assert ltd Company Information
Company Number
06034028
Next Accounts
Sep 2025
Shareholders
andrew john fraser
nicholas robert jones
Group Structure
View All
Industry
Video production activities
Registered Address
8 high street, brentwood, essex, CM14 4AB
Website
assertcareersolutions.comassert ltd Estimated Valuation
Pomanda estimates the enterprise value of ASSERT LTD at £109.9k based on a Turnover of £220.2k and 0.5x industry multiple (adjusted for size and gross margin).
assert ltd Estimated Valuation
Pomanda estimates the enterprise value of ASSERT LTD at £35.9k based on an EBITDA of £14.6k and a 2.46x industry multiple (adjusted for size and gross margin).
assert ltd Estimated Valuation
Pomanda estimates the enterprise value of ASSERT LTD at £199.1k based on Net Assets of £156.9k and 1.27x industry multiple (adjusted for liquidity).
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Assert Ltd Overview
Assert Ltd is a live company located in essex, CM14 4AB with a Companies House number of 06034028. It operates in the video production activities sector, SIC Code 59112. Founded in December 2006, it's largest shareholder is andrew john fraser with a 90.1% stake. Assert Ltd is a established, micro sized company, Pomanda has estimated its turnover at £220.2k with declining growth in recent years.
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Assert Ltd Health Check
Pomanda's financial health check has awarded Assert Ltd a 4 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 3 areas for improvement. Company Health Check FAQs


2 Strong

5 Regular

3 Weak

Size
annual sales of £220.2k, make it in line with the average company (£222.8k)
- Assert Ltd
£222.8k - Industry AVG

Growth
3 year (CAGR) sales growth of -7%, show it is growing at a slower rate (15.5%)
- Assert Ltd
15.5% - Industry AVG

Production
with a gross margin of 56.4%, this company has a comparable cost of product (56.4%)
- Assert Ltd
56.4% - Industry AVG

Profitability
an operating margin of 5.8% make it less profitable than the average company (8.6%)
- Assert Ltd
8.6% - Industry AVG

Employees
with 3 employees, this is similar to the industry average (3)
3 - Assert Ltd
3 - Industry AVG

Pay Structure
on an average salary of £28.7k, the company has an equivalent pay structure (£28.7k)
- Assert Ltd
£28.7k - Industry AVG

Efficiency
resulting in sales per employee of £73.4k, this is equally as efficient (£75k)
- Assert Ltd
£75k - Industry AVG

Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Assert Ltd
- - Industry AVG

Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Assert Ltd
- - Industry AVG

Stock Days
it holds stock equivalent to 33 days, this is more than average (8 days)
- Assert Ltd
8 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 281 weeks, this is more cash available to meet short term requirements (18 weeks)
281 weeks - Assert Ltd
18 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 12.1%, this is a lower level of debt than the average (62.3%)
12.1% - Assert Ltd
62.3% - Industry AVG
ASSERT LTD financials

Assert Ltd's latest turnover from December 2023 is estimated at £220.2 thousand and the company has net assets of £156.9 thousand. According to their latest financial statements, Assert Ltd has 3 employees and maintains cash reserves of £116.9 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 1,879 | 4,478 | 1,130 | 1,746 | 3,299 | 6,699 | 10,099 | 18 | |||||||
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 1,879 | 4,478 | 1,130 | 1,746 | 3,299 | 6,699 | 10,099 | 18 | |||||||
Stock & work in progress | 8,900 | 7,200 | 5,700 | 10,500 | 5,000 | 5,300 | 3,261 | 7,888 | 13,053 | 21,293 | 1,678 | ||||
Trade Debtors | 2,022 | 3,874 | 20,805 | 12,600 | 1,000 | 1,361 | |||||||||
Group Debtors | |||||||||||||||
Misc Debtors | 52,643 | 44,137 | 20,161 | 53,748 | 51,627 | 53,367 | 37,117 | 15,114 | 13,229 | 8,093 | 15,497 | ||||
Cash | 116,922 | 113,772 | 90,698 | 82,630 | 32,821 | 26,500 | 13,003 | 24,611 | 4,369 | 7,127 | 19,805 | 9,738 | 15,316 | 3,663 | 2,945 |
misc current assets | |||||||||||||||
total current assets | 178,465 | 165,109 | 116,559 | 146,878 | 89,448 | 85,167 | 53,381 | 47,613 | 30,651 | 38,535 | 39,176 | 32,221 | 27,916 | 4,663 | 4,306 |
total assets | 178,465 | 166,988 | 121,037 | 148,008 | 91,194 | 85,167 | 53,381 | 47,613 | 30,651 | 38,535 | 42,475 | 38,920 | 38,015 | 4,663 | 4,324 |
Bank overdraft | 319 | 5,238 | 5,759 | ||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 17,500 | 14,725 | 8,314 | 27,647 | 4,524 | 3,755 | |||||||||
Group/Directors Accounts | |||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 21,596 | 24,205 | 14,260 | 26,654 | 17,829 | 23,255 | 16,663 | 31,774 | 8,947 | ||||||
total current liabilities | 21,596 | 24,205 | 14,260 | 26,654 | 17,829 | 23,255 | 16,982 | 37,012 | 14,706 | 17,500 | 14,725 | 8,314 | 27,647 | 4,524 | 3,755 |
loans | 5,238 | ||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 10,996 | 15,958 | 20,233 | ||||||||||||
provisions | |||||||||||||||
total long term liabilities | 5,238 | 10,996 | 15,958 | 20,233 | |||||||||||
total liabilities | 21,596 | 24,205 | 14,260 | 26,654 | 17,829 | 23,255 | 16,982 | 37,012 | 19,944 | 28,496 | 30,683 | 28,547 | 27,647 | 4,524 | 3,755 |
net assets | 156,869 | 142,783 | 106,777 | 121,354 | 73,365 | 61,912 | 36,399 | 10,601 | 10,707 | 10,039 | 11,792 | 10,373 | 10,368 | 139 | 569 |
total shareholders funds | 156,869 | 142,783 | 106,777 | 121,354 | 73,365 | 61,912 | 36,399 | 10,601 | 10,707 | 10,039 | 11,792 | 10,373 | 10,368 | 139 | 569 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 1,879 | 2,599 | 2,599 | 616 | 103 | 3,299 | 3,400 | 3,400 | 100 | 18 | 18 | ||||
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | 1,700 | 1,500 | -4,800 | 5,500 | -300 | 2,039 | -4,627 | -5,165 | -8,240 | 21,293 | -1,678 | 1,678 | |||
Debtors | 8,506 | 23,976 | -33,587 | 2,121 | -1,740 | 16,250 | 22,003 | 1,885 | 3,114 | -9,256 | -1,434 | 8,205 | 11,600 | -361 | 1,361 |
Creditors | -17,500 | 2,775 | 6,411 | -19,333 | 23,123 | 769 | 3,755 | ||||||||
Accruals and Deferred Income | -2,609 | 9,945 | -12,394 | 8,825 | -5,426 | 6,592 | -15,111 | 22,827 | 8,947 | ||||||
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -5,238 | 5,238 | |||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -10,996 | -4,962 | -4,275 | 20,233 | |||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | 3,150 | 23,074 | 8,068 | 49,809 | 6,321 | 13,497 | -11,608 | 20,242 | -2,758 | -12,678 | 10,067 | -5,578 | 11,653 | 718 | 2,945 |
overdraft | -319 | -4,919 | -521 | 5,759 | |||||||||||
change in cash | 3,150 | 23,074 | 8,068 | 49,809 | 6,321 | 13,816 | -6,689 | 20,763 | -8,517 | -12,678 | 10,067 | -5,578 | 11,653 | 718 | 2,945 |
assert ltd Credit Report and Business Information
Assert Ltd Competitor Analysis

Perform a competitor analysis for assert ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other micro companies, companies in CM14 area or any other competitors across 12 key performance metrics.
assert ltd Ownership
ASSERT LTD group structure
Assert Ltd has no subsidiary companies.
Ultimate parent company
ASSERT LTD
06034028
assert ltd directors
Assert Ltd currently has 2 directors. The longest serving directors include Mr Andrew Fraser (Dec 2006) and Mr Nicholas Jones (Oct 2011).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Andrew Fraser | United Kingdom | 44 years | Dec 2006 | - | Director |
Mr Nicholas Jones | 69 years | Oct 2011 | - | Director |
P&L
December 2023turnover
220.2k
-13%
operating profit
12.7k
0%
gross margin
56.4%
+7.77%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
156.9k
+0.1%
total assets
178.5k
+0.07%
cash
116.9k
+0.03%
net assets
Total assets minus all liabilities
assert ltd company details
company number
06034028
Type
Private limited with Share Capital
industry
59112 - Video production activities
incorporation date
December 2006
age
19
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
build business leads limited (April 2015)
accountant
-
auditor
-
address
8 high street, brentwood, essex, CM14 4AB
Bank
-
Legal Advisor
-
assert ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to assert ltd.
assert ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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assert ltd Companies House Filings - See Documents
date | description | view/download |
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