leads direct ltd

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leads direct ltd Company Information

Share LEADS DIRECT LTD

Company Number

04583047

Shareholders

c.n. bray

Group Structure

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Industry

Manufacture of other electronic and electric wires and cables

 

Registered Address

48 chichester road, seaford, BN25 2DL

leads direct ltd Estimated Valuation

£410.8k

Pomanda estimates the enterprise value of LEADS DIRECT LTD at £410.8k based on a Turnover of £907.1k and 0.45x industry multiple (adjusted for size and gross margin).

leads direct ltd Estimated Valuation

£110.8k

Pomanda estimates the enterprise value of LEADS DIRECT LTD at £110.8k based on an EBITDA of £31.3k and a 3.54x industry multiple (adjusted for size and gross margin).

leads direct ltd Estimated Valuation

£500.7k

Pomanda estimates the enterprise value of LEADS DIRECT LTD at £500.7k based on Net Assets of £254k and 1.97x industry multiple (adjusted for liquidity).

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Leads Direct Ltd Overview

Leads Direct Ltd is a live company located in seaford, BN25 2DL with a Companies House number of 04583047. It operates in the manufacture of other electronic and electric wires and cables sector, SIC Code 27320. Founded in November 2002, it's largest shareholder is c.n. bray with a 100% stake. Leads Direct Ltd is a mature, small sized company, Pomanda has estimated its turnover at £907.1k with rapid growth in recent years.

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Leads Direct Ltd Health Check

Pomanda's financial health check has awarded Leads Direct Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 4 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating3.5out of 5
positive_score

3 Strong

positive_score

4 Regular

positive_score

4 Weak

size

Size

annual sales of £907.1k, make it smaller than the average company (£18.4m)

£907.1k - Leads Direct Ltd

£18.4m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 33%, show it is growing at a faster rate (3.1%)

33% - Leads Direct Ltd

3.1% - Industry AVG

production

Production

with a gross margin of 23.4%, this company has a comparable cost of product (23.4%)

23.4% - Leads Direct Ltd

23.4% - Industry AVG

profitability

Profitability

an operating margin of 3.1% make it less profitable than the average company (5%)

3.1% - Leads Direct Ltd

5% - Industry AVG

employees

Employees

with 6 employees, this is below the industry average (70)

6 - Leads Direct Ltd

70 - Industry AVG

paystructure

Pay Structure

on an average salary of £44.3k, the company has an equivalent pay structure (£44.3k)

£44.3k - Leads Direct Ltd

£44.3k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £151.2k, this is less efficient (£277.9k)

£151.2k - Leads Direct Ltd

£277.9k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 64 days, this is near the average (61 days)

64 days - Leads Direct Ltd

61 days - Industry AVG

creditordays

Creditor Days

There is insufficient data available for this Key Performance Indicator!

- - Leads Direct Ltd

- - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 34 days, this is less than average (91 days)

34 days - Leads Direct Ltd

91 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 47 weeks, this is more cash available to meet short term requirements (11 weeks)

47 weeks - Leads Direct Ltd

11 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 53.5%, this is a similar level of debt than the average (50.5%)

53.5% - Leads Direct Ltd

50.5% - Industry AVG

LEADS DIRECT LTD financials

EXPORTms excel logo

Leads Direct Ltd's latest turnover from October 2023 is estimated at £907.1 thousand and the company has net assets of £254 thousand. According to their latest financial statements, Leads Direct Ltd has 6 employees and maintains cash reserves of £267.3 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Oct 2023Oct 2022Oct 2021Oct 2020Oct 2019Oct 2018Oct 2017Oct 2016Oct 2015Oct 2014Oct 2013Oct 2012Oct 2011Oct 2010Oct 2009
Turnover907,088616,9681,346,566382,058415,009390,011291,664228,494186,259263,885194,804238,360224,603285,002
Other Income Or Grants
Cost Of Sales694,785475,9491,052,377287,220312,393295,165206,097156,169127,410193,655139,561175,575168,761218,140
Gross Profit212,303141,019294,18894,838102,61694,84585,56772,32558,84970,23055,24462,78655,84366,862
Admin Expenses184,37331,263266,645128,82076,89028,67244,89385,45452,91979,37265,74768,19148,47246,756-4,213
Operating Profit27,930109,75627,543-33,98225,72666,17340,674-13,1295,930-9,142-10,503-5,4057,37120,1064,213
Interest Payable1628131143338383
Interest Receivable15,0253,432761398997531449721622030833824214967
Pre-Tax Profit42,955113,18927,602-33,87026,61266,91540,775-13,0656,146-8,922-10,195-5,0677,53020,1724,279
Tax-10,739-21,506-5,244-5,056-12,714-7,747-1,229-1,958-5,648-1,198
Profit After Tax32,21691,68322,358-33,87021,55654,20133,028-13,0654,917-8,922-10,195-5,0675,57214,5243,081
Dividends Paid
Retained Profit32,21691,68322,358-33,87021,55654,20133,028-13,0654,917-8,922-10,195-5,0675,57214,5243,081
Employee Costs265,800200,806196,461202,692203,529192,751186,551173,57268,16464,30065,30863,00060,52488,142
Number Of Employees65555555222223
EBITDA*31,268112,24128,769-31,80729,06972,98441,308-12,3686,876-7,887-9,082-1,9848,37223,2167,990

* Earnings Before Interest, Tax, Depreciation and Amortisation

Oct 2023Oct 2022Oct 2021Oct 2020Oct 2019Oct 2018Oct 2017Oct 2016Oct 2015Oct 2014Oct 2013Oct 2012Oct 2011Oct 2010Oct 2009
Tangible Assets21,41511,8841,2772,5033,4366,7793,3413,9744,7365,6824,9886,4093,0493,3304,440
Intangible Assets2,0004,0006,000
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets21,41511,8841,2772,5033,4366,7793,3413,9744,7365,6824,9886,4095,0497,33010,440
Stock & work in progress64,74344,51935,01944,51944,44444,44444,44444,44444,44444,44446,17649,65645,59246,149
Trade Debtors159,528134,638295,20534,68534,17836,79031,86313,3015,19621,0495,8264,8188,57725,77113,235
Group Debtors214
Misc Debtors2,3021,5502506,71132,1247,3873,9781,726
Cash267,263305,107151,244126,840112,92887,80427,62150,12136,21551,70571,57463,62833,07226,603
misc current assets30,962
total current assets525,012485,814295,455227,659237,661201,549168,08987,09299,761101,708101,975122,568121,861104,43585,987
total assets546,427497,698296,732230,162241,097208,328171,43091,066104,497107,390106,963128,977126,910111,76596,427
Bank overdraft5263763231,051
Bank loan
Trade Creditors 61,176207,58625,56926,02116,96699,959107,76998,420110,239103,10590,98987,626
Group/Directors Accounts148,974116,97485,974
other short term finances
hp & lease commitments
other current liabilities291,865256,09314,27423,48918,083120,58581,576
total current liabilities291,865317,269207,586163,774140,839129,626146,92999,59399,959107,76998,420110,239103,10590,98987,626
loans2,543
hp & lease commitments
Accruals and Deferred Income500
other liabilities4,715
provisions528528528528528528528528528528528528528528905
total long term liabilities5285281,0285285285285285285285285285285283,0715,620
total liabilities292,393317,797208,614164,302141,367130,154147,457100,121100,487108,29798,948110,767103,63394,06093,246
net assets254,034179,90188,11865,86099,73078,17423,973-9,0554,010-9078,01518,21023,27717,7053,181
total shareholders funds254,034179,90188,11865,86099,73078,17423,973-9,0554,010-9078,01518,21023,27717,7053,181
Oct 2023Oct 2022Oct 2021Oct 2020Oct 2019Oct 2018Oct 2017Oct 2016Oct 2015Oct 2014Oct 2013Oct 2012Oct 2011Oct 2010Oct 2009
Operating Activities
Operating Profit27,930109,75627,543-33,98225,72666,17340,674-13,1295,930-9,142-10,503-5,4057,37120,1064,213
Depreciation3,3382,4851,2262,1753,3436,8116347619461,2551,4211,4211,0011,1101,777
Amortisation2,0002,0002,000
Tax-10,739-21,506-5,244-5,056-12,714-7,747-1,229-1,958-5,648-1,198
Stock20,22444,519-35,019-9,50075-1,732-3,4804,064-55746,149
Debtors25,856-159,267254,059-24,90622,1258,33620,8149,831-15,85315,2231,008-3,759-17,19412,53613,235
Creditors-61,176-146,410207,586-25,569-4529,055-82,993-7,8109,349-11,8197,13412,1163,36387,626
Accruals and Deferred Income35,772255,593-13,774-9,2155,406-102,50239,00981,576
Deferred Taxes & Provisions-377905
Cash flow from operations-50,955314,666-1,703-6,616-18,350-51,02060,811-23,61613,690-13,761-20,17712,38931,6608,57535,939
Investing Activities
capital expenditure-12,869-13,092-1,242-10,249-11-1,949-4,7811,280-14,217
Change in Investments
cash flow from investments-12,869-13,092-1,242-10,249-11-1,949-4,7811,280-14,217
Financing Activities
Bank loans
Group/Directors Accounts-148,97432,00031,00085,974
Other Short Term Loans
Long term loans-2,5432,543
Hire Purchase and Lease Commitments
other long term liabilities-4,7154,715
share issue41,917100-100100
interest15,0253,43260111886742101642162203083381596667
cash flow from financing56,9423,532-149,01432,11131,88686,71610164216220308338-2,384-2,1064,882
cash and cash equivalents
cash-37,844305,107-151,24424,40413,91225,12460,183-22,50013,906-15,490-19,8697,94630,5566,46926,603
overdraft-526150376-323-7281,051
change in cash-37,844305,107-150,71824,25413,53625,44760,911-23,55113,906-15,490-19,8697,94630,5566,46926,603

leads direct ltd Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Leads Direct Ltd Competitor Analysis

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Perform a competitor analysis for leads direct ltd by selecting its closest rivals, whether from the MANUFACTURING sector, other small companies, companies in BN25 area or any other competitors across 12 key performance metrics.

leads direct ltd Ownership

LEADS DIRECT LTD group structure

Leads Direct Ltd has no subsidiary companies.

Ultimate parent company

LEADS DIRECT LTD

04583047

LEADS DIRECT LTD Shareholders

c.n. bray 100%

leads direct ltd directors

Leads Direct Ltd currently has 2 directors. The longest serving directors include Mr Christopher Bray (Nov 2002) and Mr Oliver Drake (Aug 2019).

officercountryagestartendrole
Mr Christopher Bray67 years Nov 2002- Director
Mr Oliver DrakeEngland34 years Aug 2019- Director

P&L

October 2023

turnover

907.1k

+47%

operating profit

27.9k

0%

gross margin

23.5%

+2.4%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2023

net assets

254k

+0.41%

total assets

546.4k

+0.1%

cash

267.3k

-0.12%

net assets

Total assets minus all liabilities

leads direct ltd company details

company number

04583047

Type

Private limited with Share Capital

industry

27320 - Manufacture of other electronic and electric wires and cables

incorporation date

November 2002

age

23

incorporated

UK

ultimate parent company

None

accounts

Total Exemption Full

last accounts submitted

October 2023

previous names

complete entertainment services ltd (October 2011)

accountant

SHORELINE ACCOUNTANTS LTD

auditor

-

address

48 chichester road, seaford, BN25 2DL

Bank

-

Legal Advisor

-

leads direct ltd Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to leads direct ltd.

leads direct ltd Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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leads direct ltd Companies House Filings - See Documents

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