
Company Number
03310603
Next Accounts
Sep 2025
Shareholders
graysons hospitality limited
Group Structure
View All
Industry
Event catering activities
Registered Address
ascent 4, farnborough aerospace centre, farnborough, GU14 6XN
Website
www.bywordofmouth.co.ukPomanda estimates the enterprise value of BY WORD OF MOUTH LIMITED at £5.1m based on a Turnover of £7.4m and 0.68x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of BY WORD OF MOUTH LIMITED at £4.4m based on an EBITDA of £872.2k and a 5.07x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of BY WORD OF MOUTH LIMITED at £14.3m based on Net Assets of £5m and 2.85x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
By Word Of Mouth Limited is a live company located in farnborough, GU14 6XN with a Companies House number of 03310603. It operates in the event catering activities sector, SIC Code 56210. Founded in January 1997, it's largest shareholder is graysons hospitality limited with a 100% stake. By Word Of Mouth Limited is a mature, mid sized company, Pomanda has estimated its turnover at £7.4m with unknown growth in recent years.
Pomanda's financial health check has awarded By Word Of Mouth Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 2 areas for improvement. Company Health Check FAQs
8 Strong
1 Regular
2 Weak
Size
annual sales of £8.1m, make it larger than the average company (£485.4k)
£8.1m - By Word Of Mouth Limited
£485.4k - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- By Word Of Mouth Limited
- - Industry AVG
Production
with a gross margin of 55.1%, this company has a lower cost of product (42.9%)
55.1% - By Word Of Mouth Limited
42.9% - Industry AVG
Profitability
an operating margin of 19.3% make it more profitable than the average company (5.2%)
19.3% - By Word Of Mouth Limited
5.2% - Industry AVG
Employees
with 42 employees, this is above the industry average (11)
42 - By Word Of Mouth Limited
11 - Industry AVG
Pay Structure
on an average salary of £42k, the company has a higher pay structure (£18.5k)
£42k - By Word Of Mouth Limited
£18.5k - Industry AVG
Efficiency
resulting in sales per employee of £191.8k, this is more efficient (£50.7k)
£191.8k - By Word Of Mouth Limited
£50.7k - Industry AVG
Debtor Days
it gets paid by customers after 20 days, this is earlier than average (35 days)
20 days - By Word Of Mouth Limited
35 days - Industry AVG
Creditor Days
its suppliers are paid after 95 days, this is slower than average (32 days)
95 days - By Word Of Mouth Limited
32 days - Industry AVG
Stock Days
it holds stock equivalent to 8 days, this is in line with average (9 days)
8 days - By Word Of Mouth Limited
9 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 5 weeks, this is less cash available to meet short term requirements (23 weeks)
5 weeks - By Word Of Mouth Limited
23 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 44.2%, this is a lower level of debt than the average (87.1%)
44.2% - By Word Of Mouth Limited
87.1% - Industry AVG
By Word Of Mouth Limited's latest turnover from December 2023 is £7.4 million and the company has net assets of £5 million. According to their latest financial statements, By Word Of Mouth Limited has 78 employees and maintains cash reserves of £298 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Jan 2023 | Jan 2022 | Jun 2021 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 7,420,677 | 8,057,404 | 2,570,855 | 1,614,000 | 6,437,000 | 7,052,000 | 7,240,000 | 6,629,000 | 9,244,000 | 5,670,000 | 6,131,000 | 4,926,000 | 5,049,000 | 3,204,484 |
Other Income Or Grants | ||||||||||||||
Cost Of Sales | 3,233,561 | 3,617,533 | 1,106,652 | 576,000 | 2,976,000 | 3,514,000 | 3,721,000 | 3,349,000 | 4,789,000 | 2,835,000 | 3,054,000 | 2,482,000 | 3,167,000 | 2,013,596 |
Gross Profit | 4,187,116 | 4,439,871 | 1,464,203 | 1,038,000 | 3,461,000 | 3,538,000 | 3,519,000 | 3,280,000 | 4,455,000 | 2,835,000 | 3,077,000 | 2,444,000 | 1,882,000 | 1,190,888 |
Admin Expenses | 3,370,657 | 2,887,735 | 982,373 | 2,429,000 | 2,990,000 | 2,773,000 | 2,890,000 | 3,101,000 | 4,291,000 | 2,221,000 | 2,997,000 | 1,999,000 | 1,541,000 | 1,322,227 |
Operating Profit | 816,459 | 1,552,136 | 481,830 | -1,391,000 | 471,000 | 765,000 | 629,000 | 179,000 | 164,000 | 614,000 | 80,000 | 445,000 | 341,000 | -131,339 |
Interest Payable | 1,966 | 1,497 | 749 | 2,000 | 24,000 | 43,950 | ||||||||
Interest Receivable | ||||||||||||||
Pre-Tax Profit | 814,493 | 1,550,639 | 481,081 | -1,393,000 | 471,000 | 765,000 | 629,000 | 179,000 | 164,000 | 614,000 | 80,000 | 425,000 | 317,000 | -175,289 |
Tax | 2,694 | -184,129 | -94,567 | 254,000 | -7,000 | 2,000 | -2,000 | -7,000 | -16,000 | -7,000 | 38,000 | |||
Profit After Tax | 817,187 | 1,366,510 | 386,514 | -1,139,000 | 464,000 | 767,000 | 627,000 | 179,000 | 157,000 | 598,000 | 73,000 | 463,000 | 317,000 | -175,289 |
Dividends Paid | ||||||||||||||
Retained Profit | 817,187 | 1,366,510 | 386,514 | -1,139,000 | 464,000 | 767,000 | 627,000 | 179,000 | 157,000 | 598,000 | 73,000 | 463,000 | 317,000 | -175,289 |
Employee Costs | 2,195,836 | 1,764,490 | 615,232 | 1,745,000 | 2,222,000 | 2,194,000 | 1,970,000 | 1,940,081,000 | 3,126,000 | 1,873,000 | 1,764,000 | 1,536,000 | 1,607,000 | 1,193,422 |
Number Of Employees | 78 | 42 | 27 | 48 | 125 | 124 | 114 | 102 | 105 | 106 | 96 | 70 | 47 | |
EBITDA* | 872,195 | 1,584,471 | 497,504 | -1,338,000 | 502,000 | 800,000 | 669,000 | 220,000 | 262,000 | 683,000 | 147,000 | 506,000 | 366,000 | -109,546 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Jan 2023 | Jan 2022 | Jun 2021 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 163,569 | 147,327 | 46,425 | 54,000 | 70,000 | 67,000 | 58,000 | 76,000 | 87,000 | 137,000 | 127,000 | 176,000 | 176,000 | 52,832 |
Intangible Assets | ||||||||||||||
Investments & Other | ||||||||||||||
Debtors (Due After 1 year) | ||||||||||||||
Total Fixed Assets | 163,569 | 147,327 | 46,425 | 54,000 | 70,000 | 67,000 | 58,000 | 76,000 | 87,000 | 137,000 | 127,000 | 176,000 | 176,000 | 52,832 |
Stock & work in progress | 66,748 | 84,400 | 46,448 | 36,000 | 60,000 | 62,000 | 62,000 | 52,000 | 62,000 | 73,000 | 53,000 | 36,000 | 52,000 | 37,770 |
Trade Debtors | 214,238 | 456,686 | 131,300 | 29,000 | 462,000 | 366,000 | 525,000 | 355,000 | 253,000 | 566,000 | 576,000 | 652,000 | 554,000 | 349,997 |
Group Debtors | 7,791,376 | 6,338,748 | 4,392,594 | 4,093,000 | 4,294,000 | 3,166,000 | 2,496,000 | 2,253,000 | 1,784,000 | 1,130,000 | 649,000 | 170,000 | ||
Misc Debtors | 200,675 | 175,984 | 215,100 | 376,000 | 137,000 | 125,000 | 107,000 | 82,000 | 104,000 | 104,000 | 115,000 | 109,000 | 91,695 | |
Cash | 298,007 | 314,237 | 373,060 | 288,000 | 454,000 | 601,000 | 208,000 | 181,000 | 115,000 | 468,000 | 456,000 | 533,000 | 536,000 | 776,502 |
misc current assets | 31,000 | 38,000 | ||||||||||||
total current assets | 8,571,044 | 7,370,055 | 5,158,502 | 4,822,000 | 5,407,000 | 4,796,000 | 4,086,000 | 3,191,000 | 2,765,000 | 2,995,000 | 2,350,000 | 2,023,000 | 1,421,000 | 1,255,964 |
total assets | 8,734,613 | 7,517,382 | 5,204,927 | 4,876,000 | 5,477,000 | 4,863,000 | 4,144,000 | 3,267,000 | 2,852,000 | 3,132,000 | 2,477,000 | 2,199,000 | 1,597,000 | 1,308,796 |
Bank overdraft | ||||||||||||||
Bank loan | ||||||||||||||
Trade Creditors | 795,087 | 949,037 | 432,286 | 352,000 | 251,000 | 375,000 | 441,000 | 411,000 | 471,000 | 845,000 | 839,000 | 604,000 | 311,000 | 109,102 |
Group/Directors Accounts | 1,719,414 | 1,505,364 | 1,222,243 | 1,122,000 | 932,000 | 529,000 | 432,000 | 312,000 | 114,000 | 98,000 | 24,000 | 234,000 | 623,302 | |
other short term finances | 733,000 | |||||||||||||
hp & lease commitments | 7,237 | 8,562 | 7,409 | 7,000 | ||||||||||
other current liabilities | 1,154,831 | 804,234 | 714,347 | 949,000 | 714,000 | 825,000 | 702,000 | 526,000 | 787,000 | 752,000 | 856,000 | 800,000 | 641,384 | |
total current liabilities | 3,676,569 | 3,267,197 | 2,376,285 | 2,430,000 | 1,897,000 | 1,747,000 | 1,795,000 | 1,545,000 | 1,309,000 | 1,746,000 | 1,689,000 | 1,484,000 | 1,345,000 | 1,373,788 |
loans | ||||||||||||||
hp & lease commitments | 27,012 | 33,646 | 1,325 | 5,000 | ||||||||||
Accruals and Deferred Income | ||||||||||||||
other liabilities | ||||||||||||||
provisions | 20,018 | 22,712 | ||||||||||||
total long term liabilities | 47,030 | 56,358 | 1,325 | 5,000 | ||||||||||
total liabilities | 3,723,599 | 3,323,555 | 2,377,610 | 2,435,000 | 1,897,000 | 1,747,000 | 1,795,000 | 1,545,000 | 1,309,000 | 1,746,000 | 1,689,000 | 1,484,000 | 1,345,000 | 1,373,788 |
net assets | 5,011,014 | 4,193,827 | 2,827,317 | 2,441,000 | 3,580,000 | 3,116,000 | 2,349,000 | 1,722,000 | 1,543,000 | 1,386,000 | 788,000 | 715,000 | 252,000 | -64,992 |
total shareholders funds | 5,011,014 | 4,193,827 | 2,827,317 | 2,441,000 | 3,580,000 | 3,116,000 | 2,349,000 | 1,722,000 | 1,543,000 | 1,386,000 | 788,000 | 715,000 | 252,000 | -64,992 |
Dec 2023 | Jan 2023 | Jan 2022 | Jun 2021 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||||
Operating Profit | 816,459 | 1,552,136 | 481,830 | -1,391,000 | 471,000 | 765,000 | 629,000 | 179,000 | 164,000 | 614,000 | 80,000 | 445,000 | 341,000 | -131,339 |
Depreciation | 55,736 | 32,335 | 15,674 | 53,000 | 31,000 | 35,000 | 40,000 | 41,000 | 98,000 | 69,000 | 67,000 | 61,000 | 25,000 | 21,793 |
Amortisation | ||||||||||||||
Tax | 2,694 | -184,129 | -94,567 | 254,000 | -7,000 | 2,000 | -2,000 | -7,000 | -16,000 | -7,000 | 38,000 | |||
Stock | 20,300 | 37,952 | 10,448 | 36,000 | -2,000 | 10,000 | -10,000 | -11,000 | 20,000 | 17,000 | -16,000 | 14,230 | 37,770 | |
Debtors | 3,467,295 | 2,232,424 | 240,994 | 4,498,000 | 4,527,000 | -3,450,000 | 858,000 | 370,000 | 134,000 | 644,000 | 394,000 | 583,000 | 391,308 | 441,692 |
Creditors | 362,801 | 516,751 | 80,286 | 352,000 | -124,000 | -66,000 | 30,000 | -60,000 | -374,000 | 6,000 | 235,000 | 293,000 | 201,898 | 109,102 |
Accruals and Deferred Income | 440,484 | 89,887 | -234,653 | 949,000 | 714,000 | -825,000 | 123,000 | 176,000 | -261,000 | 35,000 | -104,000 | 56,000 | 158,616 | 641,384 |
Deferred Taxes & Provisions | 20,018 | 22,712 | ||||||||||||
Cash flow from operations | -1,789,403 | -240,684 | -2,872 | -4,317,000 | -3,440,000 | -48,000 | -24,000 | -503,000 | 44,000 | -140,000 | 326,000 | 320,976 | 161,478 | |
Investing Activities | ||||||||||||||
capital expenditure | ||||||||||||||
Change in Investments | ||||||||||||||
cash flow from investments | ||||||||||||||
Financing Activities | ||||||||||||||
Bank loans | ||||||||||||||
Group/Directors Accounts | 497,171 | 283,121 | 100,243 | 1,122,000 | 932,000 | -529,000 | 97,000 | 120,000 | 198,000 | 16,000 | 74,000 | -210,000 | -389,302 | 623,302 |
Other Short Term Loans | -733,000 | 733,000 | ||||||||||||
Long term loans | ||||||||||||||
Hire Purchase and Lease Commitments | 25,515 | 33,474 | -3,266 | 12,000 | ||||||||||
other long term liabilities | ||||||||||||||
share issue | ||||||||||||||
interest | -1,966 | -1,497 | -749 | -2,000 | -24,000 | -43,950 | ||||||||
cash flow from financing | 1,887,230 | 315,098 | 96,031 | 4,712,000 | 199,000 | 97,000 | 120,000 | 198,000 | 16,000 | 74,000 | -210,000 | -413,310 | 689,649 | |
cash and cash equivalents | ||||||||||||||
cash | -75,053 | -58,823 | 85,060 | 288,000 | -147,000 | 393,000 | 27,000 | 66,000 | -353,000 | 12,000 | -77,000 | -3,000 | -240,502 | 776,502 |
overdraft | ||||||||||||||
change in cash | -75,053 | -58,823 | 85,060 | 288,000 | -147,000 | 393,000 | 27,000 | 66,000 | -353,000 | 12,000 | -77,000 | -3,000 | -240,502 | 776,502 |
Perform a competitor analysis for by word of mouth limited by selecting its closest rivals, whether from the ACCOMMODATION AND FOOD SERVICE ACTIVITIES sector, other mid companies, companies in GU14 area or any other competitors across 12 key performance metrics.
BY WORD OF MOUTH LIMITED group structure
By Word Of Mouth Limited has no subsidiary companies.
Ultimate parent company
ARAMARK INC
#0085146
2 parents
BY WORD OF MOUTH LIMITED
03310603
By Word Of Mouth Limited currently has 5 directors. The longest serving directors include Mr Richard Perry (May 2001) and Sir Francis MacKay (Nov 2010).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Richard Perry | 50 years | May 2001 | - | Director | |
Sir Francis MacKay | 80 years | Nov 2010 | - | Director | |
Mr Barnaby Watson | England | 52 years | Jul 2013 | - | Director |
Mr Carl Johnson | England | 40 years | Jan 2023 | - | Director |
Mrs Helen Milligan-Smith | United Kingdom | 44 years | Jan 2023 | - | Director |
P&L
December 2023turnover
7.4m
+189%
operating profit
816.5k
+69%
gross margin
56.5%
-0.93%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
5m
+0.77%
total assets
8.7m
+0.68%
cash
298k
-0.2%
net assets
Total assets minus all liabilities
company number
03310603
Type
Private limited with Share Capital
industry
56210 - Event catering activities
incorporation date
January 1997
age
28
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
dencopse limited (February 1997)
accountant
PRICE BAILEY LLP
auditor
-
address
ascent 4, farnborough aerospace centre, farnborough, GU14 6XN
Bank
THE ROYAL BANK OF SCOTLAND PLC
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 5 charges/mortgages relating to by word of mouth limited. Currently there are 1 open charges and 4 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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