aka promotions limited

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aka promotions limited Company Information

Share AKA PROMOTIONS LIMITED

Company Number

03380689

Directors

Adrian Allen

Paul Smith

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Shareholders

aka group ltd

Group Structure

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Industry

Advertising agencies

 

Registered Address

115 shaftesbury avenue, cambridge circus, london, WC2H 8AF

aka promotions limited Estimated Valuation

£47.7m

Pomanda estimates the enterprise value of AKA PROMOTIONS LIMITED at £47.7m based on a Turnover of £58.8m and 0.81x industry multiple (adjusted for size and gross margin).

aka promotions limited Estimated Valuation

£18.5m

Pomanda estimates the enterprise value of AKA PROMOTIONS LIMITED at £18.5m based on an EBITDA of £3.5m and a 5.28x industry multiple (adjusted for size and gross margin).

aka promotions limited Estimated Valuation

£32.8m

Pomanda estimates the enterprise value of AKA PROMOTIONS LIMITED at £32.8m based on Net Assets of £18.6m and 1.76x industry multiple (adjusted for liquidity).

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Aka Promotions Limited Overview

Aka Promotions Limited is a live company located in london, WC2H 8AF with a Companies House number of 03380689. It operates in the advertising agencies sector, SIC Code 73110. Founded in June 1997, it's largest shareholder is aka group ltd with a 100% stake. Aka Promotions Limited is a mature, large sized company, Pomanda has estimated its turnover at £58.8m with rapid growth in recent years.

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Aka Promotions Limited Health Check

Pomanda's financial health check has awarded Aka Promotions Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 1 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating5out of 5
positive_score

6 Strong

positive_score

4 Regular

positive_score

1 Weak

size

Size

annual sales of £58.8m, make it larger than the average company (£7.2m)

£58.8m - Aka Promotions Limited

£7.2m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 111%, show it is growing at a faster rate (9.1%)

111% - Aka Promotions Limited

9.1% - Industry AVG

production

Production

with a gross margin of 26.6%, this company has a higher cost of product (42.1%)

26.6% - Aka Promotions Limited

42.1% - Industry AVG

profitability

Profitability

an operating margin of 5.6% make it as profitable than the average company (4.7%)

5.6% - Aka Promotions Limited

4.7% - Industry AVG

employees

Employees

with 148 employees, this is above the industry average (35)

148 - Aka Promotions Limited

35 - Industry AVG

paystructure

Pay Structure

on an average salary of £56.9k, the company has an equivalent pay structure (£63.4k)

£56.9k - Aka Promotions Limited

£63.4k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £397.4k, this is more efficient (£179.2k)

£397.4k - Aka Promotions Limited

£179.2k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 44 days, this is near the average (53 days)

44 days - Aka Promotions Limited

53 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 69 days, this is slower than average (43 days)

69 days - Aka Promotions Limited

43 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Aka Promotions Limited

- - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 15 weeks, this is average cash available to meet short term requirements (16 weeks)

15 weeks - Aka Promotions Limited

16 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 47.1%, this is a lower level of debt than the average (65.3%)

47.1% - Aka Promotions Limited

65.3% - Industry AVG

AKA PROMOTIONS LIMITED financials

EXPORTms excel logo

Aka Promotions Limited's latest turnover from March 2024 is £58.8 million and the company has net assets of £18.6 million. According to their latest financial statements, Aka Promotions Limited has 148 employees and maintains cash reserves of £5.1 million as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Mar 2024Mar 2023Mar 2022Mar 2021Mar 2020Mar 2019Mar 2018Mar 2017Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Turnover58,816,01148,678,86530,959,8316,256,36143,794,48944,677,06642,248,00448,378,57835,203,86229,157,98927,515,18226,678,29627,062,99122,610,77421,506,054
Other Income Or Grants
Cost Of Sales43,187,32736,075,18322,389,1454,235,65131,993,92431,685,13028,704,38633,088,12623,471,41018,453,36318,303,77616,728,74116,990,61914,962,80014,605,631
Gross Profit15,628,68412,603,6828,570,6862,020,71011,800,56512,991,93613,543,61815,290,45211,732,45210,704,6269,211,4069,949,55510,072,3727,647,9746,900,423
Admin Expenses12,361,2079,401,5697,030,5185,153,64711,321,89010,501,55810,030,90212,590,9999,882,5509,112,5968,253,8088,773,4048,849,3096,654,6226,295,427
Operating Profit3,267,4773,202,1131,540,168-3,132,937478,6752,490,3783,512,7162,699,4531,849,9021,592,030957,5981,176,1511,223,063993,352604,996
Interest Payable13,77631,30746,18144,97427,28719,80711,1914,6325,921
Interest Receivable10,3171,6281,6171,7111,1471,2241,7602,36918,43226,21922,2365,8362,890
Pre-Tax Profit3,277,7943,203,7411,540,168-3,131,320478,6752,492,0893,500,0872,669,3701,805,4811,549,425948,7431,182,5631,234,108994,556601,965
Tax-917,107-2,686268,305720,55250,410-455,638-233,95733,498-348,182-297,694-35,643-299,616-390,846-299,198-241,536
Profit After Tax2,360,6873,201,0551,808,473-2,410,768529,0852,036,4513,266,1302,702,8681,457,2991,251,731913,100882,947843,262695,358360,429
Dividends Paid160,000329,000263,999334,000277,349276,000
Retained Profit2,360,6873,201,0551,808,473-2,410,768529,0852,036,4513,266,1302,702,8681,297,299922,731913,100618,948509,262418,00984,429
Employee Costs8,422,2156,462,5964,728,5723,749,2947,342,2477,882,3117,510,3989,283,3587,176,6966,522,2366,066,1976,408,7365,832,1234,813,7954,511,104
Number Of Employees1481329210715816115716116614413814213010992
EBITDA*3,502,1593,416,8671,727,363-2,918,732688,0162,659,8743,722,9502,927,0392,103,0541,822,5691,175,0461,399,4981,428,7711,079,879684,626

* Earnings Before Interest, Tax, Depreciation and Amortisation

Mar 2024Mar 2023Mar 2022Mar 2021Mar 2020Mar 2019Mar 2018Mar 2017Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Tangible Assets391,858437,668465,613394,207630,330399,159320,485344,610497,390569,916460,534774,450428,936344,096332,263
Intangible Assets
Investments & Other163,6711,080,7781,083,4641,0001,0001,0001,0001,0001,000133,439
Debtors (Due After 1 year)4,402,3812,956,76569,00971,45054,28754,286
Total Fixed Assets555,5291,518,4461,549,077394,207630,330400,159321,485345,610498,3904,973,2973,418,299976,898500,386398,383386,549
Stock & work in progress
Trade Debtors7,209,2516,439,7124,503,0681,236,3876,121,0936,110,4215,738,8155,560,0384,224,7903,457,1121,771,4132,457,0851,951,9261,083,1191,341,421
Group Debtors18,799,28016,600,23712,499,08211,053,55612,685,36010,645,6789,946,5649,193,4095,693,211691,98222,621533,407942,044454,595
Misc Debtors3,596,0622,924,067776,8041,290,4672,334,0932,420,7962,493,8412,274,4121,937,4911,259,360656,994821,005931,144371,662439,282
Cash5,051,5343,262,4002,709,1351,882,9431,318,3333,282,8392,654,848860,144113,471778,4222,298,8693,319,8572,932,2561,811,5081,328,699
misc current assets
total current assets34,656,12729,226,41620,488,08915,463,35322,458,87922,459,73420,834,06817,888,00311,968,9636,186,8764,727,2766,620,5686,348,7334,208,3333,563,997
total assets35,211,65630,744,86222,037,16615,857,56023,089,20922,859,89321,155,55318,233,61312,467,35311,160,1738,145,5757,597,4666,849,1194,606,7163,950,546
Bank overdraft
Bank loan
Trade Creditors 8,275,4554,993,5652,837,526866,6843,727,1702,155,9104,476,8685,330,6193,766,5684,617,7242,764,8223,294,3772,726,5701,682,7231,595,910
Group/Directors Accounts162,84054,044117,452
other short term finances1,905,6791,161,9151,329,544871,097
hp & lease commitments
other current liabilities8,323,0509,498,8336,148,2313,747,9405,708,3357,579,3645,590,5173,175,7202,396,3561,222,4941,560,9402,213,4292,705,8811,997,7041,715,050
total current liabilities16,598,50514,492,3988,985,7574,614,6249,435,5059,735,27410,067,38510,412,0187,324,8397,332,6025,196,8595,561,8505,432,4513,680,4273,428,412
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions23,7878,42418,88332,737
total long term liabilities23,7878,42418,88332,737
total liabilities16,598,50514,492,3988,985,7574,614,6249,435,5059,735,27410,067,38510,412,0187,348,6267,341,0265,196,8595,561,8505,432,4513,699,3103,461,149
net assets18,613,15116,252,46413,051,40911,242,93613,653,70413,124,61911,088,1687,821,5955,118,7273,819,1472,948,7162,035,6161,416,668907,406489,397
total shareholders funds18,613,15116,252,46413,051,40911,242,93613,653,70413,124,61911,088,1687,821,5955,118,7273,819,1472,948,7162,035,6161,416,668907,406489,397
Mar 2024Mar 2023Mar 2022Mar 2021Mar 2020Mar 2019Mar 2018Mar 2017Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Operating Activities
Operating Profit3,267,4773,202,1131,540,168-3,132,937478,6752,490,3783,512,7162,699,4531,849,9021,592,030957,5981,176,1511,223,063993,352604,996
Depreciation234,682214,754187,195214,205209,341169,496210,234227,586253,152230,539217,448223,347205,70886,52779,630
Amortisation
Tax-917,107-2,686268,305720,55250,410-455,638-233,95733,498-348,182-297,694-35,643-299,616-390,846-299,198-241,536
Stock
Debtors3,640,5778,185,0624,198,544-7,560,1361,963,651997,6751,151,36117,027,8592,044,6574,425,6632,015,452-118,2071,036,815161,5282,289,584
Creditors3,281,8902,156,0391,970,842-2,860,4861,571,260-2,320,958-853,7515,330,619-851,1561,852,902-529,555567,8071,043,84786,8131,595,910
Accruals and Deferred Income-1,175,7833,350,6022,400,291-1,960,395-1,871,0291,988,8472,414,7973,175,7201,173,862-338,446-652,489-492,452708,177282,6541,715,050
Deferred Taxes & Provisions15,3638,424-18,883-13,85432,737
Cash flow from operations1,050,582735,7602,168,257541,075-1,524,994874,4503,898,678-5,560,98348,284-1,377,908-2,058,0931,293,4441,734,251974,7661,497,203
Investing Activities
capital expenditure-188,872-186,809-258,60121,918-440,512-248,170-186,109-572,196-180,626-339,92196,468-702,300-290,321-98,360-132,168
Change in Investments-917,107-2,6861,083,464-1,0001,000-132,439133,439
cash flow from investments728,235-184,123-1,342,06521,918-439,512-248,170-186,109-573,196-180,626-339,921228,907-835,739-290,321-98,360-132,168
Financing Activities
Bank loans
Group/Directors Accounts-162,840162,840-54,04454,044-117,452117,452
Other Short Term Loans -1,905,6791,905,679-167,629458,447871,097
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue4435,118,7272,281-52,300404,968
interest10,3171,6281,6171,711-12,629-30,083-44,421-42,605-8,8556,41211,0451,204-3,031
cash flow from financing10,3171,6281,6171,711-1,917,8656,994,323-372,609526,382808,19860,45611,045-116,248519,389
cash and cash equivalents
cash1,789,134553,265826,192564,610-1,964,506627,9911,794,704860,144-664,951-1,520,447-1,020,988387,6011,120,748482,8091,328,699
overdraft
change in cash1,789,134553,265826,192564,610-1,964,506627,9911,794,704860,144-664,951-1,520,447-1,020,988387,6011,120,748482,8091,328,699

aka promotions limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Aka Promotions Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for aka promotions limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in WC2H area or any other competitors across 12 key performance metrics.

aka promotions limited Ownership

AKA PROMOTIONS LIMITED group structure

Aka Promotions Limited has no subsidiary companies.

Ultimate parent company

IE LUXCO SARL

#0027520

2 parents

AKA PROMOTIONS LIMITED

03380689

AKA PROMOTIONS LIMITED Shareholders

aka group ltd 100%

aka promotions limited directors

Aka Promotions Limited currently has 3 directors. The longest serving directors include Mr Adrian Allen (Sep 2010) and Mr Paul Smith (Aug 2012).

officercountryagestartendrole
Mr Adrian Allen62 years Sep 2010- Director
Mr Paul SmithUnited Kingdom47 years Aug 2012- Director
Mr Nicholas Hurrell62 years Oct 2021- Director

P&L

March 2024

turnover

58.8m

+21%

operating profit

3.3m

+2%

gross margin

26.6%

+2.63%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

18.6m

+0.15%

total assets

35.2m

+0.15%

cash

5.1m

+0.55%

net assets

Total assets minus all liabilities

aka promotions limited company details

company number

03380689

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

June 1997

age

28

incorporated

UK

ultimate parent company

IE LUXCO SARL

accounts

Full Accounts

last accounts submitted

March 2024

previous names

N/A

accountant

-

auditor

PRICEWATERHOUSECOOPERS LLP

address

115 shaftesbury avenue, cambridge circus, london, WC2H 8AF

Bank

HSBC BANK PLC

Legal Advisor

LEWIS SILKIN LLP

aka promotions limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 9 charges/mortgages relating to aka promotions limited. Currently there are 1 open charges and 8 have been satisfied in the past.

aka promotions limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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aka promotions limited Companies House Filings - See Documents

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