firestarter marketing solutions ltd
firestarter marketing solutions ltd Company Information
Company Number
04984217
Next Accounts
Sep 2025
Shareholders
mary thomas
Group Structure
View All
Industry
Market research and public opinion polling
Registered Address
17 park drive, harrogate, north yorkshire, HG2 9AY
firestarter marketing solutions ltd Estimated Valuation
Pomanda estimates the enterprise value of FIRESTARTER MARKETING SOLUTIONS LTD at £71.8k based on a Turnover of £152.8k and 0.47x industry multiple (adjusted for size and gross margin).
firestarter marketing solutions ltd Estimated Valuation
Pomanda estimates the enterprise value of FIRESTARTER MARKETING SOLUTIONS LTD at £0 based on an EBITDA of £-63.7k and a 2.77x industry multiple (adjusted for size and gross margin).
firestarter marketing solutions ltd Estimated Valuation
Pomanda estimates the enterprise value of FIRESTARTER MARKETING SOLUTIONS LTD at £80.7k based on Net Assets of £49.3k and 1.64x industry multiple (adjusted for liquidity).
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Firestarter Marketing Solutions Ltd Overview
Firestarter Marketing Solutions Ltd is a live company located in north yorkshire, HG2 9AY with a Companies House number of 04984217. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in December 2003, it's largest shareholder is mary thomas with a 100% stake. Firestarter Marketing Solutions Ltd is a mature, micro sized company, Pomanda has estimated its turnover at £152.8k with healthy growth in recent years.
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Firestarter Marketing Solutions Ltd Health Check
Pomanda's financial health check has awarded Firestarter Marketing Solutions Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 4 areas for improvement. Company Health Check FAQs
2 Strong
3 Regular
4 Weak
Size
annual sales of £152.8k, make it smaller than the average company (£9.7m)
- Firestarter Marketing Solutions Ltd
£9.7m - Industry AVG
Growth
3 year (CAGR) sales growth of 5%, show it is growing at a slower rate (6.3%)
- Firestarter Marketing Solutions Ltd
6.3% - Industry AVG
Production
with a gross margin of 60%, this company has a comparable cost of product (60%)
- Firestarter Marketing Solutions Ltd
60% - Industry AVG
Profitability
an operating margin of -43.4% make it less profitable than the average company (5.9%)
- Firestarter Marketing Solutions Ltd
5.9% - Industry AVG
Employees
with 1 employees, this is below the industry average (60)
1 - Firestarter Marketing Solutions Ltd
60 - Industry AVG
Pay Structure
on an average salary of £65.8k, the company has an equivalent pay structure (£65.8k)
- Firestarter Marketing Solutions Ltd
£65.8k - Industry AVG
Efficiency
resulting in sales per employee of £152.8k, this is equally as efficient (£152.8k)
- Firestarter Marketing Solutions Ltd
£152.8k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Firestarter Marketing Solutions Ltd
- - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Firestarter Marketing Solutions Ltd
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Firestarter Marketing Solutions Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 273 weeks, this is more cash available to meet short term requirements (12 weeks)
273 weeks - Firestarter Marketing Solutions Ltd
12 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 13.5%, this is a lower level of debt than the average (62%)
13.5% - Firestarter Marketing Solutions Ltd
62% - Industry AVG
FIRESTARTER MARKETING SOLUTIONS LTD financials
Firestarter Marketing Solutions Ltd's latest turnover from December 2023 is estimated at £152.8 thousand and the company has net assets of £49.3 thousand. According to their latest financial statements, Firestarter Marketing Solutions Ltd has 1 employee and maintains cash reserves of £35 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | |||||||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | |||||||||||||||
| Tax | |||||||||||||||
| Profit After Tax | |||||||||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | |||||||||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 5,576 | 1,394 | 2,481 | 3,171 | 3,982 | 6,142 | 7,722 | 6,729 | 5,592 | 6,567 | 7,627 | 8,714 | 10,105 | 11,733 | 13,819 |
| Intangible Assets | 4,000 | 8,000 | 12,000 | 16,000 | |||||||||||
| Investments & Other | 10,950 | 10,950 | 10,950 | 10,950 | 10,950 | 10,950 | |||||||||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | 16,526 | 12,344 | 13,431 | 14,121 | 14,932 | 17,092 | 7,722 | 6,729 | 5,592 | 6,567 | 7,627 | 12,714 | 18,105 | 23,733 | 29,819 |
| Stock & work in progress | |||||||||||||||
| Trade Debtors | 27,708 | 7,560 | 8,280 | 5,040 | 11,400 | 12,600 | 19,068 | 8,410 | 8,717 | 16,200 | 5,422 | 20,010 | |||
| Group Debtors | |||||||||||||||
| Misc Debtors | 5,457 | 102,709 | 42,377 | 31,716 | |||||||||||
| Cash | 35,005 | 935 | 91,663 | 105,628 | 112,937 | 146,547 | 105,335 | 66,406 | 48,462 | 45,385 | 54,879 | 66,529 | 64,215 | 36,121 | 39,190 |
| misc current assets | |||||||||||||||
| total current assets | 40,462 | 103,644 | 119,371 | 148,005 | 152,213 | 154,827 | 110,375 | 77,806 | 61,062 | 64,453 | 63,289 | 75,246 | 80,415 | 41,543 | 59,200 |
| total assets | 56,988 | 115,988 | 132,802 | 162,126 | 167,145 | 171,919 | 118,097 | 84,535 | 66,654 | 71,020 | 70,916 | 87,960 | 98,520 | 65,276 | 89,019 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 7,260 | 759 | 12,394 | 6,474 | 5,478 | 17,133 | 1,805 | 303 | |||||||
| Group/Directors Accounts | 11,682 | 10 | |||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | 6,658 | 1,381 | 7,403 | 14,792 | 19,883 | 32,604 | 13,334 | 13,538 | 20,508 | ||||||
| total current liabilities | 6,658 | 1,381 | 7,403 | 14,792 | 19,883 | 32,604 | 25,016 | 20,808 | 21,267 | 12,394 | 6,474 | 5,478 | 17,133 | 1,805 | 303 |
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | 1,059 | 445 | 527 | 647 | 964 | 1,226 | 1,023 | 830 | 959 | 916 | 1,217 | 1,356 | 1,492 | 1,608 | |
| total long term liabilities | 1,059 | 445 | 527 | 647 | 964 | 1,226 | 1,023 | 830 | 959 | 916 | 1,217 | 1,356 | 1,492 | 1,608 | |
| total liabilities | 7,717 | 1,381 | 7,848 | 15,319 | 20,530 | 33,568 | 26,242 | 21,831 | 22,097 | 13,353 | 7,390 | 6,695 | 18,489 | 3,297 | 1,911 |
| net assets | 49,271 | 114,607 | 124,954 | 146,807 | 146,615 | 138,351 | 91,855 | 62,704 | 44,557 | 57,667 | 63,526 | 81,265 | 80,031 | 61,979 | 87,108 |
| total shareholders funds | 49,271 | 114,607 | 124,954 | 146,807 | 146,615 | 138,351 | 91,855 | 62,704 | 44,557 | 57,667 | 63,526 | 81,265 | 80,031 | 61,979 | 87,108 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | |||||||||||||||
| Depreciation | 2,595 | 1,276 | 1,929 | 2,019 | 3,164 | 4,269 | 3,408 | 2,368 | 1,243 | 1,459 | 2,086 | 2,334 | 3,369 | 3,137 | 3,639 |
| Amortisation | 4,000 | 4,000 | 4,000 | 4,000 | 4,000 | ||||||||||
| Tax | |||||||||||||||
| Stock | |||||||||||||||
| Debtors | -97,252 | 75,001 | -14,669 | 3,101 | 30,996 | 3,240 | -6,360 | -1,200 | -6,468 | 10,658 | -307 | -7,483 | 10,778 | -14,588 | 20,010 |
| Creditors | -7,260 | 6,501 | -11,635 | 5,920 | 996 | -11,655 | 15,328 | 1,502 | 303 | ||||||
| Accruals and Deferred Income | 5,277 | -6,022 | -7,389 | -5,091 | -12,721 | 19,270 | -204 | -6,970 | 20,508 | ||||||
| Deferred Taxes & Provisions | 1,059 | -445 | -82 | -120 | -317 | -262 | 203 | 193 | -129 | 43 | -301 | -139 | -136 | -116 | 1,608 |
| Cash flow from operations | |||||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 10,950 | ||||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | -11,682 | 11,672 | 10 | ||||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | |||||||||||||||
| cash flow from financing | |||||||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | 34,070 | -90,728 | -13,965 | -7,309 | -33,610 | 41,212 | 38,929 | 17,944 | 3,077 | -9,494 | -11,650 | 2,314 | 28,094 | -3,069 | 39,190 |
| overdraft | |||||||||||||||
| change in cash | 34,070 | -90,728 | -13,965 | -7,309 | -33,610 | 41,212 | 38,929 | 17,944 | 3,077 | -9,494 | -11,650 | 2,314 | 28,094 | -3,069 | 39,190 |
firestarter marketing solutions ltd Credit Report and Business Information
Firestarter Marketing Solutions Ltd Competitor Analysis
Perform a competitor analysis for firestarter marketing solutions ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other micro companies, companies in HG2 area or any other competitors across 12 key performance metrics.
firestarter marketing solutions ltd Ownership
FIRESTARTER MARKETING SOLUTIONS LTD group structure
Firestarter Marketing Solutions Ltd has no subsidiary companies.
Ultimate parent company
FIRESTARTER MARKETING SOLUTIONS LTD
04984217
firestarter marketing solutions ltd directors
Firestarter Marketing Solutions Ltd currently has 2 directors. The longest serving directors include Ms Mary Thomas (Jan 2004) and Mr Christopher Pilling (Jan 2017).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Ms Mary Thomas | 57 years | Jan 2004 | - | Director | |
| Mr Christopher Pilling | England | 60 years | Jan 2017 | - | Director |
P&L
December 2023turnover
152.8k
+4%
operating profit
-66.3k
0%
gross margin
60%
+3.75%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
49.3k
-0.57%
total assets
57k
-0.51%
cash
35k
+36.44%
net assets
Total assets minus all liabilities
firestarter marketing solutions ltd company details
company number
04984217
Type
Private limited with Share Capital
industry
73200 - Market research and public opinion polling
incorporation date
December 2003
age
22
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
lifecomber limited (July 2004)
accountant
RICHARD SMEDLEY LIMITED
auditor
-
address
17 park drive, harrogate, north yorkshire, HG2 9AY
Bank
-
Legal Advisor
-
firestarter marketing solutions ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to firestarter marketing solutions ltd.
firestarter marketing solutions ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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firestarter marketing solutions ltd Companies House Filings - See Documents
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