 10,000 | |||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -154 | 99 | 55 | -103 | -14 | 117 | |||||||||
overdraft | |||||||||||||||
change in cash | -154 | 99 | 55 | -103 | -14 | 117 |
alpha developments direct limited Credit Report and Business Information
Alpha Developments Direct Limited Competitor Analysis

Perform a competitor analysis for alpha developments direct limited by selecting its closest rivals, whether from the REAL ESTATE ACTIVITIES sector, other mid companies, companies in NW11 area or any other competitors across 12 key performance metrics.
alpha developments direct limited Ownership
ALPHA DEVELOPMENTS DIRECT LIMITED group structure
Alpha Developments Direct Limited has no subsidiary companies.
Ultimate parent company
ALPHA DEVELOPMENTS DIRECT LIMITED
02213702
alpha developments direct limited directors
Alpha Developments Direct Limited currently has 1 director, Mr Joseph Sternlight serving since Dec 2003.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Joseph Sternlight | 69 years | Dec 2003 | - | Director |
P&L
January 2024turnover
11.4m
-4%
operating profit
-361.8k
0%
gross margin
26.3%
-2.19%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
January 2024net assets
-423.2k
+5.89%
total assets
3m
-0.3%
cash
0
0%
net assets
Total assets minus all liabilities
alpha developments direct limited company details
company number
02213702
Type
Private limited with Share Capital
industry
68100 - Buying and selling of own real estate
incorporation date
January 1988
age
37
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
January 2024
previous names
carats direct limited (July 2021)
doubleheights limited (January 2004)
accountant
-
auditor
-
address
new burlington house, 1075 finchley road, london, NW11 0PU
Bank
-
Legal Advisor
-
alpha developments direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 11 charges/mortgages relating to alpha developments direct limited. Currently there are 2 open charges and 9 have been satisfied in the past.
alpha developments direct limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ALPHA DEVELOPMENTS DIRECT LIMITED. This can take several minutes, an email will notify you when this has completed.
alpha developments direct limited Companies House Filings - See Documents
date | description | view/download |
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