ask europe limited Company Information
Group Structure
View All
Industry
Management consultancy activities (other than financial management)
Registered Address
cranfield innovation centre, university way, bedford, bedfordshire, MK43 0BT
Website
www.askeurope.comask europe limited Estimated Valuation
Pomanda estimates the enterprise value of ASK EUROPE LIMITED at £369.9k based on a Turnover of £698.2k and 0.53x industry multiple (adjusted for size and gross margin).
ask europe limited Estimated Valuation
Pomanda estimates the enterprise value of ASK EUROPE LIMITED at £0 based on an EBITDA of £-91.2k and a 4.27x industry multiple (adjusted for size and gross margin).
ask europe limited Estimated Valuation
Pomanda estimates the enterprise value of ASK EUROPE LIMITED at £1m based on Net Assets of £380.8k and 2.66x industry multiple (adjusted for liquidity).
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Ask Europe Limited Overview
Ask Europe Limited is a live company located in bedford, MK43 0BT with a Companies House number of 02989543. It operates in the management consultancy activities other than financial management sector, SIC Code 70229. Founded in November 1994, it's largest shareholder is peter kiddle with a 100% stake. Ask Europe Limited is a mature, small sized company, Pomanda has estimated its turnover at £698.2k with declining growth in recent years.
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Ask Europe Limited Health Check
Pomanda's financial health check has awarded Ask Europe Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 3 areas for improvement. Company Health Check FAQs


6 Strong

3 Regular

3 Weak

Size
annual sales of £698.2k, make it larger than the average company (£426.9k)
- Ask Europe Limited
£426.9k - Industry AVG

Growth
3 year (CAGR) sales growth of -16%, show it is growing at a slower rate (10.5%)
- Ask Europe Limited
10.5% - Industry AVG

Production
with a gross margin of 58.8%, this company has a comparable cost of product (58.8%)
- Ask Europe Limited
58.8% - Industry AVG

Profitability
an operating margin of -15.1% make it less profitable than the average company (8.5%)
- Ask Europe Limited
8.5% - Industry AVG

Employees
with 11 employees, this is above the industry average (4)
11 - Ask Europe Limited
4 - Industry AVG

Pay Structure
on an average salary of £49.1k, the company has an equivalent pay structure (£49.1k)
- Ask Europe Limited
£49.1k - Industry AVG

Efficiency
resulting in sales per employee of £63.5k, this is less efficient (£116.8k)
- Ask Europe Limited
£116.8k - Industry AVG

Debtor Days
it gets paid by customers after 46 days, this is earlier than average (63 days)
- Ask Europe Limited
63 days - Industry AVG

Creditor Days
its suppliers are paid after 94 days, this is slower than average (25 days)
- Ask Europe Limited
25 days - Industry AVG

Stock Days
it holds stock equivalent to 2 days, this is less than average (22 days)
- Ask Europe Limited
22 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 80 weeks, this is more cash available to meet short term requirements (27 weeks)
80 weeks - Ask Europe Limited
27 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 50.6%, this is a similar level of debt than the average (52.4%)
50.6% - Ask Europe Limited
52.4% - Industry AVG
ASK EUROPE LIMITED financials

Ask Europe Limited's latest turnover from March 2024 is estimated at £698.2 thousand and the company has net assets of £380.8 thousand. According to their latest financial statements, Ask Europe Limited has 11 employees and maintains cash reserves of £575.7 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 1,199,227 | 1,816,208 | 1,544,047 | 1,066,232 | 1,690,150 | 3,246,132 | 2,090,659 | 2,563,736 | 3,442,030 | 2,903,741 | 3,295,013 | 3,263,045 | |||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 563,774 | 886,246 | 710,154 | 446,657 | 668,219 | 1,140,893 | 810,021 | 1,057,977 | 1,484,931 | 1,183,203 | 1,354,682 | 1,383,802 | |||
Gross Profit | 635,453 | 929,962 | 833,893 | 619,575 | 1,021,931 | 2,105,239 | 1,280,638 | 1,505,759 | 1,957,099 | 1,720,538 | 1,940,331 | 1,879,243 | |||
Admin Expenses | 559,583 | 761,500 | 681,097 | 377,438 | 1,993,112 | 1,656,941 | 1,637,364 | 1,494,791 | 1,515,896 | 1,647,645 | 1,744,874 | 1,821,288 | |||
Operating Profit | 75,870 | 168,462 | 152,796 | 242,137 | -971,181 | 448,298 | -356,726 | 10,968 | 441,203 | 72,893 | 195,457 | 57,955 | |||
Interest Payable | 111 | 317 | 421 | 5,589 | 10,391 | 8,453 | 7,560 | ||||||||
Interest Receivable | 51 | 468 | 960 | 9 | 109 | 496 | 1,247 | 1,919 | 1,930 | 759 | 83 | 374 | |||
Pre-Tax Profit | 75,810 | 168,613 | 153,335 | 236,557 | -981,463 | 440,341 | -433,441 | 12,887 | 443,133 | 73,652 | 195,540 | 58,329 | |||
Tax | -10,932 | -24,955 | -31,758 | 112,751 | 26,413 | -93,399 | 71,195 | -4,457 | -107,299 | -35,551 | -44,844 | -15,645 | |||
Profit After Tax | 64,878 | 143,658 | 121,577 | 349,308 | -955,050 | 346,942 | -362,246 | 8,430 | 335,834 | 38,101 | 150,696 | 42,684 | |||
Dividends Paid | 72,000 | 76,000 | 152,000 | 114,000 | 114,000 | 211,280 | 203,300 | ||||||||
Retained Profit | 64,878 | 143,658 | 121,577 | 349,308 | -955,050 | 274,942 | -438,246 | -143,570 | 221,834 | -75,899 | -60,584 | -160,616 | |||
Employee Costs | 381,129 | 569,345 | 456,408 | 421,282 | 1,366,351 | 1,184,357 | 1,169,016 | 1,095,420 | 1,250,639 | 1,338,698 | 1,399,104 | 1,332,185 | |||
Number Of Employees | 11 | 12 | 11 | 9 | 11 | 10 | 10 | 20 | 21 | 18 | 18 | 17 | 21 | 22 | 22 |
EBITDA* | 86,873 | 180,464 | 171,979 | 271,785 | -904,933 | 497,710 | -333,117 | 26,509 | 457,581 | 169,714 | 239,493 | 120,068 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 25,777 | 17,329 | 12,306 | 11,060 | 16,954 | 19,698 | 30,158 | 52,219 | 126,415 | 132,333 | 19,895 | 31,947 | 38,442 | 39,512 | 52,944 |
Intangible Assets | 15,314 | 22,971 | 33,128 | 3,721 | 6,698 | 9,675 | 12,652 | 76,053 | 86,306 | ||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | 45,130 | 56,052 | 81,009 | 112,767 | 15,000 | ||||||||||
Total Fixed Assets | 41,091 | 40,300 | 45,434 | 59,911 | 79,704 | 110,382 | 155,577 | 52,219 | 126,415 | 132,333 | 19,895 | 31,947 | 38,442 | 115,565 | 154,250 |
Stock & work in progress | 2,353 | 8,860 | 9,361 | 10,547 | 10,117 | 9,100 | 5,683 | 4,350 | 4,965 | 7,590 | 7,000 | 7,324 | 7,116 | 6,562 | 11,551 |
Trade Debtors | 88,404 | 108,005 | 187,369 | 235,939 | 184,935 | 208,964 | 127,178 | 240,578 | 300,091 | 354,867 | 443,340 | 863,741 | 508,098 | 985,365 | 512,485 |
Group Debtors | |||||||||||||||
Misc Debtors | 63,262 | 38,019 | 55,171 | 64,629 | 87,263 | 116,700 | 41,003 | 13,070 | 65,215 | 144,611 | 163,801 | 49,309 | 55,555 | 102,522 | 55,414 |
Cash | 575,651 | 807,097 | 511,752 | 521,891 | 421,374 | 208,721 | 83,858 | 4,979 | 566,615 | 202,540 | 602,828 | 511,435 | 519,968 | 91,240 | 418,528 |
misc current assets | |||||||||||||||
total current assets | 729,670 | 961,981 | 763,653 | 833,006 | 703,689 | 543,485 | 257,722 | 262,977 | 936,886 | 709,608 | 1,216,969 | 1,431,809 | 1,090,737 | 1,185,689 | 997,978 |
total assets | 770,761 | 1,002,281 | 809,087 | 892,917 | 783,393 | 653,867 | 413,299 | 315,196 | 1,063,301 | 841,941 | 1,236,864 | 1,463,756 | 1,129,179 | 1,301,254 | 1,152,228 |
Bank overdraft | |||||||||||||||
Bank loan | 10,021 | 9,766 | 9,511 | ||||||||||||
Trade Creditors | 74,504 | 99,731 | 160,560 | 146,654 | 182,430 | 144,438 | 79,307 | 126,895 | 162,052 | 158,585 | 200,185 | 152,758 | 90,096 | 253,100 | 186,987 |
Group/Directors Accounts | |||||||||||||||
other short term finances | 12,760 | 68,800 | 116,443 | ||||||||||||
hp & lease commitments | 1,058 | 853 | 4,825 | 46,639 | 41,556 | ||||||||||
other current liabilities | 285,537 | 406,878 | 247,027 | 402,331 | 282,051 | 266,644 | 314,695 | 651,263 | 351,494 | 382,024 | 442,883 | 575,632 | 523,551 | 456,723 | 307,801 |
total current liabilities | 370,062 | 516,375 | 417,098 | 561,745 | 534,339 | 528,378 | 394,002 | 782,983 | 560,185 | 582,165 | 643,068 | 728,390 | 613,647 | 709,823 | 494,788 |
loans | 19,921 | 29,942 | 39,708 | 119,538 | 102,298 | 121,333 | 137,776 | ||||||||
hp & lease commitments | 1,058 | 12,999 | 56,623 | ||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 22,298 | ||||||||||||||
provisions | 2,296 | 2,854 | |||||||||||||
total long term liabilities | 19,921 | 32,238 | 62,006 | 119,538 | 102,298 | 122,391 | 137,776 | 15,853 | 56,623 | ||||||
total liabilities | 389,983 | 548,613 | 479,104 | 681,283 | 636,637 | 650,769 | 531,778 | 782,983 | 576,038 | 638,788 | 643,068 | 728,390 | 613,647 | 709,823 | 494,788 |
net assets | 380,778 | 453,668 | 329,983 | 211,634 | 146,756 | 3,098 | -118,479 | -467,787 | 487,263 | 203,153 | 593,796 | 735,366 | 515,532 | 591,431 | 657,440 |
total shareholders funds | 380,778 | 453,668 | 329,983 | 211,634 | 146,756 | 3,098 | -118,479 | -467,787 | 487,263 | 203,153 | 593,796 | 735,366 | 515,532 | 591,431 | 657,440 |
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 75,870 | 168,462 | 152,796 | 242,137 | -971,181 | 448,298 | -356,726 | 10,968 | 441,203 | 72,893 | 195,457 | 57,955 | |||
Depreciation | 6,363 | 5,587 | 7,219 | 8,026 | 9,025 | 16,206 | 29,648 | 66,248 | 49,412 | 23,609 | 15,541 | 16,378 | 20,768 | 33,783 | 51,860 |
Amortisation | 7,657 | 7,657 | 2,977 | 2,977 | 2,977 | 76,053 | 10,253 | 10,253 | |||||||
Tax | -10,932 | -24,955 | -31,758 | 112,751 | 26,413 | -93,399 | 71,195 | -4,457 | -107,299 | -35,551 | -44,844 | -15,645 | |||
Stock | -6,507 | -501 | -1,186 | 430 | 1,017 | 3,417 | 1,333 | 4,350 | -2,625 | 590 | -324 | 208 | 554 | -4,989 | 11,551 |
Debtors | 5,642 | -96,516 | -103,158 | 17,448 | -78,423 | 125,725 | 27,300 | 253,648 | -134,172 | -107,663 | -305,909 | 349,397 | -524,234 | 504,988 | 582,899 |
Creditors | -25,227 | -60,829 | 13,906 | -35,776 | 37,992 | 65,131 | -47,588 | 126,895 | 3,467 | -41,600 | 47,427 | 62,662 | -163,004 | 66,113 | 186,987 |
Accruals and Deferred Income | -121,341 | 159,851 | -155,304 | 120,280 | 15,407 | -48,051 | -336,568 | 651,263 | -30,530 | -60,859 | -132,749 | 52,081 | 66,828 | 148,922 | 307,801 |
Deferred Taxes & Provisions | -2,296 | 2,296 | 2,854 | ||||||||||||
Cash flow from operations | 142,567 | 286,314 | 28,159 | -28,253 | -358,360 | 516,899 | -257,308 | 242,963 | 115,420 | 561,667 | -90,315 | 4,761 | |||
Investing Activities | |||||||||||||||
capital expenditure | 2,873 | -45,336 | -43,494 | -13,275 | -3,489 | -9,883 | -19,698 | -20,351 | -17,588 | ||||||
Change in Investments | |||||||||||||||
cash flow from investments | 2,873 | -45,336 | -43,494 | -13,275 | -3,489 | -9,883 | -19,698 | -20,351 | -17,588 | ||||||
Financing Activities | |||||||||||||||
Bank loans | 255 | 255 | 9,511 | ||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | -12,760 | -56,040 | -47,643 | 116,443 | |||||||||||
Long term loans | -10,021 | -9,766 | -79,830 | 17,240 | -19,035 | -16,443 | 137,776 | ||||||||
Hire Purchase and Lease Commitments | -1,058 | -853 | 1,911 | -4,825 | 4,825 | -38,541 | 98,179 | ||||||||
other long term liabilities | -22,298 | 22,298 | |||||||||||||
share issue | |||||||||||||||
interest | -60 | 151 | 539 | -5,580 | -10,282 | -7,957 | -6,313 | 1,919 | 1,930 | 759 | 83 | 374 | |||
cash flow from financing | -39,918 | -67,380 | 102,450 | 127,371 | 481,806 | -37,330 | 139,469 | 3,919 | -70 | 759 | -5,342 | 818,430 | |||
cash and cash equivalents | |||||||||||||||
cash | -231,446 | 295,345 | -10,139 | 100,517 | 212,653 | 124,863 | 78,879 | 4,979 | 364,075 | -400,288 | 91,393 | -8,533 | 428,728 | -327,288 | 418,528 |
overdraft | |||||||||||||||
change in cash | -231,446 | 295,345 | -10,139 | 100,517 | 212,653 | 124,863 | 78,879 | 4,979 | 364,075 | -400,288 | 91,393 | -8,533 | 428,728 | -327,288 | 418,528 |
ask europe limited Credit Report and Business Information
Ask Europe Limited Competitor Analysis

Perform a competitor analysis for ask europe limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in MK43 area or any other competitors across 12 key performance metrics.
ask europe limited Ownership
ASK EUROPE LIMITED group structure
Ask Europe Limited has no subsidiary companies.
Ultimate parent company
ASK EUROPE LIMITED
02989543
ask europe limited directors
Ask Europe Limited currently has 2 directors. The longest serving directors include Mr Peter Kiddle (Apr 2017) and Mr Alex Speed (Apr 2017).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Peter Kiddle | England | 69 years | Apr 2017 | - | Director |
Mr Alex Speed | England | 52 years | Apr 2017 | - | Director |
P&L
March 2024turnover
698.2k
-10%
operating profit
-105.3k
0%
gross margin
58.8%
+1.3%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
380.8k
-0.16%
total assets
770.8k
-0.23%
cash
575.7k
-0.29%
net assets
Total assets minus all liabilities
ask europe limited company details
company number
02989543
Type
Private limited with Share Capital
industry
70229 - Management consultancy activities (other than financial management)
incorporation date
November 1994
age
31
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
March 2024
previous names
ask europe plc (December 2020)
accountant
-
auditor
-
address
cranfield innovation centre, university way, bedford, bedfordshire, MK43 0BT
Bank
BARCLAYS BANK PLC
Legal Advisor
-
ask europe limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to ask europe limited.
ask europe limited Capital Raised & Share Issues BETA
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ask europe limited Companies House Filings - See Documents
date | description | view/download |
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