
Company Number
04994617
Next Accounts
Jul 2025
Shareholders
inspiring learning (holdings) limited
Group Structure
View All
Industry
Other amusement and recreation activities
Registered Address
marsh farm animal adventure park, marsh farm road, chelmsford, essex, CM3 5WP
Website
www.in2action.co.ukPomanda estimates the enterprise value of IN2ACTION LIMITED at £1m based on a Turnover of £990k and 1.04x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of IN2ACTION LIMITED at £0 based on an EBITDA of £-41k and a 5.24x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of IN2ACTION LIMITED at £1.7m based on Net Assets of £916k and 1.84x industry multiple (adjusted for liquidity).
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In2action Limited is a live company located in chelmsford, CM3 5WP with a Companies House number of 04994617. It operates in the other amusement and recreation activities n.e.c. sector, SIC Code 93290. Founded in December 2003, it's largest shareholder is inspiring learning (holdings) limited with a 100% stake. In2action Limited is a mature, small sized company, Pomanda has estimated its turnover at £990k with declining growth in recent years.
Pomanda's financial health check has awarded In2Action Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 7 areas for improvement. Company Health Check FAQs
4 Strong
1 Regular
7 Weak
Size
annual sales of £990k, make it larger than the average company (£391.2k)
£990k - In2action Limited
£391.2k - Industry AVG
Growth
3 year (CAGR) sales growth of -9%, show it is growing at a slower rate (7.5%)
-9% - In2action Limited
7.5% - Industry AVG
Production
with a gross margin of 94.7%, this company has a lower cost of product (62.2%)
94.7% - In2action Limited
62.2% - Industry AVG
Profitability
an operating margin of -4.7% make it less profitable than the average company (9.1%)
-4.7% - In2action Limited
9.1% - Industry AVG
Employees
with 21 employees, this is above the industry average (10)
21 - In2action Limited
10 - Industry AVG
Pay Structure
on an average salary of £36.9k, the company has a higher pay structure (£19.3k)
£36.9k - In2action Limited
£19.3k - Industry AVG
Efficiency
resulting in sales per employee of £47.1k, this is less efficient (£57.4k)
£47.1k - In2action Limited
£57.4k - Industry AVG
Debtor Days
it gets paid by customers after 53 days, this is later than average (11 days)
53 days - In2action Limited
11 days - Industry AVG
Creditor Days
its suppliers are paid after 110 days, this is slower than average (41 days)
110 days - In2action Limited
41 days - Industry AVG
Stock Days
it holds stock equivalent to 179 days, this is more than average (19 days)
179 days - In2action Limited
19 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (84 weeks)
11 weeks - In2action Limited
84 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 31.1%, this is a similar level of debt than the average (33.5%)
31.1% - In2action Limited
33.5% - Industry AVG
In2Action Limited's latest turnover from October 2023 is £990 thousand and the company has net assets of £916 thousand. According to their latest financial statements, In2Action Limited has 21 employees and maintains cash reserves of £91 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Oct 2023 | Oct 2022 | Oct 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Oct 2013 | Oct 2012 | Oct 2011 | Oct 2010 | Oct 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 990,000 | 1,538,000 | 791,000 | 1,319,000 | |||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 53,000 | 581,000 | 509,000 | 734,000 | |||||||||||
Gross Profit | 937,000 | 957,000 | 282,000 | 585,000 | |||||||||||
Admin Expenses | 984,000 | 708,000 | 195,000 | 473,000 | |||||||||||
Operating Profit | -47,000 | 249,000 | 87,000 | 112,000 | |||||||||||
Interest Payable | 1,000 | 1,000 | 1,000 | ||||||||||||
Interest Receivable | 2,000 | ||||||||||||||
Pre-Tax Profit | -48,000 | 248,000 | 86,000 | 114,000 | |||||||||||
Tax | -9,000 | -22,000 | |||||||||||||
Profit After Tax | -48,000 | 248,000 | 77,000 | 92,000 | |||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | -48,000 | 248,000 | 77,000 | 92,000 | |||||||||||
Employee Costs | 775,000 | 499,000 | 469,000 | 693,000 | |||||||||||
Number Of Employees | 21 | 32 | 23 | 44 | 163 | 172 | 160 | 171 | 165 | ||||||
EBITDA* | -41,000 | 254,000 | 95,000 | 127,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Oct 2023 | Oct 2022 | Oct 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Oct 2013 | Oct 2012 | Oct 2011 | Oct 2010 | Oct 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 7,000 | 13,000 | 18,000 | 38,000 | 24,650 | 27,191 | 34,024 | 45,088 | 38,064 | 53,938 | 49,997 | 56,648 | 28,896 | 30,490 | 10,827 |
Intangible Assets | 15,000 | 13,000 | 71 | 687 | 1,303 | 1,919 | 2,535 | 3,151 | |||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 22,000 | 26,000 | 18,000 | 38,000 | 24,650 | 27,191 | 34,024 | 45,088 | 38,064 | 54,009 | 50,684 | 57,951 | 30,815 | 33,025 | 13,978 |
Stock & work in progress | 26,000 | 60,000 | 12,000 | 13,000 | 4,019 | 2,695 | |||||||||
Trade Debtors | 145,000 | 122,000 | 105,000 | 50,000 | 116,648 | 219,628 | 337,736 | 271,552 | 163,391 | 278,255 | 49,511 | 292,149 | 165,963 | 194,556 | 132,134 |
Group Debtors | 1,009,000 | 814,000 | 637,000 | ||||||||||||
Misc Debtors | 37,000 | 146,000 | 6,000 | 27,000 | 408,083 | 840,353 | 618,477 | 541,032 | 85,629 | ||||||
Cash | 91,000 | 63,000 | 114,000 | 1,156,000 | 1,308,190 | 745,564 | 739,320 | 843,050 | 667,324 | 424,983 | 460,948 | 210,089 | 496,026 | 113,869 | 277,741 |
misc current assets | |||||||||||||||
total current assets | 1,308,000 | 1,205,000 | 874,000 | 1,246,000 | 1,836,940 | 1,808,240 | 1,695,533 | 1,655,634 | 916,344 | 703,238 | 510,459 | 502,238 | 661,989 | 308,425 | 409,875 |
total assets | 1,330,000 | 1,231,000 | 892,000 | 1,284,000 | 1,861,590 | 1,835,431 | 1,729,557 | 1,700,722 | 954,408 | 757,247 | 561,143 | 560,189 | 692,804 | 341,450 | 423,853 |
Bank overdraft | |||||||||||||||
Bank loan | 5,000 | ||||||||||||||
Trade Creditors | 16,000 | 84,000 | 19,000 | 313,000 | 317,169 | 161,095 | 38,935 | 27,141 | 59,086 | 628,837 | 435,546 | 347,085 | 437,065 | 55,534 | 82,300 |
Group/Directors Accounts | 224,000 | 48,000 | |||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 172,000 | 133,000 | 231,000 | 279,000 | 826,341 | 953,164 | 1,002,427 | 1,020,730 | 504,905 | ||||||
total current liabilities | 412,000 | 265,000 | 250,000 | 597,000 | 1,143,510 | 1,114,259 | 1,041,362 | 1,047,871 | 563,991 | 628,837 | 435,546 | 347,085 | 437,065 | 55,534 | 82,300 |
loans | 45,000 | ||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 21,119 | ||||||||||||||
provisions | 2,000 | 2,000 | 2,000 | 2,000 | 1,454 | 1,817 | 2,847 | 4,449 | 806 | 3,617 | 6,140 | 4,979 | 2,960 | 3,753 | |
total long term liabilities | 2,000 | 2,000 | 2,000 | 47,000 | 1,454 | 1,817 | 2,847 | 25,568 | 806 | 3,617 | 6,140 | 4,979 | 2,960 | 3,753 | |
total liabilities | 414,000 | 267,000 | 252,000 | 644,000 | 1,144,964 | 1,116,076 | 1,044,209 | 1,073,439 | 564,797 | 632,454 | 435,546 | 353,225 | 442,044 | 58,494 | 86,053 |
net assets | 916,000 | 964,000 | 640,000 | 640,000 | 716,626 | 719,355 | 685,348 | 627,283 | 389,611 | 124,793 | 125,597 | 206,964 | 250,760 | 282,956 | 337,800 |
total shareholders funds | 916,000 | 964,000 | 640,000 | 640,000 | 716,626 | 719,355 | 685,348 | 627,283 | 389,611 | 124,793 | 125,597 | 206,964 | 250,760 | 282,956 | 337,800 |
Oct 2023 | Oct 2022 | Oct 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Oct 2013 | Oct 2012 | Oct 2011 | Oct 2010 | Oct 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | -47,000 | 249,000 | 87,000 | 112,000 | |||||||||||
Depreciation | 6,000 | 5,000 | 8,000 | 15,000 | 10,162 | 11,949 | 16,610 | 18,080 | 25,339 | 25,503 | 21,541 | 11,801 | 7,990 | 7,643 | 4,741 |
Amortisation | 71 | 616 | 616 | 616 | 616 | 616 | 616 | ||||||||
Tax | -9,000 | -22,000 | |||||||||||||
Stock | -34,000 | 48,000 | -1,000 | 8,981 | 1,324 | 2,695 | |||||||||
Debtors | 109,000 | 334,000 | 671,000 | -447,731 | -535,250 | 103,768 | 143,629 | 563,564 | -29,235 | 228,744 | -242,638 | 126,186 | -28,593 | 62,422 | 132,134 |
Creditors | -68,000 | 65,000 | -294,000 | -4,169 | 156,074 | 122,160 | 11,794 | -31,945 | -569,751 | 193,291 | 88,461 | -89,980 | 381,531 | -26,766 | 82,300 |
Accruals and Deferred Income | 39,000 | -98,000 | -48,000 | -547,341 | -126,823 | -49,263 | -18,303 | 515,825 | 504,905 | ||||||
Deferred Taxes & Provisions | 546 | -363 | -1,030 | -1,602 | 3,643 | -2,811 | 3,617 | -6,140 | 1,161 | 2,019 | -793 | 3,753 | |||
Cash flow from operations | -145,000 | -161,000 | -926,000 | -7,214 | |||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | -5,000 | 5,000 | |||||||||||||
Group/Directors Accounts | 176,000 | 48,000 | |||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -45,000 | 45,000 | |||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -21,119 | 21,119 | |||||||||||||
share issue | |||||||||||||||
interest | -1,000 | -1,000 | -1,000 | 2,000 | |||||||||||
cash flow from financing | 175,000 | 123,000 | -128,000 | -116,626 | |||||||||||
cash and cash equivalents | |||||||||||||||
cash | 28,000 | -51,000 | -1,042,000 | -152,190 | 562,626 | 6,244 | -103,730 | 175,726 | 242,341 | -35,965 | 250,859 | -285,937 | 382,157 | -163,872 | 277,741 |
overdraft | |||||||||||||||
change in cash | 28,000 | -51,000 | -1,042,000 | -152,190 | 562,626 | 6,244 | -103,730 | 175,726 | 242,341 | -35,965 | 250,859 | -285,937 | 382,157 | -163,872 | 277,741 |
Perform a competitor analysis for in2action limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other small companies, companies in CM3 area or any other competitors across 12 key performance metrics.
IN2ACTION LIMITED group structure
In2Action Limited has no subsidiary companies.
Ultimate parent company
SWIFT NEWCO LTD
#0127671
2 parents
IN2ACTION LIMITED
04994617
In2Action Limited currently has 2 directors. The longest serving directors include Mr James Sinclair (Jan 2025) and Mrs Eleanor Websdell (Jan 2025).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr James Sinclair | England | 39 years | Jan 2025 | - | Director |
Mrs Eleanor Websdell | England | 46 years | Jan 2025 | - | Director |
P&L
October 2023turnover
990k
-36%
operating profit
-47k
-119%
gross margin
94.7%
+52.11%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
October 2023net assets
916k
-0.05%
total assets
1.3m
+0.08%
cash
91k
+0.44%
net assets
Total assets minus all liabilities
company number
04994617
Type
Private limited with Share Capital
industry
93290 - Other amusement and recreation activities
incorporation date
December 2003
age
22
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
October 2023
previous names
active in...limited (October 2004)
rp 301 limited (August 2004)
accountant
-
auditor
-
address
marsh farm animal adventure park, marsh farm road, chelmsford, essex, CM3 5WP
Bank
HSBC BANK PLC
Legal Advisor
HARPER JAMES
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to in2action limited.
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