diffusiondata limited Company Information
Company Number
06034919
Next Accounts
Sep 2025
Shareholders
gam mnl nominees limited
harriet calhoun stephens trust uid 22 march 1984
View AllGroup Structure
View All
Industry
Business and domestic software development
+1Registered Address
6th floor, fountain house, queens walk, reading, RG1 7QF
Website
www.pushtechnology.comdiffusiondata limited Estimated Valuation
Pomanda estimates the enterprise value of DIFFUSIONDATA LIMITED at £4.6m based on a Turnover of £4.1m and 1.1x industry multiple (adjusted for size and gross margin).
diffusiondata limited Estimated Valuation
Pomanda estimates the enterprise value of DIFFUSIONDATA LIMITED at £0 based on an EBITDA of £-2.5m and a 7.19x industry multiple (adjusted for size and gross margin).
diffusiondata limited Estimated Valuation
Pomanda estimates the enterprise value of DIFFUSIONDATA LIMITED at £0 based on Net Assets of £-732k and 2.33x industry multiple (adjusted for liquidity).
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Diffusiondata Limited Overview
Diffusiondata Limited is a live company located in reading, RG1 7QF with a Companies House number of 06034919. It operates in the business and domestic software development sector, SIC Code 62012. Founded in December 2006, it's largest shareholder is gam mnl nominees limited with a 13.4% stake. Diffusiondata Limited is a established, small sized company, Pomanda has estimated its turnover at £4.1m with healthy growth in recent years.
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Diffusiondata Limited Health Check
Pomanda's financial health check has awarded Diffusiondata Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs


4 Strong

3 Regular

4 Weak

Size
annual sales of £4.1m, make it in line with the average company (£3.9m)
£4.1m - Diffusiondata Limited
£3.9m - Industry AVG

Growth
3 year (CAGR) sales growth of 4%, show it is growing at a slower rate (9.4%)
- Diffusiondata Limited
9.4% - Industry AVG

Production
with a gross margin of 97.4%, this company has a lower cost of product (58.8%)
97.4% - Diffusiondata Limited
58.8% - Industry AVG

Profitability
an operating margin of -61.6% make it less profitable than the average company (4.6%)
-61.6% - Diffusiondata Limited
4.6% - Industry AVG

Employees
with 51 employees, this is above the industry average (32)
51 - Diffusiondata Limited
32 - Industry AVG

Pay Structure
on an average salary of £67.6k, the company has an equivalent pay structure (£67.6k)
- Diffusiondata Limited
£67.6k - Industry AVG

Efficiency
resulting in sales per employee of £80.9k, this is less efficient (£130.4k)
£80.9k - Diffusiondata Limited
£130.4k - Industry AVG

Debtor Days
it gets paid by customers after 62 days, this is near the average (59 days)
62 days - Diffusiondata Limited
59 days - Industry AVG

Creditor Days
its suppliers are paid after 265 days, this is slower than average (34 days)
265 days - Diffusiondata Limited
34 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Diffusiondata Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 24 weeks, this is more cash available to meet short term requirements (16 weeks)
24 weeks - Diffusiondata Limited
16 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 126%, this is a higher level of debt than the average (61%)
126% - Diffusiondata Limited
61% - Industry AVG
DIFFUSIONDATA LIMITED financials

Diffusiondata Limited's latest turnover from December 2023 is £4.1 million and the company has net assets of -£732 thousand. According to their latest financial statements, Diffusiondata Limited has 51 employees and maintains cash reserves of £1.4 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Aug 2010 | Aug 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 4,128,045 | 4,416,261 | |||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 109,273 | 100,491 | |||||||||||||
Gross Profit | 4,018,772 | 4,315,770 | |||||||||||||
Admin Expenses | 6,562,060 | 6,248,740 | |||||||||||||
Operating Profit | -2,543,288 | -1,932,970 | |||||||||||||
Interest Payable | 104,272 | 105,151 | |||||||||||||
Interest Receivable | 130,918 | 1,091 | 1,326,112 | ||||||||||||
Pre-Tax Profit | -2,412,370 | -2,036,151 | |||||||||||||
Tax | 449,157 | 517,265 | |||||||||||||
Profit After Tax | -1,963,213 | -1,518,886 | |||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | -1,963,213 | -1,518,886 | |||||||||||||
Employee Costs | 307,884 | ||||||||||||||
Number Of Employees | 51 | 39 | 41 | 40 | 23 | 20 | 23 | 28 | 33 | ||||||
EBITDA* | -2,521,569 | -1,908,456 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Aug 2010 | Aug 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 25,210 | 30,827 | 30,948 | 46,244 | 17,492 | 28,203 | 31,453 | 47,933 | 70,124 | 88,473 | 74,516 | 92,041 | 52,766 | 14,606 | 18,678 |
Intangible Assets | |||||||||||||||
Investments & Other | 63 | 63 | 63 | 63 | 63 | 63 | 63 | 63 | |||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 25,210 | 30,827 | 30,948 | 46,244 | 17,555 | 28,266 | 31,516 | 47,996 | 70,187 | 88,536 | 74,579 | 92,104 | 52,766 | 14,606 | 18,678 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 710,713 | 745,380 | 1,055,120 | 641,712 | 361,620 | 65,952 | 459,428 | 94,033 | 385,512 | 1,012,793 | 1,509,745 | 892,081 | 1,780,951 | 22,437 | 85,999 |
Group Debtors | |||||||||||||||
Misc Debtors | 633,484 | 1,142,846 | 1,093,552 | 738,275 | 456,891 | 493,842 | 414,486 | 463,972 | 518,342 | ||||||
Cash | 1,443,560 | 2,372,295 | 980,125 | 2,453,297 | 87,347 | 231,652 | 214,244 | 533,750 | 610,444 | 605,636 | 937,753 | 680,984 | 50,683 | 422,908 | 29,550 |
misc current assets | |||||||||||||||
total current assets | 2,787,757 | 4,260,521 | 3,128,797 | 3,833,284 | 905,858 | 791,446 | 1,088,158 | 1,091,755 | 1,514,298 | 1,618,429 | 2,447,498 | 1,573,065 | 1,831,634 | 445,345 | 115,549 |
total assets | 2,812,967 | 4,291,348 | 3,159,745 | 3,879,528 | 923,413 | 819,712 | 1,119,674 | 1,139,751 | 1,584,485 | 1,706,965 | 2,522,077 | 1,665,169 | 1,884,400 | 459,951 | 134,227 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 79,537 | 84,296 | 110,345 | 82,706 | 199,640 | 81,071 | 115,613 | 62,649 | 45,374 | 816,117 | 1,442,552 | 838,290 | 1,094,027 | 271,264 | 110,729 |
Group/Directors Accounts | |||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 2,946,682 | 2,682,759 | 2,574,508 | 2,598,682 | 6,806,981 | 6,046,971 | 1,070,984 | 754,119 | 1,653,454 | ||||||
total current liabilities | 3,026,219 | 2,767,055 | 2,684,853 | 2,681,388 | 7,006,621 | 6,128,042 | 1,186,597 | 816,768 | 1,698,828 | 816,117 | 1,442,552 | 838,290 | 1,094,027 | 271,264 | 110,729 |
loans | 3,833,711 | 2,948,968 | |||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | 513,071 | 322,641 | 1,020,279 | 305,000 | 43,535 | ||||||||||
other liabilities | 80,879 | 238,872 | 328,748 | 786,489 | 136,157 | 314,247 | 794 | 1,985 | |||||||
provisions | 5,635 | 6,442 | 3,900 | 6,130 | 2,647 | 4,495 | 4,899 | 8,250 | 12,339 | 15,638 | 12,453 | 15,339 | |||
total long term liabilities | 518,706 | 329,083 | 1,024,179 | 311,130 | 46,182 | 85,374 | 4,077,482 | 3,285,966 | 798,828 | 151,795 | 326,700 | 15,339 | 794 | 1,985 | |
total liabilities | 3,544,925 | 3,096,138 | 3,709,032 | 2,992,518 | 7,052,803 | 6,213,416 | 5,264,079 | 4,102,734 | 2,497,656 | 967,912 | 1,769,252 | 853,629 | 1,094,027 | 272,058 | 112,714 |
net assets | -731,958 | 1,195,210 | -549,287 | 887,010 | -6,129,390 | -5,393,704 | -4,144,405 | -2,962,983 | -913,171 | 739,053 | 752,825 | 811,540 | 790,373 | 187,893 | 21,513 |
total shareholders funds | -731,958 | 1,195,210 | -549,287 | 887,010 | -6,129,390 | -5,393,704 | -4,144,405 | -2,962,983 | -913,171 | 739,053 | 752,825 | 811,540 | 790,373 | 187,893 | 21,513 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Aug 2010 | Aug 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | -2,543,288 | -1,932,970 | |||||||||||||
Depreciation | 21,719 | 24,514 | 21,961 | 22,105 | 12,409 | 16,461 | 21,240 | 31,049 | 34,760 | 29,088 | 23,536 | 20,975 | 14,609 | 6,302 | 6,609 |
Amortisation | |||||||||||||||
Tax | 449,157 | 517,265 | |||||||||||||
Stock | |||||||||||||||
Debtors | -544,029 | -260,446 | 768,685 | 561,476 | 258,717 | -314,120 | 315,909 | -345,849 | -108,939 | -496,952 | 617,664 | -888,870 | 1,758,514 | -63,562 | 85,999 |
Creditors | -4,759 | -26,049 | 27,639 | -116,934 | 118,569 | -34,542 | 52,964 | 17,275 | -770,743 | -626,435 | 604,262 | -255,737 | 822,763 | 160,535 | 110,729 |
Accruals and Deferred Income | 454,353 | -589,387 | 691,105 | -3,946,834 | 803,545 | 4,975,987 | 316,865 | -899,335 | 1,653,454 | ||||||
Deferred Taxes & Provisions | -807 | 2,542 | -2,230 | 3,483 | -1,848 | -404 | -3,351 | -4,089 | -3,299 | 3,185 | -2,886 | 15,339 | |||
Cash flow from operations | -1,079,596 | -1,743,639 | |||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | -63 | 63 | |||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -3,833,711 | 884,743 | 2,948,968 | ||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -80,879 | -157,993 | -89,876 | -457,741 | 650,332 | -178,090 | 314,247 | -794 | -1,191 | 1,985 | |||||
share issue | |||||||||||||||
interest | 130,918 | -103,181 | |||||||||||||
cash flow from financing | 166,963 | 3,160,202 | |||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -928,735 | 1,392,170 | -1,473,172 | 2,365,950 | -144,305 | 17,408 | -319,506 | -76,694 | 4,808 | -332,117 | 256,769 | 630,301 | -372,225 | 393,358 | 29,550 |
overdraft | |||||||||||||||
change in cash | -928,735 | 1,392,170 | -1,473,172 | 2,365,950 | -144,305 | 17,408 | -319,506 | -76,694 | 4,808 | -332,117 | 256,769 | 630,301 | -372,225 | 393,358 | 29,550 |
diffusiondata limited Credit Report and Business Information
Diffusiondata Limited Competitor Analysis

Perform a competitor analysis for diffusiondata limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other small companies, companies in RG1 area or any other competitors across 12 key performance metrics.
diffusiondata limited Ownership
DIFFUSIONDATA LIMITED group structure
Diffusiondata Limited has no subsidiary companies.
Ultimate parent company
DIFFUSIONDATA LIMITED
06034919
diffusiondata limited directors
Diffusiondata Limited currently has 8 directors. The longest serving directors include Mr Andrew Stafford Deitsch (Mar 2011) and Mr Andrew Symmonds (Mar 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Andrew Stafford Deitsch | England | 68 years | Mar 2011 | - | Director |
Mr Andrew Symmonds | England | 54 years | Mar 2020 | - | Director |
Mr John Pocock | England | 65 years | May 2021 | - | Director |
Mr Laurent Othacehe | England | 60 years | Apr 2022 | - | Director |
Ms Grethe Brown | United Kingdom | 58 years | Jun 2022 | - | Director |
Mr Sanjay Patel | Scotland | 53 years | Nov 2022 | - | Director |
Mr Dharmesh Mistry | England | 57 years | Jan 2024 | - | Director |
Mr Neil Seymour | 64 years | May 2024 | - | Director |
P&L
December 2023turnover
4.1m
-7%
operating profit
-2.5m
+32%
gross margin
97.4%
-0.38%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-732k
-1.61%
total assets
2.8m
-0.34%
cash
1.4m
-0.39%
net assets
Total assets minus all liabilities
diffusiondata limited company details
company number
06034919
Type
Private limited with Share Capital
industry
62012 - Business and domestic software development
62020 - Computer consultancy activities
incorporation date
December 2006
age
19
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2023
previous names
push technology limited (September 2022)
cied ltd (January 2008)
accountant
-
auditor
MOORE KINGSTON SMITH LLP
address
6th floor, fountain house, queens walk, reading, RG1 7QF
Bank
-
Legal Advisor
-
diffusiondata limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to diffusiondata limited. Currently there are 0 open charges and 3 have been satisfied in the past.
diffusiondata limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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diffusiondata limited Companies House Filings - See Documents
date | description | view/download |
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