
Company Number
03380689
Next Accounts
Dec 2025
Shareholders
aka group ltd
Group Structure
View All
Industry
Advertising agencies
Registered Address
115 shaftesbury avenue, cambridge circus, london, WC2H 8AF
Pomanda estimates the enterprise value of AKA PROMOTIONS LIMITED at £47.7m based on a Turnover of £58.8m and 0.81x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of AKA PROMOTIONS LIMITED at £18.5m based on an EBITDA of £3.5m and a 5.28x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of AKA PROMOTIONS LIMITED at £32.8m based on Net Assets of £18.6m and 1.76x industry multiple (adjusted for liquidity).
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Aka Promotions Limited is a live company located in london, WC2H 8AF with a Companies House number of 03380689. It operates in the advertising agencies sector, SIC Code 73110. Founded in June 1997, it's largest shareholder is aka group ltd with a 100% stake. Aka Promotions Limited is a mature, large sized company, Pomanda has estimated its turnover at £58.8m with rapid growth in recent years.
Pomanda's financial health check has awarded Aka Promotions Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 1 areas for improvement. Company Health Check FAQs
6 Strong
4 Regular
1 Weak
Size
annual sales of £58.8m, make it larger than the average company (£7.2m)
£58.8m - Aka Promotions Limited
£7.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 111%, show it is growing at a faster rate (9.1%)
111% - Aka Promotions Limited
9.1% - Industry AVG
Production
with a gross margin of 26.6%, this company has a higher cost of product (42.1%)
26.6% - Aka Promotions Limited
42.1% - Industry AVG
Profitability
an operating margin of 5.6% make it as profitable than the average company (4.7%)
5.6% - Aka Promotions Limited
4.7% - Industry AVG
Employees
with 148 employees, this is above the industry average (35)
148 - Aka Promotions Limited
35 - Industry AVG
Pay Structure
on an average salary of £56.9k, the company has an equivalent pay structure (£63.4k)
£56.9k - Aka Promotions Limited
£63.4k - Industry AVG
Efficiency
resulting in sales per employee of £397.4k, this is more efficient (£179.2k)
£397.4k - Aka Promotions Limited
£179.2k - Industry AVG
Debtor Days
it gets paid by customers after 44 days, this is near the average (53 days)
44 days - Aka Promotions Limited
53 days - Industry AVG
Creditor Days
its suppliers are paid after 69 days, this is slower than average (43 days)
69 days - Aka Promotions Limited
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Aka Promotions Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 15 weeks, this is average cash available to meet short term requirements (16 weeks)
15 weeks - Aka Promotions Limited
16 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 47.1%, this is a lower level of debt than the average (65.3%)
47.1% - Aka Promotions Limited
65.3% - Industry AVG
Aka Promotions Limited's latest turnover from March 2024 is £58.8 million and the company has net assets of £18.6 million. According to their latest financial statements, Aka Promotions Limited has 148 employees and maintains cash reserves of £5.1 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 58,816,011 | 48,678,865 | 30,959,831 | 6,256,361 | 43,794,489 | 44,677,066 | 42,248,004 | 48,378,578 | 35,203,862 | 29,157,989 | 27,515,182 | 26,678,296 | 27,062,991 | 22,610,774 | 21,506,054 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 43,187,327 | 36,075,183 | 22,389,145 | 4,235,651 | 31,993,924 | 31,685,130 | 28,704,386 | 33,088,126 | 23,471,410 | 18,453,363 | 18,303,776 | 16,728,741 | 16,990,619 | 14,962,800 | 14,605,631 |
Gross Profit | 15,628,684 | 12,603,682 | 8,570,686 | 2,020,710 | 11,800,565 | 12,991,936 | 13,543,618 | 15,290,452 | 11,732,452 | 10,704,626 | 9,211,406 | 9,949,555 | 10,072,372 | 7,647,974 | 6,900,423 |
Admin Expenses | 12,361,207 | 9,401,569 | 7,030,518 | 5,153,647 | 11,321,890 | 10,501,558 | 10,030,902 | 12,590,999 | 9,882,550 | 9,112,596 | 8,253,808 | 8,773,404 | 8,849,309 | 6,654,622 | 6,295,427 |
Operating Profit | 3,267,477 | 3,202,113 | 1,540,168 | -3,132,937 | 478,675 | 2,490,378 | 3,512,716 | 2,699,453 | 1,849,902 | 1,592,030 | 957,598 | 1,176,151 | 1,223,063 | 993,352 | 604,996 |
Interest Payable | 13,776 | 31,307 | 46,181 | 44,974 | 27,287 | 19,807 | 11,191 | 4,632 | 5,921 | ||||||
Interest Receivable | 10,317 | 1,628 | 1,617 | 1,711 | 1,147 | 1,224 | 1,760 | 2,369 | 18,432 | 26,219 | 22,236 | 5,836 | 2,890 | ||
Pre-Tax Profit | 3,277,794 | 3,203,741 | 1,540,168 | -3,131,320 | 478,675 | 2,492,089 | 3,500,087 | 2,669,370 | 1,805,481 | 1,549,425 | 948,743 | 1,182,563 | 1,234,108 | 994,556 | 601,965 |
Tax | -917,107 | -2,686 | 268,305 | 720,552 | 50,410 | -455,638 | -233,957 | 33,498 | -348,182 | -297,694 | -35,643 | -299,616 | -390,846 | -299,198 | -241,536 |
Profit After Tax | 2,360,687 | 3,201,055 | 1,808,473 | -2,410,768 | 529,085 | 2,036,451 | 3,266,130 | 2,702,868 | 1,457,299 | 1,251,731 | 913,100 | 882,947 | 843,262 | 695,358 | 360,429 |
Dividends Paid | 160,000 | 329,000 | 263,999 | 334,000 | 277,349 | 276,000 | |||||||||
Retained Profit | 2,360,687 | 3,201,055 | 1,808,473 | -2,410,768 | 529,085 | 2,036,451 | 3,266,130 | 2,702,868 | 1,297,299 | 922,731 | 913,100 | 618,948 | 509,262 | 418,009 | 84,429 |
Employee Costs | 8,422,215 | 6,462,596 | 4,728,572 | 3,749,294 | 7,342,247 | 7,882,311 | 7,510,398 | 9,283,358 | 7,176,696 | 6,522,236 | 6,066,197 | 6,408,736 | 5,832,123 | 4,813,795 | 4,511,104 |
Number Of Employees | 148 | 132 | 92 | 107 | 158 | 161 | 157 | 161 | 166 | 144 | 138 | 142 | 130 | 109 | 92 |
EBITDA* | 3,502,159 | 3,416,867 | 1,727,363 | -2,918,732 | 688,016 | 2,659,874 | 3,722,950 | 2,927,039 | 2,103,054 | 1,822,569 | 1,175,046 | 1,399,498 | 1,428,771 | 1,079,879 | 684,626 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 391,858 | 437,668 | 465,613 | 394,207 | 630,330 | 399,159 | 320,485 | 344,610 | 497,390 | 569,916 | 460,534 | 774,450 | 428,936 | 344,096 | 332,263 |
Intangible Assets | |||||||||||||||
Investments & Other | 163,671 | 1,080,778 | 1,083,464 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 133,439 | |||||
Debtors (Due After 1 year) | 4,402,381 | 2,956,765 | 69,009 | 71,450 | 54,287 | 54,286 | |||||||||
Total Fixed Assets | 555,529 | 1,518,446 | 1,549,077 | 394,207 | 630,330 | 400,159 | 321,485 | 345,610 | 498,390 | 4,973,297 | 3,418,299 | 976,898 | 500,386 | 398,383 | 386,549 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 7,209,251 | 6,439,712 | 4,503,068 | 1,236,387 | 6,121,093 | 6,110,421 | 5,738,815 | 5,560,038 | 4,224,790 | 3,457,112 | 1,771,413 | 2,457,085 | 1,951,926 | 1,083,119 | 1,341,421 |
Group Debtors | 18,799,280 | 16,600,237 | 12,499,082 | 11,053,556 | 12,685,360 | 10,645,678 | 9,946,564 | 9,193,409 | 5,693,211 | 691,982 | 22,621 | 533,407 | 942,044 | 454,595 | |
Misc Debtors | 3,596,062 | 2,924,067 | 776,804 | 1,290,467 | 2,334,093 | 2,420,796 | 2,493,841 | 2,274,412 | 1,937,491 | 1,259,360 | 656,994 | 821,005 | 931,144 | 371,662 | 439,282 |
Cash | 5,051,534 | 3,262,400 | 2,709,135 | 1,882,943 | 1,318,333 | 3,282,839 | 2,654,848 | 860,144 | 113,471 | 778,422 | 2,298,869 | 3,319,857 | 2,932,256 | 1,811,508 | 1,328,699 |
misc current assets | |||||||||||||||
total current assets | 34,656,127 | 29,226,416 | 20,488,089 | 15,463,353 | 22,458,879 | 22,459,734 | 20,834,068 | 17,888,003 | 11,968,963 | 6,186,876 | 4,727,276 | 6,620,568 | 6,348,733 | 4,208,333 | 3,563,997 |
total assets | 35,211,656 | 30,744,862 | 22,037,166 | 15,857,560 | 23,089,209 | 22,859,893 | 21,155,553 | 18,233,613 | 12,467,353 | 11,160,173 | 8,145,575 | 7,597,466 | 6,849,119 | 4,606,716 | 3,950,546 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 8,275,455 | 4,993,565 | 2,837,526 | 866,684 | 3,727,170 | 2,155,910 | 4,476,868 | 5,330,619 | 3,766,568 | 4,617,724 | 2,764,822 | 3,294,377 | 2,726,570 | 1,682,723 | 1,595,910 |
Group/Directors Accounts | 162,840 | 54,044 | 117,452 | ||||||||||||
other short term finances | 1,905,679 | 1,161,915 | 1,329,544 | 871,097 | |||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 8,323,050 | 9,498,833 | 6,148,231 | 3,747,940 | 5,708,335 | 7,579,364 | 5,590,517 | 3,175,720 | 2,396,356 | 1,222,494 | 1,560,940 | 2,213,429 | 2,705,881 | 1,997,704 | 1,715,050 |
total current liabilities | 16,598,505 | 14,492,398 | 8,985,757 | 4,614,624 | 9,435,505 | 9,735,274 | 10,067,385 | 10,412,018 | 7,324,839 | 7,332,602 | 5,196,859 | 5,561,850 | 5,432,451 | 3,680,427 | 3,428,412 |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 23,787 | 8,424 | 18,883 | 32,737 | |||||||||||
total long term liabilities | 23,787 | 8,424 | 18,883 | 32,737 | |||||||||||
total liabilities | 16,598,505 | 14,492,398 | 8,985,757 | 4,614,624 | 9,435,505 | 9,735,274 | 10,067,385 | 10,412,018 | 7,348,626 | 7,341,026 | 5,196,859 | 5,561,850 | 5,432,451 | 3,699,310 | 3,461,149 |
net assets | 18,613,151 | 16,252,464 | 13,051,409 | 11,242,936 | 13,653,704 | 13,124,619 | 11,088,168 | 7,821,595 | 5,118,727 | 3,819,147 | 2,948,716 | 2,035,616 | 1,416,668 | 907,406 | 489,397 |
total shareholders funds | 18,613,151 | 16,252,464 | 13,051,409 | 11,242,936 | 13,653,704 | 13,124,619 | 11,088,168 | 7,821,595 | 5,118,727 | 3,819,147 | 2,948,716 | 2,035,616 | 1,416,668 | 907,406 | 489,397 |
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 3,267,477 | 3,202,113 | 1,540,168 | -3,132,937 | 478,675 | 2,490,378 | 3,512,716 | 2,699,453 | 1,849,902 | 1,592,030 | 957,598 | 1,176,151 | 1,223,063 | 993,352 | 604,996 |
Depreciation | 234,682 | 214,754 | 187,195 | 214,205 | 209,341 | 169,496 | 210,234 | 227,586 | 253,152 | 230,539 | 217,448 | 223,347 | 205,708 | 86,527 | 79,630 |
Amortisation | |||||||||||||||
Tax | -917,107 | -2,686 | 268,305 | 720,552 | 50,410 | -455,638 | -233,957 | 33,498 | -348,182 | -297,694 | -35,643 | -299,616 | -390,846 | -299,198 | -241,536 |
Stock | |||||||||||||||
Debtors | 3,640,577 | 8,185,062 | 4,198,544 | -7,560,136 | 1,963,651 | 997,675 | 1,151,361 | 17,027,859 | 2,044,657 | 4,425,663 | 2,015,452 | -118,207 | 1,036,815 | 161,528 | 2,289,584 |
Creditors | 3,281,890 | 2,156,039 | 1,970,842 | -2,860,486 | 1,571,260 | -2,320,958 | -853,751 | 5,330,619 | -851,156 | 1,852,902 | -529,555 | 567,807 | 1,043,847 | 86,813 | 1,595,910 |
Accruals and Deferred Income | -1,175,783 | 3,350,602 | 2,400,291 | -1,960,395 | -1,871,029 | 1,988,847 | 2,414,797 | 3,175,720 | 1,173,862 | -338,446 | -652,489 | -492,452 | 708,177 | 282,654 | 1,715,050 |
Deferred Taxes & Provisions | 15,363 | 8,424 | -18,883 | -13,854 | 32,737 | ||||||||||
Cash flow from operations | 1,050,582 | 735,760 | 2,168,257 | 541,075 | -1,524,994 | 874,450 | 3,898,678 | -5,560,983 | 48,284 | -1,377,908 | -2,058,093 | 1,293,444 | 1,734,251 | 974,766 | 1,497,203 |
Investing Activities | |||||||||||||||
capital expenditure | -702,300 | -290,321 | -98,360 | -132,168 | |||||||||||
Change in Investments | -917,107 | -2,686 | 1,083,464 | -1,000 | 1,000 | -132,439 | 133,439 | ||||||||
cash flow from investments | -835,739 | -290,321 | -98,360 | -132,168 | |||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -162,840 | 162,840 | -54,044 | 54,044 | -117,452 | 117,452 | |||||||||
Other Short Term Loans | -1,905,679 | 1,905,679 | -167,629 | 458,447 | 871,097 | ||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | 10,317 | 1,628 | 1,617 | 1,711 | -12,629 | -30,083 | -44,421 | -42,605 | -8,855 | 6,412 | 11,045 | 1,204 | -3,031 | ||
cash flow from financing | 10,317 | 1,628 | 1,617 | 1,711 | -1,917,865 | 6,994,323 | -372,609 | 526,382 | 808,198 | 60,456 | 11,045 | -116,248 | 519,389 | ||
cash and cash equivalents | |||||||||||||||
cash | 1,789,134 | 553,265 | 826,192 | 564,610 | -1,964,506 | 627,991 | 1,794,704 | 860,144 | -664,951 | -1,520,447 | -1,020,988 | 387,601 | 1,120,748 | 482,809 | 1,328,699 |
overdraft | |||||||||||||||
change in cash | 1,789,134 | 553,265 | 826,192 | 564,610 | -1,964,506 | 627,991 | 1,794,704 | 860,144 | -664,951 | -1,520,447 | -1,020,988 | 387,601 | 1,120,748 | 482,809 | 1,328,699 |
Perform a competitor analysis for aka promotions limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in WC2H area or any other competitors across 12 key performance metrics.
AKA PROMOTIONS LIMITED group structure
Aka Promotions Limited has no subsidiary companies.
Ultimate parent company
IE LUXCO SARL
#0027520
2 parents
AKA PROMOTIONS LIMITED
03380689
Aka Promotions Limited currently has 3 directors. The longest serving directors include Mr Adrian Allen (Sep 2010) and Mr Paul Smith (Aug 2012).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Adrian Allen | 62 years | Sep 2010 | - | Director | |
Mr Paul Smith | United Kingdom | 47 years | Aug 2012 | - | Director |
Mr Nicholas Hurrell | 62 years | Oct 2021 | - | Director |
P&L
March 2024turnover
58.8m
+21%
operating profit
3.3m
+2%
gross margin
26.6%
+2.63%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
18.6m
+0.15%
total assets
35.2m
+0.15%
cash
5.1m
+0.55%
net assets
Total assets minus all liabilities
company number
03380689
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
June 1997
age
28
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
March 2024
previous names
N/A
accountant
-
auditor
PRICEWATERHOUSECOOPERS LLP
address
115 shaftesbury avenue, cambridge circus, london, WC2H 8AF
Bank
HSBC BANK PLC
Legal Advisor
LEWIS SILKIN LLP
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 9 charges/mortgages relating to aka promotions limited. Currently there are 1 open charges and 8 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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