
Company Number
04583047
Next Accounts
Jul 2025
Shareholders
c.n. bray
Group Structure
View All
Industry
Manufacture of other electronic and electric wires and cables
Registered Address
48 chichester road, seaford, BN25 2DL
Website
www.leadsdirect.co.ukPomanda estimates the enterprise value of LEADS DIRECT LTD at £410.8k based on a Turnover of £907.1k and 0.45x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of LEADS DIRECT LTD at £110.8k based on an EBITDA of £31.3k and a 3.54x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of LEADS DIRECT LTD at £500.7k based on Net Assets of £254k and 1.97x industry multiple (adjusted for liquidity).
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Leads Direct Ltd is a live company located in seaford, BN25 2DL with a Companies House number of 04583047. It operates in the manufacture of other electronic and electric wires and cables sector, SIC Code 27320. Founded in November 2002, it's largest shareholder is c.n. bray with a 100% stake. Leads Direct Ltd is a mature, small sized company, Pomanda has estimated its turnover at £907.1k with rapid growth in recent years.
Pomanda's financial health check has awarded Leads Direct Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 4 areas for improvement. Company Health Check FAQs
3 Strong
4 Regular
4 Weak
Size
annual sales of £907.1k, make it smaller than the average company (£18.4m)
- Leads Direct Ltd
£18.4m - Industry AVG
Growth
3 year (CAGR) sales growth of 33%, show it is growing at a faster rate (3.1%)
- Leads Direct Ltd
3.1% - Industry AVG
Production
with a gross margin of 23.4%, this company has a comparable cost of product (23.4%)
- Leads Direct Ltd
23.4% - Industry AVG
Profitability
an operating margin of 3.1% make it less profitable than the average company (5%)
- Leads Direct Ltd
5% - Industry AVG
Employees
with 6 employees, this is below the industry average (70)
6 - Leads Direct Ltd
70 - Industry AVG
Pay Structure
on an average salary of £44.3k, the company has an equivalent pay structure (£44.3k)
- Leads Direct Ltd
£44.3k - Industry AVG
Efficiency
resulting in sales per employee of £151.2k, this is less efficient (£277.9k)
- Leads Direct Ltd
£277.9k - Industry AVG
Debtor Days
it gets paid by customers after 64 days, this is near the average (61 days)
- Leads Direct Ltd
61 days - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Leads Direct Ltd
- - Industry AVG
Stock Days
it holds stock equivalent to 34 days, this is less than average (91 days)
- Leads Direct Ltd
91 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 47 weeks, this is more cash available to meet short term requirements (11 weeks)
47 weeks - Leads Direct Ltd
11 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 53.5%, this is a similar level of debt than the average (50.5%)
53.5% - Leads Direct Ltd
50.5% - Industry AVG
Leads Direct Ltd's latest turnover from October 2023 is estimated at £907.1 thousand and the company has net assets of £254 thousand. According to their latest financial statements, Leads Direct Ltd has 6 employees and maintains cash reserves of £267.3 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Oct 2023 | Oct 2022 | Oct 2021 | Oct 2020 | Oct 2019 | Oct 2018 | Oct 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | Oct 2012 | Oct 2011 | Oct 2010 | Oct 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Oct 2023 | Oct 2022 | Oct 2021 | Oct 2020 | Oct 2019 | Oct 2018 | Oct 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | Oct 2012 | Oct 2011 | Oct 2010 | Oct 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 21,415 | 11,884 | 1,277 | 2,503 | 3,436 | 6,779 | 3,341 | 3,974 | 4,736 | 5,682 | 4,988 | 6,409 | 3,049 | 3,330 | 4,440 |
Intangible Assets | 2,000 | 4,000 | 6,000 | ||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 21,415 | 11,884 | 1,277 | 2,503 | 3,436 | 6,779 | 3,341 | 3,974 | 4,736 | 5,682 | 4,988 | 6,409 | 5,049 | 7,330 | 10,440 |
Stock & work in progress | 64,743 | 44,519 | 35,019 | 44,519 | 44,444 | 44,444 | 44,444 | 44,444 | 44,444 | 44,444 | 46,176 | 49,656 | 45,592 | 46,149 | |
Trade Debtors | 159,528 | 134,638 | 295,205 | 34,685 | 34,178 | 36,790 | 31,863 | 13,301 | 5,196 | 21,049 | 5,826 | 4,818 | 8,577 | 25,771 | 13,235 |
Group Debtors | 214 | ||||||||||||||
Misc Debtors | 2,302 | 1,550 | 250 | 6,711 | 32,124 | 7,387 | 3,978 | 1,726 | |||||||
Cash | 267,263 | 305,107 | 151,244 | 126,840 | 112,928 | 87,804 | 27,621 | 50,121 | 36,215 | 51,705 | 71,574 | 63,628 | 33,072 | 26,603 | |
misc current assets | 30,962 | ||||||||||||||
total current assets | 525,012 | 485,814 | 295,455 | 227,659 | 237,661 | 201,549 | 168,089 | 87,092 | 99,761 | 101,708 | 101,975 | 122,568 | 121,861 | 104,435 | 85,987 |
total assets | 546,427 | 497,698 | 296,732 | 230,162 | 241,097 | 208,328 | 171,430 | 91,066 | 104,497 | 107,390 | 106,963 | 128,977 | 126,910 | 111,765 | 96,427 |
Bank overdraft | 526 | 376 | 323 | 1,051 | |||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 61,176 | 207,586 | 25,569 | 26,021 | 16,966 | 99,959 | 107,769 | 98,420 | 110,239 | 103,105 | 90,989 | 87,626 | |||
Group/Directors Accounts | 148,974 | 116,974 | 85,974 | ||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 291,865 | 256,093 | 14,274 | 23,489 | 18,083 | 120,585 | 81,576 | ||||||||
total current liabilities | 291,865 | 317,269 | 207,586 | 163,774 | 140,839 | 129,626 | 146,929 | 99,593 | 99,959 | 107,769 | 98,420 | 110,239 | 103,105 | 90,989 | 87,626 |
loans | 2,543 | ||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | 500 | ||||||||||||||
other liabilities | 4,715 | ||||||||||||||
provisions | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 905 |
total long term liabilities | 528 | 528 | 1,028 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 528 | 3,071 | 5,620 |
total liabilities | 292,393 | 317,797 | 208,614 | 164,302 | 141,367 | 130,154 | 147,457 | 100,121 | 100,487 | 108,297 | 98,948 | 110,767 | 103,633 | 94,060 | 93,246 |
net assets | 254,034 | 179,901 | 88,118 | 65,860 | 99,730 | 78,174 | 23,973 | -9,055 | 4,010 | -907 | 8,015 | 18,210 | 23,277 | 17,705 | 3,181 |
total shareholders funds | 254,034 | 179,901 | 88,118 | 65,860 | 99,730 | 78,174 | 23,973 | -9,055 | 4,010 | -907 | 8,015 | 18,210 | 23,277 | 17,705 | 3,181 |
Oct 2023 | Oct 2022 | Oct 2021 | Oct 2020 | Oct 2019 | Oct 2018 | Oct 2017 | Oct 2016 | Oct 2015 | Oct 2014 | Oct 2013 | Oct 2012 | Oct 2011 | Oct 2010 | Oct 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 3,338 | 2,485 | 1,226 | 2,175 | 3,343 | 6,811 | 634 | 761 | 946 | 1,255 | 1,421 | 1,421 | 1,001 | 1,110 | 1,777 |
Amortisation | 2,000 | 2,000 | 2,000 | ||||||||||||
Tax | |||||||||||||||
Stock | 20,224 | 44,519 | -35,019 | -9,500 | 75 | -1,732 | -3,480 | 4,064 | -557 | 46,149 | |||||
Debtors | 25,856 | -159,267 | 254,059 | -24,906 | 22,125 | 8,336 | 20,814 | 9,831 | -15,853 | 15,223 | 1,008 | -3,759 | -17,194 | 12,536 | 13,235 |
Creditors | -61,176 | -146,410 | 207,586 | -25,569 | -452 | 9,055 | -82,993 | -7,810 | 9,349 | -11,819 | 7,134 | 12,116 | 3,363 | 87,626 | |
Accruals and Deferred Income | 35,772 | 255,593 | -13,774 | -9,215 | 5,406 | -102,502 | 39,009 | 81,576 | |||||||
Deferred Taxes & Provisions | -377 | 905 | |||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -148,974 | 32,000 | 31,000 | 85,974 | |||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -2,543 | 2,543 | |||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -4,715 | 4,715 | |||||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -37,844 | 305,107 | -151,244 | 24,404 | 13,912 | 25,124 | 60,183 | -22,500 | 13,906 | -15,490 | -19,869 | 7,946 | 30,556 | 6,469 | 26,603 |
overdraft | -526 | 150 | 376 | -323 | -728 | 1,051 | |||||||||
change in cash | -37,844 | 305,107 | -150,718 | 24,254 | 13,536 | 25,447 | 60,911 | -23,551 | 13,906 | -15,490 | -19,869 | 7,946 | 30,556 | 6,469 | 26,603 |
Perform a competitor analysis for leads direct ltd by selecting its closest rivals, whether from the MANUFACTURING sector, other small companies, companies in BN25 area or any other competitors across 12 key performance metrics.
LEADS DIRECT LTD group structure
Leads Direct Ltd has no subsidiary companies.
Ultimate parent company
LEADS DIRECT LTD
04583047
Leads Direct Ltd currently has 2 directors. The longest serving directors include Mr Christopher Bray (Nov 2002) and Mr Oliver Drake (Aug 2019).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Christopher Bray | 67 years | Nov 2002 | - | Director | |
Mr Oliver Drake | England | 34 years | Aug 2019 | - | Director |
P&L
October 2023turnover
907.1k
+47%
operating profit
27.9k
0%
gross margin
23.5%
+2.4%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
October 2023net assets
254k
+0.41%
total assets
546.4k
+0.1%
cash
267.3k
-0.12%
net assets
Total assets minus all liabilities
company number
04583047
Type
Private limited with Share Capital
industry
27320 - Manufacture of other electronic and electric wires and cables
incorporation date
November 2002
age
23
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
October 2023
previous names
complete entertainment services ltd (October 2011)
accountant
SHORELINE ACCOUNTANTS LTD
auditor
-
address
48 chichester road, seaford, BN25 2DL
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to leads direct ltd.
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