in2action limited

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in2action limited Company Information

Share IN2ACTION LIMITED

Company Number

04994617

Shareholders

inspiring learning (holdings) limited

Group Structure

View All

Industry

Other amusement and recreation activities

 

Registered Address

marsh farm animal adventure park, marsh farm road, chelmsford, essex, CM3 5WP

in2action limited Estimated Valuation

£1m

Pomanda estimates the enterprise value of IN2ACTION LIMITED at £1m based on a Turnover of £990k and 1.04x industry multiple (adjusted for size and gross margin).

in2action limited Estimated Valuation

£0

Pomanda estimates the enterprise value of IN2ACTION LIMITED at £0 based on an EBITDA of £-41k and a 5.24x industry multiple (adjusted for size and gross margin).

in2action limited Estimated Valuation

£1.7m

Pomanda estimates the enterprise value of IN2ACTION LIMITED at £1.7m based on Net Assets of £916k and 1.84x industry multiple (adjusted for liquidity).

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In2action Limited Overview

In2action Limited is a live company located in chelmsford, CM3 5WP with a Companies House number of 04994617. It operates in the other amusement and recreation activities n.e.c. sector, SIC Code 93290. Founded in December 2003, it's largest shareholder is inspiring learning (holdings) limited with a 100% stake. In2action Limited is a mature, small sized company, Pomanda has estimated its turnover at £990k with declining growth in recent years.

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In2action Limited Health Check

Pomanda's financial health check has awarded In2Action Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 7 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating2.5out of 5
positive_score

4 Strong

positive_score

1 Regular

positive_score

7 Weak

size

Size

annual sales of £990k, make it larger than the average company (£391.2k)

£990k - In2action Limited

£391.2k - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -9%, show it is growing at a slower rate (7.5%)

-9% - In2action Limited

7.5% - Industry AVG

production

Production

with a gross margin of 94.7%, this company has a lower cost of product (62.2%)

94.7% - In2action Limited

62.2% - Industry AVG

profitability

Profitability

an operating margin of -4.7% make it less profitable than the average company (9.1%)

-4.7% - In2action Limited

9.1% - Industry AVG

employees

Employees

with 21 employees, this is above the industry average (10)

21 - In2action Limited

10 - Industry AVG

paystructure

Pay Structure

on an average salary of £36.9k, the company has a higher pay structure (£19.3k)

£36.9k - In2action Limited

£19.3k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £47.1k, this is less efficient (£57.4k)

£47.1k - In2action Limited

£57.4k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 53 days, this is later than average (11 days)

53 days - In2action Limited

11 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 110 days, this is slower than average (41 days)

110 days - In2action Limited

41 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 179 days, this is more than average (19 days)

179 days - In2action Limited

19 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (84 weeks)

11 weeks - In2action Limited

84 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 31.1%, this is a similar level of debt than the average (33.5%)

31.1% - In2action Limited

33.5% - Industry AVG

IN2ACTION LIMITED financials

EXPORTms excel logo

In2Action Limited's latest turnover from October 2023 is £990 thousand and the company has net assets of £916 thousand. According to their latest financial statements, In2Action Limited has 21 employees and maintains cash reserves of £91 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Oct 2023Oct 2022Oct 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Oct 2013Oct 2012Oct 2011Oct 2010Oct 2009
Turnover990,0001,538,000791,0001,319,0002,651,3073,043,2953,666,0493,698,5572,894,6242,074,959551,6922,322,9191,488,0381,394,842
Other Income Or Grants
Cost Of Sales53,000581,000509,000734,0001,810,1342,058,2532,371,8252,391,9731,873,3701,373,454358,1111,627,6521,014,678911,598
Gross Profit937,000957,000282,000585,000841,174985,0431,294,2241,306,5841,021,253701,505193,581695,267473,360483,244
Admin Expenses984,000708,000195,000473,000851,605948,6271,226,4951,011,382693,084704,524276,626740,828507,081539,067-468,470
Operating Profit-47,000249,00087,000112,000-10,43136,41667,729295,202328,169-3,019-83,045-45,561-33,721-55,823468,470
Interest Payable1,0001,0001,000
Interest Receivable2,0007,7025,5683,9561,8882,7312,2151,6781,7651,525979694
Pre-Tax Profit-48,000248,00086,000114,000-2,72941,98471,685297,090330,900-804-81,367-43,796-32,196-54,844469,164
Tax-9,000-22,000-7,977-13,620-59,418-66,180-131,366
Profit After Tax-48,000248,00077,00092,000-2,72934,00758,065237,672264,720-804-81,367-43,796-32,196-54,844337,798
Dividends Paid
Retained Profit-48,000248,00077,00092,000-2,72934,00758,065237,672264,720-804-81,367-43,796-32,196-54,844337,798
Employee Costs775,000499,000469,000693,0003,267,6553,455,9613,078,0233,143,8012,721,165265,059101,235405,451319,327256,628
Number Of Employees21322344163172160171165166241815
EBITDA*-41,000254,00095,000127,000-26948,36584,339313,282353,57923,100-60,888-33,144-25,115-47,564473,827

* Earnings Before Interest, Tax, Depreciation and Amortisation

Oct 2023Oct 2022Oct 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Oct 2013Oct 2012Oct 2011Oct 2010Oct 2009
Tangible Assets7,00013,00018,00038,00024,65027,19134,02445,08838,06453,93849,99756,64828,89630,49010,827
Intangible Assets15,00013,000716871,3031,9192,5353,151
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets22,00026,00018,00038,00024,65027,19134,02445,08838,06454,00950,68457,95130,81533,02513,978
Stock & work in progress26,00060,00012,00013,0004,0192,695
Trade Debtors145,000122,000105,00050,000116,648219,628337,736271,552163,391278,25549,511292,149165,963194,556132,134
Group Debtors1,009,000814,000637,000
Misc Debtors37,000146,0006,00027,000408,083840,353618,477541,03285,629
Cash91,00063,000114,0001,156,0001,308,190745,564739,320843,050667,324424,983460,948210,089496,026113,869277,741
misc current assets
total current assets1,308,0001,205,000874,0001,246,0001,836,9401,808,2401,695,5331,655,634916,344703,238510,459502,238661,989308,425409,875
total assets1,330,0001,231,000892,0001,284,0001,861,5901,835,4311,729,5571,700,722954,408757,247561,143560,189692,804341,450423,853
Bank overdraft
Bank loan5,000
Trade Creditors 16,00084,00019,000313,000317,169161,09538,93527,14159,086628,837435,546347,085437,06555,53482,300
Group/Directors Accounts224,00048,000
other short term finances
hp & lease commitments
other current liabilities172,000133,000231,000279,000826,341953,1641,002,4271,020,730504,905
total current liabilities412,000265,000250,000597,0001,143,5101,114,2591,041,3621,047,871563,991628,837435,546347,085437,06555,53482,300
loans45,000
hp & lease commitments
Accruals and Deferred Income
other liabilities21,119
provisions2,0002,0002,0002,0001,4541,8172,8474,4498063,6176,1404,9792,9603,753
total long term liabilities2,0002,0002,00047,0001,4541,8172,84725,5688063,6176,1404,9792,9603,753
total liabilities414,000267,000252,000644,0001,144,9641,116,0761,044,2091,073,439564,797632,454435,546353,225442,04458,49486,053
net assets916,000964,000640,000640,000716,626719,355685,348627,283389,611124,793125,597206,964250,760282,956337,800
total shareholders funds916,000964,000640,000640,000716,626719,355685,348627,283389,611124,793125,597206,964250,760282,956337,800
Oct 2023Oct 2022Oct 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Oct 2013Oct 2012Oct 2011Oct 2010Oct 2009
Operating Activities
Operating Profit-47,000249,00087,000112,000-10,43136,41667,729295,202328,169-3,019-83,045-45,561-33,721-55,823468,470
Depreciation6,0005,0008,00015,00010,16211,94916,61018,08025,33925,50321,54111,8017,9907,6434,741
Amortisation71616616616616616616
Tax-9,000-22,000-7,977-13,620-59,418-66,180-131,366
Stock-34,00048,000-1,0008,9811,3242,695
Debtors109,000334,000671,000-447,731-535,250103,768143,629563,564-29,235228,744-242,638126,186-28,59362,422132,134
Creditors-68,00065,000-294,000-4,169156,074122,16011,794-31,945-569,751193,29188,461-89,980381,531-26,76682,300
Accruals and Deferred Income39,000-98,000-48,000-547,341-126,823-49,263-18,303515,825504,905
Deferred Taxes & Provisions546-363-1,030-1,6023,643-2,8113,617-6,1401,1612,019-7933,753
Cash flow from operations-145,000-161,000-926,000-7,214562,5455,792-81,021177,823248,977-8,736264,071-248,149387,028-137,545296,380
Investing Activities
capital expenditure-2,000-13,00012,000-28,350-7,621-5,116-5,546-25,104-9,465-29,444-14,890-39,553-6,396-27,306-19,335
Change in Investments
cash flow from investments-2,000-13,00012,000-28,350-7,621-5,116-5,546-25,104-9,465-29,444-14,890-39,553-6,396-27,306-19,335
Financing Activities
Bank loans-5,0005,000
Group/Directors Accounts176,00048,000
Other Short Term Loans
Long term loans-45,00045,000
Hire Purchase and Lease Commitments
other long term liabilities-21,11921,119
share issue76,000-77,000-168,626982
interest-1,000-1,000-1,0002,0007,7025,5683,9561,8882,7312,2151,6781,7651,525979694
cash flow from financing175,000123,000-128,000-116,6267,7025,568-17,16323,0072,8292,2151,6781,7651,525979696
cash and cash equivalents
cash28,000-51,000-1,042,000-152,190562,6266,244-103,730175,726242,341-35,965250,859-285,937382,157-163,872277,741
overdraft
change in cash28,000-51,000-1,042,000-152,190562,6266,244-103,730175,726242,341-35,965250,859-285,937382,157-163,872277,741

in2action limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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In2action Limited Competitor Analysis

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Perform a competitor analysis for in2action limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other small companies, companies in CM3 area or any other competitors across 12 key performance metrics.

in2action limited Ownership

IN2ACTION LIMITED group structure

In2Action Limited has no subsidiary companies.

Ultimate parent company

SWIFT NEWCO LTD

#0127671

2 parents

IN2ACTION LIMITED

04994617

IN2ACTION LIMITED Shareholders

inspiring learning (holdings) limited 100%

in2action limited directors

In2Action Limited currently has 2 directors. The longest serving directors include Mr James Sinclair (Jan 2025) and Mrs Eleanor Websdell (Jan 2025).

officercountryagestartendrole
Mr James SinclairEngland39 years Jan 2025- Director
Mrs Eleanor WebsdellEngland46 years Jan 2025- Director

P&L

October 2023

turnover

990k

-36%

operating profit

-47k

-119%

gross margin

94.7%

+52.11%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2023

net assets

916k

-0.05%

total assets

1.3m

+0.08%

cash

91k

+0.44%

net assets

Total assets minus all liabilities

in2action limited company details

company number

04994617

Type

Private limited with Share Capital

industry

93290 - Other amusement and recreation activities

incorporation date

December 2003

age

22

incorporated

UK

ultimate parent company

SWIFT NEWCO LTD

accounts

Audit Exemption Subsidiary

last accounts submitted

October 2023

previous names

active in...limited (October 2004)

rp 301 limited (August 2004)

accountant

-

auditor

-

address

marsh farm animal adventure park, marsh farm road, chelmsford, essex, CM3 5WP

Bank

HSBC BANK PLC

Legal Advisor

HARPER JAMES

in2action limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to in2action limited.

in2action limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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in2action limited Companies House Filings - See Documents

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