sports alliance ltd
sports alliance ltd Company Information
Company Number
04595037
Next Accounts
Sep 2025
Shareholders
kore interactive systems (usa) inc.
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
16 great queen street, covent garden, london, WC2B 5AH
Website
www.sportsalliance.comsports alliance ltd Estimated Valuation
Pomanda estimates the enterprise value of SPORTS ALLIANCE LTD at £1.8m based on a Turnover of £3m and 0.59x industry multiple (adjusted for size and gross margin).
sports alliance ltd Estimated Valuation
Pomanda estimates the enterprise value of SPORTS ALLIANCE LTD at £0 based on an EBITDA of £-348.3k and a 4.31x industry multiple (adjusted for size and gross margin).
sports alliance ltd Estimated Valuation
Pomanda estimates the enterprise value of SPORTS ALLIANCE LTD at £0 based on Net Assets of £-949.4k and 2.13x industry multiple (adjusted for liquidity).
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Sports Alliance Ltd Overview
Sports Alliance Ltd is a live company located in london, WC2B 5AH with a Companies House number of 04595037. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in November 2002, it's largest shareholder is kore interactive systems (usa) inc. with a 100% stake. Sports Alliance Ltd is a mature, small sized company, Pomanda has estimated its turnover at £3m with healthy growth in recent years.
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Sports Alliance Ltd Health Check
Pomanda's financial health check has awarded Sports Alliance Ltd a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 7 areas for improvement. Company Health Check FAQs
1 Strong
3 Regular
7 Weak
Size
annual sales of £3m, make it smaller than the average company (£4.8m)
- Sports Alliance Ltd
£4.8m - Industry AVG
Growth
3 year (CAGR) sales growth of 10%, show it is growing at a faster rate (6.6%)
- Sports Alliance Ltd
6.6% - Industry AVG
Production
with a gross margin of 38.3%, this company has a comparable cost of product (38.3%)
- Sports Alliance Ltd
38.3% - Industry AVG
Profitability
an operating margin of -11.8% make it less profitable than the average company (5.7%)
- Sports Alliance Ltd
5.7% - Industry AVG
Employees
with 22 employees, this is similar to the industry average (27)
22 - Sports Alliance Ltd
27 - Industry AVG
Pay Structure
on an average salary of £54k, the company has an equivalent pay structure (£54k)
- Sports Alliance Ltd
£54k - Industry AVG
Efficiency
resulting in sales per employee of £137.4k, this is less efficient (£171.4k)
- Sports Alliance Ltd
£171.4k - Industry AVG
Debtor Days
it gets paid by customers after 58 days, this is later than average (42 days)
- Sports Alliance Ltd
42 days - Industry AVG
Creditor Days
its suppliers are paid after 14 days, this is quicker than average (32 days)
- Sports Alliance Ltd
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Sports Alliance Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 5 weeks, this is less cash available to meet short term requirements (22 weeks)
5 weeks - Sports Alliance Ltd
22 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 208.8%, this is a higher level of debt than the average (62.5%)
208.8% - Sports Alliance Ltd
62.5% - Industry AVG
SPORTS ALLIANCE LTD financials
Sports Alliance Ltd's latest turnover from December 2023 is estimated at £3 million and the company has net assets of -£949.4 thousand. According to their latest financial statements, Sports Alliance Ltd has 22 employees and maintains cash reserves of £181.1 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 2,266,170 | ||||||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | |||||||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | 34,925 | ||||||||||||||
| Tax | |||||||||||||||
| Profit After Tax | 34,925 | ||||||||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | 34,925 | ||||||||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | 22 | 22 | 19 | 26 | 20 | ||||||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 8,263 | 6,565 | 44,418 | 41,527 | 52,685 | 44,423 | 55,269 | 39,204 | 33,387 | 31,608 | 30,067 | 26,878 | 21,577 | 19,448 | 38,895 |
| Intangible Assets | 42,530 | 47,365 | 52,200 | 52,200 | 52,200 | 52,200 | |||||||||
| Investments & Other | |||||||||||||||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | 50,793 | 53,930 | 96,618 | 93,727 | 104,885 | 96,623 | 55,269 | 39,204 | 33,387 | 31,608 | 30,067 | 26,878 | 21,577 | 19,448 | 38,895 |
| Stock & work in progress | |||||||||||||||
| Trade Debtors | 485,686 | 877,861 | 229,311 | 270,000 | 262,416 | 15,426 | 14,253 | 19,254 | 18,087 | 19,245 | 18,759 | 20,778 | 27,445 | 28,720 | 96,632 |
| Group Debtors | 137,249 | ||||||||||||||
| Misc Debtors | 17,874 | ||||||||||||||
| Cash | 181,091 | 16,715 | 16,218 | 36,895 | 23,446 | 8,467 | 6,358 | 18,046 | 6,421 | 17 | 8,195 | 5,545 | 16,194 | 3,723 | 7,941 |
| misc current assets | |||||||||||||||
| total current assets | 821,900 | 894,576 | 245,529 | 306,895 | 285,862 | 23,893 | 20,611 | 37,300 | 24,508 | 19,262 | 26,954 | 26,323 | 43,639 | 32,443 | 104,573 |
| total assets | 872,693 | 948,506 | 342,147 | 400,622 | 390,747 | 120,516 | 75,880 | 76,504 | 57,895 | 50,870 | 57,021 | 53,201 | 65,216 | 51,891 | 143,468 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 74,297 | 1,545,936 | 137,225 | 82,256 | 50,957 | 50,716 | 47,544 | 327,501 | 240,655 | ||||||
| Group/Directors Accounts | 1,082,764 | ||||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | 665,025 | ||||||||||||||
| total current liabilities | 1,822,086 | 1,545,936 | 137,225 | 82,256 | 50,957 | 50,716 | 47,544 | 327,501 | 240,655 | ||||||
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | 95,913 | 244,282 | 324,282 | 404,282 | 404,282 | 442,100 | 442,100 | 443,575 | 374,744 | 289,715 | 275,000 | 14,013 | 68,077 | ||
| provisions | |||||||||||||||
| total long term liabilities | 95,913 | 244,282 | 324,282 | 404,282 | 404,282 | 442,100 | 442,100 | 443,575 | 374,744 | 289,715 | 275,000 | 14,013 | 68,077 | ||
| total liabilities | 1,822,086 | 1,545,936 | 233,138 | 326,538 | 375,239 | 404,282 | 404,282 | 442,100 | 442,100 | 443,575 | 374,744 | 340,431 | 322,544 | 341,514 | 308,732 |
| net assets | -949,393 | -597,430 | 109,009 | 74,084 | 15,508 | -283,766 | -328,402 | -365,596 | -384,205 | -392,705 | -317,723 | -287,230 | -257,328 | -289,623 | -165,264 |
| total shareholders funds | -949,393 | -597,430 | 109,009 | 74,084 | 15,508 | -283,766 | -328,402 | -365,596 | -384,205 | -392,705 | -317,723 | -287,230 | -257,328 | -289,623 | -165,264 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | |||||||||||||||
| Depreciation | 3,984 | 641 | 26,380 | 24,250 | |||||||||||
| Amortisation | 4,835 | 4,835 | |||||||||||||
| Tax | |||||||||||||||
| Stock | |||||||||||||||
| Debtors | -237,052 | 648,550 | -40,689 | 7,584 | 246,990 | 1,173 | -5,001 | 1,167 | -1,158 | 486 | -2,019 | -6,667 | -1,275 | -67,912 | 96,632 |
| Creditors | -1,471,639 | 1,408,711 | 54,969 | 31,299 | 50,957 | -50,716 | 3,172 | -279,957 | 86,846 | 240,655 | |||||
| Accruals and Deferred Income | 665,025 | ||||||||||||||
| Deferred Taxes & Provisions | |||||||||||||||
| Cash flow from operations | |||||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | |||||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | 1,082,764 | ||||||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | -95,913 | -148,369 | -80,000 | -80,000 | -37,818 | -1,475 | 68,831 | 85,029 | 14,715 | 260,987 | -54,064 | 68,077 | |||
| share issue | |||||||||||||||
| interest | |||||||||||||||
| cash flow from financing | -148,369 | ||||||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | 164,376 | 497 | -20,677 | 13,449 | 14,979 | 2,109 | -11,688 | 11,625 | 6,404 | -8,178 | 2,650 | -10,649 | 12,471 | -4,218 | 7,941 |
| overdraft | |||||||||||||||
| change in cash | 164,376 | 497 | -20,677 | 13,449 | 14,979 | 2,109 | -11,688 | 11,625 | 6,404 | -8,178 | 2,650 | -10,649 | 12,471 | -4,218 | 7,941 |
sports alliance ltd Credit Report and Business Information
Sports Alliance Ltd Competitor Analysis
Perform a competitor analysis for sports alliance ltd by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other small companies, companies in WC2B area or any other competitors across 12 key performance metrics.
sports alliance ltd Ownership
SPORTS ALLIANCE LTD group structure
Sports Alliance Ltd has no subsidiary companies.
Ultimate parent company
SPORTS ALLIANCE LTD
04595037
sports alliance ltd directors
Sports Alliance Ltd currently has 2 directors. The longest serving directors include Mr Tim Thomas (Oct 2024) and Mr Gareth Balch (Oct 2024).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Tim Thomas | United Kingdom | 52 years | Oct 2024 | - | Director |
| Mr Gareth Balch | United Kingdom | 41 years | Oct 2024 | - | Director |
P&L
December 2023turnover
3m
-57%
operating profit
-357.2k
0%
gross margin
38.3%
-0.24%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-949.4k
+0.59%
total assets
872.7k
-0.08%
cash
181.1k
+9.83%
net assets
Total assets minus all liabilities
sports alliance ltd company details
company number
04595037
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
November 2002
age
23
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
BLICK ROTHENBERG AUDIT LLP
address
16 great queen street, covent garden, london, WC2B 5AH
Bank
-
Legal Advisor
-
sports alliance ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 4 charges/mortgages relating to sports alliance ltd. Currently there are 3 open charges and 1 have been satisfied in the past.
sports alliance ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for SPORTS ALLIANCE LTD. This can take several minutes, an email will notify you when this has completed.
sports alliance ltd Companies House Filings - See Documents
| date | description | view/download |
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