Pinpoint Advertising Limited

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pinpoint advertising limited Company Information

Company Number

02351213

Next Accounts

Apr 2025

Directors

Paddy Finlason

Gavin Booker

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Shareholders

tellovoi limited

claire taylor

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Group Structure

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Industry

Other publishing activities

Registered Address

reynolds house 166 high street, newmarket, suffolk, CB8 9AQ

Website

www.pinpointadv.com

pinpoint advertising limited Estimated Valuation

£927.3k

Pomanda estimates the enterprise value of PINPOINT ADVERTISING LIMITED at £927.3k based on Net Assets of £494.2k and 1.88x industry multiple (adjusted for liquidity).

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Pinpoint Advertising Limited is a live company located in suffolk, CB8 9AQ with a Companies House number of 02351213. It operates in the other publishing activities sector, SIC Code 58190. Founded in February 1989, it's largest shareholder is tellovoi limited with a 26.7% stake. Pinpoint Advertising Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.1m with low growth in recent years.

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Pomanda's financial health check has awarded Pinpoint Advertising Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3.5out of 5

3 Strong

2 Regular

6 Weak

Size

annual sales of £1.1m, make it smaller than the average company (£4.9m)

Growth

3 year (CAGR) sales growth of 3%, show it is growing at a similar rate (3.9%)

EXPORT

Pinpoint Advertising Limited's latest turnover from July 2023 is estimated at £1.1 million and the company has net assets of £494.2 thousand. According to their latest financial statements, Pinpoint Advertising Limited has 18 employees and maintains cash reserves of £415.8 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Jul 2023	Jul 2022	Jul 2021	Jul 2020	Jul 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013	Jul 2012	Aug 2011	Aug 2010	Aug 2009
Turnover	1,100,776	1,168,738	865,298	1,000,717	909,476	880,225	495,823	626,535	618,509	656,332	480,228	558,061	808,146	775,216	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	815,541	803,890	618,200	685,206	638,426	606,793	338,736	419,122	415,202	444,994	335,031	397,378	569,624	541,473	0
Gross Profit	285,235	364,848	247,098	315,511	271,050	273,432	157,087	207,413	203,307	211,338	145,197	160,682	238,523	233,743	0
Admin Expenses	460,885	450,583	124,972	106,518	265,735	267,010	65,873	94,797	237,284	124,134	103,368	172,661	252,000	252,047	-343,183
Operating Profit	-175,650	-85,735	122,126	208,993	5,315	6,422	91,214	112,616	-33,977	87,204	41,829	-11,979	-13,477	-18,304	343,183
Interest Payable	0	1,639	1,379	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	25,047	7,625	652	478	2,951	2,306	905	1,384	1,217	1,199	881	576	821	955	435
Pre-Tax Profit	-150,603	-79,749	121,399	209,470	8,265	8,728	92,119	114,000	-32,760	88,403	42,710	-11,403	-12,656	-17,349	343,618
Tax	0	0	-23,066	-39,799	-1,570	-1,658	-17,503	-22,800	0	-18,565	-9,823	0	0	0	-96,213
Profit After Tax	-150,603	-79,749	98,333	169,671	6,695	7,070	74,616	91,200	-32,760	69,838	32,887	-11,403	-12,656	-17,349	247,405
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-150,603	-79,749	98,333	169,671	6,695	7,070	74,616	91,200	-32,760	69,838	32,887	-11,403	-12,656	-17,349	247,405
Employee Costs	1,040,079	797,314	740,572	721,931	779,006	703,777	300,332	146,907	145,382	140,644	137,607	136,683	177,560	127,007	0
Number Of Employees	18	14	14	14	15	14	6	3	3	3	3	3	4	3	0
EBITDA*	-175,126	-85,735	122,126	208,993	14,483	25,373	109,636	116,516	-30,077	95,999	47,743	-6,454	-8,044	-6,676	354,811

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Jul 2023	Jul 2022	Jul 2021	Jul 2020	Jul 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013	Jul 2012	Aug 2011	Aug 2010	Aug 2009
Tangible Assets	3,670	0	0	0	0	9,168	26,524	18,101	15,454	0	17,742	36,096	16,298	16,716	18,289
Intangible Assets	0	0	0	0	0	0	0	0	0	16,200	0	0	8,750	0	0
Investments & Other	22,248	22,248	22,248	22,248	22,248	22,248	22,248	22,248	22,248	21,576	20,537	0	0	8,750	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	25,918	22,248	22,248	22,248	22,248	31,416	48,772	40,349	37,702	37,776	38,279	36,096	25,048	25,466	18,289
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	246,127	349,744	270,557	265,422	249,247	221,150	162,941	200,499	172,876	175,765	114,992	151,909	218,631	209,990	309,313
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	47,108	0	49,262	44,514	45,286	0	0	0	0	0	0	0	0
Cash	415,754	586,122	633,929	670,876	284,328	502,490	419,995	303,702	249,843	237,102	242,393	109,997	120,458	207,763	174,075
misc current assets	0	0	0	0	0	0	0	0	0	30,958	0	23,231	11,620	0	0
total current assets	661,881	935,866	951,594	936,298	582,837	768,154	628,222	504,201	422,719	443,825	357,385	285,137	350,709	417,753	483,388
total assets	687,799	958,114	973,842	958,546	605,085	799,570	676,994	544,550	460,421	481,601	395,664	321,233	375,757	443,219	501,677
Bank overdraft	0	0	45,225	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	193,623	313,335	42,771	332,351	38,587	143,032	80,399	49,628	184,009	127,285	156,330	114,786	157,907	212,713	253,822
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	161,318	0	109,974	206,799	153,926	126,869	0	0	0	0	0	0	0
total current liabilities	193,623	313,335	249,314	332,351	148,561	349,831	234,325	176,497	184,009	127,285	156,330	114,786	157,907	212,713	253,822
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	45,144	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	0	0	0	0	0	0	0	0	0	45,144	0	0	0	0	0
total liabilities	193,623	313,335	249,314	332,351	148,561	349,831	234,325	176,497	184,009	172,429	156,330	114,786	157,907	212,713	253,822
net assets	494,176	644,779	724,528	626,195	456,524	449,739	442,669	368,053	276,412	309,172	239,334	206,447	217,850	230,506	247,855
total shareholders funds	494,176	644,779	724,528	626,195	456,524	449,739	442,669	368,053	276,412	309,172	239,334	206,447	217,850	230,506	247,855

	Jul 2023	Jul 2022	Jul 2021	Jul 2020	Jul 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013	Jul 2012	Aug 2011	Aug 2010	Aug 2009
Operating Activities
Operating Profit	-175,650	-85,735	122,126	208,993	5,315	6,422	91,214	112,616	-33,977	87,204	41,829	-11,979	-13,477	-18,304	343,183
Depreciation	524	0	0	0	9,168	18,951	18,422	3,900	0	8,795	5,914	5,525	5,433	11,628	11,628
Amortisation	0	0	0	0	0	0	0	0	3,900	0	0	0	0	0	0
Tax	0	0	-23,066	-39,799	-1,570	-1,658	-17,503	-22,800	0	-18,565	-9,823	0	0	0	-96,213
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	-103,617	32,079	52,243	-33,087	32,845	57,437	7,728	27,623	-2,889	60,773	-36,917	-66,722	8,641	-99,323	309,313
Creditors	-119,712	270,564	-289,580	293,764	-104,445	62,633	30,771	-134,381	56,724	-29,045	41,544	-43,121	-54,806	-41,109	253,822
Accruals and Deferred Income	0	-161,318	161,318	-109,974	-96,825	52,873	27,057	126,869	-45,144	45,144	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	-191,221	-8,568	-81,445	386,071	-221,202	81,784	142,233	58,581	-15,608	32,760	116,381	17,147	-71,491	51,538	203,107
Investing Activities
capital expenditure	-4,194	0	0	0	0	-1,595	-26,845	-6,547	-3,154	-7,253	12,440	-16,573	-13,765	-10,055	-29,917
Change in Investments	0	0	0	0	0	0	0	0	672	1,039	20,537	0	-8,750	8,750	0
cash flow from investments	-4,194	0	0	0	0	-1,595	-26,845	-6,547	-3,826	-8,292	-8,097	-16,573	-5,015	-18,805	-29,917
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	90	0	0	441	0	0	0	0	0	0	450
interest	25,047	5,986	-727	478	2,951	2,306	905	1,384	1,217	1,199	881	576	821	955	435
cash flow from financing	25,047	5,986	-727	478	3,041	2,306	905	1,825	1,217	1,199	881	576	821	955	885
cash and cash equivalents
cash	-170,368	-47,807	-36,947	386,548	-218,162	82,495	116,293	53,859	12,741	-5,291	132,396	-10,461	-87,305	33,688	174,075
overdraft	0	-45,225	45,225	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-170,368	-2,582	-82,172	386,548	-218,162	82,495	116,293	53,859	12,741	-5,291	132,396	-10,461	-87,305	33,688	174,075

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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PINPOINT ADVERTISING LIMITED group structure

Pinpoint Advertising Limited has 1 subsidiary company.

Ultimate parent company

PINPOINT ADVERTISING LIMITED

02351213

1 subsidiary

HOOF PRINT PUBLISHING LIMITED

07798068

PINPOINT ADVERTISING LIMITED Shareholders

tellovoi limited	26.67%
claire taylor	13.33%
anna louise eddis	13.33%
samantha booker	13.33%
e.p. finlason	13.33%
gavin booker	13.33%
toby stewart	6.67%

Pinpoint Advertising Limited currently has 4 directors. The longest serving directors include Mr Paddy Finlason (Mar 1991) and Mr Gavin Booker (Apr 2003).

officer	country	age	start	end	role
Mr Paddy Finlason		74 years	Mar 1991	-	Director
Mr Gavin Booker	England	56 years	Apr 2003	-	Director
Ms Claire Taylor		47 years	Apr 2015	-	Director
Mr Toby Stewart	England	36 years	Aug 2017	-	Director

P&L

July 2023

turnover

1.1m

-6%

operating profit

-175.6k

gross margin

26%

-16.99%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

July 2023

net assets

494.2k

-0.23%

total assets

687.8k

-0.28%

cash

415.8k

-0.29%

net assets

Total assets minus all liabilities

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company number

02351213

Type

Private limited with Share Capital

industry

58190 - Other publishing activities

73110 - Advertising agencies

incorporation date

February 1989

ultimate parent company

None

previous names

N/A

address

reynolds house 166 high street, newmarket, suffolk, CB8 9AQ

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pinpoint advertising limited Company Information

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pinpoint advertising limited Estimated Valuation

pinpoint advertising limited Estimated Valuation

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