assert ltd

Live EstablishedMicroDeclining

assert ltd Company Information

Share ASSERT LTD

Company Number

06034028

Shareholders

andrew john fraser

nicholas robert jones

Group Structure

View All

Industry

Video production activities

 

Registered Address

8 high street, brentwood, essex, CM14 4AB

assert ltd Estimated Valuation

£109.9k

Pomanda estimates the enterprise value of ASSERT LTD at £109.9k based on a Turnover of £220.2k and 0.5x industry multiple (adjusted for size and gross margin).

assert ltd Estimated Valuation

£35.9k

Pomanda estimates the enterprise value of ASSERT LTD at £35.9k based on an EBITDA of £14.6k and a 2.46x industry multiple (adjusted for size and gross margin).

assert ltd Estimated Valuation

£199.1k

Pomanda estimates the enterprise value of ASSERT LTD at £199.1k based on Net Assets of £156.9k and 1.27x industry multiple (adjusted for liquidity).

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Assert Ltd Overview

Assert Ltd is a live company located in essex, CM14 4AB with a Companies House number of 06034028. It operates in the video production activities sector, SIC Code 59112. Founded in December 2006, it's largest shareholder is andrew john fraser with a 90.1% stake. Assert Ltd is a established, micro sized company, Pomanda has estimated its turnover at £220.2k with declining growth in recent years.

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Assert Ltd Health Check

Pomanda's financial health check has awarded Assert Ltd a 4 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 3 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4out of 5
positive_score

2 Strong

positive_score

5 Regular

positive_score

3 Weak

size

Size

annual sales of £220.2k, make it in line with the average company (£222.8k)

£220.2k - Assert Ltd

£222.8k - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -7%, show it is growing at a slower rate (15.5%)

-7% - Assert Ltd

15.5% - Industry AVG

production

Production

with a gross margin of 56.4%, this company has a comparable cost of product (56.4%)

56.4% - Assert Ltd

56.4% - Industry AVG

profitability

Profitability

an operating margin of 5.8% make it less profitable than the average company (8.6%)

5.8% - Assert Ltd

8.6% - Industry AVG

employees

Employees

with 3 employees, this is similar to the industry average (3)

3 - Assert Ltd

3 - Industry AVG

paystructure

Pay Structure

on an average salary of £28.7k, the company has an equivalent pay structure (£28.7k)

£28.7k - Assert Ltd

£28.7k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £73.4k, this is equally as efficient (£75k)

£73.4k - Assert Ltd

£75k - Industry AVG

debtordays

Debtor Days

There is insufficient data available for this Key Performance Indicator!

- - Assert Ltd

- - Industry AVG

creditordays

Creditor Days

There is insufficient data available for this Key Performance Indicator!

- - Assert Ltd

- - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 33 days, this is more than average (8 days)

33 days - Assert Ltd

8 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 281 weeks, this is more cash available to meet short term requirements (18 weeks)

281 weeks - Assert Ltd

18 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 12.1%, this is a lower level of debt than the average (62.3%)

12.1% - Assert Ltd

62.3% - Industry AVG

ASSERT LTD financials

EXPORTms excel logo

Assert Ltd's latest turnover from December 2023 is estimated at £220.2 thousand and the company has net assets of £156.9 thousand. According to their latest financial statements, Assert Ltd has 3 employees and maintains cash reserves of £116.9 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Turnover220,173254,446263,726273,368305,508298,773273,725305,173343,25931,71632,274119,39986,4638,617
Other Income Or Grants
Cost Of Sales96,001121,294141,454125,353147,929143,888133,081142,158156,22611,17312,23146,20530,5443,075
Gross Profit124,172133,152122,273148,015157,579154,886140,644163,015187,03220,54320,04373,19455,9195,541
Admin Expenses111,44692,278137,06788,827143,662123,526108,708162,650185,86822,36318,27473,25055,6575,988-782
Operating Profit12,72640,874-14,79459,18813,91731,36031,9363651,164-1,8201,769-56262-447782
Interest Payable11181507357
Interest Receivable6,0563,5782175822214894362967746347177
Pre-Tax Profit18,78144,452-14,57759,24614,14031,49831,849-106835-1,7531,8437309-430789
Tax-4,695-8,446-11,257-2,687-5,985-6,051-167-424-2-80-221
Profit After Tax14,08636,006-14,57747,98911,45325,51325,798-106668-1,7531,4195229-430568
Dividends Paid
Retained Profit14,08636,006-14,57747,98911,45325,51325,798-106668-1,7531,4195229-430568
Employee Costs86,04299,364123,844112,942125,451121,713115,268111,971110,96638,88234,97573,79235,50534,450
Number Of Employees33333333311211
EBITDA*14,60543,473-12,19559,80414,02031,36031,9363651,1641,4795,1693,344362-429800

* Earnings Before Interest, Tax, Depreciation and Amortisation

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Tangible Assets1,8794,4781,1301,7463,2996,69910,09918
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets1,8794,4781,1301,7463,2996,69910,09918
Stock & work in progress8,9007,2005,70010,5005,0005,3003,2617,88813,05321,2931,678
Trade Debtors2,0223,87420,80512,6001,0001,361
Group Debtors
Misc Debtors52,64344,13720,16153,74851,62753,36737,11715,11413,2298,09315,497
Cash116,922113,77290,69882,63032,82126,50013,00324,6114,3697,12719,8059,73815,3163,6632,945
misc current assets
total current assets178,465165,109116,559146,87889,44885,16753,38147,61330,65138,53539,17632,22127,9164,6634,306
total assets178,465166,988121,037148,00891,19485,16753,38147,61330,65138,53542,47538,92038,0154,6634,324
Bank overdraft3195,2385,759
Bank loan
Trade Creditors 17,50014,7258,31427,6474,5243,755
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities21,59624,20514,26026,65417,82923,25516,66331,7748,947
total current liabilities21,59624,20514,26026,65417,82923,25516,98237,01214,70617,50014,7258,31427,6474,5243,755
loans5,238
hp & lease commitments
Accruals and Deferred Income
other liabilities10,99615,95820,233
provisions
total long term liabilities5,23810,99615,95820,233
total liabilities21,59624,20514,26026,65417,82923,25516,98237,01219,94428,49630,68328,54727,6474,5243,755
net assets156,869142,783106,777121,35473,36561,91236,39910,60110,70710,03911,79210,37310,368139569
total shareholders funds156,869142,783106,777121,35473,36561,91236,39910,60110,70710,03911,79210,37310,368139569
Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Operating Activities
Operating Profit12,72640,874-14,79459,18813,91731,36031,9363651,164-1,8201,769-56262-447782
Depreciation1,8792,5992,5996161033,2993,4003,4001001818
Amortisation
Tax-4,695-8,446-11,257-2,687-5,985-6,051-167-424-2-80-221
Stock1,7001,500-4,8005,500-3002,039-4,627-5,165-8,24021,293-1,6781,678
Debtors8,50623,976-33,5872,121-1,74016,25022,0031,8853,114-9,256-1,4348,20511,600-3611,361
Creditors-17,5002,7756,411-19,33323,1237693,755
Accruals and Deferred Income-2,6099,945-12,3948,825-5,4266,592-15,11122,8278,947
Deferred Taxes & Provisions
Cash flow from operations-2,90519,49613,79849,7517,94713,678-6,60226,472-2,430-7,78314,268-25,87411,8057012,973
Investing Activities
capital expenditure-5,947-1,849-10,199-36
Change in Investments
cash flow from investments-5,947-1,849-10,199-36
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans-5,2385,238
Hire Purchase and Lease Commitments
other long term liabilities-10,996-4,962-4,27520,233
share issue10,0001
interest6,0563,57821758222137-87-471-32867746347177
cash flow from financing6,0563,57821758222137-87-5,709-6,086-4,895-4,20120,29610,047178
cash and cash equivalents
cash3,15023,0748,06849,8096,32113,497-11,60820,242-2,758-12,67810,067-5,57811,6537182,945
overdraft-319-4,919-5215,759
change in cash3,15023,0748,06849,8096,32113,816-6,68920,763-8,517-12,67810,067-5,57811,6537182,945

assert ltd Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Assert Ltd Competitor Analysis

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Perform a competitor analysis for assert ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other micro companies, companies in CM14 area or any other competitors across 12 key performance metrics.

assert ltd Ownership

ASSERT LTD group structure

Assert Ltd has no subsidiary companies.

Ultimate parent company

ASSERT LTD

06034028

ASSERT LTD Shareholders

andrew john fraser 90.09%
nicholas robert jones 9.91%

assert ltd directors

Assert Ltd currently has 2 directors. The longest serving directors include Mr Andrew Fraser (Dec 2006) and Mr Nicholas Jones (Oct 2011).

officercountryagestartendrole
Mr Andrew FraserUnited Kingdom44 years Dec 2006- Director
Mr Nicholas Jones69 years Oct 2011- Director

P&L

December 2023

turnover

220.2k

-13%

operating profit

12.7k

0%

gross margin

56.4%

+7.77%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

156.9k

+0.1%

total assets

178.5k

+0.07%

cash

116.9k

+0.03%

net assets

Total assets minus all liabilities

assert ltd company details

company number

06034028

Type

Private limited with Share Capital

industry

59112 - Video production activities

incorporation date

December 2006

age

19

incorporated

UK

ultimate parent company

None

accounts

Total Exemption Full

last accounts submitted

December 2023

previous names

build business leads limited (April 2015)

accountant

-

auditor

-

address

8 high street, brentwood, essex, CM14 4AB

Bank

-

Legal Advisor

-

assert ltd Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to assert ltd.

assert ltd Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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assert ltd Companies House Filings - See Documents

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