potential squared international limited Company Information
Company Number
04200034
Next Accounts
Jan 2026
Shareholders
annalisa hunter
mr colin archibald hunter
Group Structure
View All
Industry
Management consultancy activities (other than financial management)
Registered Address
4 grovelands boundary way, hemel hempstead, herts, HP2 7TE
Website
potential2.compotential squared international limited Estimated Valuation
Pomanda estimates the enterprise value of POTENTIAL SQUARED INTERNATIONAL LIMITED at £396.6k based on a Turnover of £800.4k and 0.5x industry multiple (adjusted for size and gross margin).
potential squared international limited Estimated Valuation
Pomanda estimates the enterprise value of POTENTIAL SQUARED INTERNATIONAL LIMITED at £0 based on an EBITDA of £-57k and a 4.27x industry multiple (adjusted for size and gross margin).
potential squared international limited Estimated Valuation
Pomanda estimates the enterprise value of POTENTIAL SQUARED INTERNATIONAL LIMITED at £739.9k based on Net Assets of £283.5k and 2.61x industry multiple (adjusted for liquidity).
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Potential Squared International Limited Overview
Potential Squared International Limited is a live company located in herts, HP2 7TE with a Companies House number of 04200034. It operates in the management consultancy activities other than financial management sector, SIC Code 70229. Founded in April 2001, it's largest shareholder is annalisa hunter with a 50% stake. Potential Squared International Limited is a mature, small sized company, Pomanda has estimated its turnover at £800.4k with declining growth in recent years.
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Potential Squared International Limited Health Check
Pomanda's financial health check has awarded Potential Squared International Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 3 areas for improvement. Company Health Check FAQs


5 Strong

3 Regular

3 Weak

Size
annual sales of £800.4k, make it larger than the average company (£445.6k)
- Potential Squared International Limited
£445.6k - Industry AVG

Growth
3 year (CAGR) sales growth of -10%, show it is growing at a slower rate (11.4%)
- Potential Squared International Limited
11.4% - Industry AVG

Production
with a gross margin of 59.8%, this company has a comparable cost of product (59.8%)
- Potential Squared International Limited
59.8% - Industry AVG

Profitability
an operating margin of -7.7% make it less profitable than the average company (8.1%)
- Potential Squared International Limited
8.1% - Industry AVG

Employees
with 12 employees, this is above the industry average (4)
12 - Potential Squared International Limited
4 - Industry AVG

Pay Structure
on an average salary of £51.5k, the company has an equivalent pay structure (£51.5k)
- Potential Squared International Limited
£51.5k - Industry AVG

Efficiency
resulting in sales per employee of £66.7k, this is less efficient (£120.2k)
- Potential Squared International Limited
£120.2k - Industry AVG

Debtor Days
it gets paid by customers after 45 days, this is earlier than average (62 days)
- Potential Squared International Limited
62 days - Industry AVG

Creditor Days
its suppliers are paid after 94 days, this is slower than average (24 days)
- Potential Squared International Limited
24 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Potential Squared International Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 83 weeks, this is more cash available to meet short term requirements (26 weeks)
83 weeks - Potential Squared International Limited
26 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 54%, this is a similar level of debt than the average (53.4%)
54% - Potential Squared International Limited
53.4% - Industry AVG
POTENTIAL SQUARED INTERNATIONAL LIMITED financials

Potential Squared International Limited's latest turnover from April 2024 is estimated at £800.4 thousand and the company has net assets of £283.5 thousand. According to their latest financial statements, Potential Squared International Limited has 12 employees and maintains cash reserves of £466.5 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 1,768,207 | 1,329,599 | |||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 977,462 | 641,257 | |||||||||||||
Gross Profit | 790,745 | 688,342 | |||||||||||||
Admin Expenses | 476,281 | 779,477 | |||||||||||||
Operating Profit | 314,464 | -91,135 | |||||||||||||
Interest Payable | 432 | 532 | |||||||||||||
Interest Receivable | 164 | 126 | |||||||||||||
Pre-Tax Profit | 314,196 | -91,561 | |||||||||||||
Tax | -66,920 | 12,749 | |||||||||||||
Profit After Tax | 247,276 | -78,812 | |||||||||||||
Dividends Paid | 153,000 | ||||||||||||||
Retained Profit | 94,276 | -78,812 | |||||||||||||
Employee Costs | 300,707 | 539,207 | |||||||||||||
Number Of Employees | 12 | 19 | 13 | 12 | 10 | 10 | 8 | 8 | |||||||
EBITDA* | 319,562 | -54,915 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 1,168 | 5,580 | 6,894 | 7,197 | 2,658 | 6,133 | 6,592 | 329 | 993 | 1,014 | 10,680 | 3,402 | 10,755 | 1,413 | 6,511 |
Intangible Assets | |||||||||||||||
Investments & Other | 8,327 | 8,327 | 8,327 | 8,333 | 6 | 1,288 | 1,288 | ||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 1,168 | 5,580 | 6,894 | 7,197 | 10,985 | 14,460 | 14,919 | 8,662 | 999 | 1,014 | 10,680 | 3,402 | 10,755 | 2,701 | 7,799 |
Stock & work in progress | 5,000 | 18,355 | |||||||||||||
Trade Debtors | 99,217 | 57,221 | 205,217 | 223,392 | 251,868 | 301,245 | 437,490 | 421,011 | 533,370 | 273,125 | 415,491 | 404,779 | 254,054 | 422,215 | 324,713 |
Group Debtors | 152,543 | ||||||||||||||
Misc Debtors | 49,337 | 57,759 | 59,332 | 72,333 | 16,309 | 54,343 | 17,698 | 6,018 | 33,825 | 24,482 | |||||
Cash | 466,463 | 828,710 | 579,206 | 242,415 | 157,837 | 183,365 | 61,772 | 239,483 | 40,548 | 174,331 | 182,068 | 36,062 | 203,498 | 100,072 | 45,027 |
misc current assets | 5 | ||||||||||||||
total current assets | 615,017 | 948,690 | 862,110 | 538,140 | 426,014 | 538,953 | 499,262 | 830,735 | 579,941 | 447,456 | 597,559 | 440,841 | 457,552 | 556,112 | 394,222 |
total assets | 616,185 | 954,270 | 869,004 | 545,337 | 436,999 | 553,413 | 514,181 | 839,397 | 580,940 | 448,470 | 608,239 | 444,243 | 468,307 | 558,813 | 402,021 |
Bank overdraft | 79,791 | 72,069 | 65,094 | 62,350 | 86,687 | 17,052 | |||||||||
Bank loan | |||||||||||||||
Trade Creditors | 83,114 | 70,640 | 101,665 | 129,181 | 171,431 | 171,795 | 437,784 | 324,475 | 222,152 | 328,641 | 534,988 | 534,481 | 450,818 | 201,412 | 146,528 |
Group/Directors Accounts | 419 | 28,521 | 38,659 | 14,965 | |||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | 1,362 | 6,399 | |||||||||||||
other current liabilities | 126,195 | 358,992 | 203,369 | 60,030 | 34,397 | 87,764 | 62,492 | 155,512 | 192,746 | 163,025 | |||||
total current liabilities | 289,519 | 501,701 | 370,128 | 217,732 | 244,487 | 274,524 | 437,784 | 449,317 | 464,351 | 328,641 | 534,988 | 534,481 | 450,818 | 395,520 | 333,004 |
loans | 43,046 | 122,837 | 194,906 | ||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 143 | 985 | 1,192 | ||||||||||||
total long term liabilities | 43,189 | 123,822 | 196,098 | ||||||||||||
total liabilities | 332,708 | 625,523 | 566,226 | 217,732 | 244,487 | 274,524 | 437,784 | 449,317 | 464,351 | 328,641 | 534,988 | 534,481 | 450,818 | 395,520 | 333,004 |
net assets | 283,477 | 328,747 | 302,778 | 327,605 | 192,512 | 278,889 | 76,397 | 390,080 | 116,589 | 119,829 | 73,251 | -90,238 | 17,489 | 163,293 | 69,017 |
total shareholders funds | 283,477 | 328,747 | 302,778 | 327,605 | 192,512 | 278,889 | 76,397 | 390,080 | 116,589 | 119,829 | 73,251 | -90,238 | 17,489 | 163,293 | 69,017 |
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 314,464 | -91,135 | |||||||||||||
Depreciation | 4,412 | 6,674 | 4,986 | 3,555 | 3,038 | 664 | 1,423 | 8,993 | 7,740 | 7,353 | 6,315 | 5,098 | 5,287 | ||
Amortisation | 30,933 | ||||||||||||||
Tax | -66,920 | 12,749 | |||||||||||||
Stock | -5,000 | -13,355 | 18,355 | ||||||||||||
Debtors | 33,574 | -149,569 | -31,176 | 27,548 | -87,411 | -81,902 | -153,762 | 51,864 | 266,263 | -142,366 | 10,712 | 150,725 | -201,986 | 106,845 | 349,195 |
Creditors | 12,474 | -31,025 | -27,516 | -42,250 | -364 | -265,989 | 113,309 | 102,323 | -106,489 | -206,347 | 507 | 83,663 | 249,406 | 54,884 | 146,528 |
Accruals and Deferred Income | -232,797 | 155,623 | 143,339 | 25,633 | -53,367 | 87,764 | -62,492 | -93,020 | 155,512 | -192,746 | 29,721 | 163,025 | |||
Deferred Taxes & Provisions | -842 | -207 | 1,192 | ||||||||||||
Cash flow from operations | 230,402 | -81,808 | |||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | -8,327 | -6 | 8,327 | 6 | -1,288 | 1,288 | |||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | 419 | -28,521 | -10,138 | 23,694 | 14,965 | ||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -79,791 | -72,069 | 194,906 | ||||||||||||
Hire Purchase and Lease Commitments | -1,362 | -5,037 | 6,399 | ||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | -268 | -406 | |||||||||||||
cash flow from financing | -5,305 | 153,822 | |||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -362,247 | 249,504 | 336,791 | 84,578 | -25,528 | 121,593 | -177,711 | 198,935 | -133,783 | -7,737 | 146,006 | -167,436 | 103,426 | 55,045 | 45,027 |
overdraft | 7,722 | 6,975 | 65,094 | -62,350 | -24,337 | 86,687 | -17,052 | 17,052 | |||||||
change in cash | -369,969 | 242,529 | 271,697 | 84,578 | -25,528 | 121,593 | -115,361 | 223,272 | -220,470 | -7,737 | 146,006 | -167,436 | 103,426 | 72,097 | 27,975 |
potential squared international limited Credit Report and Business Information
Potential Squared International Limited Competitor Analysis

Perform a competitor analysis for potential squared international limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in HP2 area or any other competitors across 12 key performance metrics.
potential squared international limited Ownership
POTENTIAL SQUARED INTERNATIONAL LIMITED group structure
Potential Squared International Limited has no subsidiary companies.
Ultimate parent company
POTENTIAL SQUARED INTERNATIONAL LIMITED
04200034
potential squared international limited directors
Potential Squared International Limited currently has 2 directors. The longest serving directors include Mr Colin Hunter (Apr 2001) and Mrs Annalisa Hunter (Feb 2010).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Colin Hunter | England | 59 years | Apr 2001 | - | Director |
Mrs Annalisa Hunter | England | 50 years | Feb 2010 | - | Director |
P&L
April 2024turnover
800.4k
-6%
operating profit
-61.4k
0%
gross margin
59.8%
+1.03%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2024net assets
283.5k
-0.14%
total assets
616.2k
-0.35%
cash
466.5k
-0.44%
net assets
Total assets minus all liabilities
potential squared international limited company details
company number
04200034
Type
Private limited with Share Capital
industry
70229 - Management consultancy activities (other than financial management)
incorporation date
April 2001
age
24
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
April 2024
previous names
potential squared limited (May 2009)
hunter roberts consulting limited (July 2007)
accountant
KINGS
auditor
-
address
4 grovelands boundary way, hemel hempstead, herts, HP2 7TE
Bank
-
Legal Advisor
-
potential squared international limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to potential squared international limited. Currently there are 2 open charges and 0 have been satisfied in the past.
potential squared international limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for POTENTIAL SQUARED INTERNATIONAL LIMITED. This can take several minutes, an email will notify you when this has completed.
potential squared international limited Companies House Filings - See Documents
date | description | view/download |
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