
Company Number
03806395
Next Accounts
Jan 2026
Shareholders
soris acquisition ltd
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
the victor building, earls colne business park, colchester, CO6 2NS
Website
www.water-direct.co.ukPomanda estimates the enterprise value of WATER DIRECT LIMITED at £13.3m based on a Turnover of £18.6m and 0.72x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of WATER DIRECT LIMITED at £23.6m based on an EBITDA of £4.6m and a 5.13x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of WATER DIRECT LIMITED at £29.4m based on Net Assets of £12.4m and 2.37x industry multiple (adjusted for liquidity).
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Water Direct Limited is a live company located in colchester, CO6 2NS with a Companies House number of 03806395. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in July 1999, it's largest shareholder is soris acquisition ltd with a 100% stake. Water Direct Limited is a mature, mid sized company, Pomanda has estimated its turnover at £18.6m with high growth in recent years.
Pomanda's financial health check has awarded Water Direct Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 1 areas for improvement. Company Health Check FAQs
8 Strong
3 Regular
1 Weak
Size
annual sales of £18.6m, make it larger than the average company (£4.3m)
£18.6m - Water Direct Limited
£4.3m - Industry AVG
Growth
3 year (CAGR) sales growth of 23%, show it is growing at a faster rate (9.1%)
23% - Water Direct Limited
9.1% - Industry AVG
Production
with a gross margin of 37.1%, this company has a comparable cost of product (37.6%)
37.1% - Water Direct Limited
37.6% - Industry AVG
Profitability
an operating margin of 21.1% make it more profitable than the average company (5.5%)
21.1% - Water Direct Limited
5.5% - Industry AVG
Employees
with 84 employees, this is above the industry average (25)
84 - Water Direct Limited
25 - Industry AVG
Pay Structure
on an average salary of £54.8k, the company has an equivalent pay structure (£50.6k)
£54.8k - Water Direct Limited
£50.6k - Industry AVG
Efficiency
resulting in sales per employee of £221k, this is more efficient (£155.5k)
£221k - Water Direct Limited
£155.5k - Industry AVG
Debtor Days
it gets paid by customers after 35 days, this is near the average (38 days)
35 days - Water Direct Limited
38 days - Industry AVG
Creditor Days
its suppliers are paid after 20 days, this is quicker than average (32 days)
20 days - Water Direct Limited
32 days - Industry AVG
Stock Days
it holds stock equivalent to 15 days, this is less than average (29 days)
15 days - Water Direct Limited
29 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 46 weeks, this is more cash available to meet short term requirements (23 weeks)
46 weeks - Water Direct Limited
23 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 29.9%, this is a lower level of debt than the average (60.4%)
29.9% - Water Direct Limited
60.4% - Industry AVG
Water Direct Limited's latest turnover from April 2024 is £18.6 million and the company has net assets of £12.4 million. According to their latest financial statements, Water Direct Limited has 84 employees and maintains cash reserves of £4.4 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 18,561,382 | 25,488,685 | 11,563,078 | 10,006,134 | 7,825,123 | 10,330,645 | 10,052,329 | ||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 11,676,962 | 14,564,760 | 6,242,572 | 4,614,314 | 4,176,153 | 5,468,706 | 4,450,667 | ||||||||
Gross Profit | 6,884,420 | 10,923,925 | 5,320,506 | 5,391,820 | 3,648,970 | 4,861,939 | 5,601,662 | ||||||||
Admin Expenses | 2,971,390 | 2,581,586 | 1,616,008 | 2,166,239 | 2,071,703 | 2,616,771 | 1,992,706 | ||||||||
Operating Profit | 3,913,030 | 8,342,339 | 3,704,498 | 3,225,581 | 1,577,267 | 2,245,168 | 3,608,956 | ||||||||
Interest Payable | 16,158 | 51,762 | 39,611 | 59,621 | 72,067 | 38,258 | 12,004 | ||||||||
Interest Receivable | 73,738 | 50,469 | 25,557 | 30,526 | 56,165 | 8,985 | 2,140 | ||||||||
Pre-Tax Profit | 3,970,610 | 8,341,046 | 3,690,444 | 3,196,486 | 1,561,365 | 2,215,895 | 3,599,092 | ||||||||
Tax | -594,894 | -1,382,820 | -674,103 | -611,675 | -316,109 | -423,335 | -680,300 | ||||||||
Profit After Tax | 3,375,716 | 6,958,226 | 3,016,341 | 2,584,811 | 1,245,256 | 1,792,560 | 2,918,792 | ||||||||
Dividends Paid | 4,948,001 | 4,237,500 | 2,400,000 | ||||||||||||
Retained Profit | 3,375,716 | 6,958,226 | -1,931,660 | -1,652,689 | 1,245,256 | 1,792,560 | 518,792 | ||||||||
Employee Costs | 4,599,329 | 3,686,762 | 2,671,107 | 2,244,479 | 2,331,696 | 2,457,090 | |||||||||
Number Of Employees | 84 | 68 | 53 | 52 | 55 | 58 | 44 | 33 | 24 | 24 | |||||
EBITDA* | 4,606,929 | 9,091,025 | 4,561,263 | 4,092,485 | 2,467,197 | 2,730,584 | 3,848,184 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 3,417,251 | 666,415 | 1,368,490 | 3,083,526 | 3,831,631 | 4,719,564 | 1,326,502 | 658,607 | 304,665 | 356,074 | 356,489 | 405,137 | 298,700 | 229,943 | 207,503 |
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | 211,640 | 144,345 | 1,409,000 | 1,414,955 | 1,421,245 | 1,200,000 | |||||||||
Total Fixed Assets | 3,417,251 | 878,055 | 1,512,835 | 4,492,526 | 5,246,586 | 6,140,809 | 1,326,502 | 658,607 | 1,504,665 | 356,074 | 356,489 | 405,137 | 298,700 | 229,943 | 207,503 |
Stock & work in progress | 480,721 | 652,258 | 127,791 | 125,540 | 57,440 | 154,142 | 155,093 | 70,825 | 8,456 | ||||||
Trade Debtors | 1,810,455 | 3,125,506 | 1,736,128 | 586,609 | 1,290,294 | 1,001,320 | 2,999,156 | 722,579 | 274,499 | 1,513,113 | 392,450 | 229,103 | 485,430 | 460,624 | 280,733 |
Group Debtors | 6,019,208 | 1,222,694 | 1,051,782 | 1,491 | 125 | 15,232 | 413,757 | ||||||||
Misc Debtors | 1,538,015 | 746,544 | 884,428 | 1,078,940 | 191,720 | 311,884 | 293,347 | 277,041 | 132,505 | ||||||
Cash | 4,425,779 | 5,176,202 | 1,685,307 | 1,367,057 | 2,132,968 | 1,393,415 | 327,646 | 1,861,013 | 167,111 | 391,352 | 1,288,189 | 1,253,110 | 137,741 | 108,269 | 198,055 |
misc current assets | |||||||||||||||
total current assets | 14,274,178 | 10,923,204 | 4,433,654 | 3,158,146 | 4,724,204 | 2,862,252 | 3,775,367 | 2,946,690 | 996,328 | 1,904,465 | 1,680,639 | 1,482,213 | 623,171 | 568,893 | 478,788 |
total assets | 17,691,429 | 11,801,259 | 5,946,489 | 7,650,672 | 9,970,790 | 9,003,061 | 5,101,869 | 3,605,297 | 2,500,993 | 2,260,539 | 2,037,128 | 1,887,350 | 921,871 | 798,836 | 686,291 |
Bank overdraft | 21,429 | 32,129 | |||||||||||||
Bank loan | 45,122 | 16,737 | 43,000 | 21,429 | |||||||||||
Trade Creditors | 657,225 | 811,391 | 622,633 | 293,142 | 593,798 | 815,578 | 413,670 | 322,764 | 86,966 | 114,202 | 458,138 | 565,128 | 430,876 | 455,262 | 309,625 |
Group/Directors Accounts | 2,594,436 | 391,251 | 29,346 | 29,122 | 40,548 | 37,047 | 83,486 | 20,690 | 5,618 | ||||||
other short term finances | 90 | 432 | 90,092 | ||||||||||||
hp & lease commitments | 295,560 | 473,234 | 660,773 | 333,387 | 561,754 | 195,995 | 90,648 | 57,584 | |||||||
other current liabilities | 1,653,538 | 1,669,457 | 2,104,064 | 1,357,285 | 1,337,163 | 646,413 | 1,217,686 | 730,712 | 306,332 | 334,313 | |||||
total current liabilities | 4,905,199 | 2,776,408 | 3,591,182 | 2,385,668 | 2,310,207 | 2,107,383 | 1,864,830 | 1,227,610 | 561,664 | 454,133 | 458,138 | 565,128 | 452,305 | 476,691 | 341,754 |
loans | 512,817 | 563,763 | 580,500 | 21,429 | 21,429 | 42,857 | |||||||||
hp & lease commitments | 288,682 | 753,902 | 1,418,908 | 1,845,468 | 602,272 | 260,279 | |||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 25,243 | 85,929 | 80,803 | 126,831 | 77,537 | 43,248 | 7,357 | ||||||||
provisions | 385,663 | 26,938 | 63,992 | 21,609 | 23,042 | 34,294 | 41,165 | 30,177 | 29,500 | 31,500 | 14,500 | 10,500 | |||
total long term liabilities | 385,663 | 288,682 | 1,266,719 | 2,009,609 | 2,489,960 | 623,881 | 283,321 | 59,537 | 127,094 | 110,980 | 156,331 | 130,466 | 79,177 | 60,714 | |
total liabilities | 5,290,862 | 2,776,408 | 3,879,864 | 3,652,387 | 4,319,816 | 4,597,343 | 2,488,711 | 1,510,931 | 621,201 | 581,227 | 569,118 | 721,459 | 582,771 | 555,868 | 402,468 |
net assets | 12,400,567 | 9,024,851 | 2,066,625 | 3,998,285 | 5,650,974 | 4,405,718 | 2,613,158 | 2,094,366 | 1,879,792 | 1,679,312 | 1,468,010 | 1,165,891 | 339,100 | 242,968 | 283,823 |
total shareholders funds | 12,400,567 | 9,024,851 | 2,066,625 | 3,998,285 | 5,650,974 | 4,405,718 | 2,613,158 | 2,094,366 | 1,879,792 | 1,679,312 | 1,468,010 | 1,165,891 | 339,100 | 242,968 | 283,823 |
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 3,913,030 | 8,342,339 | 3,704,498 | 3,225,581 | 1,577,267 | 2,245,168 | 3,608,956 | ||||||||
Depreciation | 693,899 | 748,686 | 856,765 | 866,904 | 889,930 | 485,416 | 239,228 | 107,517 | 125,713 | 159,744 | 101,693 | 94,763 | 87,737 | 108,791 | 128,186 |
Amortisation | |||||||||||||||
Tax | -594,894 | -1,382,820 | -674,103 | -611,675 | -316,109 | -423,335 | -680,300 | ||||||||
Stock | -171,537 | 524,467 | 2,251 | 68,100 | -96,702 | -951 | 84,268 | 62,369 | 8,456 | ||||||
Debtors | 4,061,294 | 2,541,483 | -309,648 | -874,202 | 1,212,811 | -556,688 | 2,277,776 | -1,005,909 | 507,648 | 1,513,113 | 163,347 | -256,327 | 24,806 | 179,891 | 280,733 |
Creditors | -154,166 | 188,758 | 329,491 | -300,656 | -221,780 | 401,908 | 90,906 | 235,798 | -27,236 | 114,202 | -106,990 | 134,252 | -24,386 | 145,637 | 309,625 |
Accruals and Deferred Income | -15,919 | -434,607 | 746,779 | 20,122 | 690,750 | -571,273 | 486,974 | 424,380 | -27,981 | 334,313 | |||||
Deferred Taxes & Provisions | 385,663 | -26,938 | -37,054 | 42,383 | -1,433 | -11,252 | -6,871 | 41,165 | 677 | -2,000 | 17,000 | 4,000 | 10,500 | ||
Cash flow from operations | 337,856 | 4,396,406 | 5,270,827 | 3,979,440 | 1,466,895 | 2,737,906 | 1,382,287 | ||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | -45,122 | 28,385 | -26,263 | 43,000 | -21,429 | 21,429 | |||||||||
Group/Directors Accounts | 2,594,436 | -391,251 | 361,905 | 224 | -11,426 | 3,501 | -46,439 | 62,796 | 15,072 | 5,618 | |||||
Other Short Term Loans | -90 | -342 | 432 | -90,092 | 90,092 | ||||||||||
Long term loans | -512,817 | -50,946 | -16,737 | 580,500 | -21,429 | -21,428 | 42,857 | ||||||||
Hire Purchase and Lease Commitments | -295,560 | -466,356 | -652,759 | -337,620 | -654,927 | 1,608,955 | 447,340 | 293,343 | 57,584 | ||||||
other long term liabilities | -25,243 | -60,686 | 85,929 | -46,028 | 49,294 | 34,289 | 35,891 | 7,357 | |||||||
share issue | |||||||||||||||
interest | 57,580 | -1,293 | -14,054 | -29,095 | -15,902 | -29,273 | -9,864 | ||||||||
cash flow from financing | 2,356,456 | -858,900 | -862,847 | -389,052 | -725,345 | 2,206,341 | 391,469 | ||||||||
cash and cash equivalents | |||||||||||||||
cash | -750,423 | 3,490,895 | 318,250 | -765,911 | 739,553 | 1,065,769 | -1,533,367 | 1,693,902 | -224,241 | 391,352 | 35,079 | 1,115,369 | 29,472 | -89,786 | 198,055 |
overdraft | -21,429 | -10,700 | 32,129 | ||||||||||||
change in cash | -750,423 | 3,490,895 | 318,250 | -765,911 | 739,553 | 1,065,769 | -1,533,367 | 1,693,902 | -224,241 | 391,352 | 35,079 | 1,115,369 | 50,901 | -79,086 | 165,926 |
Perform a competitor analysis for water direct limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in CO6 area or any other competitors across 12 key performance metrics.
WATER DIRECT LIMITED group structure
Water Direct Limited has no subsidiary companies.
Water Direct Limited currently has 6 directors. The longest serving directors include Mr Andrew Smith (Mar 2022) and Mr Adam Johnson (Mar 2022).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Andrew Smith | 64 years | Mar 2022 | - | Director | |
Mr Adam Johnson | United Kingdom | 35 years | Mar 2022 | - | Director |
Mr Jonathan Cockburn | United Kingdom | 35 years | Mar 2022 | - | Director |
Mr Rafael Hernandez | Spain | 46 years | Mar 2022 | - | Director |
Mr Simon Llanos | Spain | 47 years | Mar 2022 | - | Director |
Mr Julian Carr | England | 62 years | Feb 2025 | - | Director |
P&L
April 2024turnover
18.6m
-27%
operating profit
3.9m
-53%
gross margin
37.1%
-13.46%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2024net assets
12.4m
+0.37%
total assets
17.7m
+0.5%
cash
4.4m
-0.14%
net assets
Total assets minus all liabilities
company number
03806395
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
July 1999
age
26
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
April 2024
previous names
stourbridge water direct limited (April 2016)
stourbridge water services limited (July 2000)
accountant
-
auditor
MHA
address
the victor building, earls colne business park, colchester, CO6 2NS
Bank
HSBC BANK PLC
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 11 charges/mortgages relating to water direct limited. Currently there are 3 open charges and 8 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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