Sterling Cross Limited

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sterling cross limited Company Information

Company Number

04669582

Next Accounts

Dec 2025

Directors

Paul Turner

Sean Newman

Shareholders

mr sean newman

mr paul turner

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Group Structure

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Industry

Activities of employment placement agencies (other than motion picture, television and other theatrical casting) n.e.c.

Registered Address

kings lodge, london road, west kingsdown, kent, TN15 6AR

Website

www.sterlingcross.com

sterling cross limited Estimated Valuation

£191.4k

Pomanda estimates the enterprise value of STERLING CROSS LIMITED at £191.4k based on Net Assets of £122.9k and 1.56x industry multiple (adjusted for liquidity).

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Sterling Cross Limited is a live company located in west kingsdown, TN15 6AR with a Companies House number of 04669582. It operates in the other activities of employment placement agencies sector, SIC Code 78109. Founded in February 2003, it's largest shareholder is mr sean newman with a 26.5% stake. Sterling Cross Limited is a mature, small sized company, Pomanda has estimated its turnover at £711.3k with declining growth in recent years.

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Pomanda's financial health check has awarded Sterling Cross Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3.5out of 5

3 Strong

2 Regular

6 Weak

Size

annual sales of £711.3k, make it smaller than the average company (£7.6m)

Growth

3 year (CAGR) sales growth of -2%, show it is growing at a slower rate (8.5%)

EXPORT

Sterling Cross Limited's latest turnover from March 2024 is estimated at £711.3 thousand and the company has net assets of £122.9 thousand. According to their latest financial statements, Sterling Cross Limited has 16 employees and maintains cash reserves of £109.1 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015
Turnover	711,259	854,743	852,521	764,646	914,564	738,187	839,173	947,818	1,334,215	1,419,998
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	619,075	737,227	739,585	669,098	791,075	642,391	730,810	815,997	1,145,296	1,211,986
Gross Profit	92,184	117,516	112,936	95,549	123,489	95,797	108,363	131,821	188,919	208,013
Admin Expenses	179,304	111,618	55,078	112,510	148,012	106,883	88,434	5,298	232,890	61,686
Operating Profit	-87,120	5,898	57,858	-16,961	-24,523	-11,086	19,929	126,523	-43,971	146,327
Interest Payable	0	0	0	0	0	0	0	0	0	0
Interest Receivable	8,932	9,869	1,682	191	174	1,251	786	416	745	316
Pre-Tax Profit	-78,188	15,767	59,540	-16,770	-24,349	-9,835	20,715	126,939	-43,226	146,643
Tax	0	-2,996	-11,313	0	0	0	-3,936	-25,388	0	-30,795
Profit After Tax	-78,188	12,771	48,227	-16,770	-24,349	-9,835	16,779	101,551	-43,226	115,848
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Retained Profit	-78,188	12,771	48,227	-16,770	-24,349	-9,835	16,779	101,551	-43,226	115,848
Employee Costs	814,325	820,880	585,328	522,484	540,939	551,935	526,462	515,935	155,893	153,055
Number Of Employees	16	17	13	13	13	13	13	13	4	4
EBITDA*	-83,909	9,361	60,704	-15,068	-22,981	-9,866	22,520	132,295	-39,979	149,200

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015
Tangible Assets	4,730	7,288	5,730	3,478	5,371	2,876	3,852	6,443	5,311	5,886
Intangible Assets	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	4,730	7,288	5,730	3,478	5,371	2,876	3,852	6,443	5,311	5,886
Stock & work in progress	0	0	0	0	0	0	0	0	0	0
Trade Debtors	92,400	111,654	125,660	96,456	132,471	113,640	149,550	154,787	153,175	0
Group Debtors	0	0	0	0	0	0	0	0	0	156,974
Misc Debtors	0	0	0	0	0	0	0	0	0	0
Cash	109,123	231,154	233,256	215,243	167,532	180,457	153,175	161,130	171,640	126,340
misc current assets	0	0	0	0	0	0	0	0	0	0
total current assets	201,523	342,808	358,916	311,699	300,003	294,097	302,725	315,917	324,815	283,314
total assets	206,253	350,096	364,646	315,177	305,374	296,973	306,577	322,360	330,126	289,200
Bank overdraft	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0
Trade Creditors	82,318	147,369	176,319	135,077	148,504	115,754	115,523	148,085	257,402	173,250
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0
total current liabilities	82,318	147,369	176,319	135,077	148,504	115,754	115,523	148,085	257,402	173,250
loans	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	40,000	0	0	0	0	0	0
provisions	1,025	1,629	0	0	0	0	0	0	0	0
total long term liabilities	1,025	1,629	0	40,000	0	0	0	0	0	0
total liabilities	83,343	148,998	176,319	175,077	148,504	115,754	115,523	148,085	257,402	173,250
net assets	122,910	201,098	188,327	140,100	156,870	181,219	191,054	174,275	72,724	115,950
total shareholders funds	122,910	201,098	188,327	140,100	156,870	181,219	191,054	174,275	72,724	115,950

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Operating Activities
Operating Profit	-87,120	5,898	57,858	-16,961	-24,523	-11,086	19,929	126,523	-43,971	146,327	0	0	0	0	0
Depreciation	3,211	3,463	2,846	1,893	1,542	1,220	2,591	5,772	3,992	2,873	0	0	0	0	0
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	-2,996	-11,313	0	0	0	-3,936	-25,388	0	-30,795	0	0	0	0	0
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	-19,254	-14,006	29,204	-36,015	18,831	-35,910	-5,237	1,612	-3,799	156,974	0	0	0	0	0
Creditors	-65,051	-28,950	41,242	-13,427	32,750	231	-32,562	-109,317	84,152	173,250	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	-604	1,629	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	-130,310	-6,950	61,429	7,520	-9,062	26,275	-8,741	-4,022	47,972	134,681	0	0	0	0	0
Investing Activities
capital expenditure	-653	-5,021	-5,098	0	-4,037	-244	0	-6,904	-3,417	-8,759	0	0	0	0	0
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-653	-5,021	-5,098	0	-4,037	-244	0	-6,904	-3,417	-8,759	0	0	0	0	0
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	-40,000	40,000	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	0	0	0	102	0	0	0	0	0
interest	8,932	9,869	1,682	191	174	1,251	786	416	745	316	0	0	0	0	0
cash flow from financing	8,932	9,869	-38,318	40,191	174	1,251	786	416	745	418	0	0	0	0	0
cash and cash equivalents
cash	-122,031	-2,102	18,013	47,711	-12,925	27,282	-7,955	-10,510	45,300	126,340	0	0	0	0	0
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-122,031	-2,102	18,013	47,711	-12,925	27,282	-7,955	-10,510	45,300	126,340	0	0	0	0	0

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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STERLING CROSS LIMITED group structure

Sterling Cross Limited has no subsidiary companies.

Ultimate parent company

STERLING CROSS LIMITED

04669582

STERLING CROSS LIMITED Shareholders

mr sean newman	26.47%
mr paul turner	26.47%
mrs lynn melanie turner	22.55%
mrs jane newman	22.55%
daniel wise	1.96%

Sterling Cross Limited currently has 2 directors. The longest serving directors include Mr Paul Turner (Feb 2003) and Mr Sean Newman (Feb 2003).

officer	country	age	start	end	role
Mr Paul Turner	United Kingdom	55 years	Feb 2003	-	Director
Mr Sean Newman	United Kingdom	58 years	Feb 2003	-	Director

P&L

March 2024

turnover

711.3k

-17%

operating profit

-87.1k

gross margin

13%

-5.73%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

122.9k

-0.39%

total assets

206.3k

-0.41%

cash

109.1k

-0.53%

net assets

Total assets minus all liabilities

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company number

04669582

Type

Private limited with Share Capital

industry

78109 - Activities of employment placement agencies (other than motion picture, television and other theatrical casting) n.e.c.

incorporation date

February 2003

ultimate parent company

None

previous names

N/A

address

kings lodge, london road, west kingsdown, kent, TN15 6AR

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sterling cross limited Company Information

sterling cross limited Estimated Valuation

sterling cross limited Estimated Valuation

sterling cross limited Estimated Valuation

Sterling Cross Limited Overview

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STERLING CROSS LIMITED financials

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