2 Upfront Limited

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2 upfront limited Company Information

Live

MatureMicroHealthy

Company Number

04682901

Website

www.2upfront.co.uk

Registered Address

marine house 151 western road, haywards heath, RH16 3LH

Industry

Advertising agencies

Telephone

01273772770

Next Accounts Due

December 2024

Group Structure

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Directors

Nicholas York21 Years

Ian Highland21 Years

Shareholders

nicholas charles york 44.4%

ian douglas highland 44.4%

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2 upfront limited Estimated Valuation

£62.1k

Pomanda estimates the enterprise value of 2 UPFRONT LIMITED at £62.1k based on a Turnover of £160.6k and 0.39x industry multiple (adjusted for size and gross margin).

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2 Upfront Limited is a live company located in haywards heath, RH16 3LH with a Companies House number of 04682901. It operates in the advertising agencies sector, SIC Code 73110. Founded in March 2003, it's largest shareholder is nicholas charles york with a 44.4% stake. 2 Upfront Limited is a mature, micro sized company, Pomanda has estimated its turnover at £160.6k with healthy growth in recent years.

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Pomanda's financial health check has awarded 2 Upfront Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating3out of 5

3 Strong

2 Regular

5 Weak

Size

annual sales of £160.6k, make it smaller than the average company (£7.2m)

Growth

3 year (CAGR) sales growth of 7%, show it is growing at a faster rate (2.7%)

EXPORT

2 Upfront Limited's latest turnover from March 2023 is estimated at £160.6 thousand and the company has net assets of £12.2 thousand. According to their latest financial statements, 2 Upfront Limited has 3 employees and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Turnover	160,560	137,459	142,708	130,073	139,371	152,861	81,544	112,368	154,794	92,843	70,035	110,326	136,350	111,562
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	123,502	103,864	110,404	100,272	112,176	119,556	61,933	86,671	114,201	70,108	53,392	83,527	101,243	83,089
Gross Profit	37,057	33,596	32,303	29,801	27,194	33,306	19,611	25,697	40,593	22,735	16,643	26,799	35,107	28,473
Admin Expenses	22,847	35,087	23,124	17,508	30,653	32,911	28,280	20,975	40,283	29,575	23,987	41,188	42,098	-10,616
Operating Profit	14,210	-1,491	9,179	12,293	-3,459	395	-8,669	4,722	310	-6,840	-7,344	-14,389	-6,991	39,089
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	0	0	0	0	0	0	7	14	0	2	3	6	10	6
Pre-Tax Profit	14,210	-1,491	9,179	12,293	-3,459	395	-8,662	4,736	310	-6,838	-7,341	-14,383	-6,981	39,094
Tax	-2,700	0	-1,744	-2,336	0	-75	0	-947	-65	0	0	0	0	-10,946
Profit After Tax	11,510	-1,491	7,435	9,957	-3,459	320	-8,662	3,789	245	-6,838	-7,341	-14,383	-6,981	28,148
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	11,510	-1,491	7,435	9,957	-3,459	320	-8,662	3,789	245	-6,838	-7,341	-14,383	-6,981	28,148
Employee Costs	178,655	176,595	160,654	169,463	169,181	163,752	53,497	53,154	52,148	52,109	50,869	50,185	49,459	50,576
Number Of Employees	3	3	3	3	3	3	1	1	1	1	1	1	1	1
EBITDA*	14,210	-1,491	9,179	12,293	-3,459	395	-8,669	5,270	6,884	-324	-561	-7,223	-171	46,972

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Tangible Assets	750	0	104	521	938	0	0	1,095	1,149	1,033	1,549	2,333	1,641	1,763
Intangible Assets	0	0	0	0	0	0	0	0	0	6,000	12,000	18,000	24,000	30,000
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	750	0	104	521	938	0	0	1,095	1,149	7,033	13,549	20,333	25,641	31,763
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	32,208	27,174	35,389	17,678	17,101	22,908	22,249	30,041	40,452	22,877	16,147	27,997	35,333	28,325
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	2,000	2,000	2,000	2,000	0	0	0	0	0	0	0	0	0
Cash	0	0	0	0	0	0	0	5,669	11	10	651	688	1,572	2,353
misc current assets	0	0	0	0	0	2,000	2,000	0	0	0	0	0	0	0
total current assets	32,208	29,174	37,389	19,678	19,101	24,908	24,249	35,710	40,463	22,887	16,798	28,685	36,905	30,678
total assets	32,958	29,174	37,493	20,199	20,039	24,908	24,249	36,805	41,612	29,920	30,347	49,018	62,546	62,441
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	18,949	14,026	18,413	22,319	24,737	34,501	34,472	0	0	36,415	30,004	41,334	40,479	33,393
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current liabilities	18,949	14,026	18,413	22,319	24,737	34,501	34,472	0	0	36,415	30,004	41,334	40,479	33,393
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	1,760	1,690	1,850	3,085	10,464	2,110	1,800	0	0	0	0	0	0	0
other liabilities	0	12,719	15,000	0	0	0	0	39,266	47,862	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	1,760	14,409	16,850	3,085	10,464	2,110	1,800	39,266	47,862	0	0	0	0	0
total liabilities	20,709	28,435	35,263	25,404	35,201	36,611	36,272	39,266	47,862	36,415	30,004	41,334	40,479	33,393
net assets	12,249	739	2,230	-5,205	-15,162	-11,703	-12,023	-2,461	-6,250	-6,495	343	7,684	22,067	29,048
total shareholders funds	12,249	739	2,230	-5,205	-15,162	-11,703	-12,023	-2,461	-6,250	-6,495	343	7,684	22,067	29,048

	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Operating Activities
Operating Profit	14,210	-1,491	9,179	12,293	-3,459	395	-8,669	4,722	310	-6,840	-7,344	-14,389	-6,991	39,089
Depreciation	0	0	0	0	0	0	0	548	574	516	783	1,166	820	1,883
Amortisation	0	0	0	0	0	0	0	0	6,000	6,000	6,000	6,000	6,000	6,000
Tax	-2,700	0	-1,744	-2,336	0	-75	0	-947	-65	0	0	0	0	-10,946
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	3,034	-8,215	17,711	577	-3,807	659	-7,792	-10,411	17,575	6,730	-11,850	-7,336	7,008	28,325
Creditors	4,923	-4,387	-3,906	-2,418	-9,764	29	34,472	0	-36,415	6,411	-11,330	855	7,086	33,393
Accruals and Deferred Income	70	-160	-1,235	-7,379	8,354	310	1,800	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	13,469	2,177	-15,417	-417	-1,062	0	35,395	14,734	-47,171	-643	-41	968	-93	41,094
Investing Activities
capital expenditure	-750	104	417	417	-938	0	1,095	-494	-690	0	1	-1,858	-698	-39,646
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-750	104	417	417	-938	0	1,095	-494	-690	0	1	-1,858	-698	-39,646
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	-12,719	-2,281	15,000	0	0	0	-39,266	-8,596	47,862	0	0	0	0	0
share issue	0	0	0	0	0	0	-900	0	0	0	0	0	0	900
interest	0	0	0	0	0	0	7	14	0	2	3	6	10	6
cash flow from financing	-12,719	-2,281	15,000	0	0	0	-40,159	-8,582	47,862	2	3	6	10	906
cash and cash equivalents
cash	0	0	0	0	0	0	-5,669	5,658	1	-641	-37	-884	-781	2,353
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	0	0	0	0	0	0	-5,669	5,658	1	-641	-37	-884	-781	2,353

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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2 UPFRONT LIMITED group structure

2 Upfront Limited has no subsidiary companies.

Ultimate parent company

2 UPFRONT LIMITED

04682901

2 UPFRONT LIMITED Shareholders

nicholas charles york	44.44%
ian douglas highland	44.44%
anne york	11.11%

2 Upfront Limited currently has 2 directors. The longest serving directors include Mr Nicholas York (Mar 2003) and Mr Ian Highland (Mar 2003).

officer	country	age	start	end	role
Mr Nicholas York		63 years	Mar 2003	-	Director
Mr Ian Highland	England	55 years	Mar 2003	-	Director

P&L

March 2023

turnover

160.6k

+17%

operating profit

14.2k

gross margin

23.1%

-5.57%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2023

net assets

12.2k

+15.58%

total assets

33k

+0.13%

cash

net assets

Total assets minus all liabilities

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company number

04682901

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

March 2003

accounts

Micro-Entity Accounts

ultimate parent company

None

previous names

N/A

last accounts submitted

March 2023

address

marine house 151 western road, haywards heath, RH16 3LH

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to 2 upfront limited.

2 upfront limited Company Information

2 upfront limited Estimated Valuation

2 upfront limited Estimated Valuation

2 upfront limited Estimated Valuation

2 Upfront Limited Overview

2 Upfront Limited Health Check

2 UPFRONT LIMITED financials

2 upfront limited Credit Report and Business Information

2 Upfront Limited Competitor Analysis

2 upfront limited Ownership

2 upfront limited directors

2 upfront limited company details

2 upfront limited Charges & Mortgages

2 upfront limited Companies House Filings - See Documents