Alter Agency Ltd.

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alter agency ltd. Company Information

Company Number

02951210

Next Accounts

Sep 2025

Directors

Richard Moore

Lucy Finnegan

Shareholders

richard anthony moore

lucy finnegan

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Group Structure

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Industry

Advertising agencies

Registered Address

the stable yard vicarage road, stony stratford, milton keynes, buckinghamshire, MK11 1BN

Website

www.alter-agency.com

alter agency ltd. Estimated Valuation

£922.3k

Pomanda estimates the enterprise value of ALTER AGENCY LTD. at £922.3k based on a Turnover of £2m and 0.47x industry multiple (adjusted for size and gross margin).

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Alter Agency Ltd. is a live company located in milton keynes, MK11 1BN with a Companies House number of 02951210. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 1994, it's largest shareholder is richard anthony moore with a 73.4% stake. Alter Agency Ltd. is a mature, small sized company, Pomanda has estimated its turnover at £2m with declining growth in recent years.

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Pomanda's financial health check has awarded Alter Agency Ltd. a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

4 Strong

2 Regular

5 Weak

Size

annual sales of £2m, make it smaller than the average company (£9.9m)

Growth

3 year (CAGR) sales growth of -1%, show it is growing at a slower rate (6.5%)

EXPORT

Alter Agency Ltd.'s latest turnover from December 2023 is estimated at £2 million and the company has net assets of £377.1 thousand. According to their latest financial statements, Alter Agency Ltd. has 23 employees and maintains cash reserves of £707.9 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	1,970,355	2,993,261	2,768,858	2,051,834	1,401,337	1,175,080	1,624,291	1,545,275	2,250,701	2,718,159	4,877,206	2,695,783	3,782,376	2,659,056
Other Income Or Grants
Cost Of Sales	1,112,908	1,641,672	1,428,872	1,137,679	783,352	647,903	894,241	809,306	1,184,288	1,480,292	2,692,538	1,541,103	2,102,947	1,453,042
Gross Profit	857,447	1,351,589	1,339,986	914,155	617,985	527,178	730,050	735,970	1,066,412	1,237,867	2,184,668	1,154,680	1,679,429	1,206,013
Admin Expenses	788,573	1,224,754	1,608,214	805,323	675,464	419,734	624,769	516,685	1,210,542	1,214,210	2,140,241	1,232,513	1,672,852	1,193,657	-199,591
Operating Profit	68,874	126,835	-268,228	108,832	-57,479	107,444	105,281	219,285	-144,130	23,657	44,427	-77,833	6,577	12,356	199,591
Interest Payable	1,162	3,907	5,169	3,167	552	2,699	3,536	2,896	1,544
Interest Receivable	27,107	5,880	103	105	1,617	1,608	1,091	467	572	538	696	1,033	1,942	2,823	1,366
Pre-Tax Profit	94,819	128,809	-273,294	105,769	-56,414	106,353	102,836	216,856	-145,101	24,195	45,123	-76,800	8,519	15,179	200,957
Tax	-23,705	-24,474		-20,096		-20,207	-19,539	-43,371		-5,081	-10,378		-2,215	-4,250	-56,268
Profit After Tax	71,114	104,335	-273,294	85,673	-56,414	86,146	83,297	173,485	-145,101	19,114	34,745	-76,800	6,304	10,929	144,689
Dividends Paid
Retained Profit	71,114	104,335	-273,294	85,673	-56,414	86,146	83,297	173,485	-145,101	19,114	34,745	-76,800	6,304	10,929	144,689
Employee Costs	1,512,912	2,273,787	2,039,636	676,383	774,592	817,362	976,874	1,004,294	1,210,466	891,340	1,519,700	794,995	1,046,517	771,864
Number Of Employees	23	35	32	11	13	14	17	18	22	16	28	15	20	15
EBITDA*	71,471	131,321	-260,589	120,213	-47,561	124,352	130,913	262,243	-101,454	66,333	94,574	-29,391	47,210	39,007	217,770

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	6,271	5,623	11,011	23,822	31,715	9,697	24,770	64,679	63,404	76,216	134,525	78,759	90,281	73,083	43,276
Intangible Assets
Investments & Other				228,954	228,954	228,954	228,954	228,954	228,954
Debtors (Due After 1 year)												27,495	27,495	7,495	27,495
Total Fixed Assets	6,271	5,623	11,011	252,776	260,669	238,651	253,724	293,633	292,358	76,216	134,525	106,254	117,776	80,578	70,771
Stock & work in progress		21,172	3,703	60,402	42,701							59,841	38,879	56,738	56,980
Trade Debtors	132,122	346,345	381,994	503,351	205,092	121,586	229,208	175,351	311,476	510,876	903,406	469,239	689,389	396,298	257,053
Group Debtors						57,767	65,068
Misc Debtors	69,315	17,495	114,774	148,113	157,767	309,699	135,659	84,436	94,857
Cash	707,851	324,795	11,212	71,417	137,606	293,630	135,214	301,078	72,587	156,350	59,007	219,408	193,934	582,925	546,366
misc current assets
total current assets	909,288	709,807	511,683	783,283	543,166	782,682	565,149	560,865	478,920	667,226	962,413	748,488	922,202	1,035,961	860,399
total assets	915,559	715,430	522,694	1,036,059	803,835	1,021,333	818,873	854,498	771,278	743,442	1,096,938	854,742	1,039,978	1,116,539	931,170
Bank overdraft		20,661	61,581			16,368	63,615	45,175
Bank loan				103,833
Trade Creditors	260,269	91,676	173,212	108,566	181,625	94,932	102,341	119,226	292,096	522,461	882,601	688,427	795,782	883,087	711,621
Group/Directors Accounts				1,464	1,465	29,833	1,964	61,721	202,925
other short term finances
hp & lease commitments
other current liabilities	278,160	297,077	86,220	345,294	228,163	434,484	289,561	354,620	120,547
total current liabilities	538,429	409,414	321,013	559,157	411,253	575,617	457,481	580,742	615,568	522,461	882,601	688,427	795,782	883,087	711,621
loans									47,500
hp & lease commitments
Accruals and Deferred Income
other liabilities									2,500
provisions				1,927	3,280		1,492	5,903	11,342	9,466	21,936	8,659	9,740	5,300	2,326
total long term liabilities				1,927	3,280		1,492	5,903	61,342	9,466	21,936	8,659	9,740	5,300	2,326
total liabilities	538,429	409,414	321,013	561,084	414,533	575,617	458,973	586,645	676,910	531,927	904,537	697,086	805,522	888,387	713,947
net assets	377,130	306,016	201,681	474,975	389,302	445,716	359,900	267,853	94,368	211,515	192,401	157,656	234,456	228,152	217,223
total shareholders funds	377,130	306,016	201,681	474,975	389,302	445,716	359,900	267,853	94,368	211,515	192,401	157,656	234,456	228,152	217,223

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	68,874	126,835	-268,228	108,832	-57,479	107,444	105,281	219,285	-144,130	23,657	44,427	-77,833	6,577	12,356	199,591
Depreciation	2,597	4,486	7,639	11,381	9,918	16,908	25,632	42,958	42,676	42,676	50,147	48,442	40,633	26,651	18,179
Amortisation
Tax	-23,705	-24,474		-20,096		-20,207	-19,539	-43,371		-5,081	-10,378		-2,215	-4,250	-56,268
Stock	-21,172	17,469	-56,699	17,701	42,701						-59,841	20,962	-17,859	-242	56,980
Debtors	-162,403	-132,928	-154,696	288,605	-126,193	59,117	170,148	-146,546	-104,543	-392,530	406,672	-220,150	313,091	119,245	284,548
Creditors	168,593	-81,536	64,646	-73,059	86,693	-7,409	-16,885	-172,870	-230,365	-360,140	194,174	-107,355	-87,305	171,466	711,621
Accruals and Deferred Income	-18,917	210,857	-259,074	117,131	-206,321	144,923	-65,059	234,073	120,547
Deferred Taxes & Provisions			-1,927	-1,353	3,280	-1,492	-4,411	-5,439	1,876	-12,470	13,277	-1,081	4,440	2,974	2,326
Cash flow from operations	381,017	351,627	-245,549	-163,470	-80,417	181,050	-145,129	421,182	-104,853	81,172	-55,184	61,361	-333,102	90,194	533,921
Investing Activities
capital expenditure	-3,245	902	5,172	-3,488	-31,936	-1,835	14,277	-44,233	-29,864	15,633	-105,913	-36,920	-57,831	-56,458	-61,455
Change in Investments			-228,954						228,954
cash flow from investments	-3,245	902	234,126	-3,488	-31,936	-1,835	14,277	-44,233	-258,818	15,633	-105,913	-36,920	-57,831	-56,458	-61,455
Financing Activities
Bank loans			-103,833	103,833
Group/Directors Accounts			-1,464	-1	-28,368	27,869	-59,757	-141,204	202,925
Other Short Term Loans
Long term loans								-47,500	47,500
Hire Purchase and Lease Commitments
other long term liabilities								-2,500	2,500
share issue						-330	8,750		27,954						72,534
interest	25,945	1,973	-5,066	-3,062	1,065	-1,091	-2,445	-2,429	-972	538	696	1,033	1,942	2,823	1,366
cash flow from financing	25,945	1,973	-110,363	100,770	-27,303	26,448	-53,452	-193,633	279,907	538	696	1,033	1,942	2,823	73,900
cash and cash equivalents
cash	383,056	313,583	-60,205	-66,189	-156,024	158,416	-165,864	228,491	-83,763	97,343	-160,401	25,474	-388,991	36,559	546,366
overdraft	-20,661	-40,920	61,581		-16,368	-47,247	18,440	45,175
change in cash	403,717	354,503	-121,786	-66,189	-139,656	205,663	-184,304	183,316	-83,763	97,343	-160,401	25,474	-388,991	36,559	546,366

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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ALTER AGENCY LTD. group structure

Alter Agency Ltd. has no subsidiary companies.

Ultimate parent company

ALTER AGENCY LTD.

02951210

ALTER AGENCY LTD. Shareholders

richard anthony moore	73.44%
lucy finnegan	18.4%
alison forth	8.16%

Alter Agency Ltd. currently has 2 directors. The longest serving directors include Mr Richard Moore (Feb 1995) and Ms Lucy Finnegan (Jun 2015).

officer	country	age	start	end	role
Mr Richard Moore		57 years	Feb 1995	-	Director
Ms Lucy Finnegan	England	48 years	Jun 2015	-	Director

P&L

December 2023

turnover

-34%

operating profit

68.9k

gross margin

43.6%

-3.63%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

377.1k

+0.23%

total assets

915.6k

+0.28%

cash

707.9k

+1.18%

net assets

Total assets minus all liabilities

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company number

02951210

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

July 1994

ultimate parent company

None

previous names

capitalize limited (January 2016)

capital corporate communications limited (May 1995)

address

the stable yard vicarage road, stony stratford, milton keynes, buckinghamshire, MK11 1BN

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alter agency ltd. Company Information

alter agency ltd. Estimated Valuation

alter agency ltd. Estimated Valuation

alter agency ltd. Estimated Valuation

Alter Agency Ltd. Overview

Alter Agency Ltd. Health Check

ALTER AGENCY LTD. financials

alter agency ltd. Credit Report and Business Information

Alter Agency Ltd. Competitor Analysis

alter agency ltd. Ownership

alter agency ltd. directors

alter agency ltd. company details

alter agency ltd. Charges & Mortgages

alter agency ltd. Capital Raised & Share Issues BETA

alter agency ltd. Companies House Filings - See Documents