Evidence Based Marketing Limited

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evidence based marketing limited Company Information

Company Number

03728069

Next Accounts

Sep 2025

Directors

Jason Kalik

Jeremy Kelly

Shareholders

jason kalik

jeremy patrick kelly

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Group Structure

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Industry

Market research and public opinion polling

Registered Address

bank chambers, brook street, bishops waltham, southampton, hampshire, SO32 1AX

Website

www.evidence-base.com

evidence based marketing limited Estimated Valuation

£260.5k

Pomanda estimates the enterprise value of EVIDENCE BASED MARKETING LIMITED at £260.5k based on a Turnover of £531.4k and 0.49x industry multiple (adjusted for size and gross margin).

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Evidence Based Marketing Limited is a live company located in southampton, SO32 1AX with a Companies House number of 03728069. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in March 1999, it's largest shareholder is jason kalik with a 25.5% stake. Evidence Based Marketing Limited is a mature, small sized company, Pomanda has estimated its turnover at £531.4k with healthy growth in recent years.

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Pomanda's financial health check has awarded Evidence Based Marketing Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating2.5out of 5

2 Strong

4 Regular

5 Weak

Size

annual sales of £531.4k, make it smaller than the average company (£9.6m)

Growth

3 year (CAGR) sales growth of 11%, show it is growing at a faster rate (6.4%)

EXPORT

Evidence Based Marketing Limited's latest turnover from December 2023 is estimated at £531.4 thousand and the company has net assets of £50.8 thousand. According to their latest financial statements, Evidence Based Marketing Limited has 4 employees and maintains cash reserves of £28 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	531,350	435,471	439,595	388,514	424,970	336,460	321,712	259,917	59,530	816,862	1,133,203	1,037,230	2,857,153	1,552,902
Other Income Or Grants
Cost Of Sales	212,586	184,448	176,679	168,741	178,831	136,250	134,499	108,607	24,289	339,196	486,625	445,412	1,213,979	693,956
Gross Profit	318,765	251,023	262,916	219,773	246,139	200,211	187,213	151,309	35,240	477,666	646,578	591,819	1,643,173	858,946
Admin Expenses	321,938	235,848	261,139	226,667	247,221	191,688	184,998	150,513	35,520	478,654	652,614	604,433	1,686,530	787,133	-15,400
Operating Profit	-3,173	15,175	1,777	-6,894	-1,082	8,523	2,215	796	-280	-988	-6,036	-12,614	-43,357	71,813	15,400
Interest Payable	14,249		1,563	1,525
Interest Receivable	3,263	1,771	31	23	144	267	235	74	81	45	21		359	484	125
Pre-Tax Profit	-14,159	16,946	246	-8,396	-938	8,790	2,451	870	-199	-943	-6,015	-12,614	-42,998	72,297	15,525
Tax		-3,220	-47			-1,670	-466	-174						-20,243	-4,347
Profit After Tax	-14,159	13,726	199	-8,396	-938	7,120	1,985	696	-199	-943	-6,015	-12,614	-42,998	52,054	11,178
Dividends Paid
Retained Profit	-14,159	13,726	199	-8,396	-938	7,120	1,985	696	-199	-943	-6,015	-12,614	-42,998	52,054	11,178
Employee Costs	260,971	249,213	232,744	230,102	233,927	222,821	218,414	216,101	53,126	325,764	420,848	409,199	1,027,921	548,331
Number Of Employees	4	4	4	4	4	4	4	4	1	6	8	8	20	11
EBITDA*	2,472	21,816	9,564	2,267	9,694	21,202	16,642	1,126	289	-988	-4,250	-10,513	-40,885	74,677	20,024

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	31,987	37,632	44,123	51,910	61,071	71,847	81,754	1,866	3,222	8,802	10,121	11,907	14,008	16,233	22,860
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets	31,987	37,632	44,123	51,910	61,071	71,847	81,754	1,866	3,222	8,802	10,121	11,907	14,008	16,233	22,860
Stock & work in progress															2,234
Trade Debtors	97,174	68,934	84,311	58,639	71,201	50,360	43,991	20,511		157,817	201,014	180,016	529,545	274,853	309,694
Group Debtors
Misc Debtors	386,088	451,065	346,812	318,850	201,275	104,964	96,337	173,525	153,602		51,322	97,028			201,984
Cash	27,970	96,347	4,840	20,187	25,112	13,211	57,998	36,071	23,011	9,530	8,514	7	7	143,516	50,056
misc current assets
total current assets	511,232	616,346	435,963	397,676	297,588	168,535	198,326	230,107	176,613	167,347	260,850	277,051	529,552	418,369	563,968
total assets	543,219	653,978	480,086	449,586	358,659	240,382	280,080	231,973	179,835	176,149	270,971	288,958	543,560	434,602	586,828
Bank overdraft				50,000
Bank loan
Trade Creditors	63,224	50,998	51,442	47,702	24,658	31,066	25,174	21,352	18,322	124,068	217,780	229,513	471,230	318,135	522,271
Group/Directors Accounts
other short term finances	163,301
hp & lease commitments					967	1,032
other current liabilities	167,882	353,538	226,324	176,172	92,258	66,238	84,870	83,963	110,667
total current liabilities	394,407	404,536	277,766	273,874	117,883	98,336	110,044	105,315	128,989	124,068	217,780	229,513	471,230	318,135	522,271
loans	90,019
hp & lease commitments						967
Accruals and Deferred Income
other liabilities		177,337	142,708	114,819	169,747	67,253	101,490	75,148
provisions	7,997	7,150	8,383	9,863	11,603	13,462	15,302	251	283	1,319	1,486	1,725	1,996	3,135	3,279
total long term liabilities	98,016	184,487	151,091	124,682	181,350	81,682	116,792	75,399	283	1,319	1,486	1,725	1,996	3,135	3,279
total liabilities	492,423	589,023	428,857	398,556	299,233	180,018	226,836	180,714	129,272	125,387	219,266	231,238	473,226	321,270	525,550
net assets	50,796	64,955	51,229	51,030	59,426	60,364	53,244	51,259	50,563	50,762	51,705	57,720	70,334	113,332	61,278
total shareholders funds	50,796	64,955	51,229	51,030	59,426	60,364	53,244	51,259	50,563	50,762	51,705	57,720	70,334	113,332	61,278

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	-3,173	15,175	1,777	-6,894	-1,082	8,523	2,215	796	-280	-988	-6,036	-12,614	-43,357	71,813	15,400
Depreciation	5,645	6,641	7,787	9,161	10,776	12,679	14,427	330	569		1,786	2,101	2,472	2,864	4,624
Amortisation
Tax		-3,220	-47			-1,670	-466	-174						-20,243	-4,347
Stock														-2,234	2,234
Debtors	-36,737	88,876	53,634	105,013	117,152	14,996	-53,708	40,434	-4,215	-94,519	-24,708	-252,501	254,692	-236,825	511,678
Creditors	12,226	-444	3,740	23,044	-6,408	5,892	3,822	3,030	-105,746	-93,712	-11,733	-241,717	153,095	-204,136	522,271
Accruals and Deferred Income	-185,656	127,214	50,152	83,914	26,020	-18,632	907	-26,704	110,667
Deferred Taxes & Provisions	847	-1,233	-1,480	-1,740	-1,859	-1,840	15,051	-32	-1,036	-167	-239	-271	-1,139	-144	3,279
Cash flow from operations	-133,374	55,257	8,295	2,472	-89,705	-10,044	89,664	-63,188	8,389	-348	8,486		-143,621	89,213	27,315
Investing Activities
capital expenditure		-150				-2,772	-94,315	1,026	5,011	1,319			-247	3,763	-27,484
Change in Investments
cash flow from investments		-150				-2,772	-94,315	1,026	5,011	1,319			-247	3,763	-27,484
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans	163,301
Long term loans	90,019
Hire Purchase and Lease Commitments				-967	-1,032	1,999
other long term liabilities	-177,337	34,629	27,889	-54,928	102,494	-34,237	26,342	75,148
share issue															50,100
interest	-10,986	1,771	-1,532	-1,502	144	267	235	74	81	45	21		359	484	125
cash flow from financing	64,997	36,400	26,357	-57,397	101,606	-31,971	26,577	75,222	81	45	21		359	484	50,225
cash and cash equivalents
cash	-68,377	91,507	-15,347	-4,925	11,901	-44,787	21,927	13,060	13,481	1,016	8,507		-143,509	93,460	50,056
overdraft			-50,000	50,000
change in cash	-68,377	91,507	34,653	-54,925	11,901	-44,787	21,927	13,060	13,481	1,016	8,507		-143,509	93,460	50,056

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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EVIDENCE BASED MARKETING LIMITED group structure

Evidence Based Marketing Limited has no subsidiary companies.

Ultimate parent company

EVIDENCE BASED MARKETING LIMITED

03728069

EVIDENCE BASED MARKETING LIMITED Shareholders

jason kalik	25.47%
jeremy patrick kelly	25.47%
sarah elizabeth kalik	23.58%
kathryn anne kelly	23.58%
roger david renfree barons	1.89%

Evidence Based Marketing Limited currently has 2 directors. The longest serving directors include Mr Jason Kalik (Mar 1999) and Mr Jeremy Kelly (Mar 1999).

officer	country	age	start	end	role
Mr Jason Kalik	England	59 years	Mar 1999	-	Director
Mr Jeremy Kelly	England	65 years	Mar 1999	-	Director

P&L

December 2023

turnover

531.4k

+22%

operating profit

-3.2k

gross margin

60%

+4.07%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

50.8k

-0.22%

total assets

543.2k

-0.17%

cash

28k

-0.71%

net assets

Total assets minus all liabilities

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company number

03728069

Type

Private limited with Share Capital

industry

73200 - Market research and public opinion polling

incorporation date

March 1999

ultimate parent company

None

previous names

k2 worldwide limited (April 2002)

address

bank chambers, brook street, bishops waltham, southampton, hampshire, SO32 1AX

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 1 charges/mortgages relating to evidence based marketing limited. Currently there are 1 open charges and 0 have been satisfied in the past.

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evidence based marketing limited Company Information

evidence based marketing limited Estimated Valuation

evidence based marketing limited Estimated Valuation

evidence based marketing limited Estimated Valuation

Evidence Based Marketing Limited Overview

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