conversion rate experts limited
conversion rate experts limited Company Information
Company Number
05895439
Next Accounts
Oct 2025
Shareholders
next 15 group plc
Group Structure
View All
Industry
Computer consultancy activities
Registered Address
60 great portland street, london, W1W 7RT
conversion rate experts limited Estimated Valuation
Pomanda estimates the enterprise value of CONVERSION RATE EXPERTS LIMITED at £5m based on a Turnover of £4.4m and 1.13x industry multiple (adjusted for size and gross margin).
conversion rate experts limited Estimated Valuation
Pomanda estimates the enterprise value of CONVERSION RATE EXPERTS LIMITED at £11.6m based on an EBITDA of £1.4m and a 8x industry multiple (adjusted for size and gross margin).
conversion rate experts limited Estimated Valuation
Pomanda estimates the enterprise value of CONVERSION RATE EXPERTS LIMITED at £1.8m based on Net Assets of £798.5k and 2.29x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Conversion Rate Experts Limited Overview
Conversion Rate Experts Limited is a live company located in london, W1W 7RT with a Companies House number of 05895439. It operates in the information technology consultancy activities sector, SIC Code 62020. Founded in August 2006, it's largest shareholder is next 15 group plc with a 100% stake. Conversion Rate Experts Limited is a established, small sized company, Pomanda has estimated its turnover at £4.4m with healthy growth in recent years.
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Conversion Rate Experts Limited Health Check
Pomanda's financial health check has awarded Conversion Rate Experts Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 7 measures and has 2 areas for improvement. Company Health Check FAQs
7 Strong
2 Regular
2 Weak
Size
annual sales of £4.4m, make it larger than the average company (£1.3m)
£4.4m - Conversion Rate Experts Limited
£1.3m - Industry AVG
Growth
3 year (CAGR) sales growth of 7%, show it is growing at a slower rate (9.1%)
7% - Conversion Rate Experts Limited
9.1% - Industry AVG
Production
with a gross margin of 93.3%, this company has a lower cost of product (47.1%)
93.3% - Conversion Rate Experts Limited
47.1% - Industry AVG
Profitability
an operating margin of 32.7% make it more profitable than the average company (6.2%)
32.7% - Conversion Rate Experts Limited
6.2% - Industry AVG
Employees
with 9 employees, this is similar to the industry average (11)
9 - Conversion Rate Experts Limited
11 - Industry AVG
Pay Structure
on an average salary of £228.7k, the company has a higher pay structure (£59k)
£228.7k - Conversion Rate Experts Limited
£59k - Industry AVG
Efficiency
resulting in sales per employee of £485.1k, this is more efficient (£129.3k)
£485.1k - Conversion Rate Experts Limited
£129.3k - Industry AVG
Debtor Days
it gets paid by customers after 17 days, this is earlier than average (62 days)
17 days - Conversion Rate Experts Limited
62 days - Industry AVG
Creditor Days
its suppliers are paid after 191 days, this is slower than average (28 days)
191 days - Conversion Rate Experts Limited
28 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Conversion Rate Experts Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 72 weeks, this is more cash available to meet short term requirements (17 weeks)
72 weeks - Conversion Rate Experts Limited
17 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 60.8%, this is a similar level of debt than the average (55.8%)
60.8% - Conversion Rate Experts Limited
55.8% - Industry AVG
CONVERSION RATE EXPERTS LIMITED financials
Conversion Rate Experts Limited's latest turnover from January 2024 is £4.4 million and the company has net assets of £798.5 thousand. According to their latest financial statements, Conversion Rate Experts Limited has 9 employees and maintains cash reserves of £1.7 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 4,365,453 | 4,591,133 | 4,077,643 | 3,611,010 | 4,034,521 | ||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 293,438 | 192,820 | 125,842 | 103,334 | 237,714 | ||||||||||
| Gross Profit | 4,072,015 | 4,398,313 | 3,951,801 | 3,507,676 | 3,796,807 | ||||||||||
| Admin Expenses | 2,643,020 | 2,774,633 | 2,469,291 | 2,156,182 | 1,767,258 | ||||||||||
| Operating Profit | 1,428,995 | 1,623,680 | 1,482,510 | 1,351,494 | 2,029,549 | ||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | 6,739 | 36,493 | 9,269 | 9,401 | |||||||||||
| Pre-Tax Profit | 1,428,995 | 1,630,419 | 1,519,003 | 1,360,763 | 2,038,950 | ||||||||||
| Tax | -344,518 | -3,540 | 273,710 | -301,588 | -388,726 | ||||||||||
| Profit After Tax | 1,084,477 | 1,626,879 | 1,792,713 | 1,059,175 | 1,650,224 | ||||||||||
| Dividends Paid | 1,250,000 | 3,300,000 | 5,400,000 | 52,605 | 300,000 | ||||||||||
| Retained Profit | -165,523 | -1,673,121 | -3,607,287 | 1,006,570 | 1,350,224 | ||||||||||
| Employee Costs | 2,057,994 | 2,197,088 | 1,879,228 | 996,418 | 310,197 | ||||||||||
| Number Of Employees | 9 | 9 | 8 | 7 | 8 | 9 | 9 | 9 | 7 | ||||||
| EBITDA* | 1,445,028 | 1,638,803 | 1,496,346 | 1,357,524 | 2,036,495 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 20,815 | 28,353 | 16,460 | 11,751 | 14,377 | 16,762 | 16,843 | 10,529 | 11,434 | 13,025 | 17,367 | 20,346 | 320 | 1,607 | 3,392 |
| Intangible Assets | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |||||||
| Investments & Other | |||||||||||||||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | 20,815 | 28,353 | 16,460 | 11,751 | 14,377 | 16,762 | 16,843 | 10,530 | 11,435 | 13,026 | 17,368 | 20,347 | 321 | 1,608 | 3,393 |
| Stock & work in progress | 13,345 | 24,821 | 17,004 | ||||||||||||
| Trade Debtors | 204,541 | 243,398 | 218,185 | 182,330 | 277,686 | 66,650 | 126,654 | 76,647 | 125,766 | 236,091 | 395,562 | 127,689 | 17,850 | 1,229 | 44,897 |
| Group Debtors | 9,326 | 19,298 | 1,269,968 | 6,183,220 | |||||||||||
| Misc Debtors | 69,009 | 68,661 | 337,398 | 49,801 | 34,503 | 35,918 | 12,958 | 3,199 | 22,045 | ||||||
| Cash | 1,732,550 | 1,783,936 | 2,088,437 | 678,071 | 5,960,876 | 4,425,728 | 3,371,717 | 1,966,701 | 1,011,485 | 521,344 | 385,079 | 654,292 | 477,881 | 444,217 | 307,130 |
| misc current assets | |||||||||||||||
| total current assets | 2,015,426 | 2,115,293 | 3,913,988 | 7,093,422 | 6,286,410 | 4,553,117 | 3,528,333 | 2,046,547 | 1,159,296 | 757,435 | 780,641 | 781,981 | 495,731 | 445,446 | 352,027 |
| total assets | 2,036,241 | 2,143,646 | 3,930,448 | 7,105,173 | 6,300,787 | 4,569,879 | 3,545,176 | 2,057,077 | 1,170,731 | 770,461 | 798,009 | 802,328 | 496,052 | 447,054 | 355,420 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 153,936 | 120,419 | 109,621 | 89,357 | 104,848 | 102,740 | 122,379 | 40,190 | 56,398 | 433,649 | 416,968 | 397,232 | 338,182 | 404,577 | 314,717 |
| Group/Directors Accounts | 82,759 | 83,343 | 186,680 | 114,496 | 2,456 | ||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | 1,001,061 | 975,876 | 997,018 | 656,904 | 969,618 | 585,401 | 1,017,278 | 634,441 | 420,912 | ||||||
| total current liabilities | 1,237,756 | 1,179,638 | 1,293,319 | 860,757 | 1,074,466 | 690,597 | 1,139,657 | 674,631 | 477,310 | 433,649 | 416,968 | 397,232 | 338,182 | 404,577 | 314,717 |
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | 3,185 | 3,200 | 2,075 | 2,250 | 2,600 | 3,600 | 4,400 | 233 | |||||||
| total long term liabilities | 3,185 | 3,200 | 2,075 | 2,250 | 2,600 | 3,600 | 4,400 | 233 | |||||||
| total liabilities | 1,237,756 | 1,179,638 | 1,293,319 | 860,757 | 1,074,466 | 693,782 | 1,142,857 | 676,706 | 479,560 | 436,249 | 420,568 | 401,632 | 338,182 | 404,810 | 314,717 |
| net assets | 798,485 | 964,008 | 2,637,129 | 6,244,416 | 5,226,321 | 3,876,097 | 2,402,319 | 1,380,371 | 691,171 | 334,212 | 377,441 | 400,696 | 157,870 | 42,244 | 40,703 |
| total shareholders funds | 798,485 | 964,008 | 2,637,129 | 6,244,416 | 5,226,321 | 3,876,097 | 2,402,319 | 1,380,371 | 691,171 | 334,212 | 377,441 | 400,696 | 157,870 | 42,244 | 40,703 |
| Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 1,428,995 | 1,623,680 | 1,482,510 | 1,351,494 | 2,029,549 | ||||||||||
| Depreciation | 16,033 | 15,123 | 13,836 | 6,030 | 6,946 | 5,986 | 5,763 | 3,137 | 3,257 | 4,342 | 5,087 | 6,781 | 1,287 | 1,785 | 2,169 |
| Amortisation | 1 | 3,099 | |||||||||||||
| Tax | -344,518 | -3,540 | 273,710 | -301,588 | -388,726 | ||||||||||
| Stock | -13,345 | -11,476 | 7,817 | 17,004 | |||||||||||
| Debtors | -48,481 | -1,494,194 | -4,589,800 | 6,103,162 | 209,621 | -37,044 | 59,766 | -67,965 | -88,280 | -159,471 | 267,873 | 109,839 | 16,621 | -43,668 | 44,897 |
| Creditors | 33,517 | 10,798 | 20,264 | -15,491 | 2,108 | -19,639 | 82,189 | -16,208 | -377,251 | 16,681 | 19,736 | 59,050 | -66,395 | 89,860 | 314,717 |
| Accruals and Deferred Income | 25,185 | -21,142 | 340,114 | -312,714 | 384,217 | -431,877 | 382,837 | 213,529 | 420,912 | ||||||
| Deferred Taxes & Provisions | -3,185 | -15 | 1,125 | -175 | -350 | -1,000 | -800 | 4,400 | -233 | 233 | |||||
| Cash flow from operations | 1,207,693 | 3,119,113 | 6,720,234 | -5,362,086 | 1,832,764 | ||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | |||||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | -584 | -103,337 | 72,184 | 114,496 | -2,456 | 2,456 | |||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | 6,739 | 36,493 | 9,269 | 9,401 | |||||||||||
| cash flow from financing | -584 | -96,598 | 108,677 | 135,290 | 6,945 | ||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | -51,386 | -304,501 | 1,410,366 | -5,282,805 | 1,535,148 | 1,054,011 | 1,405,016 | 955,216 | 490,141 | 136,265 | -269,213 | 176,411 | 33,664 | 137,087 | 307,130 |
| overdraft | |||||||||||||||
| change in cash | -51,386 | -304,501 | 1,410,366 | -5,282,805 | 1,535,148 | 1,054,011 | 1,405,016 | 955,216 | 490,141 | 136,265 | -269,213 | 176,411 | 33,664 | 137,087 | 307,130 |
conversion rate experts limited Credit Report and Business Information
Conversion Rate Experts Limited Competitor Analysis
Perform a competitor analysis for conversion rate experts limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other small companies, companies in W1W area or any other competitors across 12 key performance metrics.
conversion rate experts limited Ownership
CONVERSION RATE EXPERTS LIMITED group structure
Conversion Rate Experts Limited has no subsidiary companies.
conversion rate experts limited directors
Conversion Rate Experts Limited currently has 3 directors. The longest serving directors include Mr Peter Harris (Jul 2020) and Mr Jonathan Peachey (Jul 2020).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Peter Harris | 63 years | Jul 2020 | - | Director | |
| Mr Jonathan Peachey | United Kingdom | 58 years | Jul 2020 | - | Director |
| Mr Martin Stone | United Kingdom | 47 years | Sep 2023 | - | Director |
P&L
January 2024turnover
4.4m
-5%
operating profit
1.4m
-12%
gross margin
93.3%
-2.63%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
January 2024net assets
798.5k
-0.17%
total assets
2m
-0.05%
cash
1.7m
-0.03%
net assets
Total assets minus all liabilities
Similar Companies
conversion rate experts limited company details
company number
05895439
Type
Private limited with Share Capital
industry
62020 - Computer consultancy activities
incorporation date
August 2006
age
19
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
January 2024
previous names
implementra limited (October 2020)
accountant
-
auditor
-
address
60 great portland street, london, W1W 7RT
Bank
-
Legal Advisor
-
conversion rate experts limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to conversion rate experts limited.
conversion rate experts limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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conversion rate experts limited Companies House Filings - See Documents
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